Episodit

  • Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it’s a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don’t stress—I’ve got you covered. Snag my FREE Google Business Profile workshop to learn exactly how to optimize your profile so you’re the go-to choice, trusted faster, and liked more. Basically, you’ll be the only option in town.

    Now, let’s dive into today's podcast. I had a major epiphany this past weekend while reviewing my business growth over the last 16 years. I noticed a pattern: during periods of growth, there were a few key factors. But one thing consistently stood out—it wasn’t a marketing hack or strategy. It was being part of a mastermind.

    Why am I so fired up about masterminds? Let me break it down:

    Intentionality—We showed up to learn, grow, and implement.Consistency—Same time, every other week, no excuses.Authenticity—A safe space to share real struggles and get real support.Accountability—We took action and then reported back on what worked.

    If you're ready to level up and keep your momentum going, my mastermind might just be the secret sauce you need. Tune in to hear more about the success I've seen and what makes this mastermind different from the rest. Trust me, you don’t want to miss it!

    Level UP Mastermind, join us in time for our November 19th meetup!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must-reads!

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

  • SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens.


    Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last.

    In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!).

    Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth!

    Luke Wolf on Instagram
    Luke Wolf on Youtube
    The Social Minute

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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  • It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?

    As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

    In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

    Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨

    Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

    Key take aways:
    1. Why are you doing a Black Friday Event
    2. Strategy in products and pricing
    3. Who are you really competing with
    4. How to make your black friday event SEO savvy
    5. The timeline of your marketing efforts
    6. What can you expect

    Grab it here: https://www.msmelissarose.com/blackfriday

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

  • Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.

    People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.

    And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.

    In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.

    By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

  • Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.

    Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.

    But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.

    So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!

    Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.

    When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.

    In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.

    And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses.

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility or tag Jason KramerLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

  • Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front!

    In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right?

    Now, while we can’t predict the future, we can set ourselves up for success. That’s why I’m sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you’ll want to tune in!

    And because this is a conversation, I’d love for YOU—especially those who’ve been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise!

    Let’s do this! 💥

    Level UP Mastermind join our October Co-hort!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

  • Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet.

    But what if we did things differently this time around? What if you weren’t completely burned out by December and actually felt energized heading into January? Imagine starting the new year with momentum, not “same goals, different year” vibes.

    In this episode, I’m breaking down 5 game-changing ways I’m setting myself up for success—both in business and personally.

    Free Gift: https://www.msmelissarose.com/outsource

    Level UP Mastermind join our October Co-hort!

    Interested in learning more about Peptides and a ground-floor opportunity?

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

  • Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof?

    In this episode, we’ll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website platform) how often to look (monthly), and what exactly to watch for (growth!)

    Plus, we’ll touch on the bigger picture: does your opt-in make people want to take action? Because great SEO means nothing without smart marketing to back it up. Listen in as I dive into the stats of tracking your SEO input so you get more clients walking in your doors.

    Need help leveling up your SEO and marketing strategy? Book a call, and let's make your business The Only Option in Town!

    Take your business to the Next Level with the Level UP Mastermind!

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • Today on the podcast, we’re diving into a listener question all about Google reviews!

    We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid.

    Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I’ll share details about my Level Up Mastermind—starting tomorrow! Ready to dominate Q4 and end the year strong? Let’s get started!


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals.

    On today’s episode, we’re taking a break from our usual focus on SEO, Google Business Profiles, and marketing strategies to dive into something that has transformed my business: masterminds. Every year, as September hits, I surround myself with a small group of powerhouse business owners, each a leader in their industry. These masterminds fuel me with new ideas, fresh strategies, and the accountability I need to finish the year strong.

    As a brick-and-mortar business owner for over sixteen years, I’ve always seen September as the perfect time to relaunch, refuel, and repurpose. This final quarter is when many of you will see your highest earnings of the year. Imagine heading into 2025 knowing your SEO is dialed in, your systems are streamlined, and you’re more profitable than ever—so much so that you can shut down for the entire weekend without worry!

    That’s why I’m thrilled to introduce my Level Up Mastermind. This three-month mastermind is designed to help you take your business, life, and success to the next level. Get ready to finish 2024 stronger than ever and set yourself up for an incredible 2025!

    Would you be ready to level up? Let’s dive in!

    SHOW TIMESTAMPS:

    4:34 - You are worth investing in for your business

    6:39 - Out of the box thinking with your mastermind

    7:52 - Accountability with you and your mastermind

    9:06 - Make Wellness Ad Interested in learning more about Peptides and a ground floor opportunity?

    10:13 - Connection with Other Business Owners

    11:00- Commitment to a mastermind

    11:30 - Cost of the Level Up Mastermind

    14:11 - Fast Acting Bonus. Goodness for ALL

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts?

    Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.

    Marcus's approach is not just about creating content, it's about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best. His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business.

    In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love. He even gives us a tool to keep us on the leading edge of our marketing efforts. You're not going to want to miss this dance studio owner!

    Learn why Marcus is the guru in SEO marketing and how he went from almost bankrupt to the go-to expert in the pool industryThe five major buckets business owners must address in their SEO blog writing: Cost, Fear, Compare, Reviews and The Best. Marcus shares ideas with us on how to address the five main buckets for dance studio owners


    Watch us on Youtube


    A bit about our guest:
    Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.

    Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.

    Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

    Marcus Sheridan on LinkedIN

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you're an active and engaged business owner.

    Google rewards businesses that stay active, and keeping your profile up-to-date is one of the easiest ways to ensure you're visible to those searching for your services. Don't miss out on this opportunity to make Google work for you! As your trusted SEO consultant, I'm here to help you navigate these updates and more. Let's work together to keep your business at the top of search results!

    Why should you update your Google business profileCreating trust with your potential clientsHow updating your Google Business Profile influences the Google algorithm

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Interested in learning more about Peptides and a ground floor opportunity?


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • In today’s episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how partnering with me can make this process seamless.

    Let's get your dance studio showing up first! By tracking your results, you'll know that your efforts are working.


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Interested in learning more about Peptides and a ground floor opportunity?


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms.

    In this episode, I'll explain what to do based on your current business stage and SEO journey. This isn’t a one-size-fits-all approach. We aim to dominate SEO first because SEO creates buyers. Once you're found first on Google, you can focus on your Google reviews' aesthetics.

    Let's dive in so you know what I mean.

    New to the Podcast? Start here.
    How to get juicy Google Reviews
    Want a visual of HOW to get juicy Google Reviews? CLICK HERE.


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    Our Sponsor Nutritionist, Lisa Holtan

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders?

    When your SEO is stellar, you’ll get many inquiries. Great, right? But what if your excellent customer service emails aren’t reaching potential clients?

    That’s why I’m thrilled to have Nicolas Toper, the genius behind Inboxbooster.com, on today's podcast. He'll share how Inboxbooster ensures your emails land in the inbox. Plus, discover a free tool to test and fix your email deliverability issues. The best part? He makes it so easy for us to fix!

    Ready to learn? Let’s get to it!

    Watch Us on Youtube!

    https://inboxbooster.com/
    https://www.instagram.com/ntoper

    A bit about our guest:

    ● Nicolas is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it. ● Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients, including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles, including Forbes, FinSMEs, and Business Mole. ● Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German.

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    Our Sponsor Nutritionist, Lisa Holtan

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • Welcome back to Brick and Mortar Visibility! In today’s episode, we’re diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated.

    Featured Points:

    Boost Your Local SEO: Discover how responding to reviews can significantly enhance your local SEO, making your dance studio more visible to potential students in your area.

    Enhance Your Reputation: Learn why addressing negative feedback promptly and professionally can open up a line of communication, resolve issues, and showcase your commitment to customer satisfaction.

    Cost-Effective Ranking Strategy: Understand how engaging with reviewers through owner responses is an effective and cost-efficient way to improve your rankings on Google, especially if you've fallen behind your competitors.

    Join us as we discuss these key points and provide actionable tips for effectively managing your Google reviews. Whether you’re new to the world of online reviews or looking to enhance your current strategy, this episode is packed with insights to help your dance studio shine in local search results.

    Tune in, take notes, and get ready to elevate your online presence by mastering the art of responding to Google reviews!


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    Our Sponsor Nutritionist, Lisa Holtan

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.

    But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!

    Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client journey and relationships. Samantha provides tools to ensure your team creates exceptional customer experiences, leading to more stellar reviews on your Google Business Profile and securing your #1 ranking.

    Sounds amazing, right?

    I think so too. That's why I'm super excited for you all to learn from and love Samantha Irwin. Tune in for some great insights!

    Watch us on Youtube!


    https://kaizen.zone/
    https://www.instagram.com/samantha_kaizen/
    https://www.linkedin.com/company/kaizen-business-coaching-consulting/

    A bit about our guest:
    After 13 years teaching middle school (love that age!) and doing business development part-time, I jumped into business full time.

    In 2006 the hubs and I bought an 21-room historic boutique hotel, built in 1907.

    No furniture, no clientele, (last time it was open for guests was in the 1940’s), AND it was located in a town population 600 (no, I didn’t miss a zero!). Yes, Mayberry. To say that we were ‘not on the map’ was 100% accurate.

    Adding to the challenge, the hotel was sitting on acre of tired grounds in desperate need of a landscaping update.

    Oh, there were some Gone with the Wind drapes which my MacGyver level talented sister used to mock me up a dress. Yes, I wore it, pins and all, and made my dramatic entrance down the staircase to the lobby.

    Some thought I was crazy for purchasing the hotel, others thought I was a genius with vision.

    I needed to figure out how to get us ‘on the map’, attract clientele that was two hours away, hire, train, and inspire staff, and grow the business. Oh, do all this and not drive myself into the ground.

    Thankfully because I had crap for a marketing budget I stumbled on a different way to grow. A better way.

    Our clientele grew quickly, top priority was hiring and training a team that assist in our growth.

    How did I do it? By transforming People into Partners. By finding the RIGHT people, supporting, and equipping them to consistenly give amazing Customer Experiences.

    You can take advantage of the training used to increase employee retention, increase guest return visits, garner excellent on-line reviews, and put us on the map!


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account.

    In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

    When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?"

    Join me as I answer this question and explain why the timing of your blog posts can significantly impact your Dance Studio's SEO and Google Business Profile visibility. We'll explore the benefits of consistent content updates, how they affect search engine indexing and the importance of keeping your audience engaged.

    Tune in to discover actionable tips for scheduling your blog posts, promoting each piece effectively, and maximizing your content's potential. Whether you're just starting with blogging or looking to refine your strategy, this episode is packed with insights to help you boost your online visibility and drive growth for your brick-and-mortar dance studio.

    Don't miss out on learning how to turn your blog into a powerful tool for SEO success and enhance your Google Business Profile!


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    Our Sponsor Nutritionist, Lisa Holtan

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name?

    There's a lot there. And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO. But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place.

    In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:

    - Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.
    - Optimizing Your Business Description: Using relevant keywords naturally in your business description.
    - Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.

    Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

    Our Sponsor Nutritionist Lisa Holtan

    In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.

    When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

  • Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love.

    In this special Independence Day episode, we’re thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.

    Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.

    Episode Highlights:

    The Power of Connections: Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.

    Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.

    Freedom to Be You: Learn how to design a life that aligns with your passions and values without sacrificing business success.

    Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.

    Tune in and get ready to be inspired!

    Hit play and let’s explore the power of relationships together, as we celebrate the spirit of freedom and independence!


    Watch interview on Youtube

    Website: https://theceocollective.com/
    LinkedIn:https://www.linkedin.com/in/rachealcook/
    Instagram: https://www.instagram.com/racheal.cook/
    Facebook: https://www.facebook.com/racheal.cook
    Tiktok: https://www.tiktok.com/@rachealcookmba

    A bit about our guest:
    As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

    Love today’s podcast? 🙌

    Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast.

    Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account.

    Health and Wellness Owner: Check out Healthy in the Valley