Episodit
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If I lost everything ā the audience, the money, the reputation ā and had to start over, hereās what Iād do.
Step 0: Take Inventory
What do I still have? My skills. My story. My scars. Just because the list is gone doesnāt mean the asset is. This helps frame that even starting from ānothingā isnāt truly nothing.
Step 1: Cry
Iād spend at least a week screaming into the void. āWhy me Oh Lord, why me?ā Then I would get down to business. Iād remind myself:
āThereās never been a better time to start over. The tools are free. The gatekeepers are gone. The only thing missing is your plan.ā
Step 2: Pick a weirdly specific niche
Iād need to spend time to really find my purposeā¦my Tilt.
As Warren Buffett and Simon Sinek discuss, every successful person is really good at one thing. What am I really good at or know something about to truly differentiate?
And itās not about being louder or flashier. Itās about being more specific, more real, and more essential to a group of people who need exactly what I have.
Iād need to work on it, but things like:
Ā· Helping laid-off corporate marketers build a business around one weekly email.
Ā· Guiding former agency owners to repurpose their network into a publishing-driven business.
Ā· Helping Midwest Gen Xers who want to escape the job ladder and own something by 50.
Ā· Coaching marketers over 40 to build businesses that donāt require social media.
Ā· Teaching people with 1,000 email subscribers how to make a full-time income.
Ā· Helping podcast hosts averaging over 10,000 downloads per month turn their show into a live event, a book, and a revenue flywheel.
Iād obsess over a tiny group of people with a burning problem.
Iād need to remind myself that you canāt be too niche. The more specific the better. Iām already thinking that a number of the ones I listed are not specific enough.
Step 3: Define Success
What will success look like? Iād spend some time visualizing what that could be. Family life? Money needs? Living situation? Career goals?
Basically, what do I really want here? Whatās the dream?
Then, I would write that statement down in my journal and review it every day. Something like:
We are the leading event education resource for podcast hosts and sell the company for two million dollars in 2028.
Something like that.
Step 4: Start an email newsletter. Twice Per Week. Non-negotiable.
Iād write one useful, entertaining email two times per week. No fluff. No templates. Just my honest take.
This would be the home base for everything. The email list is the new land. Social is just rented space.
Even though I really like using Kit (how you received this email), I probably would opt for Substack, where you get the benefit of the direct connection (email) with a little more help from a network (social media).
Step 5: Spread the Word
I would create a list of 15-20 places where I believe my audience is hanging out, mostly other newsletters and podcasts. I would reach out and form relationships with these people to do guest articles and serve as podcast guests.
I would also prepare a few sample speeches and start submitting to relevant in-person events.
Step 6: Write the Book
As I create my newsletter I would start thinking about how I can take these newsletters and put it into a print, ebook and audiobook for sale. This will, ultimately, become my greatest marketing vehicleā¦the business card everyone wishes they had. Of course, I would use Tilt Publishing.
Step 7: Launch a product before I feel ready
By month 2, Iād offer somethingāa digital guide, a paid workshop, a 1-hour consult. Not to make money at first. But to get skin in the game and test what people will pay for.
Revenue doesnāt come from a viral moment. It comes from consistent service to a small, loyal group.
Step 8: Build in public
Iād document every win, fail, and lesson. Why? Because people donāt follow perfection. They follow momentum.
Iād most likely include my own creation strategies in every newsletter.
Step 9: Stack assets
By month 6, Iād package my best content into a course I could sell forever. Not for viral growth. For long-term leverage.
Step 10: Diversify into second channel
By six to nine months, I should have a small but growing email newsletter following, a newly published book, a speaking event here or there, some podcast appearances, a couple small consulting clients and a newly launched course.
If the small wins are there, Iād diversify into a second channel, most likely a podcast, which could also be a YouTube show. More than anything, this would be marketing for the main channel, the email newsletter.
Register for Content Entreprenuer Expo at CEX.events today.
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As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make.
If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls.
What you are about to undertake is hard. This is good news. If it was easy, everyone would do it. And itās the journey youāll remember in the end.
āWhatever the mind can conceive and believe, it can achieve.ā ā Napoleon Hill
Register for Content Entreprenuer Expo at CEX.events today.
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Puuttuva jakso?
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You donāt build a business alone.
You can try. And for a while, it might work.
But the moment things get hardāand they always doāyouāll either have people to lean onā¦ or youāll collapse under the weight of your own ambition.Who you surround yourself with is one of the biggest factors in whether you grow, or burn out.
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Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, theyāll start to make sense to you, and youāll begin to realize your true purpose. Once you accept this, youāll be more open to who you can and will become.
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āWhy do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.
Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap.
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We've been doing side hustles wrong since they were first invented.
Most people are in a job they hate, and do a side hustle they love.
Time to flip the script. Immediately.
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The old model was simple: work 40 years, retire, live off savings. But in todayās world, career longevity is the new retirement strategy. And that doesnāt mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.
If youāre a content creator, this is actually great news.
You already have the tools to build real leverage.
Hereās how:
1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours.
2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), youāre building something durable.
3. Specialize until youāre unforgettable. Be the best in a narrow category, not āpretty goodā in a broad one. That makes you harder to ignoreāand impossible to replace.
4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Donāt just workābuild.
5. Play the long game. This is a career that doesnāt have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator.
And maybe most importantā¦
6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose.
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If it succeeded exactly as itās going now, would you be happy with where it takes you?
If not, change it. Youāre not too far down the road. Youāre not locked in. The beauty of being a creator is you get to rewrite the rules.
You donāt need to scale. You need to align.
And thatās the difference between being busy and being free.
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For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about.
Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever.
Three weeks ago all funding for Voice of America was discontinued. Sadly, Voice of America no longer exists.
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Everyone has goals. Iām sure you have a few right now you are working on.
But if goal setting were a skill, most Americans are failingā¦significantly failing.
When you look at all the math, those who have goals and stick with them have NO competition.
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I learned about SMART Goals from Brian Tracy almost 30 years ago.
SMART goals are specific, measurable, actionable, relevant and time-bound.
How's your goal-setting going?
Some background on Brian Tracy's method.
My methodology on Record - Review - Remove.
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The original "three legs of the stool" for publishing was online, in print and in-person.
For today's content creator it's still three legs, but they've changed.
Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show.
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The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans donāt do this.
In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years.
Matthew McConaughey Oscar Speech
Snoop Dogg Acceptance Speech
Snoop Dogg Thank Me Song
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A special episode this week with Marcus Sheridan, author of the new book "Endless Customers."
Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side.
You will get at least one amazing nugget that will change your business forever.
Pick up Endless Customers by Marcus Sheridan today.
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Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed.
Well, anyone can do anything for seven minutes.
Try out this seven-minute method for the next habit you want to start or stop.
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While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
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During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.
In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.
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To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.
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If I ask you, where will your business be in three years, and you donāt know the answer, odds are you will not be successful.
You think, sure, write down your goal, review your goal on a regular basis, execute the goalā¦but all those things are secondary.
The reason we do create and write down goals is to manipulate your own thoughts.
Simply put...you are what you think about all day long.
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āAI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel.
We need to invest now in our AI education...before it's too late. Here's how.
Links:
Inside Anthropic's AI RaceThe AI Explored Podcast
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- Näytä enemmän
