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I’m excited to welcome Nadia Fiorita onto the podcast today!
Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it!
After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels.
In this episode, we cover:
Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since thenHow Nadia went viral after just a few months of us working togetherThe increased pressure + imposter syndrome that comes with a large audienceNadia’s content creation strategy that’s led to multiple Reels going viral2 Reels that went mega viral, resulting in 20k+ email list subscribers for NadiaHow Nadia repurposes content to go viral again and againWhat Nadia’s current content creation process is like with team supportHow often Nadia was posting content early on vs. nowNadia’s best advice for therapists wanting to grow their Instagram followingConnect with Nadia:
Follow on Instagram @holisticanxietytherapist4 Things Women With High Functioning Anxiety Don’t Want You to SeeReasons Your High Functioning Anxiety Shows Up As AngerSigns You Have High Functioning AnxietyPOV ReelConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period -
I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page.
I’ve learned sooo much along the way, but I’ve also been an Instagram therapist for 4 years now! If you’re a brand new therapist on Instagram (or even if you aren’t), I don’t want you to compare your journey to mine.
I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist. Some of these items will take you more time than others (especially in the beginning). But...as you learn, you’ll get better and faster over time.
In this episode, I cover:
What it was like growing my first Instagram page vs. my secondNine things I would focus on as a new Instagram therapistConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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Puuttuva jakso?
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In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY.
Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private practice though! Consistency allows you to build trust and deepen relationships with your community, and get realllly good at one particular thing.
At the end of the day, showing up consistently on Instagram NEEDS to be a priority. This is the way you’re going to succeed in your business, and make more of a lasting impact with your ideal client!
In this episode, I cover:
What consistency looks like for me in MY businessReasons why consistency is so important in businessWhy showing up on Instagram consistently needs to be your priority + ways to do thisWhy you need to get really good at one thing before adding MORE to your plateConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteRelated Episode:
Episode 11: Big Instagram Growth Minus the BurnoutMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time!
Carrie has already seen major success with not only one, but TWO Instagram pages. She’s grown her main account to well over 45k followers, primarily using Instagram Reels to reach more people. She has a full caseload with dream clients (plus more ready to work with her).
Carrie has been able to grow multiple income streams using Reels. She’s gone from working 20-25 hours every week, to 10-15 doing work she’s EXCITED about. She’s also brought on two associates to her practice, and now charges $375 per 1-1 session!
In today’s episode, we’re chatting about using Reels to grow multiple income streams. Reels are the best way to reach MORE of your ideal client on Instagram. Carrie has experienced awesome growth using Reels to grow her accounts, because she’s gotten super specific on who she speaks to in her content!
In this episode, we cover:
What Carrie initially outsourced in her businessHow Carrie incorporates her associate clinicians into Instagram ReelsThe difference in who Carrie is targeting with her professional page vs. her group practice pageBringing on associates to help with your waitlist after increasing your rates with a full caseloadCarrie’s experience with brand partnerships + how to get themCarrie’s group coaching programs + going from a low-ticket to high-ticket offerUsing Reels to attract more people + convert them to a free or paid offerHow Carrie uses Manychat with her ReelsHow Carrie creates Reels with support from the Reels Membership compared to doing them on her ownShowing up authentically & consistently to attract MORE of your ideal clientConnect with Carrie:
Follow on Instagram @dr.carriejackson and @socalchildpsychCheck out her websiteConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA) -
The reality is...building a six-figure business is HARD.
It feels challenging and awkward at first. It takes more time than you think (or would like).
But...just because it feels super hard in the beginning, doesn’t mean you need to burn out in order to grow your Instagram. When you’re hustling and putting in extra effort, it should still be done in a way that feels manageable for YOU!
In today’s episode, I’m sharing 4 ways you can experience big Instagram growth, minus the burnout.
In this episode, I cover:
Why building a business is hard work in the beginning4 ways to make Instagram feel sustainable + still experience growthConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
Episode 7: BTS of My Lowest Month in 1.5 YearsGet 10% off Fiverr [affiliate link]This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business.
I know the issue of ‘time’ (whether that’s too much or too little) is a big one. And yes...it may be holding you back from growing your private practice.
I’ve learned there are certain marketing strategies I would NOT do if I was trying to fill my private practice caseload. I want to help you focus on the right things, so you can see results with less time spent in your business!
In this episode, I cover:
Why the beginning stages of building your private practice feels extra challenging7 things I would NOT do if I was trying to fill my caseload + what to do insteadConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low, which has led people to ask me WHY that is.
Well...that’s because I made the tough decision to see less therapy clients.
You may be thinking ‘why the heck would you do that?!”, or questioning if it’s possible for YOU to make 6 figures seeing 1-1 therapy clients.
I knew I wanted to dedicate an entire episode to this topic and talk more in depth about WHY I decided to see less therapy clients. Quite a bit has changed for me along the way, so let’s get into it!
In this episode, I cover:
My first year in private practice with ONLY1-1 therapy clientsWhat happened when my Instagram really took offMy major business growth in 2022 + what needed to change in 2023Why I intentionally chose to see less 1-1 therapy clients in 2023 and what this looked likeWhy you MUST give yourself permission to do what’s best for you and your businessConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA) Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncomfy’ stuff.
Jen and I started working together in early 2023, when she joined my Mastermind. At that time, she had an Instagram page with a few thousand followers. We focused on her niching down so she could position herself as an authority in her space, and grow her private practice.
Since then, Jen has grown to over 30k followers on Instagram. She’s also increased her rate and quadrupled her income. And yeah…she’s done all of this in less than two years, which is freaking AMAZING!!
In this episode, we cover:
The biggest shift that happened for Jen as she started creating content on Instagram to grow her private practiceWhy Jen was offering ‘negotiated rates’ to her clients in the beginningHow Jen has successfully RAISED her rates + filled her caseloadJen’s turning point on Instagram with not only one, but TWO reels going viralHow Jen’s income has quadrupled since starting her InstagramAdvice for charging premium rates and building your caseload, regardless of where you liveConnect with Jen:
Follow on Instagram @jen.noboCheck out Jen’s FIRST viral reelCheck out Jen’s SECOND viral reelCheck out her websiteConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree training -
Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August!
In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY that happened. I’m breaking down my revenue and expenses for August 2024 including what offers the earnings came from and what exactly the expenses were.
My biggest hope for you is that YOU are willing to play the long game. You CAN build a sustainable business that lights you up, but you need to get crystal clear on what your dream private practice looks like.
In this episode, I cover:
Why you shouldn’t get caught up in the comparison gameBreaking down my $42k revenue in August 2024WHY August 2024 was a lower income month for meMy strategic decision to make August 2024 my lowest income monthThe mindset hurdles I experienced3 important questions to ask yourself in your own businessConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
Apply to work with me for 1-1 business coachingFollow my coach Lacey Sites MS, MBA on Instagram @alituplifeTry Mentaya for free for one-month with the code KELLYThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November
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Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want?
Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram.
Trust me - I’ve been there myself, and I know it sucks when you’re not growing on Instagram.
I know you see plenty of other therapists growing and getting results, and you’re wondering why you’re not. Growing on Instagram is NOT impossible. But..if it’s feeling hard, it may be time to shift and try something new. If you’re not sure what that is, you’re in the right place!
In this episode, I cover:
6 reasons why therapists are NOT growing on InstagramWhat you can do to combat these reasons Acknowledging that it’s really freaking hard to show up and put yourself out there on InstagramConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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It’s time to set the record straight on something...
The Instagram algorithm is NOT out to get you!
Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior!
But...if you’re not seeing the results you want on Instagram, this is an episode you don’t want to miss! I’m sharing seven things that therapists need to know to beat the Instagram algorithm.
In this episode, I cover:
Realizing that the Instagram algorithm isn’t really out to get youAdjusting your expectations + why your content may not be resonating with your ideal client like it should be7 tips for you to beat the Instagram algorithm as a therapistWhy you need to study your own behavior and see what you vibe with on InstagramConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
Reel about Instagram algorithm prioritizing small creatorsCheck out Manychat (affiliate link) Mary from @adulting_unlocked on InstagramGabrielle from @therapist_who_sees_a_therapist on InstagramThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree training -
Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business.
I’ve started and grown not only one, but TWO Instagram accounts that grew to 10k followers in under one year. I’ve filled my caseload with private pay clients from Instagram, which led me to earning 250k as a private practice therapist in my very first year.
Now, I teach other therapists how to market themselves on Instagram, and see mind-blowing success too! Yep...Instagram is kinda my thing, and I love how life-changing this platform can be.
In today’s episode, I’m sharing why I chose Instagram to market my private practice. I’ve learned some valuable lessons from using Instagram as my main marketing platform. I’m diving into 5 ways you can use Instagram to grow your private practice, and totally maximize your results while still enjoying yourself!
In this episode, I cover:
My desire to create a business of my own that felt FUN and energizing5 ways you can use Instagram to grow your private practiceAction steps to help you maximize your results with Instagram todayConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY!
I know this is an incredibly vulnerable topic, but I’m excited to share my complete money story in depth here, and show you what my income has looked like at different points in my career over the last several years. I hope this shows YOU what’s possible and inspires you to dream bigger.
I believe in leading with transparency and authenticity always; I’m the girl who’s going to cheer you on, and give you permission to go after your big, BIG goals, unapologetically!
In this episode, I cover:
Where my career path started in 2014 + twists and turns that ultimately led me back to therapy, and eventually starting my own private practiceMy decision to go ‘all in’ with my business and step away from my safe, 6-figure careerRealizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever, and it doesn’t have to be super time-consumingHow learning marketing impacted my business growth + the power that comes from betting on yourself and your dreamsWhat it’s been like for me to really hustle and build my business in multiple ways in recent years + what ‘scaling back’ in my therapy practice has looked likeGetting crystal clear on what you actually want your therapy practice to look like, and then deciding to bet on yourself and your futureConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:
Sign up for the FREE LIVE webinar on November 18th!
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I’m very excited to have my first guest, Laney Wallace, onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly.
Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle, and she’s had quite the journey with her business since then. Her Instagram has totally blown up and she’s even reached $20,000 months in her private practice.
In today’s episode, we’re chatting about how Laney initially built her practice up with insurance clients. She eventually transitioned fully to private pay, and now charges $250 per session.
In this episode, we cover:
Laney’s journey from burnt out licensed art therapist in a hospital setting, to full-time and thriving in her own private practiceLaney’s decision to enroll in the Private Practice Academy (PPA) Bundle + why she used Instagram as the primary marketing source for her private practiceThe major life changes Laney has experienced over the last 2 years + how her business and clients have been impacted during these transitionsThe specific reels that helped Laney gain a lot of traction on Instagram + her May 2024 reel that completely blew up her InstagramGaining clarity on who you’re helping with your offer(s) + providing plenty of value for your people so they are able to know, like and trust you The impact that Laney’s increased Instagram following has had on her private practice + giving yourself space to really ‘feel’ things outConnect with Laney:
Follow on Instagram @therapywithlaneyCheck out Laney’s mega viral ReelConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!
Resources & Links:
Shortcuts: The Proven Path to Purpose, Excellence, and Calling [affiliate link]This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels Membership -
I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today!
I really want to show you what’s possible as a therapist, and give you the courage to take action on your goals and dreams. I believe that EVERY single therapist should be making 6+ figures in their practice - that’s my personal mission, and since helping hundreds of therapists do just that, I know it’s 100% possible!
In today’s episode, I’m discussing what my career path to becoming a million dollar Instagram therapist looked like, and the many ups and downs I experienced along the way.
I have chosen to do the scary, brave stuff on my journey, and while it hasn’t always been smooth sailing, it has brought me the results (and the life) I desired. I hope my story encourages you to step out of your comfort zone and take big, bold moves, regardless of where you are with your therapy practice!
In this episode, I cover:
What led to my decision to start my podcast and step into this new spaceMy journey from high-achieving and ‘always wanting to be the best at everything’ kid, to majoring in social work and eventually, pursuing a career in therapyWhy I want you to work smarter, not harder, and not feel like you have to do #allthethings as a therapistMy story of (almost) second guessing myself to become a therapist and choose another career path that felt safer, or more ‘palatable’ to those around meHow my career path ultimately led me to starting my own private practice + the pivotal role Instagram played in my business journeyMy decision to create my signature program, Private Practice Academy Bundle + my Reels Membership that was made specifically for therapistsConnect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree training -
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”
You’re in the right place.
Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more.
I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!
I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!
Make sure to hit follow/subscribe so you never miss an episode!
