Episodit

  • Only about 15% of roofing companies that want to sell are actually ready when a buyer shows up. This episode is about getting on the right side of that number.

    Follow along at @forgestrategicequity: Instagraminstagram.com/forgestrategicequity

    In Episode 2 of The Forge Podcast CEO Roundtable, Sam Taggart sits down with someone who sits on the other side of the table when roofing and home service companies get bought. You'll hear how private equity actually values your company, why "key man risk" quietly kills more deals than bad financials, and the honest math behind selling now versus keeping your cash flow.

    By the end, you'll know what makes a company worth buying and what to start fixing today if an exit is anywhere on your radar.

    Benton Sturt is a Director at Meridian Capital, a leading middle-market investment bank, where he co-leads the firm's consumer practice and advises home service companies across roofing, HVAC, plumbing, and pest control through mergers, acquisitions, and capital raises.

    A Goldman Sachs alum and a 2025 M&A Advisor Emerging Leaders award winner, Benton has guided owners from first conversation to nine-figure close.

    What you'll learn in this episode:

    Why only about 15% of companies that want to sell are actually ready, and how to join themThe "key man" problem that drags down valuations, and how to fix it before a buyer finds itHow a $90M home service deal actually comes together behind the scenesThe sell-now-or-keep-cashing-checks math every owner should run before talking to buyersWhat separates a $10M roofing company from a $100M exit

    Here's the truth.

    If your company falls apart the second you stop showing up, you don't own a business, you own a job. Buyers smell that from a mile away and they price it in. Build the reps and systems that run without you, then let the right people look under the hood before a buyer does.

    That's exactly what Forge does.

    Apply at Forge Strategic Equity: ForgestrategicequityForge Strategic Equity | Home

    #roofing #privateequity #businessexit #roofingbusiness #homeservices #forgestrategicequity #d2d

  • The roofing acquisition wave is here, private equity is rolling up companies fast, and most owners will miss it because they aren't ready when the offer comes.

    Follow along at @forgestrategicequity: https://www.instagram.com/forgestrategicequity/

    In this episode of The Forge Podcast CEO Roundtable, Sam Taggart digs into the wave of private equity money flooding into roofing and home services, why so many owners are going to watch it pass them by, and what it actually takes to be on the winning side of a roll-up. You'll hear how buyers think, what they pay for, and the moves an owner needs to make now so that when the acquisition wave reaches their market, they're the company getting the offer instead of the one getting left behind.

    What you'll learn in this episode:

    Why private equity is rolling up roofing and home service companies right nowWhat buyers actually look for before they ever make an offerThe "key man risk" that keeps most owners from being readyHow to position your company to be on the winning side of the waveWhat separates the owners who cash out from the ones who miss the window

    Here's the truth. This wave is not going to wait for you to get organized. If your company can't run without you and your numbers aren't clean, buyers move on to the next one and you watch your neighbor get the check. Build the systems now, and let the right people look under the hood before a buyer does. That's exactly what Forge does.

    Apply at Forge Strategic Equity: https://forgestrategicequity.com/?utm_source=youtube&utm_medium=description&utm_campaign=forge&utm_content=the-roofing-acquisition-wave-is-here-and-most-owners-will-miss-it-apply

    #roofing #privateequity #rollup #businessexit #roofingbusiness #forgestrategicequity #d2d

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