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Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline from his father, both of which are key elements in his current role. He discusses his career journey from Louisville tourism to various leadership roles, his passion for journaling, and aspiring career shifts. Gathan highlights the importance of relationships, continuous learning, and leadership skills. He also shares aspirations to learn piano and a second language, and reflects on the significance of his dog, Teddy. The episode offers insightful advice on career growth and personal development in the tourism industry.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives tourism success. Discover her personal connection to the area, her evolution from a marketing role to executive leadership, and the transformative moments that have shaped her career. Erin also delves into the importance of collaboration and how destination marketing can impact both local residents and visitors. Tune in to gain valuable insights into how passion, community, and innovation converge in the world of tourism.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her passion for connecting with communities and untold stories has shaped her work in tourism, and learn the secrets to staying authentic while driving visitor growth.
Sarah dives into the importance of empathy in marketing and customer service, revealing how these principles have guided her career as an educator and mentor. We also discuss the intersection of education, travel, and sustainability, exploring how these elements can come together to create vibrant, welcoming communities.
Tune in to hear about the upcoming DIY Tourism Marketing Conference, the power of building community conversations, and the role of advocacy in shaping the future of tourism. Whether you're a destination marketer, tourism professional, or simply passionate about travel, this episode offers valuable insights on making a lasting impact in your community.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career path led to a deep passion for tourism, community engagement, and strategic leadership. Katherine reflects on the challenges and triumphs of integrating community relations into tourism, the importance of relationships, and how she's navigating her new role with a vision for a more impactful and sustainable future. Tune in for an inspiring conversation about growth, dedication, and the power of blending personal passion with professional calling.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Rising Through the Ranks: A Journey in Marketing and Experience with Amber Jones
In this episode of the Business Class podcast, Steve interviews Amber Jones from Searchwide Global. Amber discusses her career progression from Marketing Manager to Chief Marketing and Experience Officer. She compares working in an executive search firm to her previous roles in Destination Marketing Organizations (DMOs), shares insights on industry barriers, and emphasizes the importance of grace and continuous learning. Amber also touches on her hobbies, favorite travel destinations, and the influence of key mentors in her life. Join us for an in-depth conversation about career growth, personal development, and industry insights.
00:00 Cambria Jones, Searchwide Global joins me for this episode of the Business Class Podcast. Let's jump right in...Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this powerful episode of Business Class, host Stephen Ekstrom sits down with Dawnielle Tehama, a Senior Associate Principal at Coraggio Group and an enrolled Klamath Tribal member, who shares her remarkable journey from a homeless teen to a leader in the tourism industry. Dawnielle opens up about the challenges she faced growing up, how her deep connection to her Indigenous roots shaped her career, and why she transitioned from law to travel. She delves into the importance of empathy, cultural preservation, and regenerative travel, offering unique insights into the complex dynamics between tourism and Indigenous communities. Dawnielle also reflects on her role as a mother, the lessons she's imparted to her daughters, and her passion for storytelling, art, and connecting people to places. This episode is a testament to resilience, leadership, and the power of authentic storytelling in shaping the future of tourism. Don’t miss this inspiring conversation that will leave you thinking deeply about the impact we all have on the world around us.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode, we chat with Lisa Bethea, Director of Destination Services for Visit Frisco. From a broadcast news career to a leading role in tourism, Lisa’s journey is a story of resilience and passion. Join us as we explore her unique path and the lessons she's learned.
From Broadcast News to Hospitality
Lisa’s shift from broadcast news to hospitality was unexpected. A chance visit to Embassy Suites led to a front desk job, and her rapid rise through the ranks set the stage for her current role.
Charting a Unique Career Path
Over six years, Lisa embraced diverse roles, from sales to convention services, each time tackling new challenges with enthusiasm. Her proactive approach helped her excel in her career.
Setting Goals and Boundaries
Lisa emphasizes the importance of setting personal goals and boundaries, which allowed her to tailor her role and better serve her clients.
Role Models and Inspirations
Lisa draws inspiration from her parents and Marla Rowe, whom she admires for her industry expertise and dynamism.
Frisco: A City of Diverse Offerings
Lisa highlights Frisco’s vibrant arts and music scene, countering the “Sports City” label and showcasing the city’s diverse experiences.
Learning from the Team
As Director, Lisa values learning from her team, hiring individuals with fresh perspectives and skills, reflecting her commitment to growth.
Teaching the Industry
Lisa advocates for setting healthy boundaries and the importance of saying no to maintain well-being and productivity.
Travel and Achievements
Lisa’s recent trip to Tampa, where she received the Destination Organization Leadership Award, was a career highlight.
The Value of Networking
Lisa stresses the value of networking and the insights gained from industry events like those organized by Destinations International.
Personal Insights
Lisa shares her love for Chick-fil-A, an extensive pen collection, and her ability to balance introversion with extroverted tasks.
Authenticity and Leadership
Authenticity is key to Lisa’s leadership style, shaping her approach and values at Visit Frisco.
Conclusion
Lisa Bethea’s story showcases the impact of adaptability and authenticity in career transitions. Connect with Lisa at [email protected].
Thank you, Lisa, for sharing your journey and insights!
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode of the Business Class Podcast, host Steve Ekstrom welcomes Mat Woods, the CEO of Destination Queenstown in New Zealand. Mat shares his unexpected journey from running a retail chain specializing in outdoor gear to becoming the CEO of a regional tourism office. He highlights his passion for the outdoors and his commitment to environmental stewardship, detailing his efforts to reduce waste and promote sustainable practices in tourism. His insights reveal how personal experiences and a deep love for nature shaped his professional path and fueled his drive to make a positive impact on the environment.
Mat delves into the concept of regenerative tourism, explaining how it goes beyond environmental conservation to include economic, social, and cultural well-being. He shares examples of innovative initiatives in Queenstown, such as the elimination of single-use coffee cups and the creation of the world’s first electric jet boat. These projects demonstrate how local businesses and the community are rethinking tourism to ensure it benefits both visitors and residents while protecting the environment. Mat emphasizes the importance of slow travel and building meaningful connections between tourists and the local community to enhance the visitor experience.
The episode also explores how COVID-19 provided a unique opportunity for Queenstown to reassess and reinvent its tourism strategy. Mat discusses the development of the Destination Management Plan, a comprehensive framework aimed at achieving regenerative tourism by 2030. He explains the collaborative efforts with the community to identify key priorities and values, such as decarbonization and preserving local culture. Through engaging storytelling and practical advice, Mat Woods inspires other destinations to embrace stewardship and sustainability, creating a model for future tourism that prioritizes the planet and its people.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode of the Business Class Podcast, host Steve Ekstrom sits down with John David, President and CEO of Sports ETA, to explore the dynamic intersection of sports tourism and adventure. John shares the rich history of the Sports Events and Tourism Association, detailing its evolution from a small group of 12 sports commissions in 1992 to a robust network of over 700 members today. He explains the diverse membership, which includes destination marketing organizations, rights holders, and industry partners, all working together to promote and support sports tourism.
John highlights the significant impact of sports tourism on local economies, citing impressive figures from the latest State of the Industry Report, such as a $52.2 billion total economic impact. He recounts personal anecdotes, like the emotional reaction of a hotel GM during the pandemic, emphasizing the resilience and vital role of sports tourism in sustaining communities through challenging times. John also discusses the increased investment and interest in sports tourism from DMOs and private equity, attributing this growth to the unique ability of sports events to create lifelong memories for participants and their families.
The conversation delves into John's personal journey within the tourism industry, from his early days managing a BMX track in Baton Rouge to his current leadership role at Sports ETA. He reflects on the lessons learned, the importance of strategic planning, and the passion that drives him. John also shares his vision for the future of sports tourism, emphasizing the need for continued education and advocacy to ensure the industry's sustained growth and success. This insightful episode offers a deep dive into the powerful intersection of sports and tourism, showcasing the profound impact it has on communities and economies alike.Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode of the Business Class podcast, host Steve Ekstrom talks with Colin Carson, CEO of Tourism Prince George, a destination nestled in the heart of British Columbia. Colin shares insights into his journey from university to Denmark to China and back to Canada, all while discovering his passion for tourism. They discuss the importance of curiosity in travelers and the role of stewardship in promoting local Indigenous culture.
Discover how Tourism Prince George promotes sustainability through innovative practices like their downtown renewable energy system. Colin reflects on lessons learned and the evolution of his role over the past seven years, highlighting the community's shifting perception towards tourism.
Explore the unique aspects of Prince George often overshadowed by more prominent BC destinations, and learn how Colin and his team are fostering local pride and turning residents into enthusiastic ambassadors. They also delve into future challenges and opportunities for destination organizations like Tourism Prince George.
Tune in to gain a deeper understanding of this vibrant community and learn how you can experience it firsthand. For more information or to plan your visit, head to TourismPG.com and follow them on social media @TourismPG.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Just days before the destination marketing community converges on the vibrant landscape of Tampa Bay for the annual Destinations International Conference, Steve Ekstrom revisits his engaging conversation with Santiago Corrada, President & CEO at Visit Tampa Bay. Santiago shares his passion for the industry, his insights on the rebranding journey that transformed Tampa into a treasure waiting to be uncovered, and the secrets behind the city's billion-dollar hotel revenue success. Tune in for an inspiring discussion on branding, leadership, and the unique charm of Tampa Bay. Don't miss out!
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Welcome to another episode of the Business Class Podcast with your host, Steve Ekstrom. Today, we delve into the vibrant world of destination marketing with a special guest who knows it intimately. Joining us from the heart of New Orleans is Alice Glenn, Executive Vice President of New Orleans and Company. Alice brings a wealth of experience shaped by her unique journey through politics, fundraising, and nonprofit leadership, ultimately finding her niche in advocating for New Orleans' thriving tourism and hospitality industry.
Alice shares her career trajectory, starting from early roots in hospitality to navigating the intricate intersections of politics and nonprofit work. Her insights into the evolving role of destination marketers highlight a shift towards community-focused strategies that uplift rather than simply promote. As she discusses the critical importance of conventions and business travel to New Orleans' economy, Alice reveals the behind-the-scenes efforts that ensure sustainable growth and inclusivity within the city's tourism sector.
Throughout the episode, Alice touches on how values-driven travel decisions are reshaping visitor expectations, emphasizing sustainability and cultural heritage. Her passion for elevating New Orleans' culinary scene exemplifies the innovative spirit driving her role, as she spearheads initiatives to garner global recognition for local chefs and artisans. Join us as Alice Glenn paints a compelling picture of New Orleans as more than just a destination, but a community-driven experience where hospitality and culture converge.
This episode is a must-listen for anyone interested in the dynamic world of destination marketing and the transformative power of tourism in shaping vibrant, sustainable communities. Tune in to gain insights into how New Orleans and its leaders are paving the way for a future where every visitor experience is rooted in authenticity and respect for local culture.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode of a podcast hosted by Stephen Ekstrom, CEO and Co-founder of the Nonprofit Tourism Academy | tourismacademy.org, Keith Douglas from KD & Co Advisors discusses the importance of spontaneous networking, community involvement, and sustainability within the tourism industry. They delve into the successes of Out Professionals, a networking group led by Keith that brings together diverse groups and companies to foster community and career growth. The conversation highlights the significance of volunteering, the economic and cultural impact of tourism, and the crucial role of communication and personal connections in professional development. Keith also shares his insights on the importance of brevity, listening, and maintaining relationships within the industry.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultural experiences. He discusses the importance of inclusivity, storytelling, and sustainability in tourism, as well as his work with various clients, including Sophie's Cuban and the Brooklyn Museum. They also delve into the significance of understanding local cultures and building meaningful connections during travel.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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The following broadcast is an excerpt of a recent live lecture presented by The Tourism Academy's Stephen Ekstrom to a group of entry-level hospitality students studying hotel and restaurant skills to aid in sustainable tourism development of their communities, which border on UNESCO World Heritage sites.
Steve Ekstrom, CEO and co-founder of the Tourism Academy, recently shared valuable insights from his extensive experience in the hospitality industry. He highlighted five essential skills learned from his early days as a waiter and bartender. With programs running on four continents and an average of 6,000 daily students, the Tourism Academy focuses on leveraging tourism for sustainable economic and cultural development.Customer service emerged as a foundational skill, emphasizing the importance of anticipating and meeting customer needs promptly and effectively. Ekstrom stressed the value of understanding the holistic visitor experience, including the need for authentic local interactions.
Effective communication, active listening, and positive framing were emphasized as crucial in hospitality and beyond. Ekstrom illustrated the importance of clear communication and proactive problem-solving, empowering staff to enhance guest experiences.
Multitasking and time management were highlighted as essential for juggling multiple tasks while maintaining service quality. Ekstrom emphasized the transferability of these skills to various industries, including leadership and project-based roles.
Lastly, teamwork and collaboration were underscored as vital for delivering exceptional service. Ekstrom shared examples of how effective teamwork contributes to a positive workplace environment and customer satisfaction.
During the discussion, emerging trends like robotics and automation in hospitality were addressed, emphasizing the importance of balancing technological advancements with authentic, local experiences tailored to visitor preferences.
Ekstrom concluded with a message of inspiration, encouraging continuous learning and improvement. He echoed Maya Angelou's wisdom: "Do the best you can until you know better. Then when you know better, do better." He expressed gratitude for the opportunity to engage with students and looked forward to further educational collaborations.
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Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.
In the first segment, Cassandra shares his diverse path from the science center to emergency services and eventually to MMGY Next Factor, her transition from communications to the dynamic world of tourism. Both emphasize the importance of continuous learning and the pivotal role of influential mentors in shaping their professional trajectories.
Moving into the heart of the discussion, Cassandra elaborates on her mission to transform destinations through storytelling and community engagement. Together, they explore the evolving roles and debunk myths within the industry, emphasizing the need for inclusive dialogue and collaboration to unlock a destination's full potential.
In the subsequent segment, Cassandra provides invaluable insights into consulting, emphasizing the importance of understanding diverse perspectives and staying abreast of industry trends, including AI and sustainability. Stephen adds depth to the conversation by highlighting the criticality of sustainability in tourism and the challenges in effectively communicating its significance to stakeholders.
Concluding on a lighter note, Stephen shares his nomadic lifestyle experiences, offering a glimpse into the adventure and fulfillment derived from his travels. Cassandra and Stephen exchange thoughts on the value of living in the moment, taking time off, and leaving a positive impact on the places they visit.
Tune in to gain valuable insights into the intersection of tourism, marketing, and sustainability and discover the profound impact of storytelling in shaping destinations and lifestyles.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Richard Peterson, President of the U. S. Cultural and Heritage Marketing Council, shares insights on cultural tourism, emphasizing the importance of storytelling, community engagement, and visitor experiences. He discusses the intersection of culture and heritage in tourism, the evolving traits of cultural travelers, and the significance of local engagement and personal connections in enhancing visitor experiences.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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In this captivating episode of the Business Class Podcast, host Stephen Ekstrom delves into the dynamic world of destination marketing with a special guest, Mark Hecquet, President & CEO of the Springfield Missouri CVB. Mark shares his remarkable journey from his roots in London to his pivotal role in shaping the tourism landscape of Springfield.
With over 16 years of experience, including a transformative tenure at Travel Butler County, Mark offers invaluable insights into the essence of leadership and community engagement. Reflecting on his career trajectory, he emphasizes the importance of nurturing growth, both professionally and personally, drawing poignant parallels between his role as a father and as a leader in the tourism industry.
Listeners are treated to an inside look at Mark's authentic approach to community integration, where genuine curiosity and sincere intentions pave the way for meaningful connections. From impromptu dining adventures to uncovering hidden gems off the beaten path, Mark and his wife embody the spirit of exploration and discovery.
As the conversation unfolds, Mark sheds light on the evolving landscape of destination marketing organizations (DMOs), highlighting the pivotal role they play in fostering economic growth and community development. With infectious enthusiasm, he champions the transformative power of tourism, positioning Springfield as a beacon of opportunity and innovation.Join us as we journey through Mark's compelling narrative, filled with wisdom, humor, and a profound appreciation for the boundless potential of the tourism industry. This episode promises to inspire and enlighten, leaving listeners eager to embark on their own adventures and embrace the transformative power of travel.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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Join us on this episode of the Business Class Podcast as we dive into the fascinating world of destination marketing with Mary Quinn Ramer, President of VisitLEX, the destination marketing organization in Lexington, Kentucky. Mary Quinn shares her journey into the DMO space, from her beginnings in PR & Communications to her current role leading VisitLEX.
Discover how VisitLEX has been at the forefront of creativity in earned media, including their groundbreaking move to send an advertisement into space. Mary Quinn's passion for stewardship and her deep connection to her Kentucky roots shine through as she discusses her pride in showcasing the unique charm of Lexington to visitors.
Learn about the innovative campaigns that have put Lexington on the global map, from the iconic Blue Horse brand to the recent aliens-themed campaign that captured imaginations worldwide. Mary Quinn also reflects on the life lessons she's learned as a leader, emphasizing the importance of staying curious and enjoying the moment.
Join us as we explore Mary Quinn's journey, her vision for destination development, and what keeps her excited about the dynamic world of tourism. Take advantage of this inspiring conversation with a leader who embodies the spirit of curiosity, kindness, and authenticity.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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An interview with Doug Price, President and CEO of Visit Colorado Springs, discussing his career journey in the tourism industry, sustainability efforts in Colorado Springs, key trends in tourism, advice for entering the field, and leadership style. He emphasizes the importance of community involvement in tourism, career growth opportunities in the industry, and the responsibility of destination management in enhancing visitor experiences.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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