Episodit
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In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.
AI. You canât move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. Itâs a scary time for a lot of people but it also seems to be a big opportunity too.
Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX.
External resources:
Simone's LinkedIn page - CLICK HERELiquidCX website - CLICK HEREFuture for now website - CLICK HEREFuture for now LinkedIn - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE -
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.
External resources:
Loyalty Science Lab Website - CLICK HERELoyalty Science Lab's Future of loyalty report - CLICK HERELoyalty Science Lab articles on Medium - CLICK HERELoyalty Science Lad on LinkedIn - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
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In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rulesâ, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.
You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101.
External resources:
Oracle Digital Experience Agency - CLICK HEREEmail Marketing Rules Blog - CLICK HEREEmail Marketing Rules (4th edition) - CLICK HERESegmentation & Personalization Ideas to Explore Checklist - CLICK HEREChad's Twitter account - CLICK HEREChad's LinkedIn Profile - CLICK HEREChad's BlueSky account - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.
External resources:
Above Average YouTube Channel - CLICK HERERapha 500 YouTube video - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.
External resources:
Shane Gillis Stand-up clip - CLICK HEREIPSOS data - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science.
We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.
External resources:
Choice Hacking - CLICK HEREJen's books and courses - CLICK HEREChoice Hacking podcast - CLICK HEREChoice Hacking Instagram - CLICK HERELucy Halley CX episode - CLICK HEREMark Bainbridge Dragonfly AI episode - CLICK HEREBehavioural Science for marketers episode - CLICK HEREPlanning article on adam&eveDDB - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.
Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.
In short, sheâs smart and experienced and definitely worth 40 minutes of your time to liste
External resources:
Science of Shopping - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE -
We have our first returning guest to the show.
Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.
And weâve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.
External resources:
Critical Truth Website - CLICK HEREMeet the 85% - CLICK HEREThe Invisible Gorilla experiment - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Letters to Burn by Rockin' for Decades. CLICK HERE -
In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more.
Audio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Letters to Burn by Rockin' for Decades. CLICK HERE -
In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.
Audio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE -
We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.
We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.
Audio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE -
In this episode, we talk about why marketers shouldnât be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought.
External links referenced:
The Mark Ritson article. CLICK HEREThe Webmart webinar. CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE -
In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......
If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!
External links referenced:
Rob's Twitter account for Room 101 ideas. CLICK HERERob's Linkedin profile for Room 101 ideas. CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HERE -
In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.
External resources:
Mark Crossfield video - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE -
In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.
Audio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE -
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.
We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.
External resources:
Ronnie Chieng clip - CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on Fictitious Pricing - CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE -
Todayâs podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.
You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brandâ-âwhether they know it or notâŠ
In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".
External resources:
How Brands grow by Professor Byron Sharp CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE -
Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club.
She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director.
She gets agencies basically.
We talk about some fascinating and timely topics including:
where the power lies within the current UK job marketwhether Great Resignation is real or media hypewhat marketing agencies are doing to retain talentthe future of working from homepromoting diversity within agencies.External resources:
The Industry Club: CLICK HERECampaign article on The Great Resignation: CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE -
In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.
If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!
The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content.
External links referenced:
Rob's Twitter account for Room 101 ideas. CLICK HERERob's Linkedin profile for Room 101 ideas. CLICK HEREBob Hoffman's newsletters. CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE -
In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.
Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.
External links referenced:
Paul's Twitter feed CLICK HEREAudio-Visual assets:
Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE - Näytä enemmän
