Episodit
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You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.
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As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.
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Puuttuva jakso?
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After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.
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Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.
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This entry follows on from entry 37, discussing how Alice and the Cognism team applied the lessons learned from their DACH expansion, to their French expansion.
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Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.
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Alice and Cognism’s CEO are keen to be one of the first adopters of new AI tech that can help the company become more efficient in its processes. This entry delves into a few of the ways in which we are already utilising AI tools.
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How do you apply the Cognism demand generation approach in a smaller company? This entry deep dives how Alice adjusted the Kaspr set up to incorporate demand generation.
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One of the biggest investments you make as a marketing leader is who you hire. How do you make sure each hire is just as strong as the last? This entry dives into the key values Alice looks for when hiring for the marketing team at Cognism.
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This entry is part three of Cognism’s ABM strategy, specifically looking at how we build towards identifying our 1:1 targets and then how we try to reach said target accounts.
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This entry is part two of Cognism’s ABM strategy, plus some of the results we’ve managed to achieve from our ABM activity so far.
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Cognism has gone from zero ABM strategy to an ABM strategy pulling in 300k opps in a matter of weeks. Listen to Alice deep dive what we do for ABM.
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Which roles should you have in house, and which can you outsource to someone external? This entry explains Alice’s strategy and philosophy for freelancers and agencies.
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When others zig, you should zag. Cognism’s SEO strategy has always looked at the long game, focusing on quality - and not on programmatic SEO. Despite a lot of advisors telling us otherwise. This approach has resulted in a website that competes along with the likes of Hubspot.
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