Episodit
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We welcome back old guests and friends of the show, Lach and Raph from Lockeroom Gym in Sydney and Mind Muscle Project Podcast.
We discuss how they’ve smashed their original 100 member target for their high end gym and opened another location in central Sydney, and how knowing their target market has helped them achieved this.
GUEST RESOURCES
Lach Rowston LinkedIn
Raph Freedman LinkedIn
Lockeroom Gym
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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We welcome Richard Cowley, APAC Director for Hyrox, to discuss the incredible Hyrox growth story, their plans in Asia and what it means to be a Hyrox affiliated gym.
GUEST RESOURCES
Richard Cowley on LinkedIn
HYROX
Find A HYROX Race in Asia
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In the fourth and final part of our mini-series, we discuss how to be an effective and dynamic interviewer or podcast moderator. We look at what to do before, during and after your interview or panel to make the most of your opportunity and create value for the audience.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In the third part of our mini-series, we discuss what to do on the day of the panel or interview, to ensure you have maximum impact.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In the second part of our mini-series, we discuss how to prepare for your interview or panel appearance once you’ve secured it. With good planning and preparation, you can have maximum impact for you and your brand.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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This three-part series is for podcast guests, media interviewees, panelists and speakers and will help you find the right media outlets for your message and craft a memorable, powerful and inspiring brand story.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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When her favorite fitness studio closed, Jennifer Vaughan Maanavi went from fitness class client to business owner and created one of the world’s first brands to be recognized as “boutique fitness” in the process.
Physique 57 has since opened in countries around the world, has seen great success in online fitness and is still going strong as one of the industry’s leading Barre brands.
Their Soho location was also recognized as the world’s leading Barre experience in The Fit Guide.
GUEST RESOURCES
Jennifer Vaughan Maanavi on LinkedIn
Physique 57
Beyond Activ
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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Host Jack Thomas talks through seven gym sales essentials that will help you increase revenue and impact more people. Based on over 250 gym visits to clubs around the world, this list lays out the ‘must-dos’ which you can start implementing now.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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This episode is a must if you’re looking to do business or grow your brand in GCC, or you want to learn more about the region.
Taken on the sidelines of Beyond Activ in Riyadh, we welcome Mohammed Iqbal back to the show to discuss the huge potential in Saudi Arabia and the wider region.
Beyond Activ showcased some incredible projects and brands, as well as the people making it happen behind the scenes!
GUEST RESOURCES
Mohammed Iqbal
Sweatworks
LIFTs Podcast
Beyond Activ
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In this episode host Jack Thomas reacts to a recent LIFTs podcast interview with SoulCycle CEO Evelyn Webster, where she discusses the company’s stance on handling sensitive social issues.
This is an important conversaton for our industry that will challenge your thinking on values and branding.
What do you think SoulCycle’s position? Connect with me on LinkedIn and let me know.
Watch Evelyn Webster on the original episode of LIFTs podcast here.
THE FIT GUIDE
The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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Host Jack Thomas talks about one of the most important trends in boutique fitness currently - using your unit space efficiently. Discover why this is so important, how you can maximize your space and how it can lead to you saving $100,000.
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In this honest and open episode, host Jack Thomas discusses how 2023 was for the fitness industry as a whole, Thailand’s fitness industry, his gym BASE Bangkok and also him personally.
Hear about trends, predictions and what to expect in the next 12 months!
Subscribe for our complimentary The Fit Guide 'Year One' report: The Fit Guide Newsletter
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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In this episode, host Jack Thomas introduces The Fit Guide’s four step process to identifying issues in your business, as well as how to fix them.
This easy to follow breakdown is essential for any fitness club or studio manager.
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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Lise Kuecker’s company Studio Grow has helped fitness clubs and studios in over 42 countries build special, profitable businesses. Today, we welcome her to the show to talk about creating magical customer journeys and experiences.
GUEST RESOURCES
Lise Kuecker on LinkedIn
Studio Grow
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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The Fit Guide Sydney has launched, highlighting the leading clubs and studios in the city.
Check it out here: The Fit Guide Sydney
In this special feature we celebrate the launch of The Fit Guide Sydney with a quick intro, and one interesting thing we learned from our evaluations of 50 leading clubs in The Fit Guide.
If you haven’t already, sign up to our free industry newsletter here.
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
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Most fitness managers and gym owners have been there - a star performing member of the team develops an inflated ego and starts creating a toxic environment.
In this episode, host Jack Thomas talks about the best way to deal with this tricky situation.
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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We welcome back Ian Mullane of Keepme to talk about the developments in AI over the last few years, what you can implement in your business today and what we can expect over the next few years
GUEST RESOURCES
Ian Mullane on LinkedIn
KeepMe
THE FIT GUIDE
Subscribe to The Fit Guide Newsletter
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
The Fit Guide on LinkedIn
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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Comprehensive and clear systems and processes are essential if you want to deliver consistent experiences, take time off, work ON the business or sell it.
See standard operating procedures - also known as SOPs - as a complete blueprint on how to run your business. Investing into SOPs is not glamorous or sexy, but getting this right will have a huge impact on the experience you provide and the value of the company.
Enquire about The Fit Guide’s SOP Course ➜ [email protected]
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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We speak to Eric Malzone, host of the excellent Future of Fitness Podcast and consultant to leading companies such as WRKOUT and Dark Horse Rowing. Today, Eric brings a US perspective as we talk about democratization in fitness, technology, AI, podcasting and what the next 5-10 years have in store for the industry.
Subscribe to The Fit Guide Newsletter
GUEST RESOURCES
Eric Malzone on LinkedIn
Future of Fitness Podcast
WKROUT
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
The Fit Guide on LinkedIn
We’re Hiring Experience Evaluators - Apply Here
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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What do you need to consider when choosing the right location for your new studio or gym? Jack Thomas talks through some of his learnings from opening five locations.
THE FIT GUIDE
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Visit The Fit Guide
The Fit Guide on LinkedIn
The Fit Guide on Instagram
The Fit Guide Newsletter
SHOW RESOURCES
Jack Thomas on LinkedIn
Fitness Business Asia Website
Fitness Business Asia Instagram
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