Episodit
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Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).
Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.
Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021).
Workplace burnout is such an urgent issue that up to 700,000 people are believed to have died primarily due to workload stress – and yet many company leaders remain in denial. Their stance is that self-care will provide the solution when, in fact, it’s the workplace eco-system in which these victims are operating that so often drives their unfair fate. From workloads to a perceived lack of control over one’s job, to poor work relationships and a pervasive sense of injustice on the job, burnout can be driven by many factors. The solution, however, is relatively straightforward as suggested by Jennifer Moss in this interview. Leaders need to get out of their corner offices and talk to employees, learn what they’re dealing with and what the impediments are to being happier and more productive at work. If they do so, the rewards are immense both personally and financially as studies show that a truly healthy work environment can lift ROI by 20% or more.
Jennifer Moss is an award-winning Canadian journalist, author, and international speaker. Her articles have appeared in HuffPost, Forbes, Fortune, and elsewhere.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Yael Schonbrun about her book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (Shambhala, 2022).
The positive psychology movement and Buddhism have more than a little in common, as confirmed by Yael Schonbrun during this discussion of how to find synergy and richness in what might seem at times to be the utterly conflicting roles we play in life. Underlying this book’s twelve strategies is ACT (Acceptance and Commitment Therapy) with its emphasis on being in the moment, practicing acceptance, and diffusing (or unhooking) from perspectives that might be holding us back. Also of note in this discussion is the interplay between two core ingredients of happiness: meaningfulness and pleasure. To leverage those two ingredients while finding a way to move through learned helplessness (also known as emotional gridlock), listen is as Schonbrun offers advice derived from not only her academic readings but her real-life experiences with his patients, kids, larger family and friends alike.
Yael Schonbrun is a clinical psychologist who specializes in treating relationships. She is also a cohost of the podcast Psychologists off the Clock, an assistant professor at Brown University, and a parent of three children.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation.
In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavioral science principles that may fit best, providing examples to flesh out her rationale. Finally, the episode ends with an example of just how important Autonomy is as a human desire, as illustrated by what happened in an experiment involving an assisted living facility in Colorado. Tune in to learn what this experiment discovered!
Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, whose clients have included H&R Block, AARP, Four Seasons and TransAmerica. Prior to those roles, she served in senior creative positions at advertising agencies within the IPG and Publis networks. She’s been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Charlotte Fox Weber about her book Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires (Atria Book, 2023).
What we often want most is what we shouldn’t want or at least don’t dare admit to wanting. That’s but one point Charlotte Fox Weber is keen on exploring. Aren’t we always (especially in therapy, perhaps) like little kids still, playing games of (emotional) hide-and-seek? We long for attention, for ego gratification but also know it’s not “polite” to admit as much. This episode touches on a variety of topics, from a client named Alice who longs for the “darkness” that she finds more real than health, to at the end an exploration of Prince Harry’s travails with the Royal Family. In between, the episode touches on Weber’s favorite term from the book’s glossary: Sufferiority, a sense of pride and exceptionalism mixed with feelings of shame and inadequacy. Few guests are as free-form and intriguing as this one.
Charlotte Fox Weber is a psychotherapist and writer. She cofounded Examined Life and was the founding head of the School of Life Psychotherapy. She grew up in Connecticut and Paris and now lives in London with her husband and two young children.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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In some ways, Hackman’s Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power (Flatiron Books, 2023) serves as a natural update to Arlie Hochschild’s classic, The Managed Heart. After all, in public life it’s most often the women members of the service economy—in retail, in nursing, teaching, and elsewhere—who are asked to exercise emotional skills that often go undervalued and, therefore, also under-compensated. Hackman goes further, however, by also exploring the private realm where men rarely help to fully join in to aid the household, whether in the form of childrearing, aid to ailing parents, and the marriage itself. As Hackman adroitly points out, the situation becomes even worse for black households because 50% of black women have a loved one who is incarcerated. This episode also naturally turns to how men could and should get out of the “man box” of an emotionally destitute existence that is harming themselves and those around them.
Rose Hackman is a British journalist who grew up largely in Belgium and now lives in Detroit. For The Guardian, she writes on issues involving gender, race, labor, policing, housing and the environment, with an eye to historically entrenches injustices.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Mark Staff Brandl about his new book A Philosophy of Visual Metaphor in Contemporary Art (Bloomsbury, 2023).
Brandl is an artist and art historian with a PhD from the University of Zurich. He is an Associate Professor of Art History Emeritus at the Art Academy of Liechtenstein and Higher Professional College for Art in St. Gallen, Switzerland. His work has been shown in galleries and museums in America, Europe, Egypt and elsewhere.
Brandl is by his own admission an iconoclast, and somebody who mixes philosophical discourse with more polemical “rants” in advocating for creativity. For instance, as addressed in this episode Brandl does not hesitate to find fault with contemporary artists who take the “cheap out” of relying (too much) on irony, instead of sparking hope; and likewise with collectors of art who often function merely as speculators. Brandl’s approach honors Lakoff and Johnson’s seminar book, Metaphors We Live By, while applying their approach to the visual arts. A notable example is that for Brandl the artist Van Gogh can be thought of in terms of a passionate flame (the metaphor being, passion is hot), with cypress trees that can appear like candles in the way they’ve been painted. To understand how form and content intertwine in art, this episode offers a good jumping off point.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Adam Kingl about his new book Sparking Success: Why Every Leader Needs to Develop a Creative Mindset (Kogan Page, 2023).
Most or, indeed, basically all of us start out being highly creative kids filled with wonderment, only to often have that spark “knocked out” of us by the straight jacket of the status quo. This guest aims to change that scenario by drawing on his theater and general, artistic background. The bulk of this episode explores a variety of exercises to stimulate innovation and empathy. For instance, why not host a failure party to generate learnings as well as recognition that, of course, not every new initiative will succeed? Likewise, how about imagining if, say, a Salvador Dali or Jackson Pollack was in charge of product development or next your ad campaign; what might it look like then? From the marketplace to the workplace, Kingl takes us on a journey to . . . what might be, if we only dare.
Adam Kingl is a speaker, educator, advisor and author who is an expert on leadership, creativity, innovation and adaptability. He’s an adjunct faculty member at the UCL School of Management and at Hult International Business School. He’s also an instructor at the University of Cambridge, and at institutions of higher learning in Sweden and Ireland.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Eugene Lipov about his new book (co-authored with Jamie Mustard), The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life (BenBella Books, 2023)
Human beings aren’t biologically build to endure sustained stress. A 30-second blast of anxiety in dealing with a threat isn’t anything likely the ongoing suffering taking place in society today. From soldiers who are returning from overseas combat to poverty-ridden inner-city youth to suburban girls traumatized in their own by endlessly comparing themselves (unfavorably) to others posted online, toxicity is everywhere. This book and this interview involves a passionate, practical solution for dealing with the ”broken leg” inside so many of us as victims of trauma. To add hope to the lexicon of stress over and above using anger and hypervigilant fear to cope, this episode highlights the battle within.
Eugene Lipov, M.D., is a complex anesthesiologist who has been called the “Einstein” of his field given his development of the highly effective and innovative Dual Sympathetic Reset (DSR) method, which was endorsed by President Obama in 2010. His co-author, Jamie Mustard, is an artist, futurist, multi-media consultant and writer whose passion is teaching how to break through today’s media clutter.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Andrew Small about his book No Limits: The Inside Story of China's War with the West (Melville House, 2022).
Winston Churchill famously described Russia in 1939 as “a riddle, wrapped in a mystery, inside an enigma.” But as Andrew Small correctly argues here, China’s path forward has often been laid out quite explicitly by its authoritarian leader Xi Jinping in speeches to the Community Party and elsewhere. The totality of those proclamations is that a real battle lies ahead, perhaps even in military terms. Will China continue to back Russia? Will China ultimately invade Taiwan? Why should Western companies be singularly allowed to decide whether to share their advanced technology with China? Where to draw the line between economic reward and risk in a global economy that is nevertheless splintering in significant ways. Those and more topics get covered here by a guest who is currently based in Berlin but has spent considerable amounts of time in Beijing.
Andrew Small is a senior transatlantic fellow with the Asia program at the German Marshall Fund of the United States. His previous book, The China-Pakistan Axis, received broad praise from the likes of the New York Review of Books, The Economist, and Foreign Affairs.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022)
Too often companies look down the road, trying to future-proof their business when it fact they should be clueing-in on the fundamentals of human nature to stay aligned with the eternal verities of their consumers. So argues Matt Johnson, pointing out for instance our desire to belong (leveraged by Airbnb) or longing for happiness (leveraged by Disney, among others). This episode covers a lot of ground. It races from companies trying to authentically co-create their brands with their community of consumers, to whether there is such a thing as a down-to-earth luxury brand (there is, e.g. Supreme), to how Hallmark got caught up in today’s polarized politics. Perhaps my favorite question to ask: is there a brand out there trying to associate itself with an emotion like anger, fear or disgust? (You’ll have to listen to this episode to learn Matt’s surprising answer!)
Matt Johnson is a speaker, researcher and writer specializing in the application of psychology and neuroscience to marketing. He holds a PhD in Cognitive Psychology from Princeton University. Besides running the neuromarketing firm Pop Neuro, Matt contributes to Psychology Today, Forbes, and the BBC and teaches at both Hult International School of Business and Harvard University’s Division of Continuing Education.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Tessa West about her book Jerks at Work: Toxic Coworkers and What to Do About Them (Portfolio, 2022).
This conversation explores the seven types of jerks that West has diagnosed: the kiss-up / kiss downer, the credit stealer, the bulldozer, the free rider, the micromanager, the neglectful (boss) and the gaslighter. The last type is, in West’s words, almost “clinically” an evil spirit, even more cleaver and intent on doing harm than the kiss up / kick downer, both of whom are united in feeling contempt for their victims on the job. Sometimes each type has a subspecies categorization: for instance, some bulldozer are rough and obvious from their in-the-mouth machinations. Other bulldozers can be smoother and more subtle. Whatever the manifestation, however, each of these seven types are best handled by developing an array of allies at work who can help give advice and documents the bad behavior you’re experiencing. As to executives, they’re too busy and too eager to see themselves above the fray, West counsels; so you’ve got to make your own way forward.
Tessa West is an associate professor of psychology at New York University. She has published over 60 articles in psychology’s most prestigious journals and has received multiple grants, including from the National Science Foundation and the National Institutes of Health, in addition to writing regularly about her research in The Wall Street Journal.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Sarah L Kaufman about her book The Art of Grace: On Moving Well Through Life (Norton, 2016).
Grace as a word comes from Greek, conveying a sense of giving a favor as a gift or act or kindness. It’s related to Hebrew and Muslim words for compassion, and is something today’s society could use more of notes today’s guest. Instead, we have reality TV that thrives on dis-grace. This book began as the author confesses, with her writing an appreciation of how well Cary Grant moves on screen. In this interview, we also had time to hear from the author on the “devastatingly liquid” forehand of Roger Federer, and his overall grace on and off the court. Is grace charming? So much so that Cary Grant even once deliciously said, “Even I want to be Cary Grant.” Learn why Margaret Thatcher (“Atilla the Hen”) qualifies as graceful, and how we might move past today’s penchant for intolerance.
Sarah L. Kaufman is an author, journalist and educator. For almost 30 years, she was a Pulitzer Prize-Winning dance critic for The Washington Post and happy to be a colleague of Judith Martin (aka Ms. Manners). Nowadays, Sarah teaches courses in Harvard’s Extension School on a variety of topics.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022)
The key to motivating yourself is to change your circumstances. You can do so by the goals you set, how you accept feedback in pursuing them, the flexibility you show in making progress, and how well you leverage social support. Each of those four aspects has its own pitfalls, and today’s interview explores in depth a number of challenges. To harness the value of intrinsic motivation, can you stay attuned to the values and benefits that matter to you most? Likewise, can you demonstrate patience—not giving in to temptation or ceasing to engage because you don’t trust that the benefits you count on will actually be there at the end of the journey? Dr. Fishbach offers insights on all of these issues, and more, in a manner that recognizes the vulnerabilities people contend with daily.
Dr. Ayelet Fishbach is an award-winning psychologist at the University of Chicago Booth School of Business and the past president of the Society for the Science of Motivation. Her scientific findings are regularly featured in the media, including the New York Times, the Wall Street Journal, CNN, and NPR.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Jerry Pannone about his new book Survive: Why We Do What We Do (John Hunt, 2022)
Abraham Maslow’s Hierarchy of Needs model is famous, but more so the 5-layer model than the 8-layer model he eventually arrived at. Why the later addition of knowledge and understanding, aesthetics and transcendence as needs in Maslow’s model? The answer is that balanced out the 4 of the 5 original needs more focused on overcoming deficiencies, with four needs focused on personal growth. Indeed, a 2011, 163-country survey conducted in 2011, after Maslow’s death, concluded that respect was vital. As today’s guest suggests, the reason may be that respect encompasses both our need to have our career achievements be appreciated, and our selfhood to be valued as well. With gaining respect, the two strands of what we have done and who we are can triumphantly come together.
Jerry Pannone has had a long career in music, as an artist, composer as well as in teaching music in the San Francisco Bay area. At the Ruth Asawa School of the Arts, Jerry taught courses in music, ethics and critical thinking.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
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Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022).
Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, Complicit? Talk about a timely topic. In what is Bazerman’s third book on ethics, the focus is on the people who surround an “evil” doer and enable or allow harmful behavior to occur. From the implosion of FTX under the funky leadership of Sam Bankman-Fried, to Elizabeth Holes at Theranos or Purdue Pharma and the Sacklers, there is always a large supporting cast of those who trade on privilege, defer to authority, or have their trust exploited. Indeed, in this interview Bazerman touches on seven different profiles in complicity that serve as a counterpoint to JFK’s book, Profiles in Courage. What solutions does Bazerman offer? Besides changing the culture of an institution or company, one particular way forward is to amass co-whistleblowers by creating “informal escrows” so that the victims of perpetrators like Harvey Weinstein don’t have to go it alone in raising what might politely be called “legitimate concerns.”
Max Bazerman is the Jesse Isidor Straus Professor of Business Administration at Harvard Business School. Besides being the author of books like Blind Spots and Decision Leadership and an expert on the art of negotiations, he describes himself as a “gritty city kid from Pittsburgh.”
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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Today I talked to Batja Mesquita about her book Between Us: How Cultures Create Emotions (Norton, 2022).
To a degree sometimes not realized, we discuss emotions through the lens of what have been called WEIRD cultures, i.e. Western, Educated, Industrialized, Rich and Democratic. As a result, the perspective taken tends to be inside/out, privileging one’s private feelings: a Mine approach. Yet in much of the world, more of an Ours approach prevails, with an understanding of emotions as being important because they help us navigate the cultures we live in. So as Batja Mesquita notes, emotions are therefore recognized as happening between people because emotions are relational, cultural, situational, and heavily involve cultural norms. To unpack an emotional episode is to explore, by degrees, what is going on and why the episode is significant in relation to one’s goals and values, and one’s place within a given situation and wider, cultural context.
Dr. Batja Mesquita is a social psychologist, an affective scientist, and a pioneer of cultural psychology. She’s a Distinguished Professor of Psychology at the University of Leuven, Belgium. She’s from a Dutch Jewish family with parents who survived the Holocaust in hiding. She’s also lived in Italy, Bosnia, and the U.S., where she did her post-doctoral work at the University of Michigan.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022)
Diversity doesn’t mean much if a range of people are in the room but not really a part of the conversation taking place there. To counter that all-together too frequent shortcoming, today’s guest has focused on a variety of ways to achieve better collaboration where multiple viewpoints enrich the outcome. One way is to understand seven key dimensions of collaboration that focus on the personalities and behavioral tendencies in that room. Are people given to being risk seekers or spotters, for instance? Do they tend to be complex or concrete thinkers? And so on. Another way forward is to understand how the team will be evaluated and rewarded. When pay and promotions are weighted such that 40% is dependent on the outcome for customers, you tend to get a broader, more altruistic vantage point. Underlying it all in this conversation is how to overcome homophily: the basic human tendency to form connections with people most like yourself, thereby (unconsciously) excluding those who may look, dress, talk, think and feel in ways outside of your natural comfort zone.
Dr. Heidi K. Gardner is a Distinguished Fellow at Harvard Law School and was previously a professor at Harvard Business School and a consultant at McKinsey & Co. Named by Thinkers50 as a Next Generation Business Guru, she has lived and worked on four continents and holds a PhD from London Business School.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)
Contrary to conventional wisdom, about 90% of billionaires are self-made as opposed to people who inherited their wealth. Why did they succeed? That’s the question this book explores at both the individual and at the countrywide level. Values and skills revolving around knowledge, a strong work ethic, delayed gratification, and more, provide much of the answer, as does access to mentors. Or to put it another way, as today’s guest alludes to – you could do worse than follow the advice of Wendy’s founder, Dave Thomas: Work hard, and be nice. Income inequality, immigration, college debt forgiveness are among the topics covered in this wide-ranging conversation with Roger, who has been an exemplary educator across the globe.
Roger Blackwell is the author of 40 previous books, and a retired professor from The Ohio State University where he taught in the business school as well as course for the Medical School and as part of the Black Studies faculty. In addition, Roger has taught and done research in 39 countries and for the inmates at the Federal Correction Institution in Morgantown, West Virginia.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022).
Marketers aren’t always very good at marketing, ironically enough, as today’s guest candidly admits. Among the most amorphous terms tends to be branding, for which James Hurman has a pithy, memorable and very practical definition: “The simple idea at the heart of a company,” an idea that informs all the decisions the company subsequently makes. To succeed, what’s necessary? Clarity and an animating purpose, certainly, as well as at least two other key qualities. The first is not giving in to short-term thinking, whereby the pursuit of profit and the churning rotation of ever new campaign ideas mean that nothing gets the chance to sink in and resonate with the target market. Second, the need to develop a sense of what emotional space or category you’re operating in as a company. In other words, what emotion are you “selling” or nurturing, e.g., in the way that Dove emphasizes inclusivity.
James Hurman is the founding partner of the innovation studio Previously Unavailable and the co-founder and director of TrackSuit, a brand health tracking company. An award-winning ad agency planning director, James is also the author of a previous book, The Case for Creativity: The Link Between Innovative Marketing and Commercial Success.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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