Episodit
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Todayâs episode is going to be a little different. Because this is the last episode in our first season of Designing Tomorrow.
Nonprofits, Fundraising Success Depends on the Strength of Your WebsiteThe ROI of Brand BuildingRead the Manifesto Listen to the Manifesto
Today, weâre not going to introduce any new concepts or strategies. Instead, weâre going to challenge you.
If you follow the the playbook we outlined over the course of Season One in Designing Tomorrow â truly, actually embody it â you will become a leading social impact organization.
And once you begin to experience the benefits of this methodology for your organization, donât just declare victory and call it a day. Use your new influence in your ecosystem to create a ripple effect of positive change.
Our challenge to you today is this: Lead the conversation.
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources: -
Listeners, now you can text us your comments or questions by clicking this link.
Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like youâre constantly chasing donors and customers just to keep the lights on?
The cultural beliefs and narratives that have created unhealthy and unsustainable norms that are holding our sector backWhy so many social impact organizations struggle to attract, grow, and retain revenue for their missionsAnd how you can create the conditions for revenue generation that can lead to the growth you need to truly power your mission and build a sustainable, resilient organization
Chances are, the second scenario hits closer to home. If so, youâre not alone. Because the social impact sector has a revenue problem. And itâs not a small one.
Weâre not just talking about donor retention, or shifting consumer behaviors, or downward trends in giving and support for social impact causes either. Weâre talking about deeply rooted cultural beliefs and narratives that have shaped our entire sector. And that many of us have just learned to accept as inevitable.
In todayâs episode, we cover:
Nonprofits, Fundraising Success Depends on the Strength of Your WebsiteThe ROI of Brand BuildingRead the Manifesto Listen to the Manifesto
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources: -
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Listeners, now you can text us your comments or questions by clicking this link.
Is community in decline, or is the way weâre participating just changing?
Why community is changing and what that means for your social impact brandThe key pillars of healthy and vibrant communitiesAnd how you can build a community around your cause to drive support, engagement, and revenue for your mission
The data and statistics, as always, are messy. And thereâs valid opinions and arguments supporting different trends here.
But whether or not community-engagement is in decline, our relationships with community is going through a rapid transformation.
And as a social impact brand, you need community support to power your work. You canât power your mission and reach your true impact potential alone. But, building authentic, vibrant communities seems harder than ever before.
Today, weâre talking all about community-building. And specifically, how to build an authentic community around your mission â and why thatâs becoming an increasingly important part of a successful social impact strategy.
In todayâs episode, we cover:
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:
9 Ways to Make Your Membership Model More InclusiveNonprofit Membership Programs: How to Create a Better One at Your OrganizationCommunity Building Might Not Feel Like Your Core Work, But It Should BeHow to Build a Focused, User-Friendly Website for Your Community Foundation -
Listeners, now you can text us your comments or questions by clicking this link.
What if we told you that there is a way to work smarter, not harder, with your content strategy that can help you get the absolute most out of each piece of content and idea that you come up with?
Why effective content distribution is half the battle to breaking through in the attention economyHow to craft a distribution-first content strategy and mindsetHow to squeeze the most value out of your content, whether thatâs new content OR content that youâve already created and publishedAnd a simple framework you can use to take these ideas and put them into action for your mission
Whether youâre just getting started on your content creation journey or if youâre a seasoned content creator with established workflows and formats, the big idea and framework weâre going to cover today can be an absolute game changer.
Thereâs one trend we consistently see holding social impact marketing teams back in their content strategy.
And the worst part is that we see this with teams who put a lot of time and effort into their content. But because they arenât implementing this strategy, they still arenât getting the most return on their investment.
So then they have to spend more time and energy thinking about new content ideas and formats, more time and energy creating that new content, and so on.
In todayâs episode, we cover:
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Read the Manifesto Listen to the ManifestoHow To Power Up Your Content Strategy When Youâre Short on Time and StaffHow to Build a Next-level Content StrategyQuality Over Quantity: A Content Strategy to Stand Apart
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources: -
Listeners, now you can text us your comments or questions by clicking this link.
Are you tired of putting time and energy into creating content that just doesnât get meaningful engagement from your community?
Weâve all been there.
Youâre proud of your hard work and effort. A feeling of excitement rushes over you as you hit âpostâ or âpublish.â This oneâs going places, you just know it.
Only, it doesnât. It flops. Or maybe a few people engage but nowhere near the level of traction you need to take your mission to the next level.
Itâs one of the hardest and most disheartening parts about creating and producing content. And it makes you question if any of your energy and investment is even worth it at all.
Sometimes it even feels unfair, like the algorithm holds a weird personal grudge against you, or that peopleâs attention spans are so short these days that they donât engage with anything meaningful anymore.
Other people seem to be blowing up and going viral, and their content feels generic, clickbaity, and low value.
Whatâs going on here?
The top 10 mistakes we see that stop marketers from getting traction with their contentThe importance of framing and packaging your content in a way that actually captures attentionThe mindsets and habits of successful content creators that will forever change your thinking on content creationAnd how you can apply these strategies to your own content to start getting the traction you need
In todayâs episode, we cover:
How To Power Up Your Content Strategy When Youâre Short on Time and StaffHow to Build a Next-level Content StrategyQuality Over Quantity: A Content Strategy to Stand ApartCase Study: Letâs Green California
*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources: -
Listeners, now you can text us your comments or questions by clicking this link.
Are websites a dying relic of the internetâs past?
The changing nature of the internet and how itâs shaping our modern cultureWhy most websites donât convert, and the top 10 issues we see with most social impact websitesAnd the specific strategies and tactics that can turn your website into an activating, revenue-generating, digital flywheel
With so much of our digital engagement today happening through social channels, thereâs an ever-growing narrative that your website just isnât that important anymore.
That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build supporter trust through influencer campaigns. That Gen Z doesnât even use websites anyway.
That narrative couldnât be further from the truth â especially for social impact brands.
In todayâs episode, we cover:
*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:
Article: The 5 Key Things the Best Marketing Websites DoArticle: Your Organizationâs Website Should be Catalytic â and CustomArticle: Nonprofits, Fundraising Success Depends on the Strength of Your WebsiteArticle: 5 Factors for Improving Digital Accessibility & EquityArticle: How to Build a Focused, User-Friendly Website for Your Community FoundationArticle: Achieve Your Social Impact Organization's Digital Goals with JAMstackCase Study: Equality Fund Presents âYour Daily Feminist IntentionâInteractive Website Experience: Equality Fund Presents âYour Daily Feminist Intentionâ -
Listeners, now you can text us your comments or questions by clicking this link.
Picture this: Youâre scrolling through your inbox and see a message from an organization you support. But somethingâs not quite right.
Why this shift into transactional marketing is becoming more common.Different transactional marketing traps and the problems they create. How you can embody a brand-building approach to create deeper, lasting support with your community.
The subject line reads âURGENT! WE NEED YOUR SUPPORT!â
You open the email, only to be bombarded with more fake urgency around hitting an important fundraising deadline and how you, and only you, can make that happen. You just have to donate RIGHT NOW OR ELSE the organization will fail miserably and the entire world will come crashing down.
This may seem dramatic, but these exact tactics and fake urgency messaging are becoming more and more common for social causes. What was once contained to political campaigns is rapidly spreading into social impact marketing and appeals.
And thereâs a good reason why.
In todayâs episode, we cover:
Guest Podcast: How to Authentically Market Your Social Impact WorkGuest Podcast: Nonprofit Marketing Best Practices for 2024Article: Rethinking Your Unhealthy Relationship with Social Impact MarketingPatagonia
*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on iTunes. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected].
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources: -
Listeners, now you can text us your comments or questions by clicking this link.
Thereâs one critical piece of your social impact strategy that you have to get right.
When you donât get it right, it holds back every facet of your growth and progress.
Weâve seen it block and hinder revenue and fundraising.
Weâve seen it create massive inefficiencies and reduce capacity.
Weâve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
Itâs your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
In todayâs episode, weâll cover:
The key ingredients to defining a social impact niche for your organizationReal-world examples of 3 different social impact brands that have nailed their niche, and how itâs helped them supercharge their growth and successKey tips that you can use to define and own a niche for your own social impact mission*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on Apple Podcasts. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected]
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:
Social Impact Branding: Making Your Nonprofit Standout How to Find Your Social Impact NicheIs Your Social Impact Marketing Strategy Built on a Strong Foundation or a House of Cards? Benefits of Our Integrated Branding Process One Acre FundCruzFoamSTEM from DanceSTEM from Dance Case Study -
Listeners, now you can text us your comments or questions by clicking this link.
Today, youâll consume 74GB of information. Thatâs the equivalent of watching 16 movies. In one day.
Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the worldâs smartest minds.
But as the volume of information we consume grows each day, our capacity as humans to focus and make sense of the world remains basically unchanged.
And this is the essence of the attention economyâwhere information is no longer the scarce commodity; instead, our attention is the prize to be won.
In todayâs episode, weâll cover
What, exactly, the attention economy is and how the world's most successful brands have mastered it to gain an unfair advantageThen, weâll break down the 4 key pillars these brands use to win in the attention economy and how you can apply them to to your social impact strategy*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on Apple Podcasts. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected]
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
Resources:
The Revolution is Digital: A Manifesto for Todayâs Social Impact LeaderWe Are For Good Podcast: How to Grow Your Social Impact in the Attention EconomyThe ROI of Brand Building4 Scroll-Stopping Digital Experiences to Inspire Your Nonprofit's Content3 Must-Have Digital Elements Every Social Impact Organization NeedsCommunity Building Might Not Feel Like Your Core Work, But It Should Be
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Listeners, now you can text us your comments or questions by clicking this link.
In our rapidly-evolving world, todayâs social impact brands are falling behind their profit-driven competitors.
The old playbook for creating meaningful social impact just isnât keeping pace with modern culture.
The lion's share of attention is dominated by big brands, often leaving social missions unable to remain relevant.
But, for those of us committed to pioneering a new path, thereâs hope.
In the first episode of Season 1, we outline a new playbook that social impact leaders can use to succeed and thrive in todayâs changing landscape.
Join us, and step into a community of forward-thinking innovators, social impact pioneers, and authentic changemakers.*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, âfollowâ or âsubscribeâ in your podcast app, or write a review on Apple Podcasts. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments â including topics youâd like us to cover in future episodes â at [email protected]
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
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Listeners, now you can text us your comments or questions by clicking this link.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?
Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more influence in your social impact category.
Welcome to Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.
Eric brings his experience and insights working with social impact organizations across the globe directly to you, navigating our rapidly-changing, digitally-driven world with a new playbook to reach your true impact potential.
Each episode, we do a deep dive into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. And weâre going beyond high-level concepts. We cover the specific tools and tactics you can use, today, to make meaningful progress toward your mission.
Join us as we explore how social impact organizations can transform into category leaders, multiply their impact, and propel our sector forward.
New episodes of Designing Tomorrow are available each Tuesday wherever you get your favorite podcasts. Or find the video versions on our YouTube channel.
Letâs design a better tomorrow, together.
