Episodit
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Today on the podcast Chris Overlay from Get Hoptimized delivers a master class in brewery marketing.
Sales forecasting best practicesBrewery revenue drivers and key metrics to simplify planningTools and models to build a comprehensive marketing planTactics to align sales and marketing to achieve revenue goals
You'll learn how to build your brewery sales forecast and super charge results with a best-in-class marketing plan.
Key PointsResources
Connect with Chris to super charge your brewery marketing plan, [email protected] more about the financial education network of brewery owners and managers -
In today's episode you'll hear the audio version of our 2025 Brewery Budgeting Workshop. We cover questions ranging from how to build your payroll plan to what key metrics to track to the best way to forecast beer margins.
3 steps to supercharge your 2025 financial planBest practices for building your financial key metrics dashboard6 questions to ask before building your budget to ensure success
Key Points
Join the network of brewery owners and managers focused on driving financial resultsGet the free brewery financial training newsletter delivered weekly to your email inbox
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Today on the podcast we hear from Jake Lohse from Presidential Brewing in Portage, Michigan.
The characteristics that set legendary breweries apart from the othersAdvice for new brewers who want to stand out in today's marketHow and when to scale your brewery
Jake has written a new book which serves as a road map for folks looking to open up a new brewery:
In Shifting Gears: The Ultimate Roadmap To Crafting Your Legendary Brewery Or Restaurant, I will show you step by step how to pull it all together. Leveraging experience from having built a legendary brewery myself, I will share practical next steps, lessons learned along the way, and tips and tricks to help fast forward the amount of time it takes you to go from zero to 100 miles per hour.
Key PointsResources
Check out Jake's new book: The Ultimate Roadmap to Crafting Your Legendary Brewery or RestaurantLearn more about the Beer Business Finance Association -
In today's podcast I share the 5-step process that I use to assess our financial position, create our goals, and build a road map to success.
How to create a process for predictable financial resultsHow to build a plan that allows you to work ON your business not IN itOne book you must read to build a better business plan, and one book you must read to build a better business
This process is designed to help you create timely, accurate, and complete financial statements so that you can make data-driven decisions in your beer business.
Key TopicsResources
Free mini-course: 5-Step Process Brewing Financial ExcellenceFree Craft Brewery Financial Newsletter -
Key metrics measure the most important things in the brewery. Things like sales growth, margins, profits, and cash flow.
How to use lagging indicators, leading indicators, process goals, and outcome goalsBest practices in choosing key metricsExample scorecards, templates, and dashboardsHow to align compensation and KPIs
When identifying key metrics, the first step is to measure what matters.
Start with one problem you need to solve or one opportunity to take advantage of.
The next step is to build a dashboard of key metrics.
Identify one company goal, one KPI that is critical to watch, like cash flow. Then build up the KPIs for each department that support the company goal.
Key TopicsResources
Learn more about the Beer Business Finance Association -
The average health insurance premium for families and individuals has increased more than 24% in the last five years, according to the Kaiser Family Foundation.
And there's no sign of this slowing down.
For breweries who want to provide good, affordable healthcare for employees these cost increases are a real problem.
One option to lower costs and provide better benefits comes in the form of self-funded health insurance.
Speaking from my own experience, self-funded health plans saved our company millions of dollars.
Yes. Millions.
What exactly is self-funded insurance? How does it work? How do I know if this will be right for my business?
You've got a lot of questions, and Erin Butler from BevCap management has answers. Listen to the podcast and check out the resources below to learn more.
Key Points
65% of covered workers in the U.S. have self-funded health insuranceSelf-funded insurance has been available in the U.S. since 1974, with the passage of the Employee Retirement Income Security Act (ERISA)Bottom line, self-funded insurance is not new nor limited to just a handful of large companiesResources
Watch the video of my interview with Erin and download the self-funded health insurance presentation deckConnect with Erin to learn more about how you can lower costs and provide superior health benefits, [email protected] -
In today's podcast we break down the key steps to build (and implement) a successful brewery financial plan.
Use the 6 building blocks to organize the planning processThe X Factor to financial planning success How to crowd source the best ways to grow sales and cut costsSimple and complex financial models to build your best plan
The financial plan is the road map. Where are you now? Where do you want to go? What does financial success look like?
Listen to the podcast. Download the resources. Build your best plan EVER today!
Key TakeawaysResources
Join our network of brewery owners and managers working together to build the best brewery financial plan EVER!Get the Brewery Financial Training Program included with your membership to the brewery network -
Tom DeMayo is a partner with PKF O'Connor Davies, specializes in cybersecurity, and is a self-described 'ethical hacker'.
Terms defined: Dark web, deep web, surface web, ransomwareHow hackers break in to your systems and what you can do to prevent thisBasics of compliance testing and risk assessmentTips for creating and managing those pesky login credentials The case for a cybersecurity committee
Cybercrime is a $10 trillion problem globally, and breweries are target.
In today's podcast, Tom shares how these crimes occur, how to find out if your brewery is vulnerable, and what steps you can take right now to prevent a ransomware attack.
Key PointsResources
Connect with Tom and learn how to protect your beer business from cybercrimes, [email protected] -
Today we welcome back Tim Near from Agrowgate, a company that works to save you money on cost of goods sold. Think cans, cardboard, malt, freight and so much more.
State of the industry: Trends in costs and commodity pricingBrewery purchasing 101: Best practices How to properly source key ingredients Keys to benchmark your costs against industry averages
Key PointsResources
Connect with Tim Near and learn more about how to save money Listen to the Brewery Supply Chain Management podcastJoin the brewery financial network - connect with other brewery owners to learn best practices to improve profits and cash flow -
In today's podcast we hear the audio version of a recent Brewery Financial Round Table meeting where we tackle brewery cost management and expense reduction.
Use this 1-2-3-4 step process to put a laser focus on cost cutting and reductionShare the Brewery Financial Training Program with your managers and staff – train them in the ways of identifying and reducing (or eliminating) bloated costsKey challenges we discussed: Controlling costs related to production and materials, freight and shipping, finding efficiencies, avoiding cost surprises, improving culture and communication78 Ideas to cut costs and improve financial results – Double Your Profits in 6 Months, by Bob FiferDan Klasen from the Beverage Federation shared details on the group purchasing organization (GPO) to help you save a ‘craft load’ of money
Summary of key points:Join the membership today and get instant access to the brewery financial round table replay, presentation deck, and brewery cost cutting resources.
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Today on the podcast we hear from Scott Birkner, VP and Business Lending Specialist at Dogwood State Bank.
How to finance a start-up brewery, buy an existing brewery, or make a partial acquisition using SBA loansState of the lending industry: Credit availability, interest rates, trendsWhat does the future of lending look like? Scott looks into his crystal ball and shares his observations
Scott shares insights on how to use SBA loans to purchase an existing brewery or make a partial acquisition of a brewery.
Key TopicsResources
Connect with Scott and learn more about brewery acquisition financing, [email protected] the Beer Business Finance Association - we talk brewery finances all the time! -
Today on the podcast we talk non-alcohol beer with Dave Williams from Bump Williams Consulting.
Major players in non-alcohol beer, sales volume, and growth trends NA beer sales by market channel: Chain and grocery, liquor, convenience, and on-premise accounts Retailer response to NA beer: More shelf space, more willingness to take on these brandsCrystal ball time. What does the future hold for NA beer? Listen in for Dave's full analysis
Dave shares data, insights, and analysis on the non-alcohol beer category.
Key TopicsResources
Connect with Dave Williams, [email protected] our financial network of brewery owners and managers -
Today on the podcast we hear from marketing guru Julie Rhodes from Not Your Hobby Marketing.
Julie and I talk about The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy.Key Topics:
Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisitWhy NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)When to add a sales rep (and how to pay them)Resources:
Connect with Julie Rhodes at Not Your Hobby MarketingLearn more about the Beer Business Finance Association, a network of brewery owners and managers focused on driving profits and cash flows -
Today on the podcast we hear from Ross Stensrud, co-founder of Tapwyse, a developer of custom branded apps for taproom breweries.
How to develop an app for your brewery to grow sales and create predictable recurring revenueBest practices to re-imagine the 'mug club' so you can add unlimited members The best incentives to get customers to download your app, use it to buy your offerings, and receive push messages to come back to your taproom more often
Ross shares his experience working in commercial fitness - where the business model is all about memberships and recurring revenue - and how this idea can be applied to your taproom to grow sales.
Key PointsResources
Get in touch with Ross and learn how to grow taproom sales with recurring revenue, [email protected] the Beer Business Finance Association, we are a group of brewery owners and managers, working together to grow sales and improve profitability -
Webinar Replay: How to Build Your Brewery Key Metrics Dashboard
In today's webinar I am joined by Alec Johnson from Ekos who shares his favorite KPIs and shows you how to build beautiful (and profitable) dashboards.
Here's what you'll get:
50+ key metrics used by other breweriesKPI best practices: How to pick the right numbers for your businessSample brewery KPI Scorecards and templates to downloadTips to build dashboards and KPIs in your brewery management softwareDo this next:
Watch the webinar replay: How to Build Your Brewery Key Metrics Dashboard and download the Presentation DeckJoin the Beer Business Finance membership. We are a network of brewery operators focused on driving profits and cash flows (and Key Metrics help us do that!) -
Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.
Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)3 Big Ideas to grow sales and profits ("Steal the glass", "line price your beer", and "split test your draft lineup")Success secrets from the tech industry and how to successfully apply them to your brewery business
Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.
Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.
Key TopicsResources
Connect with Brian at Validation AleLearn more about the brewery financial round table -
In today's podcast we'll cover the key drivers of brewery profitability, and give you specific action steps to follow to improve the bottom line in your business.
Key drivers of brewery profitsScorecards to measure and improve the bottom lineMost effective ways to cut costs, increase margins and grow salesHow to create a profit plan and profit routine
Key TopicsResources
Learn more about the brewery financial round tableWatch the video and get the financial templates: How to Drive Brewery Profitability -
On today's podcast you'll hear about a new project from A-Bay Engineers called the Craft Brewing Community Dashboard.
Many brewery owners and managers are looking for financial and operational benchmarking data, and this new dashboard could be just the thing.
Jamie Schild, CEO and Jim Oilschlager, COO share details on the community dashboard, what it is, how it works, and how breweries can use this information to make data-driven decisions.Key Topics
How to join the brewery community dashboardFavorite KPIs from Jamie and JimBenchmarking against your peers vs. brewery historical performanceResources
Sign up for the brewery community financial dashboardLearn more about the brewery financial round table -
Larry Chase is a certified Open Book Management Coach and teaches companies how to be financially transparent with all of their employees.
Top reasons why bonus plans fail...and how to avoid themBonus plan best practicesHow to use mini-games to create 'early wins'
In this podcast, Larry and I talk about brewery compensation and bonus plans. Larry shares what NOT to do, and best practices to follow if you are thinking about putting a bonus plan in place for managers or staff.
Key TopicsResources
Connect with Larry ChaseLearn more about the brewery financial round table -
Today on the podcast we hear from Chris Overlay, CEO of Get Hoptimized, a craft beer marketing and advertising agency.
How much to spend on brewery marketingThe marketing metrics that matter for craft breweriesHow to use 'funnels' to bring more customers into your taproom
Chris' company helps breweries and craft beer businesses grow with effective and affordable marketing services, from label designs, to social media ads, to strategizing world domination.
Key TopicsResources
Connect with Chris OverlayLearn more about the brewery finance network - Näytä enemmän
