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What are you really selling? Have you ever asked yourself this question seriously?
Many gym owners would say theyâre selling personal training, top-tier facilities, or a strong brand⊠Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.
You can tweak your marketing and stress over sales all day long, but if your programming isnât structured and systematized, you're setting yourself up for failure.
For example, many gyms donât realize theyâre letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym â not just one coach.
This week, Tim and Randy break down a crucial mistake gym owners make â focusing on everything except their core product.
Tune in to learn how to:
take control of your programmingstop bleeding clientsreduce coach dependencybuild a business that scalesKey Takeaways:
Intro (00:00)Gym owners overlook their real product (00:58)Donât leave programming to your coaches (02:17)Systematized training prevents client loss when a coach leaves (09:44)Standardized programming expands hiring potential (11:32)Audit your own gym experience (12:51)Focus on fixing programming first (14:44)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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If your retention isnât where it needs to be, your marketing might be to blame.
Most gym owners think their marketing is doing its job if itâs bringing in leads. But thatâs only somewhat true because if youâre attracting the wrong people, your retention will suffer â no matter how great your service is.
In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and âget-fit-quickâ hooks might flood your gym with leads, but youâll end up with a revolving door of clients who never stick around.
They also share data-backed insights theyâve discovered after 10 years of running their own gym â why some clients stay for over three years while others leave after just nine months â and how you can shift your marketing to attract members who commit for the long haul.
Tune in to learn more!
Key Takeaways:
Intro (00:00)Marketing determines retention (00:45)Short-term ads bring short-term clients (02:46)The importance of setting the right client expectations (10:52)How semi-private training improves retention (15:37)The shift to long-term, lifestyle-focused marketing (17:10)Recap (18:45)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Every gym client would like to get personal training. But not everyone can afford it.
Most gyms solve this by offering small group training â one coach, multiple clients, the same workout. Easy, isnât it? But, although this might look good on paper, when clients realize theyâre following the same routine as everyone else, the value of the offer starts to fade.
Itâs in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different â they donât like generic workouts.
Thatâs why Tim turned to semi-private training. Itâs a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge.
If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients waitâŠ
The Semi Private Pro app is exactly that tool. It eliminates manual programming. It also displays each clientâs personalized plan on a screen and allows coaches to focus on coaching instead of adjusting workouts on the fly.
This way training feels personal, runs smoothly, and offers both â the efficiency of small group training and the customization of personal training.
Tim and Zach initially built the Semi Private Pro software for their own gym. But now, there are 40+ gyms using it to scale without sacrificing quality.
Tune in for this episode as Tim and Zach break down why semi-private training, done right, is the way to simplify your training and keep clients longer.
Letâs dive in!
Key Takeaways:
Intro (00:00)
Why traditional programming methods fail in gyms (02:30)
The origin story of Semi Private Pro (06:10)
How client perception affects coaching value (12:00)
Automating programming for efficiency and growth (20:45)
Gamification and data tracking (27:30)
Why most gym software isnât designed for semi-private training (34:00)
Semi Private Pro gives gym owners a competitive edge (38:10)
Final thoughts (39:50)
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.
Why is that? What makes the difference?
No, it's not the market, the location, or even the trainers.
It's the business model.
Large group training might seem like a good choice â low overhead, easy scalability â but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.
Both models have their (dis)advantages, but neither of them is built for sustainability.
If you want to break through the revenue ceiling and finally create a business that serves you â not just your clients â you need to switch to a scalable semi-private training model.
Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the contrary!
Our gym business is living proof that it's possible to create a system that delivers individual results at scale, keeping members engaged for years, not months.
In this episode, Tim and Randy explain why most gym owners struggle with growth and why the right model makes all the difference.
Tune in to learn more.
Key Takeaways:
Intro (00:00)The importance of your gymâs business model (01:02)The scalability challenges of one-on-one training (05:27)The benefits of semi-private training (10:36)Individualized programming in a small group setting (16:46)The math behind retention and profitability (19:50)Why gym owners resist change â and how to overcome it (24:46)Recap (27:21)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Check out our Switch to Semi-Private course
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Trying to grow your gym without focusing on the right metrics is like driving without a map â youâll waste time, money, and energy, all while heading in the wrong direction.
Many gym owners exhaust themselves obsessing over member counts or lead costs, but hereâs the truth: only two KPIs truly matter for sustainable growth â Return on Ad Spend (ROAS) and The Delta (your recurring revenueâs growth or decay).
These metrics cut through the noise and reveal whether your gym is thriving or just treading water.
In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.
Tune in and let them help you bring clarity to your business decisions.
Key Takeaways:
Intro (00:00)What are KPIs and why they matter? (00:35)ROAS: How to measure marketing profitability (01:14)Break-even funnels and scaling strategies (04:12)The power of recurring revenue (08:11)Outspending competitors to dominate markets (15:04)Delta â the ultimate business health metric (17:47)Switching to higher-value services (24:53)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months â or even years â of working long hours, you start to wonder: did I really leave a job just to buy myself another one?
If youâre in this place, you need to change something. (Well, not maybe â definitely.) Itâs time to move from being self-employed to becoming a true business owner.
Owning a gym should not be your end goal â itâs just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether youâre on-site or on vacation.
Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals â whatever they may be. Whether itâs scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.
Tim and Randy explore this idea in this weekâs episode, discussing how owning a gym is just the starting point for creating a life on your terms.
Tune in to learn how to start working on your business instead of just in it.
Key Takeaways:
Intro (00:00)From gym owner to entrepreneur (01:29)The gym should serve you, not the other way around (04:12)The importance of systems and delegation (09:50)Mindset blocks and overcoming guilt as a gym owner (13:32)Defining success and creating a vision for the future (21:52)Aligning your business with personal goals (24:23)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Running a gym can feel like a never-ending hustle. One month, youâre up; the next, youâre scrambling for high-ticket sales just to keep the lights on. But it doesnât have to be this way.
In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.
Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.
Hereâs the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. Thatâs real freedom for you as a gym owner and will also drive retention.
Tune in to this episode and learn how to start running your gym with clarity and confidence.
Key Takeaways:
Intro (00:00)Iron Circle is now open (00:47)Recurring revenue over base expenses is crucial (03:34)The pitfalls of paid-in-full discounts (06:45)How delivery systems drive member retention and growth (08:26)Focus on recurring revenue and base expenses (12:05)Addressing foundational business problems for lasting change (14:51)Additional Resources:
- Apply to join the Iron Circle
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?
But what most people donât know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.
They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.
Tune in to hear about the type of client who stays loyal for years and why theyâre your goldmine. Plus, they share the one strategy that turns fleeting âNew Year, New Meâ resolutions into lasting memberships.
Listen in!
Key Takeaways:
Intro (00:00)January's dirty little secret in the fitness industry (01:11)Reasons behind January cancellations (05:24)Strategies to improve client retention (08:01)Defining and attracting lifestyle clients (18:41)Educating clients on program value (20:51)Impact of client perception on value (22:02)Challenges of client nutrition and supplementation (32:06)Additional Resources:
- Magic Mind Mental Performance Shot: https://www.magicmind.com/TIMLYONS20 (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.
In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.
They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.
Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.
Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.
Key Takeaways:
Intro (00:00)Market stagnation during the latter half of 2024 (01:58)The risk of pausing marketing in tough times (03:43)Why diversifying ad channels improves ROI (06:56)Importance of nurturing leads consistently (11:32)Understanding client lifetime value for better ad spending (14:51)Systems and automation as growth enablers (21:50)Organic social mediaâs limitations compared to paid ads (26:01)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What can gym owners expect in 2025?
While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on whatâs already happening in the market and what clients are asking for.
Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Hereâs a glimpse of whatâs on the horizon:
Smaller gyms are poised to see big winsTraditional advertising methods are losing their edgeTools like AI are showing their real potentialThese predictions arenât set in stone, but theyâre not pulled out of thin air either. Theyâre grounded in Tim and Randyâs observations and are designed to help gym owners think ahead and plan strategically.
In this episode, they break down all seven predictions and explain how you can position your gym to make the most of whatâs coming.
And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, itâs about staying prepared and adaptable â because those who do will be the ones winning big in 2025.
Tune in now!
Key Takeaways:
Intro (00:00)Whatâs ahead in 2025 (00:59)Prediction #1 - Focus back to strength training (02:35)Prediction #2 - Anti-pharma sentiment growing (07:27)Prediction #3 - The RFK effect (14:31)Prediction #4 - Moving towards a smaller footprint (21:26)Prediction #5 - A mass shift away from Meta as advertising (27:02)Prediction #6 - The return to in-person gyms (29:46)Prediction #7 - AI improves service, but connection stays key (32:03)Closing remarks (38:51)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Owning a gym is really a dream job â unless you find yourself wearing every hat in the business.
Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesnât â at least, not until you step away from the âtrainer brainâ mindset.
The point is, you canât scale your business if youâre thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesnât drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.
This might be a tough pill to swallow for many gym owners â you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth.
In this weekâs episode, Tim and Randy unpack this transformation. This one is for all of you who feel like youâre working harder than ever but getting nowhere.
Tune in and learn how to break free from the daily grind and build the business you deserve!
Key Takeaways:
Intro (00:00)Recurring revenue is the king (01:08)Subscription models in other industries (05:00)Dangers of paid-in-full offers (07:08)Transitioning to semi-private training (09:00)The importance of consistent delivery systems (13:06)Avoiding desperate marketing tactics (16:34)Building a business that runs without you (19:43)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Many gym owners hit a plateau and assume itâs the ceiling for their business. But what if the real problem isnât your market, location, or services? What if the problem is your environment â specifically, the people you surround yourself with?
In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor.
It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They donât offer tricks and quick fixes â they help each other fundamentally change how they think about success.
The Iron Circle gives gym owners the tools to explore new income opportunities, strengthen leadership skills, and create lasting wealth with strategies like real estate and financial planning.
Join Tim and Randy and learn how to step into a room where big goals are the norm and feel the power of the right community.
Tune in now!
Key Takeaways:
Intro (00:00)
What makes the Iron Circle mastermind unique (00:46)
Explosive growth through community (02:40)
Raising the ceiling (05:18)
Director, wealth, and leadership circles (09:05)
Transformational results from real-world strategies (12:50)
Upcoming events and workshops (17:45)
Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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What should you do when a loyal client faces financial hardships?
Many gym owners have been there â a longtime client loses their job or hits a financial wall, leaving you with a tough choice:
A: Do you enforce strict policies as your contract states?B: Do you bend the rules and potentially compromise your bottom line?The answer lies in balancing compassion with structure.
During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet.
However, as a business owner, itâs crucial to set boundaries. Compassionate exceptions, like temporary fee reductions or freezes, can preserve relationships â but only when paired with clear guardrails and timelines.
In this episode, Tim and Randy break down how to handle these sensitive scenarios and ensure that flexibility doesnât lead to exploitation. Tune in to learn how to make empathetic decisions that reinforce trust and loyalty while keeping your business sustainable.
Let them show you where to draw the line and how to turn challenges into opportunities.
Letâs dive in!
Key Takeaways:
Intro (00:00)Addressing client hardships and financial struggles (00:42)Temporary fee reduction strategy (02:15)Preventing misuse of flexible policies (04:50) Building long-term loyalty (07:15)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Have you ever felt like your success makes your clients uncomfortable? Itâs frustrating but all too common â the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.
In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business ownerâs progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded â not because of poor service, but because of his growth.
But success doesnât have to come at the cost of relationships.
Tune in to this episode as Tim and Randy talk about how to handle these situations with grace, stay focused on your goals, and surround yourself with people who genuinely want to see you succeed. Join us to learn how to stay unapologetically focused on your journey to success.
Weâre in this together!
Key Takeaways:
Intro (00:00)Growth Summit and Iron Circle updates (00:47)A clientâs surprising resentment (02:11)Clients leaving because of perceived âtoo much successâ (05:03)The crabs-in-a-bucket mentality explained (08:45)Importance of seeking stimulating, high-level environments (12:37)The shift from competitive to creative problem-solving (17:15)Closing thoughts (20:45)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Itâs often tempting for gym owners to think more leads are the answer to all their problems. But hereâs the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, theyâll keep slipping away.
In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make â like relying on short-term challenges or neglecting existing members â and explain how to address these issues effectively.
If you join them, youâll learn why tackling the âunsexyâ parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym.
Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably.
Letâs plug the leaks in your business today!
Key Takeaways:
Intro (00:00)Magic Mind supplement for focus and energy (01:25)Our previous business model (02:50)Importance of retention (07:02)Challenges with 6-week programs (08:23)Focusing on client experience (13:59)Avoid misleading marketing tactics that damage trust (14:55)Retention wins over acquisition (22:14)The value of long-term clients (22:45)Additional Resources:
- You have a LIMITED offer you can use now, that gets you up to 48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout. Claim it here!
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- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
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When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. Itâs the ultimate risk â leaving the comfort of certainty for the chance at something greater.
But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.
Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible.
Gym owners often default to spending on equipment or certifications because itâs familiar, but those arenât the moves that build a scalable business.
The game changes when risk becomes calculated. By knowing key metrics â like ROI, cost per acquisition, and client value â you remove the emotion from decision-making and focus on logical, measurable actions that drive real results.
Running a gym is already a risk â youâve taken the leap, signed the contracts, and bet on yourself. So why stop now? If you want to scale, you need to face the weak spots in your business, take smart risks, and stop playing small.
In this episode, Tim and Randy show you how data-driven decisions can turn hesitation into progress and push your gym to the next level.
Letâs get into it!
Key Takeaways:
Intro (00:00)The initial risk of entrepreneurship (00:46)Short-term discomfort for long-term gain (02:49)Data-driven decision-making reduces risk fear (06:12)The paradox of client success (14:57)Investing in areas of weakness (17:39)Your ROI as a gym owner (20:50)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Legal issues can be one of the costliest mistakes gym owners make â and it often comes down to not being prepared. Whether itâs liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems.
A single oversight â like missing a compliance deadline or having an incomplete membership agreement â can lead to lawsuits, chargebacks, or financial troubles.
In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters.
Mathew breaks down how a solid waiver not only protects you in court but can also stop lawsuits before they start. He also shares tips for avoiding chargebacks and navigating state compliance requirements.
If you think, âThatâll never happen to me,â Mathewâs real-life stories might change your mind. Tune in for this episode and let Mathew help you avoid costly mistakes and safeguard your business for the long term.
Letâs dive in!
Key Takeaways:
Intro (00:00)Mathew Becker â from litigator to gym owner (01:00)Importance of liability waivers (04:20)Ordinary vs. Gross negligence (10:00)Understanding compliance and bonds (19:00)Using âinstallmentsâ to win disputes (31:00)Non-solicitation agreements and confidentiality (45:00)Legal compliance when selling your gym (57:00)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Buffet gyms promise it all â classes, recovery lounges, personal training, and more.
But offering everything to everyone often means excelling at nothing. Itâs a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.
Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant.
By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.
In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience.
Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving.
Key Takeaways:
Intro (00:00)A story of an overambitious new gym (00:38)Simplifying services to boost profitability (02:27)Understanding the main demographics of gym clients (07:02)Buffet vs. fine dining gym models explained (09:51)Attention to detail improves the client experience (14:13)The importance of consistent coaching standards (18:13)Fixing problems early to avoid bigger issues (22:30)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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Imagine this: your gymâs bills are paid before the month even starts. No last-minute sales pushes, no desperate offers â just steady, predictable income that keeps growing. Thatâs the power of recurring revenue.
Hereâs the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months?
Walmart didnât build Walmart Plus memberships for one-time shoppers, and your gym canât build a future on them either.
When you focus on recurring memberships, youâre building a foundation that grows month after month. Each new client strengthens that base, and over time, youâll have a gym that runs on stability â not constant hustle.
These long-term memberships also attract the right clients: people who see fitness as a lifestyle, not a quick fix. They stick around because they value what you deliver, year after year.
So, if youâre tired of the rollercoaster of unpredictable income and endless promotions, itâs time to make recurring revenue your priority. Join Tim and Randy as they break down how to build a gym that thrives for the long haul.
You donât want to miss this one!
Key Takeaways:
Intro (00:00)Recurring revenue advantages (02:00)Shortcomings of fitness challenges (06:45)Semi-private training as the superior model (08:50)Retention over front-end marketing (12:15)Long-term membership benefits (15:00)Building systems for business stability (18:00)Recap (19:40)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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For gym owners, hiring the right people isnât just a challenge â itâs often a crisis.
Without a plan, losing a coach means youâre back on the training floor, juggling sessions and managing clients. It puts business growth on pause, leaving you stuck in a constant state of firefighting and unable to focus on the bigger picture.
ï»żSound familiar?
But the good news is that thereâs a way to free yourself from the daily grind and keep your gym running smoothly, even when one of your coaches suddenly leaves. Itâs by having a structured hiring and onboarding system.
And in this episode, Randy and Zach explain how to set up a well-oiled hiring system that will not only save you time but also protect your business and ensure it runs smoothly no matter what.
Tune in and learn:
Why relying on âunicornâ hires is riskyHow to onboard new coaches in weeks, not months, without sacrificing qualityHow to build systems that keep you out of fulfillment roles and focused on growthLetâs dive in!
Key Takeaways:
Intro (00:00)The challenges of hiring in gyms (01:22)Having strong systems keeps operations running smoothly (07:08)The "stop gap" role in your business (11:02)Onboarding new hires effectively (18:06)The difference between training and coaching in gym operations (21:34)What metrics to focus on when evaluating new coaches (24:17)Recap (25:03)Additional Resources:
- Get 30 days of Semi-Private Pro on us!
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- A tool for deciding on new gym services â 5-Question Matrix
- SOP in a Day Workshop
- Check out our Switch to Semi-Private course
- Business Accelerator Program
- Learn more about The Iron Circle
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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