Episodit
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Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage.
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Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales.
In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool:
Segmentation: Understand customer needs and willingness-to-payOffering design: Design an offering based on feature value and adoptionPrice model selection: Choose a price model that benefits both your company and your customersPrice level setting: Leverage proven methods for determining price levelsSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Puuttuva jakso?
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Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers also levels up the HubSpot CRM usage as a "nice side effect".
Tune into to learn more about
ABMFor who and when its suitable to implement it in your companies growth strategy and best of all - Get a sneak peak of Wouters very ROI and metric driven ABM-playbookSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.
In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.
This episode is perfect for those looking to start working with pricing as a strategy!
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.
Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy.
This is a summary for Alexandrus key initiative:
Ensure customer value is achieved with your product or serviceFocus on Customer SuccessStrive to achieve a win-win pricing levelHave a maximum of 3 packagesAnd how he manage to "destroy a market" buy competing with priceSo, tune in! To maximize your pricing strategy.
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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00:00- 03:23 > Intro
03:26 > Favourite After-Work drink
04:27 > Funniest work-related fuck-up
08:28-41:33 > Today's topic: Scaling a Team
41:37 > Earlier podcast guest business question
43:58 > Main challenges in your business right now?
45:41 > OutroSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user
friendly CPQ and a perfect fit when your CRM standardized quote module
falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim -
On November 8th, we hosted a webinar with pricing expert Ingrid Bonde, Principal of Oxx, and experienced entrepreneur Joachim Karlsson, CEO of Almi Invest and Chairman of vloxq. The topic of pricing as a strategic instrument is hot, but our overall impression is that only a few companies truly leverage it as a potent resource. Listen to this special edition of Fail n' Grow to learn more about how you can take control of your pricing strategy, which affects your business, and gain insights on how to avoid costly mistakes in your quoting process.
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user
friendly CPQ and a perfect fit when your CRM standardized quote module
falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim -
Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.
This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence.
Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack.
"By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."
This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.
OPEX at its best! Enjoy! 🥳.
Link to Sofia's source of inspiration:
Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQ
Master of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Teemu Ilola has gained extensive experience in building a successful and profitable outbound sales organization on an international scale during his years at Leadoo. With roles as Sales Director UK and VP of Sales Operations, managing a team from 30 to 80 sales reps entering the UK, Sweden, and Spain, Teemu has tried, failed, and ultimately succeeded.
If you're frustrated about the number of booked appointments within your sales organization, this is the episode for you!
The only way to build a profitable outbound team is to put it on autopilot (process + tools + training) with an outbound process and the correct tools that provide you with the data needed to understand where the actual conversation takes place.
Teemu teaches us how to apply a multichannel approach and convinces us of its cost efficiency, all without annoying the person you're trying to reach.
"Get the same results in 2 hours instead of 2 days"—that's the difference.
If you're looking to book more meetings in 2024, tune in.
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Mathias is one of the co-founders of the revenue and profitability agency specializing in B2B companies with complex sales structures, Salesonomics. They serve as a strategic growth partner, achieving remarkable results:
Over the past three years, they have collaborated with over 100 companies, and the results speak for themselves. Over a 12-month period, on average, these companies increased their turnover by 34% and profitability by a staggering 193%!
When it comes to OPEX, they truly understand what they're talking about.
In this episode of 'Fail n’ Grow,' we delve into why only bold and forward-thinking CEOs, truly focused on revenue, dare to challenge their sales managers. We also explore the responsibilities of the entire management team in future-proofing your sales function and how to genuinely become customer-oriented.
Can you afford to miss out on this episode?
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Andreas Sjölund the Co-Founder and former CRO at Quinyx and franctional CRO at Ingrid is contributing his wide and spot on expertise for international expansion.
Andreas has a deep understanding of how to succeed with your international expansion, in a cost efficient way.
We get true hands on advice:
--> Narrow down your ICP
--> A founder must run the show in the beginning
--> Pricing and packaging is everything, vloxq CPQ helps
--> Use MEDDPICC in your sales process
--> Reporting is of course key, use Dear Lucy
--> ROI calculations to help you champ convince the economic buyer to prioritize your solution
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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"OPEX, which stands for Operational Excellence, may sound like a big, fancy term, but if you break it down, it essentially means aligning your strategies and processes with your overall goals and becoming highly efficient while maintaining quality."
In this episode, Sofia, CRO at Worldfavor (ex Klarna, ex EY), shares a few success factors:
Principles based on company valuesEnabling quick decision-makingData analysis and KPIsIf you're looking for ways to increase your profitability, this is the episode for you!
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Per Tjernberg is the CEO and Co-Founder of Pipelips. Founded after 10+ years working in Talent Acquisition in a variety of roles and decided that it's time to do something new in the space. The problem they solve is how the recruitment process is perceived both from Hiring Managers and candidates.
During 2023 they have already +200 customers and in this episode Per shares his experience of how you as a Hiring Manager and leader of a company who are hiring can work (much) more efficient AND increase the experience for everyone in the recruitment process. Especially the candidate.
Looking for ways to increase your employer BRAND and become more efficient in your recruitment process? This is the episode for you!
Per also runs his own podcast show 'The Talent Acquisition Engine' - check it out!
00:00-04:28 Intro
04:30-23:30 Today's topic
23:30-26:12 Per wings an answer to Johan Nilsson CEO & Co-Founder of Startdeliver's question about onboarding new customers
26:13 OutroSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Niilo Fredrikson has an impressive career and is the CEO of the public company Efecte. Efecte is the perfect choice for companies between 500-10 000 employees in the need for a ITSM system and prefer a European supplier. Together with his team Niilo has managed to grow the ARR in 21 quarters in a row. One part of their success is their OPEX framework with 4 important cornerstones:
1. Build a team
2. Clarity
3. Energy
4. Make it happenWorking as a leader and looking for ways to increase employe engagement and efficiency, this is the episode for you!
00:00-08:08 Intro
08:12-30:40 Today's topic: Framework for successfully implementing OPEX
30:43-31:11 Who do you get most inspired by regarding OPEX?
31:14-33-30 Winging an answer to a random business related question from SaaS investor Hannah Meiton
33:31 What are your main challenges in business?
35:01 OutroSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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00:00-02:27 Intro
02:57-07:52 Nimas funniest work related f*ck up?
07:57-34:34 Today's topic: 10x your resources by successfully implementing AI
14:42 - How one starts with integration of AI?
23:59 - How would you advice someone to adapt it?
29:42 - Any specific roles?
34:41 - OutroSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
-
00:00-8:18 Intro
08:22-25:31 Key Takeaways
25:31-30:36 Outro including Camilla's biggest business challenge right nowSPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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This is a special episode, with interesting trends and their possible effects for people working within revenue generation roles. Our panel of experts will share one critical trend each and what actions to take.
The Panelists are:
Lotte Nedergaard Lauridsen, SaaS Lead & Co-founder of Helion B2B
Alexander Mason, CRO at Retriever
Mikko Honkanen, CEO and Founder of Vainu
Wilma Eriksson, CRO and Co-founder of vloxq CPQ
This are the trends addressed, and questions from the audience:
- Why you should integrate your SaaS platform to your CRM and leverage the power of Product Led growth (PLG)
- From Siloed Ops to Centralized Ops (=RevOps)
- The power of customer data to create an awesome customer experience (CX)
- Switched focus from growth by all costs to risk reduction and profitability enabling actions
Listening to this episode a great way for revenue operations (RevOps) professionals to stay informed, up-to-date and be more effective in your role 2023. Tune in! SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user
friendly CPQ and a perfect fit when your CRM standardized quote module
falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim -
00:00-05:21 Intro
05:28-28:38 Today's topic
28:39-39:31 What's going on at HubSpot?
39:32-40:39 Who do you get inspired by?
40:40-43:18 Business related question
43:19 What are your main challenges (in business) at the moment?
SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim
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Brilliant Hannah Meiton CEO and Co-founder of Ampli Ventures, SaaS Investor of the year 2022 and experience from global successful companies such as Meltwater, iZettle and Soundtrack Your Brand, generously share her learnings of:
✅ Do's for CEO's to engage and involve the board
✅ How to successfully compose your board non depending on vertical or company stage
✅ The importance to involve the chairpersons to key players in your organization
👉 And a *bonus* - the trick to keep you company top of you chairpersons by being their weekly joy 💌
01:27-12:34 Intro
12:37-36:01 Today's topic
36:13-40:40 Hannah answers Maria Svantemark's question about Board Work
40:41-Outro SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user
friendly CPQ and a perfect fit when your CRM standardized quote module
falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim -
For more than 20 years Ruba has coached sales organisations all over the world. He has written twelve books of how to succeed in sales. In this episode we get several reminders of what makes the difference leading the customer to a decision. By applying Ruba's very hands on advices about preparations, carefully listen after buyer signals and do the little extra, your sales hit rate can reach up to 75%. Invest 58 minutes to ensure quota achievement 2023! SPONSORS
Powered by vloxq CPQ (Configure Price Quote), rated as the most user
friendly CPQ and a perfect fit when your CRM standardized quote module
falls short.
EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim - Näytä enemmän
