Episodit
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In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEOTimestamps
00:00 - A big week for AI… but also some data that puts it all in context
16:14 - IKEA’s new face of gaming
27:43 Stop calling it SEO
What to Listen to Next
Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/ -
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.
You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”
That’s what I’m going to cover in today’s podcast.
Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSEToGet the show notes: https://exposureninja.com/podcast/336/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
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In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back adsTimestamps
00:00 - Legal topics have the most AI Overviews - and you're next
08:57 - Google’s AI Overviews fail to answer 43% of financial queries
22:45 - The FTC’s rules on fake reviews
32:55 - Tesco's stripped back ads
What to Listen to Next
Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ -
ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!
Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w
Get the show notes: https://exposureninja.com/podcast/335/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/ Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- Are marketers ready for Generative Search Optimisation?
- WordPress BEEF!
- The power of social media in mental health awarenessTimestamps
00:00 — Intro
02:22 — WordPress BEEF!
14:10 — Are marketers ready for Generative Search Optimisation?
20:19 — The power of social media in mental health awareness
47:53 — Quick Fire Questions
What to Listen to Next
How To Create the Perfect Marketing Strategy for 2025
https://exposureninja.com/podcast/330/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
AI Overviews Are Here To Stay. Buckle Up:
https://exposureninja.com/podcast/dojo-31/
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Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it).These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them.
Watch the video instead: https://exposure.ninja/b2b-strategies-2025
Get the show notes: https://exposureninja.com/podcast/334/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ -
In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Position one is position none
What to Listen to Next
Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/
Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
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Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands.If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass.
Watch the video instead: https://exposure.ninja/disruptive-insurance
Get the show notes: https://exposureninja.com/podcast/333/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ -
I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.
Today we're going to talk about three main things:
How to know whether or not you should choose a marketing agency, freelancers or building an in-house team
If you do choose to go the agency route, how to find the right one
And, if you find the right one, how to get the most out of them.
In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business.
Watch the video instead: https://exposure.ninja/hiring-an-agencyGet the show notes: https://exposureninja.com/podcast/332/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI AssetsTimestamps
00:00 — Intro
00:31 — OpenAI’s new model o1 is released
11:00 — Key PPC Takeaways from The Meta Summit
28:06 — 363% Increase In Google Ads Leads using AI Assets
Watch the video instead: https://exposure.ninja/dojo-34
Get the show notes: https://exposureninja.com/podcast/dojo-34
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ -
In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor.
Watch the video instead: https://exposure.ninja/where-is-SGE
Get the show notes: https://exposureninja.com/podcast/331/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:
More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AIMentioned Links
Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/ Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/Timestamps
00:00 — Intro
03:05 — More hints from Google about what it wants to reward with ranking
23:10 — Building an engaged community on social
35:51 — Marketers aren’t confident with AI
Get the show notes: https://exposureninja.com/podcast/dojo-33/
Watch the video: https://exposure.ninja/dojo-33
What to Listen to Next:
How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ -
Today we’re not going to give you a digital marketing strategy that you can apply directly to your business.
Because, honestly, that’s not how digital marketing strategies work.
What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.
There’s 4 steps in this process, and we’re going to talk you through each one.
Watch the video instead: https://exposure.ninja/2025-marketing-strategy
Get the show notes: https://exposureninja.com/podcast/330/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
Perplexity AI plans to start running ads How many outbound links should you be including in your content?Timestamps
00:00 — Intro
00:55 — Perplexity AI plans to start running ads!
16:34 — How many outbound links should you be including in your content?
What to Listen to Next
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/
Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/
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We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.
How? Through the power of digital marketing.
Using a solid website, landing pages and PPC to be exact.
There are lessons here for any business:
Understanding your target audience Not being afraid to choose a niche The power of highly effective PPC ads, landing pages and local SEOIn this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.
Watch the video instead: https://exposure.ninja/medical-clinics
Get the show notes: https://exposureninja.com/podcast/329/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in ParisTimestamps
00:00 - Intro
00:23 - What you need to do as Google AI Overviews continue to roll out and change
23:23 - Google Lens collaborates with Emily in Paris
What to Listen to Next
NEW Google Algorithm Update + AI Overviews Hits the UK: https://exposureninja.com/podcast/dojo-30/ End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/ “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/ -
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.
We've long suspected it, but now we have concrete evidence.
It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.
Watch the video instead: https://exposure.ninja/inflating-costs
Get the show notes: https://exposureninja.com/podcast/328/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/ -
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week Tim and Dale talk about:
1. Google's August 2024 Algorithm Core Update
2. AI Overviews Hit the UK
3. Marketing Lessons from Harris/Trump’s PPC
4. X Gets Even More Unsafe for Brands
Watch on YouTube instead: https://exposure.ninja/dojo-30
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/dojo-30
Timestamps
00:09 – Google's August 2024 Algorithm Core Update
16:28 – AI Overviews Hit the UK
25:02 – Marketing Lessons from Harris/Trump's PPC
33:31 – X Gets Even More Unsafe for Brands
43:51 – "I'm confused!"
What to Listen to Next
How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/ -
Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.
Meaning, we understand the main reasons why websites struggle to convert at more than 2%.
If you want to go above and beyond this 2% then today’s podcast is for you.
Watch the video instead: https://exposure.ninja/two-percent
Get the show notes: https://exposureninja.com/podcast/327/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about:
Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 eventTimestamps
00:00 – Intro
04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized
11:13 – Story 2 – A really bad week for Google
31:30 – Story 3 – Marketing lessons from Disney’s D23 event
40:32 – The Tasks
What to Listen to Next
“Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/ - Näytä enemmän
