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In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.
We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.
Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.
Key Takeaways:
Understanding social selling and its impact on your design business.How to cultivate a consistent presence on LinkedIn.Tips for building meaningful relationships that lead to business opportunities.The value of showing up authentically on LinkedIn.Strategies for overcoming mindset barriers and staying persistent.Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!
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Learn more from Michelle here:
The LinkedIn Branding Book: https://a.co/d/9vRB5TP
Michelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569
YouTube Channel: https://www.youtube.com/@MichelleJRaymond
Business Gold Book: https://a.co/d/bIqXhEU
Website: https://b2bgrowthco.com/
More about Michelle:
Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.
With 20+ yearsâ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how toâs.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal life.
We explore strategies to help you work smarter, not harder, emphasizing the importance of setting clear boundaries, creating a productive work environment, and knowing when to step away from your desk. I'll share tips on how to structure your workday to maximize productivity, the psychological benefits of designating separate spaces for work and relaxation, and the critical importance of self-care to avoid burnout.
Whether you're balancing a new business, family life, or just trying to find time for yourself, this episode is packed with actionable insights to help you live better and work more effectively. Tune in to learn how to create a sustainable work-life balance that supports both your personal happiness and long-term business success.
Key Takeaways:
The importance of setting clear work-life boundaries.How to structure your workday for maximum productivity.The benefits of a designated workspace for work-life balance.Practical tips for self-care and avoiding burnout.Why taking time off is essential for sustaining long-term success.Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!
Productivity tool mentioned: https://tryclickup.co/creatives
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.
How to treat LinkedIn as your favorite industry conference.The importance of a well-crafted LinkedIn profile.Strategies for connecting with the right people and engaging meaningfully.Tips for creating content that showcases your expertise and attracts clients.
Together, we explore the strategic approach needed to succeed on LinkedIn, emphasizing the importance of treating it like your favorite industry conferenceâwhere targeted networking and authentic engagement are key. Louise offers invaluable tips on optimizing your LinkedIn profile, creating content that resonates with your audience, and nurturing connections that can lead to business growth.
Whether you're new to LinkedIn or looking to refine your approach, this episode is packed with actionable insights that will help you make the most of the platform. Tune in to learn how to position yourself as a trusted expert in your field and connect with the right people who can help elevate your design business.
Key Takeaways:Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!
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Connect with Louise here:
LinkedIn: linkedin.com/in/louisebrogan
Website: https://www.louisebrogan.com/
YouTube Channel: https://www.youtube.com/@RaiseYourVisibilityOnline
Free Guide to LinkedIn: https://louisebrogan.com/linkedin-daily-activity-checklist/
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be within reach and maximize your existing skills and client relationships.
Key Points Discussed:
Enhancing Client Projects: Learn how to upsell by expanding existing client projects, such as offering full branding alongside packaging design.Monthly Social Media Posts: Discover the benefits of creating and managing monthly social media posts for consistent income.Client Follow-ups: Understand the value of checking in with past clients for potential new projects and maintaining strong relationships.Email Design Services: Explore offering email templates and designs to help clients nurture their audience and drive sales.Content Creation Support: Offer services like blog images, podcast thumbnails, and YouTube graphics to clients producing regular content.I also share personal insights on why focusing on enhancing your current design business can be more beneficial than starting a new venture. Plus, get access to free downloadable resources, including a pricing guide, client acquisition tips, and time management strategies.
Tune in to discover how you can elevate your design business and boost your income with these actionable tips. Donât forget to leave a rating or review to help others find the podcast and join our growing community of designers!
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I dive into the essential yet often overlooked topic of time management. As designers and business owners, we wear many hats, from creating stunning visuals to managing outreach, sales, and administrative tasks. Without effective time management, it's easy to feel overwhelmed and lose track of our goals.
Join me as I share practical strategies and personal insights on how to master your time, avoid burnout, and keep your creative business running smoothly.
Key Points:
Understanding Time Management: Why it's crucial for designers and business owners to manage their time effectively.Goal Setting: How to break down annual goals into manageable quarterly, monthly, weekly, and daily tasks.Time Blocking: The benefits of dedicating specific chunks of time to individual tasks to boost productivity.Balancing Act: Finding the sweet spot between high ambitions and realistic, achievable goals to avoid burnout.Streamlining Processes: Tips on setting up efficient workflows and using tools like Dubsado for invoicing and project management.Minimizing Distractions: Techniques to stay focused and undistracted during work hours, even when working from home.Useful Resources: Book recommendations to further enhance your time management skills.Tune in to learn how to optimize your time, increase productivity, and maintain a healthy work-life balance in your design business.
Free Guide on Time Management:
https://www.4thecreatives.com/time
Affiliate Disclaimer: This podcast episode contains an affiliate link to Dubsado. If you make a purchase through the link, we may earn a commission at no extra cost to you. Thank you for your support!
https://dubsado.com/?c=dubsado4tc
Books Mentioned:
The 4-Hour Work Week: https://a.co/d/19DNoPa
Atomic Habits: https://a.co/d/e4zfdiB
The E-Myth Revisited: https://a.co/d/hHvy1yB
The One Thing: https://a.co/d/8zFiv6f
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I tackle the frustrating issue of client ghosting. From potential clients who vanish after an initial call to current clients who disappear mid-project, I share my personal experiences and offer actionable strategies to handle these situations professionally and effectively.
Whether you're wondering how many times to follow up without being annoying or dealing with a client who has already paid a deposit but stopped responding, this episode provides valuable insights and solutions to keep your business moving forward despite these challenges.
Key Points:
Understanding Client Ghosting: Exploring why clients might disappear and how to handle it without assuming the worst.Effective Follow-Up: Learning how often and when to follow up with potential clients.Managing Mid-Project Disappearances: Strategies for dealing with current clients who go silent during a project.Setting Expectations: Importance of discussing budgets upfront and having clear contracts.Maintaining Mental Health: Tips for keeping your sanity and momentum despite ghosting clients.Practical Advice: Real-life examples and personal anecdotes on dealing with ghosting situations and ensuring you get paid for your work.Tune in to discover how to navigate client ghosting, protect your mental health, and keep your design business thriving.
For more resources and free downloadable guides, visit: https://4thecreatives.com/free-resources/
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I explore the paralyzing effects of perfectionism on designers and provide actionable strategies to overcome it. From my personal experiences to practical advice, I delve into how perfectionism can hinder your progress, income, and overall success.
Whether you're struggling to launch your business, finalize your portfolio, or submit client projects, this episode offers valuable insights and solutions to help you move past the fear of imperfection.
Key Points:
Recognizing the Impact: Understanding how perfectionism can stall your growth.Embracing Imperfection: Learning to accept and leverage imperfections in your work.Taking Action: Strategies to overcome fear and start taking decisive steps.Real-Life Examples: Personal anecdotes on battling perfectionism and finding success.Balancing Quality and Timeliness: Ensuring you meet client expectations without getting stuck in the pursuit of perfection.Tune in to discover how to break free from the perfectionism trap and propel your design business forward.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I dive into five crucial tips for standing out as a graphic designer, especially when you're just starting out. We'll discuss practical strategies to help you communicate your value and attract clients, even if you lack extensive experience.
Whether you're new to the design field or looking to refine your approach, this episode is packed with actionable insights that will help you distinguish yourself in a crowded market.
Key Points:
Understanding Client Needs: Researching and communicating effectively with potential clients.Defining Your Unique Value: Crafting a compelling value proposition.Building a Strong Portfolio: Showcasing your work and design thinking process.Choosing the Right Marketing Channels: Reaching your target audience effectively.Exceeding Client Expectations: Creating memorable client experiences that lead to repeat business.Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in the design industry.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I dive deep into the art of managing tough client objections during the final stage of closing. We'll explore essential strategies for addressing common client concerns and ensuring successful deals.
Even if you're an experienced designer, this episode is a must-listen! The techniques discussed here will help you build stronger client relationships, enhance your negotiation skills, and confidently navigate any objections that come your way.
Key Points:
Understanding Client Objections: Viewing objections as opportunities.Addressing Experience Gaps: Strategies for new designers.Negotiating Pricing: How to handle budget constraints.Incentivizing Quick Decisions: Creating urgency with timelines.Effective Communication: Empathy and problem-solving on the spot.Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in closing deals.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I dive deep into the world of finding your first design client. We will explore 15 powerful strategies you can use to get started, whether you're an introvert or an extrovert.
Even if you've already secured your first client, this episode is a goldmine! The strategies I talk about in here go beyond just landing your initial project. You'll discover powerful tactics to build a steady stream of high-quality clients who value your services and keep your design business thriving.
Key Points:
15 Strategies to Land Your First Design ClientMethods for Introverts and ExtrovertsUtilizing LinkedIn, Cold Emails, Online Communities, and Social MediaCollaborations, Guest Posting, Networking Events, and WorkshopsImportance of Experimentation and Stepping Outside Your Comfort Zone
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I dive deep into the art of crafting the perfect elevator pitch. Discover how a simple, concise description of what you do can transform your business interactions and lead to a cycle of referrals and new clients. I will also shares personal anecdotes, actionable tips, and examples tailored for various design niches to help you create an engaging and effective elevator pitch.
Introduction to Elevator Pitches: What they are and why they're crucial for your business.Crafting the Perfect Pitch: Essential elements for a concise and clear message.Common Mistakes: What to avoid when creating your pitch.Tailoring Your Pitch: How to adjust your message for different industries and audiences.Real-life Examples: Successful elevator pitches for tech, hospitality, health and wellness, and food and beverage sectors.Practical Tips: Steps to create and refine your elevator pitch.Application: Using your pitch in face-to-face interactions and digital profiles.Call to Action: Engage with Lauren on social media and leave reviews on podcast platforms.
Key Points:Join me to learn how to communicate your value effectively and confidently, ensuring that every interaction is a step towards growing your design business.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.
The importance of mental health in a designerâs professional life.How can a designer balance the demands of constant creativity with maintaining their mental well-being.How a designer should face rejection from clients or bosses and not take that Design criticism personally.How to maintain our mental health and persist towards success as a freelance designer.Resources and support systems for designers struggling with their mental health.What the most common mental health challenges designers face and how to overcome them.
We spoke about:Books mentioned in podcast:
PsychoCybernetics by Maxwell Maltz: https://a.co/d/bLa4McYHappy Money by Ken Honda: https://a.co/d/icbvsZeThe Subtle Art of Not Giving A F*ck by Mark Manson: https://a.co/d/e0tQxhYConnect with Barney Abramson:
LinkedIn: https://www.linkedin.com/in/barneyabramson/
Instagram: https://www.instagram.com/barneyabramson01/
Website: https://barneyabramson.com/
Blog: https://barneyabramson.com/blog/
LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6916082986522210304
Design + Mental Health Workshop: https://mailchi.mp/c49b18626523/design-and-mental-health-workshop
About Barney:Barney Abramson is the head of design at Southwest Gas Corporation, an energy company that services 2 million customers across Southern California, Nevada, and Arizona.
He has over 20 years of experience in the design industry, working as a graphic designer, content producer, and creative director for various companies in the gaming, entertainment, and energy sectors. He holds a dual Bachelor of Fine Arts and Corporate Communication degree from Bridgewater State University.
His core competencies include creative direction, branding, marketing communications, graphic design, and web design. He leads a team of designers, freelancers, contractors, and creative agencies, ensuring consistent and on-brand messaging for all customer-facing graphic projects.
He is passionate about mentoring and inspiring the next generation of designers, and he provides pro-bono mentoring via ADPList, a global platform that connects experienced professionals with mentors.
In addition to his day job and mentorship, he writes about his experiences as an Afro-Latino creative in corporate America and shares his insights and tips on social media.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer?
Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth.
Additionally, I'll share my insights on serving global clients in today's increasingly virtual world. Discover how the shift to online meetings has opened up new opportunities for freelance designers, allowing you to expand your client base across different countries and time zones.
This episode is packed with valuable advice and practical tips to help you navigate the complexities of pricing and client management in the freelance design industry.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In todayâs episode, weâre diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your businessâs maturity.
Iâll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isnât delivering what you expected, and you want someone to demystify what separates successful designers from those who throw in the towel too soon, then you wonât want to miss this episode.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounterâchoosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.
Whether you're flying solo or dreaming of an agency, this discussion provides the necessary insights to guide you through the intricacies of self-representation in the graphic design industry.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for designers, they provide insightful perspectives and practical advice. Furthermore, they dissect high-value problems graphic designers can solve to increase their profitability, offering real-world examples from industries like weddings and real estate. Tune in for a value-packed episode that delves deep into how to elevate your value as a graphic designer.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode, I had the opportunity to interview a seasoned designer with over 30 years of experience who has turned into a full-time graphic design educator. This educator is helping the next generation of graphic designers gain real-world experience as part of their high school curriculum. David shares wisdom for new and seasoned designers based on his extensive career.
Connect with David:
The Design Rescue Program: https://www.edhsdesignrescue.com/
The Design Rescue YouTube channel: www.YouTube.com/@TheDesignRescueShow
David Blockâs Design Site: https://www.davidblock.net/
More about David:
David is a graphic designer and educator with a career that started in 1991 after discovering his passion for design while working at a mall kiosk. His journey took him from early web design ventures with his father to earning a Bachelor's in Graphic Design from The Art Institute of California - Orange County. David spent significant time at Experian, evolving from a Senior Graphic Designer to an Interactive Art Director, and co-created the Handable Phone Grip, a testament to his interest in functional design.
In 2015, David transitioned to education, teaching Digital Design and Visual Communications at North Orange County ROP, El Dorado High School. He founded the 'Design Rescue Studio,' a program that combines academic learning with real-world projects, and launched 'The Design Rescue Show' on YouTube to extend his educational reach. Currently, he balances teaching with running his freelance design business, continuously learning and adapting to the ever-changing design landscape.
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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Niching is a very scary subject for many! But in this episode, I break down many different ways you can niche and 5 points you must think with before deciding on the niche you will choose.
The Power of Niching: Understand why defining your niche is crucial for effective marketing and attracting the right clients.Building Client Connections: Discover how niching helps create deeper, more meaningful relationships with your audience, enhancing client loyalty.Exploring Niches: A quick tour through various niches, from industry-specific to geographic, highlighting the impact of strategic specialization.Actionable Insights: Learn from the success stories of designers who have found their niche, coupled with practical tips to help you choose yours with confidence.
Key Highlights:Links from episode:
Lauren Hom: https://www.homsweethom.com/workMina Lima: https://minalima.com/Aaron Draplin: http://www.draplin.com/
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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In this episode, we talked about the world of freelance design with Jacob Cass, the founder of Just Creative. Jacob, known for his profound impact on the graphic design community, shares his evolution from his first days as an amateur graphic designer to the founder of an award-winning branding and design studio. This episode is a treasure for freelancers to learn about the intricacies of brand building, the strategic use of SEO, AI and mastering digital platforms for business growth.
More about Jacob Cass:
Jacob Cass is a brand designer, strategist, educator, business coach and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.
Key Accolades:
Certified Brand Master7-Figure BusinessNamed âTop 100 Most Influential Designersâ by DesignWeeklyFeatured in Forbes, Entrepreneur, Wall Street Journal & Yahoo!Client Experience: Nike, Disney, Seinfeld, Red Bull, Nintendo, San FranciscoAvid Traveler (88 countries)77 Million visits to JUST Creative WebsiteTEDx SpeakerDesigned the logo for San FranciscoDesigned the logo & branding for Jerry Seinfeldâs show Comedians In Cars Getting CoffeeNamed âBest Branding Coachâ by Yahoo! FinanceCo-host of the #1 Branding Podcast in 10 CountriesConnect with Jacob:
Website: https://justcreative.comPodcast: https://justcreative.com/podcastBranding Briefcase Freebie Download: https://brandingbriefcase.com Newsletter: https://brandingbriefcase.com
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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Instead of talking about going freelance, sometimes it is the right time to transition away from freelance into a full-time in-house or agency role. And for this topic, I brought on my friend Jamie Roberts from Rock That Creative Job, an experienced Creative Career Coach to guide you on this journey with actionable tips that will place you at an advantage in the hiring process.
In this episode we dive into:
How freelancers can effectively highlight their skills and readiness for full-time positions.Vital networking strategies for freelancers seeking full-time employment.Mindset and adjustments required for transitioning to full-time work.How to manage long-term career growth and maintain creative independence in full-time roles.More about Jamie:
Jamie Roberts is an experienced Creative Career Coach with a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments. She has recruited, hired, and managed every type of creative role, and her mission is to help every creative across the globe sell themselves more effectively, to feel less stuck and more empowered in their careers!
CONNECT WITH JAMIE:
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-roberts-rtcj/https://www.rockthatcreativejob.com/
Resume Course: https://www.rockthatcreativejob.com/creative-resume-in-a-day
Use code: ROCKTHATRESUME for a 20% discount
Podcast: https://www.rockthatcreativejob.com/podcast
CONNECT WITH ME!Website: https://4thecreatives.com
YouTube: https://www.youtube.com/4thecreatives
Instagram: https://www.instagram.com/4thecreatives/
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