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Anyone who’s ever thought about writing a book knows the feeling: a mix of excitement, hope, and, yes—fear. In this episode of Authors Who Lead, I dive deep into the emotional realm of writing, pulling back the curtain on the ten most common fears that keep writers from taking the next step.
Timestamp:
00:00 Overcoming book-writing challenges
04:23 Organized writing: audience & strategy
08:37 Overcoming writing fears
10:58 Kaizen: power of small steps
15:53 Exclusive podcast for aspiring writers
17:09 Join our writing communityFull show notes
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In this episode of Authors Who Lead, I sit down with Deborah Hammett, author of Salty at 60: Becoming Better Than Retired. Deborah’s story is the bold, honest tale of how she left her thirty-three-year career in education in pursuit of a freer, purpose-filled second act—sailing solo aboard her boat and, eventually, writing a book about her experience.
Timestamp:
00:00 Trading chalkboards for chart plotters
05:16 Sailing while teaching online
09:22 Sailing adventure in retirement
10:30 Sailing into unforeseen roles
16:29 Engine troubleshooting at sea
19:44 Fiction’s purpose and life lessons
23:51 Docking and anchoring tips tutorial
25:31 Women captains and ocean nomads
28:00 Overcoming fears in sailing life
32:07 Embracing classroom chaos for growth
35:05 Embrace continuous flexibilityFull show notes
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In this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pasts—Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteran—found common ground far from the battlefield: at a thriller writing conference.
Their partnership, as Jeffrey jokes, was born of “stalking” at the International Thriller Writers’ ThrillerFest, where their shared backgrounds and values—family, faith, and service—formed a natural foundation for creative collaboration. But it wasn’t instant coauthoring. As Jeffrey explains, “Once we decided that we were gonna do this thing, we went into it knowing we're either gonna become better friends or destroy this friendship forever. Let's see." Thankfully, the outcome was a deeper bond and a writing team that has delivered years of explosive storytelling.
Timestamp:
00:00 Teamwork in writing: military ethos
05:05 Balancing writing with distractions
09:39 Inspiration cycles for writers
13:14 Embracing pantser writing surprises
14:23 Characters’ voices shape the story
17:11 Curiosity and predictability in writing
21:46 Teaching writing to nonfiction leaders
26:19 Embrace imperfection in writing
27:52 Antagonist’s two-week mission
33:01 Balancing passion and obligations
36:33 Supporting veterans in new ventures
38:49 Principled characters in chaotic times
40:43 Honoring unsung heroes through fictionFull show notes
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In this episode of Authors Who Lead, I explore a critical and sometimes overlooked question for aspiring writers: Why write a book? While the dream of bestseller status or financial gain is tempting, I challenge listeners to think deeper. Through personal stories, hard truths about book sales, and my journey, I reveal that the value of authoring a book goes far beyond money or external validation.
Timestamp:
00:00 Is authorship worth it?
05:41 Sharing knowledge beyond search
09:52 Gifts require effort to excel
13:27 Join the author workshops for $90
14:13 Inspiring author stories podcastFull show notes
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What does it mean to live an impactful life? Is it measured solely by the actions we take, or should we also be paying close attention to the opportunities we let pass by? In this episode of Authors Who Lead, I sit down with Nick Cooney—venture capitalist, founder of Lever VC and the Lever Foundation, and author of What We Don’t Do: Inaction in the Face of Suffering and the Drive to Do More.
Through our conversation, we tackle one of the thorniest philosophical questions for anyone aspiring to do good in the world: How might the things we neglect or fail to do shape our ethical legacy as much as our overt actions?Timestamp:
00:00 Slow start to book writing
06:29 Conscious investing in the FIRE movement
07:31 Ethical investment for positive impact
11:43 The ethics of everyday choices
15:54 Sacrificing for non-family members
18:16 Empowerment through individual impact
22:26 Individual choices and their impact
24:47 What we don’t do insights
29:17 Thought-provoking leadership bookFull show notes
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Aspiring authors often find themselves at a crossroads, deciding whether to follow their passion for writing or stay in a secure career. In this episode of Authors Who Lead, Azul sits down with Aime Austin, a successful author of legal thrillers, to discuss her unique journey from the courtroom to the writing desk. This insightful conversation uncovers Aime’s path, creative processes, and advice for emerging writers.
Timestamp:
00:00 Rushed graduate school decision
05:38 Endless ideas, choosing the right one
08:01 Creating vivid, relatable characters
10:45 Writing coach insights on the process
13:17 The challenges of authorship
18:46 Small publisher’s author marketing advice
22:18 Separating from fictional characters
23:19 Immersed in writing characters
28:12 Unique fan-author relationships
29:58 Building writing Communities essential
33:53 Marketing insights and writing advice
35:59 Writing on social issues
40:01 Art’s noble purpose celebratedFull show notes
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Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time.
Timestamp:
00:00 Traditional vs. Self-Published: Sales Trends
04:40 Write Books About Who You Are
08:39 Platform-Specific Content Strategy
12:43 Effective Book Promotion Strategies
14:58 Book Marketing Workshop & Calendar
16:24 Don't Give Up on WritingFull show notes
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Writing a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's ability to create, emphasizing the importance of authenticity and emotional depth in writing.
Timestamp:
00:00 Emotional Depth in Writing
05:18 Overcoming Self-Doubt in Writing
08:27 Innate Drive to Tell Stories
10:43 Detach from Persistent Thoughts
15:29 The Writer's Dilemma
17:38 Emotional Depth in WritingFull show notes
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In this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, "The Unicorn Team." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and their profound impact on the essence of leadership and authorship.
Timestamp:
00:00 Strategist’s approach to messaging
05:11 Building your idea support team
08:38 Sharing my big idea
09:55 Achieving unicorn energy
15:10 From grassroots to millionaires
17:21 Power team formation and expansion
23:14 Energy: the ultimate currency
24:16 Holistic leadership approach book
28:53 Thought leadership vs. misleading books
31:19 Redefining books and success
35:32 Innovation playbook: reinvent and integrate
37:42 Subtitle frustrations in publishingFull show notes
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The art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to uncover a more profound personal revelation.
Timestamp:
00:00 Living Fully Through Writing
04:59 Writing What Truly Matters
06:31 Write for Yourself First
11:56 Embrace Vulnerability to Shape Your Story
14:45 Books Should Transform and Inspire
16:57 Live Boldly, Inspired by Nature
20:11 Join the Author’s JourneyFull show notes
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In this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authenticity in one's writing.
Timestamp:
00:00 Finding My Way Back to Writing
04:37 First Big Publishing Win
08:37 Finding My Groove in Academic Circles
10:15 Surprising Career Turns After MFA
14:07 Students Finding Their Voice
18:44 Submit to Places You Enjoy
20:48 Writers' Worries vs. Rules
23:07 Teaching Without Textbooks or Tests
25:54 Writing and Community VibesFull show notes
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Starting a piece of writing can always be intimidating. Whether you've written a book before or are venturing into writing for the first time, the blank page can seem overwhelming. In this episode of Authors Who Lead, I delve into the various aspects of writing challenges and how they can serve as a catalyst to kickstart your writing journey.
Timestamp:
00:00 Unlock Writing Potential with Challenges
04:28 Mindset: Key to Overcoming Writer's Doubts
09:31 Overcome Fear: Write and Publish
12:44 Overcoming Self-Doubt in Writing
14:24 Join Our Writing ChallengeFull show notes
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In this episode of Authors Who Lead, Denise Cecilia Frost and I delve into the grueling yet rewarding process of writing a novel. The takeaway is clear: the first draft is not about perfection but capturing a great story's essence. Drawing inspiration from Kurt Vonnegut, Denise emphasizes that every character must have a desire or goal to propel the narrative forward. It’s a stage where messiness is not just tolerated but encouraged. Resonating from my experience as a co-writer, I added that revisiting drafts can later refine these raw beginnings into something coherent and compelling.
Timestamp:
00:00 Interviewing DC Frost, debuting novel with the detective.
03:33 Mysteries capture local essence and offer immersive experiences.
07:46 Books create intriguing, atmospheric worlds and loneliness.
11:39 Commit, stay excited, and seek trusted feedback.
15:44 Storytelling involves relationship-building and deep listening.
19:21 Struggling with vulnerability in character choices.
22:12 First drafts reveal key story elements.
25:34 Write, and rewrite frequently; the husband's critique improves specificity.
27:58 Female strength, vulnerability, and personal empowerment explored.
30:22 Book explores cultural differences, education, and groupthink issues.
33:58 Writing fiction allows the sharing of diverse, untold stories.
37:20 Stories are vital; writers can revise freely.Full show notes
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Every author faces challenges when writing a book—whether it's finding the right idea, battling imposter syndrome, or simply staring at a blank screen. You are not alone in this.
In this episode of Authors Who Lead, I emphasize that writing isn't a solitary endeavor but a community activity. Let’s dive into the key topics discussed in the podcast episode, exploring how a structured approach, inspired by Japanese Kaizen philosophy, can help you kickstart your writing journey through a 5-day challenge.Timestamp:
00:00 Jumpstart Writing with Kaizen Challenges
04:44 Balancing Emotion and Logic in Writing
09:02 Overcoming Writing Resistance
12:39 Encouragement Through Community Publishing
14:53 Five-Day Writing Challenge Overview
16:45 Join the Authors' ChallengeFull show notes
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In this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for aspiring and established authors alike.
Timestamp:
00:00 College poetry helped ease my anxiety struggles.
06:05 Books explore mental health, societal pressure, and anxiety.
09:12 How did you overcome book marketing shyness?
11:38 Treat books as a business; highlight personal connections.
15:15 Separate personal and professional social media accounts.
19:16 Success requires time, strategy, and valuable content.
21:24 Focus on organic growth; address messaging issues.
24:28 Creating a poetry book reveals a self-love journey.
28:36 Beginner programs and Creative Content Club offerings.
31:45 Evolving commerce through TikTok and authentic content.
35:58 Teaching finance involves understanding consistent consumer psychology.
38:43 Research audience interests; use storytelling for engagement.
41:48 Confidence is key; comparison hinders creativity.Full show notes
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In this episode of the Authors Who Lead podcast, I sit down with Kristen Van Nest. Kristen, a talented comedian, author, and business owner, sheds light on her unique writing process, the cultural nuances of living abroad, and her transition from a corporate career to creative pursuits. This episode dives deep into the intricacies of creativity, the challenges of expatriate life, and the transformative power of travel.
Timestamp:
00:00 Kristen Van Nest: World-traveling comedian, writer, business owner.
06:07 Travel broadens perspectives and challenges personal happiness.
07:10 Designed life for happiness through travel independence.
11:10 Charna Halpern taught improv in Shanghai, transformative.
14:38 Self-discovery through questioning values and experiences.
19:05 Learning cultural roots of East Asian countries.
21:51 Learning the language offers unique cultural insight.
25:45 Portuguese pronunciation impresses locals and enhances the experience.
29:50 Writing involves phases: Reflection, research, ritual, and closure.
30:57 Write 500 words daily; create a book.
34:54 Stop editing while writing; just write.
37:40 Subscribe for weekly episodes and show updates.Full show notes
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If you’re an author wondering whether attending a book fair is a good idea, you’re in the right place. In this episode, I dive into the unique opportunities book fairs offer to showcase your work, engage with readers, network with industry professionals, and more. Whether you’re a new author or an experienced one, participating in a book fair can provide invaluable experiences and help elevate your writing career.
Timestamp:
00:00 Consider book fairs for promotion and speaking opportunities.
03:53 Start an email list using ConvertKit today.
06:48 Miami Book Fair: Renowned, extensive, diverse literary event.
13:16 Engage locals, encourage attendance, and connect with attendees.
15:49 Book sales allowed; additional costs apply. Varies.
18:04 Leverage book sales for long-term marketing growth.Full show notes
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In this enlightening episode of Authors Who Lead, I sit down with Dr. Avanti Kumar Singh, a Western-trained physician who has reconnected with her South Asian roots to explore Ayurvedic principles. Dr. Singh's latest book, "The Longevity Formula," brings ancient Ayurvedic wisdom to modern readers, focusing on how harmonizing with nature can promote a longer, healthier life. Let's delve into the key insights from our conversation and how adopting Ayurvedic practices can transform your health.
Timestamp:
00:00 Ayurveda: living in harmony with nature.
04:41 Inflammation is linked to all chronic illnesses.
07:43 Modern stress mimics a constant fight-or-flight response.
10:52 Assess digestion and toxic load for health.
12:46 Health habits need adjusting based on symptoms.
17:26 Shifting to seasonal eating enhances personal health.
21:33 Activate longevity switches: remove toxins, and sync nature.
23:42 Sync with nature to optimize longevity and health.
27:14 Aging with vitality inspires Ayurvedic lifestyle reconsideration.
31:38 Personal experience deepened commitment to health-focused work.
35:28 Authentically wrote the second book, disregarding others' opinions.
39:23 Helping one person makes everything worth it.
40:36 Podcast promotes Avanti's book on longevity formula.Full show notes
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The school bell rings, signaling the end of a relentlessly long period. Students, from the youngest in elementary school to the seasoned veterans in high school, often find themselves mentally and physically exhausted by the demands of the modern classroom.
However, Deb Lancaster, a veteran educator with years of experience, is championing a revolutionary concept that promises to transform education—brain breaks. Her insights into this concept were explored in-depth during her recent appearance on the Authors Who Lead podcast hosted by yours truly. We uncover why brain breaks are essential, how they work, and the broader implications for educators and students alike.Timestamp:
00:00 Walking, career reflection, brain breaks, student impact.
05:31 Authorship establishes expertise and empowers educators.
07:29 Community built through sharing and positive intent.
10:13 Focused attention is vital for learning effectively.
15:40 Focus on attention, not time, or difficulty.
17:12 Activating growth, fostering connections, building supportive classroom.
20:30 Creating a brain-focused educational consulting course.
24:57 Becoming an expert opened new career opportunities.
26:19 Join Brain Break Academy for updates, stories, and tips.Full show notes
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In this episode of Authors Who Lead, Mike De Socio and I delve into the grueling yet transformational journey of writing a book. This conversation offers a treasure trove of insights for aspiring and seasoned authors alike. From the unwieldy nature of a single Google Doc and the emotional toll of editing to the personal transformations catalyzed by writing, this episode covers a myriad of key points that can make or break an author's journey.
Timestamp:
00:00 Book reveals untold history of scouts' discrimination.
06:34 Discussing journey from journalism to developing a manuscript.
07:02 COVID webinar revealed book publishing steps needed.
10:19 Freelance work balance allowed book writing time.
13:47 Many bestselling books are ghostwritten by few.
18:18 Strived for perfection, received high-level edits.
21:22 Therapist, fun, discovery, pride, satisfaction, publication.
23:05 Publishing is slow; sources surprisingly forthcoming.
27:29 Avoid "chapter" labels; organize flexibly for writing.
29:43 New creative direction after book tour success.
34:40 Scouts provided belonging, despite personal struggles.
35:37 Grateful for people, but organization flawed.
39:08 Recommended book on LGBTQ inclusion in Scouts.Full show notes
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