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The Christmas holiday season presents countless opportunities for creating content and marketing campaigns that can both showcase your skill and talent as a voice actor and get you in front of your audience of leads, prospects and clients.
In this episode, I share several different low cost / no cost ideas you can implement easily, both on your own, or with clients and colleagues you might want to parntner with.
For even more ideas visit https://vopreneur.com/12tipsofchristmas for a free PDF download.
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on Facebook - https://facebook.com/marcscottvoiceoverMarc Scott on YouTube - https://youtube.com/@marcscottvoMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSEngage with your community through local initiatives.Create fun and engaging content to showcase your skills.Utilize social media to share your holiday-themed projects.Consider collaborating with local businesses for mutual benefit.Explore the potential of audio dramas for creative storytelling.Encourage audience participation through challenges and contests.Focus on building relationships rather than just selling services. -
UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.
In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.
To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.
The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.
CONNECT WITH KELLEY BUTTRICKKelley Buttrick Website - https://kbvoiceovers.comKB Creates Website - https://kbcreatescontent.comKelley Buttrick on Instagram - https://instagram.com/kbvoiceoversKelley Buttrick on Facebook - https://facebook.com/kelley.buttrick CONNECT WITH CAM BUTTRICKCam Buttrick on TikTok - https://www.tiktok.com/@goodtimesandfaketanlines Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
KEY TAKEAWAYSAuthenticity is key in building trust with audiences.Understanding your audience is crucial for effective marketing.UGC offers new opportunities for voice actors.Generational perspectives influence marketing strategies.Finding UGC opportunities often involves pitching to brands directly.Networking and connections play a crucial role in securing UGC work.Pitches should clearly outline what you want and what you offer.Understanding the target audience is key in content creation.Rates for UGC can vary widely; negotiation is often necessary.Storytelling is central to effective UGC. -
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What would you like to put on your Wish List for Santa Claus? Maybe a new microphone? A new interface? Some other voice over studio upgrade?
George the Tech has plenty of ideas for you if you're trying to decide what you'd like to ask for this holiday season.
He offers up suggestions for mics, interfaces, software and plugins, and he even had one suggestion I had never thought about before but now I know I want to ask for!
Wanna grab some of these recommendations? Visit https://www.amazon.com/shop/vopreneurbymarcscott/list/GLXE7EJYG4IO?ref_=cm_sw_r_cp_ud_aipsflist_XGEW39D3AXJVSNW4ESPT
CONNECT WITH MARC SCOTTGeorge the Tech Website - georgethe.tech/msGeorge the Tech on Instagram - https://instagram.com/georgethetechGeorge the Tech on Facebook - http://www.facebook.com/georgethetechGeorge the Tech on YouTube - http://youtube.com/c/GeorgeTheTechGeorge the Tech on LinkedIn - https://www.linkedin.com/in/georgethetechPro Audio Suite Podcast - https://www.theproaudiosuite.com Marc Scott on Instagram - https://instagram.com/marcscottVOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSBlack Friday deals can significantly benefit studio upgrades.Affordable microphones can perform well in professional settings.Be cautious of counterfeit products in the market.AI technology is revolutionizing audio production tools.Tech splurges can enhance studio setups but should be researched.Sound Check service helps evaluate audio quality and processing.Investing in quality tools can save time and improve results. -
One of the big reasons why voice actors don't use social media is because of criticism from total strangers. Someone either shares something, or drops a comment, and you immediately second guess everything you're doing on social media, or assume you're doing it all wrong.
We're giving too much power to these total strangers.
In this episode, I talk about the importance of remembering who your audience is, tailoring your content to that audience, remaining authentically you, and ignoring the haters, who are probably going to hate, no matter what you do!
Let this episode serve as a reminder that success isn’t about pleasing everyone, but about building genuine connections with the people who matter.
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on Facebook - https://facebook.com/marcscottvoiceoverMarc Scott on YouTube - https://youtube.com/@marcscottvoMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSThere is no product or service with 100% customer satisfaction.Negative interactions on social media are inevitable.Understanding your audience is crucial for effective communication.Adding value through content is essential for engagement.Authenticity is key in social media marketing.Don't let negativity from strangers derail your efforts.Data-driven decisions are more important than opinions.Embrace your uniqueness and connect with your audience. -
Success is in the follow-up. This is something you've probably heard me say a thousand times.
But now, thanks to Nimble, I've got a new way to automate those follow-ups making them even easier to do, and all but guaranteeing they actually get sent.
Using a new feature called Sequences, automating your follow-up strategy is going to change the way you do your email marketing.
In this episode, I explain how it works and how I'm using it.
Sign up for a Nimble Trial at https://nimble.com/marcscottvo
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on Facebook - https://facebook.com/marcscottvoiceoverMarc Scott on YouTube - https://youtube.com/@marcscottvoMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSFollow-ups are essential for maintaining client relationships.Providing value in follow-ups can enhance engagement.Automating follow-ups can save time and increase efficiency.Nimble's Sequences feature allows for automated email follow-ups.Consistent follow-ups can lead to more work opportunities.Many people need multiple contacts before making a decision.Follow-ups can help reclaim missed opportunities.Success in voice acting often hinges on effective follow-up strategies. -
Odds are, if you're working as a voice actor, you've got at least one dream you're working towards in the industry. Maybe it's landing a specific client. Booking a certain type of job. Or finding success in a particular genre of the industry.
For Sarah Kramer, the goal has been the same for years. She wanted to work in animation and more specifically, she wanted to work on a Star Wars project.
That dream became a reality when she landed a role on Star Wars; Young Jedi Adventures.
In this episode, Sarah shares her story of how she made it possible, despite many odds being stacked against her.
Persistence, Patience, Perseverance, and maybe channeling the power of The Force. ;)
CONNECT WITH SARAH KRAMERSarah Kramer Website - https://sarahkramervoiceovers.comSarah Kramer on Instagram - https://www.instagram.com/sarahkrameractorSarah Kramer on Facebook - https://www.facebook.com/SarahKramerVoiceOversSarah Kramer on LinkedIn - https://www.linkedin.com/in/sarahkrameractor Young Jedi Adventures - Watch on DIsneyPlusMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSTaking strategic, consistent action is the secret to success.Training is essential for growth in voice over.Stepping out of the comfort zone is necessary for progress.Creating unique marketing tools can set you apart.Perseverance is key in the voice over journey.Mentorship can significantly impact your career growth.Don't compare your journey to others; everyone has a unique path.Follow up is essential after auditions and networking opportunities.It's important to find your niche and pursue it passionately.The journey to success is often a marathon, not a sprint.Celebrate your achievements, no matter how small. -
Making a decision to pursue a career in voice acting means also making a decision to start a small business and pursue a life of entrepreneurship.
If you're going to run a business, you need think like a business owner. That's what the entire concept of VOpreneur is all about. Voice Actor + Entrepreneur = VOpreneur
Danielle Famble has built a name for herself within the industry not only for her impressive career and credits, but for encouraging voice actors to (and teaching them how to) approach voice over with a CEO Mindset.
In this episode, Marc and Danielle dive deep into business, money, and the mindset that will lead you to success.
CONNECT WITH DANIELLE FAMBLEDanielle Famble Website - https://daniellefamble.comDanielle Famble on Instagram - https://www.instagram.com/daniellefambleDanielle Famble on LinkedIn - https://www.linkedin.com/in/daniellefambleMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSA CEO mindset is crucial for voice actors to thrive.Entrepreneurial roots can provide a strong foundation for success.The art of the pivot is essential in business.Delegating tasks can lead to business growth and efficiency.A positive relationship with money can enhance business performance.Understanding your relationship with money is crucial.Investing in your business should be strategic, not impulsive.Success can be defined in various ways beyond financial metrics.Mentorship can significantly accelerate your growth and learning.Recognizing personal achievements is essential for self-acknowledgment.Continuous learning from others can enhance your business acumen. -
Can A.I. and Human voice actors work together? Is there a path forward where they coexist in the space? I guess only time will truly answer that question, but for now, we can look at what's happening in the real world.
The vast majority of VO is still human. Yay!
Some VO is being taken over by A.I. Boo!
But what if there's a new form of VO being created that's a collaborative effort between humans and A.I.? Well that's interesting!
In this episode, Erin Culpepper shares her story of working on a groundbreaking toy project. A toy that could become one of the hottest toys of the holiday season (in my opinion). And it's, perhaps, a case study in how human voice actors and A.I. might work together.
Listen with an open mind. I think there's lessons for us all to learn.
Order your Poe the AI Story Bear - https://amzn.to/4gXiQ6E
CONNECT WITH ERIN CULPEPPERErin Culpepper Website - https://www.erinculpepper.comErin Culpepper on Instagram - https://www.instagram.com/erinculpeppervoErin Culpepper on LinkedIn - https://www.linkedin.com/in/erin-culpepper-voMarc Scott on Instagram - https://instagram.com/marcscott
MENTIONED IN THIS EPISODE
Protecting Your Money Maker; Vocal Warmups with Shana Pennington-Baird https://www.vopreneur.com/blog/250
RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSBalancing a day job and voice acting requires discipline and commitment.Outsourcing tasks can free up time for voice acting.Working with reputable clients enhances credibility in the industry.Negotiating contracts is crucial for voice actors in the age of AI.Control, consent, and compensation are key factors in AI voice work.The future of voice acting may involve collaboration with AI. -
There are many different ways to approach a career in voice over and in this episode, Kay Bess and Marc Scott discuss that and more.
Kay and Marc came at voice over from two different places and in two different ways and both were able to find success.
Together they talk about the evolution of the industry, how to stay relevant over time, how entrepreneurship has changed the game and it takes to succeed today and beyond.
CONNECT WITH KAY BESSKay Bess Website - https://kaybess.comTrust and Be Brave Coaching - https://trustandbebrave.comKay Bess on Instagram - https://instagram.com/kaybessTrust and Be Brave on Facebook - facebook.com/groups/trustandbebraveMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSVoice over work has evolved significantly with the rise of online casting.Entrepreneurship is crucial for voice actors to thrive in the industry.Marketing is often viewed negatively, but it can be reframed as offering value.Persistence in marketing is key; relationships take time to build.Coaching should set realistic expectations for voice actors.Complacency can kill a voice over career; continuous learning is essential.The audition process requires resilience and a love for the craft.Daily routines should focus on nurturing existing relationships and finding new leads.Technology, like CRM systems, can greatly enhance business management. -
Improv is a fascinating technique in the performance world that some people love, many people fear, and, I suspect, many simply don't fully understand.
I admit, myself, that I feel into a combination of the fear and lack of understanding category. Until this interview with Rebecca Haugh.
Rebecca is a gifted voice actor and coach who teaches voice actors the art of improv.
If improv is something you've never really explored or considered before, I strongly urge you to listen to this episode with an open mind. You might just find improv could be the catalyst to leveling up your comfort and performance level in the booth!
CORRECTION: In this episode I mistakenly referred to one of Rebecca's clients as Fiverr. It should have been Pfizer. I apologize for their error. ~ Marc
CONNECT WITH REBECCA HAUGHRebecca Haugh Website - https://lovethatrebecca.comVO Improv Website - https://voimprov.comRebecca Haugh Instagram - https://instagram.com/vo_improvMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* Voice Over Marketing PlaybookVisit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSImprov is a technique used by successful actors and comedians.Improv helps voice actors connect with their creativity and playfulness.Finding your unique voice is essential in voice acting.Improv can help overcome fear and anxiety in performance.Creating a safe space is crucial for effective improv practice.Improv techniques can be applied across various voice acting genres.Ad libbing can enhance voice performances and make them stand out.Regular practice and playfulness are key to improving voice acting skills. -
Ah yes... the conversational voice over read. Or is that, the conversational NON ANNOUNCER voice over read?
Either way, we see the direction in pretty much every single audition that comes into our studios. Doesn't seem to matter what genre. It's what every casting director, agent, producer and creative director on planet earth is looking for.
So how do we deliver it?
Enter Hugh Klitzke.
With over 125,000 auditions directed, Hugh knows conversational. So much that he branded his entire business after it!
In this episode, Hugh digs deep into the conversational read, and the end result is a virtual Master Class on the subject.
CONNECT WITH HUGH KLITZKEHugh Klitzke Website - https://conversationalvo.comHugh Klitzke on LinkedIn - https://www.linkedin.com/in/hughpklitzkeOpen Studio - https://openstudio.conversationalvo.com/openstudioMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSConversational today isn't the same as conversational 5 or 10 years ago.Understanding the audience is crucial for a successful read.Scripts are rarely written conversationally, making interpretation essential.Perspective is more important than just vocal sound in voice over.Multiple takes can lead to a deeper understanding of the script.Imagination plays a key role in making scripts sound genuine.Better casting direction can improve audition outcomes.Acting workshops can enhance voice acting skills. -
This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful.
Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today.
In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey.
CONNECT WITH JESSICA MATHISONJessica Mathison Website - https://www.jessicamathison.comJessica Mathison on Instagram - https://www.instagram.com/jessicamathison_voJessica Mathison on X - https://x.com/Jessi_MathisonJessica Mathison on LinkedIn - https://www.linkedin.com/in/jessica-mathison-35b1a061Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSRunning a voice over business requires treating it as a business and implementing strong business practices.Understanding market demand and adapting to meet customers' needs is crucial for success.Learn from your mistakes and seek out resources to improve your voice over business.Resilience is key in the face of rejection and the challenges of the voice over industry.Use effective marketing strategies to promote your voice over services.Consider applying for grants to support your voice over business -
How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?
That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.
In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.
CONNECT WITH TAWNY PLATISTawny Platis Website - https://www.carynclark.comTawny Platis on Instagram - https://www.instagram.com/tawnyplatisTawny Platis on YouTube - https://www.youtube.com/@tawnyplatis7866Tawny Platis on TikTok - https://www.tiktok.com/@tawnyplatisTawny Platis Facebook - https://www.facebook.com/tawny.platisMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSFind a niche and create authentic content that resonates with your audience.Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works.The hook in the first few seconds of a video is crucial to grab the audience's attention.Be genuine and relatable to build a loyal following. Expose yourself to good content to improve your own content creation skills.Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent.Having a large social media following can open up opportunities for collaborations and monetization.Be prepared for failures and the need to pivot and rebrand, and understand that success may take time.Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology.Even a targeted audience of a few thousand can bring value and opportunities. -
In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?
Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all?
Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying."
This narrative is all wrong and I explain why in this episode.
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comVOpreneur® by Marc Scott - https://vopreneur.comMarc Scott on YouTube - https://youtube.com/@marcscottvoVOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneurMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSFollow-up is one of the most important aspects of marketing your voiceover business.Personalization and tailoring messages are crucial for standing out in a crowded inbox.Follow-up can be a test of commitment and professionalism.The negative narrative around follow-up should be replaced with a positive mindset.Using a CRM and setting automated reminders can help with effective follow-up. -
Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)?
Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand.
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comVOpreneur® by Marc Scott - https://vopreneur.comMarc Scott on YouTube - https://youtube.com/@marcscottvoVOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneurMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSStaying top of mind with potential clients is crucial for success in voice over.Swag can be a part of your marketing strategy to stay front and center with clients.Choose swag that is associated with your brand or that can build an association.Consider the usefulness of the swag and whether it will be kept and used by the recipient.Think about the unique and standout qualities of the swag.Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment. -
Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?
In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.
CONNECT WITH MARC SCOTTMarc Scott Website - https://marcscottvoiceover.comVOpreneur® by Marc Scott - https://vopreneur.comMarc Scott on YouTube - https://youtube.com/@marcscottvoVOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneurMarc Scott on Instagram - https://instagram.com/marcscottMarc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceoverRESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSImpressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.Organic reach, which is the reach without paid promotion, has significantly decreased over time on various social media platforms.Algorithms reward engagement, so it is crucial to focus on generating genuine engagement on social media posts.Strategies to increase engagement include asking questions, inviting readers to share their experiences, requesting feedback, and inviting people to direct messages.Targeted engagement is more valuable than high reach, as reaching the right audience is essential for effective communication and achieving desired outcomes. -
If you're a voice actor who doesn't love marketing, you're in good company. The vast majority of VO's would rather do just about anything else other than market themselves.
Don't believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing... until one day she didn't.
The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.
Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!
CONNECT WITH CARYN CLARKCaryn Clark Website - https://www.carynclark.comCaryn Clark Facebook - https://www.facebook.com/thehipchickvoiceCaryn Clark on Instagram - https://www.instagram.com/thehipchickvoiceCaryn Clark on YouTube - https://www.youtube.com/user/hipchick239Caryn Clark on LinkedIn - https://www.linkedin.com/in/thehipchickvoiceMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSMany voice actors are hesitant or resistant to marketing themselves.There is no one right way to market a voiceover business; different strategies work for different individuals.Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry.Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients.When creating social media posts, focus on providing value to your audience and addressing their needs.Continuous improvement and perseverance are key in marketing.Overcoming hesitancy and embracing marketing can lead to success in the voiceover industry.Targeting the right people with the right message is key to effective marketing.Building relationships through networking and personalized interactions can yield positive results.Using a CRM can help voice actors keep track of contacts and conversations.Marketing efforts should focus on providing value and solving problems for potential clients. -
A voice over conference dedicated to the business side of voice over? Yes please!
In this episode, Marc Scott speaks with VOcation Conference founders Carin Gilfry and Jamie Muffett all about the business side of voice over.
Among the subjects discussed... some of the challenging aspects of running a business and tips for doing it better, the current state of AI in voice over, how to choose better teachers, and they even dig into whether or not there's actually a VOIlluminati!
Not only is this episode incredibly insightful, it's also a lot of fun!
CONNECT WITH VOCATION CONFERENCERegister for eVocation Conference - https://www.vocationconference.com/VOcation on Instagram - https://instagram.com/vocationconferenceVOcation on X - https://x.com/vocationNYCCarin Gilfry Website - https://www.caringilfry.comJamie Muffett Website - https://jamiemuffettvo.comMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSRunning a voiceover business requires more than just talent in the booth.Voice actors need to adapt to changes in the industry and take charge of their own careers.It is important to find trustworthy teachers and avoid predatory coaches.Success in voiceover takes time, dedication, and a willingness to learn.Gaining practical experience is crucial in the voiceover industry, and no class can replace the experience gained from actually doing the work.Conferences and community play a vital role in the voiceover industry, providing opportunities for networking, learning, and sharing experiences.VOcation is a conference that focuses on the business and entrepreneurial side of voiceover, providing valuable insights and resources for voice actors. -
When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That's when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you're in the market for a logo, or thinking of redoing the one you've got, this episode is going to be incredibly helpful for you.
CONNECT WITH KATIE SINKOWSKIKatie Sinkowski Website - https://ksdesign.caKatie Sinkowski Facebook - ttps://www.facebook.com/katiesinkowskidesignKatie Sinkowski on Instagram - https://www.instagram.com/katiesinkowskidesignMarc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSDesigning a logo is a complex process with many layers required to tell the right story.Working with a human designer makes the logo design process easier and more enjoyable.Color plays a significant role in brand perception and should be chosen carefully.A logo should reflect the client's brand and speak on their behalf when they're not present. AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.Considerations in design include color, consistency, and the use of print materials. -
Most people, particularly most voice actors, don't get overly excited when you mention something like data analysis. We've got quite enough to do already to run our businesses as VOpreneurs.
However, there's a lot of information that can be gleaned from data. Data that can help us make better informed decisions. Data that can help us figure out where to focus our efforts (or not focus our efforts). Data that can point us in a better direction.
In this episode, David Cui Cui, voice actor and Data Analyst, shares insights with Marc Scott and a number of different ways looking at data can help voice actors run their businesses more efficiently and successfully.
CONNECT WITH DAVID CUI CUIDavid Cui Cui Website - https://cuicuivo.comDavid Cui Cui on X - https://x.com/cuicui48David Cui Cui on Instagram - https://instagram.com/cuicuivo NAVA State of Voice Over Survey 2024 - https://navavoices.org/voiceover-survey-2024Marc Scott on Instagram - https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS* The VOpreneur Guide to TestimonialsVisit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZamVisit https://voicezam.com/marcscott
* For voice over services:Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook GroupVisit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE* Thanks to "Uncle Roy" for production assistance!Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult
KEY TAKEAWAYSTracking and analyzing data in the voice over business can provide valuable insights and inform decision-making.Tracking expenses and income sources can help voice actors understand their financial health and make informed financial decisions.Analyzing marketing efforts can help voice actors identify what is working and what needs to be adjusted or improved.Tracking data can provide peace of mind and accountability, allowing voice actors to have a clearer picture of their business performance.Tracking audition data, including project details and casting preferences, can help voice actors improve their success rate and understand their booking ratio.The State of Voiceover survey conducted by NAVA provides valuable insights into the voice over industry.Voice actors can start tracking their data by downloading their bank statements and using templates for income, expenses, and auditions.Interpreting and using data effectively is key, as data alone does not provide answers or solutions. - Näytä enemmän
