Episodit
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Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.
Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience.
In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand.
We also cover:
The future of holistic wellness
Optimizing franchise operations
Jamie's vision for revolutionizing the industry
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
SweatHouz’s Website:https://www.sweathouz.com/
SweatHouz’s IG: https://www.instagram.com/sweathouz/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:44) Jamie’s Journey in Franchising
(02:30) Origin and Growth of SweatHouz
(04:36) SweatHouz’s Offerings
(06:49) SweatHouz 1.0 vs. 2.0
(11:07) Franchising Strategy and TAM
(14:16) Differentiation
(21:50) Strategizing for a Billion-Dollar Exit
(24:09) The Future of Fitness and Wellness
(28:34) Digital Therapy
(30:20) Scaling and Franchisee Selection
(36:48) Partnerships and Future Roadmap
(38:38) Conclusion
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Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.
An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader.
In this episode, we discuss Ritual's commitment to science and transparency.
We also cover:
• Challenges of scaling a D2C brand
• Building trust in a crowded market
• Entering new product categoriesSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Rituals’s Website: https://ritual.com/
Ritual’s IG: https://www.instagram.com/ritual
Ritual’s TikTok: https://www.tiktok.com/@ritual
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:32) Kat's Journey and Building Ritual
(02:59) Navigating Challenges
(04:44) Expanding Product Lines While Maintaining Trust
(08:17) Innovative Approaches to Product Development
(17:00) Marketing Strategies and Omni-Channel Presence
(24:51) The Importance of Trust and Community
(30:27) Future Roadmap
(34:34) Conclusion -
Puuttuva jakso?
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Today, I'm joined by Betsy Foster, co-founder & president of Love.Life.
Founded by Whole Foods vets, Love.Life combines functional medicine, cutting-edge fitness, and nourishing food all under one roof — offering a one-stop shop for mind, body, and spirit.
In this episode, we explore the company's integrated health and wellness club.
We also cover:
• Disrupting sick care
• Scaling a holistic health model
• The evolving food-as-medicine landscapeSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Love.Life’s Website: https://love.life/
Love.Life’s App on Apple: https://apps.apple.com/us/app/love-life/id6502749135
Love.Life’s App on GooglePlay: https://play.google.com/store/apps/details?id=life.love.member
Love.Life’s IG: https://www.instagram.com/theofficiallove.life/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction to Integrated and Holistic Health
(01:30) Betsy and Love.Life’s Background
(04:15) Betsy's Personal Health Journey
(07:36) The Birth of Love.Life
(09:18) Membership Offerings and Modalities
(12:32) The Importance of Personalized Medicine
(16:55) Challenges and Opportunities in Healthcare
(20:33) Telehealth and Technology Integration
(23:13) Building and Scaling Love.Life
(25:30) The Role of Food in Health
(27:25) Future Plans and Expansion
(28:50) Trends in Preventative Wellness
(31:16) Conclusion -
Today, I’m joined by Kian Sadeghi, founder & CEO of Nucleus Genomics.
Since dropping out of UPenn in ‘21, Kian has raised $18M for complete DNA health tests. Democratizing whole-genome sequencing, he aims to save millions from preventable disease.
In this episode, we discuss the company’s trillion-dollar vision for the future of healthcare.
We also cover:
• Where preventative medicine is headed
• Challenges in consumer healthtech
• Building a breakthrough brandSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderNucleus Genomics Website: https://mynucleus.com/
IG: https://www.instagram.com/nucleusgenomics/
Twitter/X: https://x.com/nucleusgenomics
LinkedIn: https://www.linkedin.com/company/nucleusgenomics/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:50) Inspiration Behind Nucleus Genomics
(03:07) Advancements in Genetic Testing Technology
(04:40) Making Genetic Information Accessible and Actionable
(06:48) The Process of Nucleus Genomics Testing
(08:17) The Importance of Knowing Your Genetic Blueprint
(09:19) Challenges and Opportunities in Genetic Testing
(10:58) Nucleus Genomics' Vision for the Future
(12:39) Integrating Health Data for Personalized Insights
(16:45) The Unique Value of Whole Genome Data
(20:47) The Importance of Preventative Health Measures
(23:12) Partnerships
(25:18) Addressing Medical Paternalism and Consumer Rights
(27:36) Balancing Innovation with Healthcare Regulations
(30:22) Nucleus' Mission and Future Goals
(35:54) The Role of Genetic Data in Longevity
(37:29) Scaling and Financing Nucleus
(41:08) Conclusion -
Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch.
Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up.
In this episode, we talk about building a billion-dollar brand.
We also cover:
• Scaling profitably
• Selling sleep as a service
• Personalizing sleep optimizationSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Hatch’s Website: https://www.hatch.co/
Hatch’s IG: https://www.instagram.com/hatchforsleep
Hatch’s TikTok: https://www.tiktok.com/@hatchforsleep
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:41) Hatch's Journey and Product Evolution
(03:29) Expanding to Adult Sleep Solutions
(04:39) The Science Behind Hatch's Products
(06:24) From Baby Products to a Sleep-Focused Company
(07:46) The Market Opportunity and Business Strategy
(09:43) Creating Personalized Sleep Solutions
(15:40) Research Behind Hatch Products
(20:16) Building a Culture of Rest at Hatch
(22:12) Future Roadmap
(28:06) Team Building Insights
(32:48) Conclusion -
Today, I'm joined by Andrew Lachlan, founder & CEO of Sauna House.
Andrew’s sobriety journey led him to discover the benefits of contrast therapy and ultimately launch Sauna House. Scaling up, the brand has nine new locations in the works.
In this episode, we discuss the company’s modern bathhouse concept.
We also cover:
• Creating tech-free spaces
• Expansion through franchising
• Promoting community for well-beingSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderSauna House’s Website: https://www.saunahouse.com/
Sauna House Franchise Info: https://www.saunahouse.com/pages/franchise
Sauna House Career’s: https://www.saunahouse.com/pages/careers
Sauna House’s IG: https://www.instagram.com/sauna_house/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:30) Andrew's Journey to Sauna House
(03:53) Early Success and Expansion
(04:54) Sauna Culture and Customer Experience
(08:32) Challenges and Rewards of Franchising
(14:30) Sauna House Experience
(28:54) Balancing Tradition and Modernization
(32:41) Future Roadmap
(34:47) Conclusion -
Today, I'm joined by Tim Gurner, founder & chairman of GURNER™ GROUP.
Developing world-class spaces for healthy living, GURNER™ GROUP is an Australian design and lifestyle brand best known for its luxe residences and private members club Saint Haven.
In this episode, Tim discusses the company’s high-end vision and aspirational ethos.
We also cover:
The rise of wellness real estate & hospitality
GURNER’s private members clubs
Tim’s personal health routine
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
GURNER™ GROUP’s Website: https://www.gurner.com.au/
Saint Haven Website: https://www.gurner.com.au/sainthaven/
Saint Website: https://www.gurner.com.au/saintprivateclub/
GURNER™ GROUP’s IG: https://www.instagram.com/gurner_tm/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:42) Tim’s Background and Entrepreneurial Journey
(04:52) Creating a Holistic Wellness Space
(06:28) Private Clubs and Communities
(08:06) Wellness Offerings and Club Design
(13:02) Saint Haven vs. Saint: Different Experiences, Same DNA
(18:41) Personalizing Wellness Through Technology
(22:25) Creating Genuine Connection at the Clubs
(24:11) Challenges of Building a Luxury Club
(28:40) Tim’s Personal Wellness Routine
(30:07) The Limitless Program
(36:14) Balancing Technology and Human Connection
(40:54) Conclusion
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Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay.
Making preventative health affordable, Fay’s three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.
In this episode, we talk about increasing access to personalized nutrition counseling.
We also cover:
• The evolving food-as-medicine landscape
• Learnings from raising $25M in funding
• GLP-1s’ impact on the spaceSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderFay’s Website: https://www.faynutrition.com/
Sammy’s LinkedIn: https://www.linkedin.com/in/samfaycurry/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:42) The Journey to Founding Fay
(04:40) Challenges and Growth in the Dietitian Space
(08:57) The Importance of Technology and Partnerships
(12:28) Navigating the Venture Capital Landscape
(18:03) Scaling and Team Building at Fay
(22:55) Future Roadmap
(33:50) Conclusion -
Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.
Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.
In this episode, we talk about scaling the brand’s next-gen energy drink.
We also cover:
• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael’s focus on single-product and ingredient masterySubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Ketone-IQ™’s Website: https://ketone.com/
Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq
Michael’s IG: https://www.instagram.com/michaeldbrandt/
Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:32) Michael’s background
(02:40) Understanding ketones and their benefits
(04:09) Launching KetoneIQ
(05:13) Challenges and successes in scaling
(13:21) Innovations and future products
(16:43) Marketing and distribution strategies
(28:42) The importance of focus and expansion strategy
(37:16) Conclusion -
Today, I’m joined by Dr. Robin Berzin, founder & CEO of Parsley Health.
Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.
In this episode, we discuss the company’s approach to optimizing whole-body health.
We also cover:
• Delivering long-term outcomes
• Demonstrating cost-effectiveness
• Integrating with traditional healthcareSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Parsley Health’s Website: https://www.parsleyhealth.com
Robin’s Website: https://robinberzinmd.com
Parsley Health’s IG: https://www.instagram.com/parsleyhealth/
Parsley Health’s FB: https://www.facebook.com/parsleyhealth/
Parsley Health’s X: https://x.com/parsley_health
Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:37) Robin and Parsley Health’s background
(02:16) The root-cause medicine approach
(02:34) Business model and operations
(04:16) Personal and professional insights
(08:43) Implementing root-cause medicine
(11:40) Comprehensive patient care
(15:43) Navigating the healthcare system
(20:18) Data-driven success and expansion
(25:55) Future of healthcare and technology integration
(29:13) Future roadmap
(36:22) Conclusion -
Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.
Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.
In this episode, we dive deeper into the chain’s uniquely communal approach.
We also cover:
• Creating community
• Optimizing for member retention
• Scaling the business with intentionSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
The Athletic Club’s Website: https://www.the-athleticclubs.com/
The Athletic Club’s IG: https://www.instagram.com/the.athleticclubs/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:00) Building the Athletic Clubs
(03:36) Creating a supportive fitness community using squads
(04:56) Going from an idea to a sustainable business
(08:04) Best practices for building fitness squads
(14:17) Scaling the business intentionally
(23:40) Marketing strategies
(31:12) Future roadmap
(33:35) Conclusion -
Today, I’m joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.
Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.
In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.
We also cover:
• Using science and AI to vet ideas
• Building for the conscious consumer
• Untapped opportunities within wellnessSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Squared Circle’s Website: https://squaredcircles.com/
Squared Circle’s IG: https://www.instagram.com/squaredcirclesco/
Squared Circle’s LinkedIn: https://www.linkedin.com/company/squared-circles/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:12) Squared Circle Venture Studio Overview
(04:32) Principles and Focus of Squared Circles
(06:08) Challenges and Strategies in Building Consumer Products
(11:00) The Role of AI and Science in Innovation
(15:20) Talent Acquisition and Operator Involvement
(17:38) Go-to-Market Strategies and Scaling
(23:45) Lessons Learned and Course Corrections
(31:17) Future Trends and Opportunities in Health and Wellness
(34:33) Conclusion -
Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.
Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.
In this episode, we discuss the company’s hybrid fitness concept.
We also cover:
• The state of boutique fitness
• Launching STRONG Pilates in the US
• Leading the low-impact training revolutionSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
STRONG’s Website: https://strongpilates.com.au/
STRONG’s IG: https://www.instagram.com/strong
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:51) The birth of STRONG Pilates
(03:29) Global expansion
(04:14) Personal journey and insights
(05:50) Franchisee relationships and learnings
(07:21) Experience and equipment
(11:57) Innovation and market position
(16:16) Sustainable growth and future plans
(21:31) Community building
(23:06) Global market strategy
(28:26) Brand and community focus
(34:15) Conclusion -
Today, I’m joined by Aidan Dewar, co-founder & CEO of Nourish.
Covered by insurance in all 50 states, Nourish’s telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support.
In this episode, we discuss the company’s food-as-medicine platform.
We also cover:
• Navigating GLP-1s
• Building preventative healthcare systems
• Integrating food delivery into the business modelSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Nourish’s Website: https://www.usenourish.com
Nourish’s Careers Page: https://www.usenourish.com/careers
Nourish’s IG: https://www.instagram.com/usenourish/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:27) Background on Aiden and Nourish
(02:34) The problem and opportunity in healthcare
(04:03) Nourish's approach and services
(05:35) How Nourish connects patients with dietitians
(08:38) Scaling and impact of Nourish
(12:24) Future plans and integrations
(19:27) Challenges and opportunities in healthcare
(21:34) Company growth and team building
(30:42) Conclusion -
Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart.
Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.
In this episode, we talk about the company’s next-generation infant nutrition platform.
We also cover:
• Infant formula’s food security problem
• ByHeart’s commitment to nutrition research
• The importance of owning end-to-end manufacturingSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
ByHeart’s Website: https://byheart.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:49) The journey to innovate infant formula
(04:04) ByHeart founding story
(06:14) Building a better infant formula
(09:23) Launching during a nationwide shortage
(11:36) Expanding supply chain while ensuring quality
(13:42) Educating and market penetration
(17:07) The role of seed oils in infant formula
(20:53) Ongoing research and innovations
(26:57) Business model and growth strategy
(31:53) Future roadmap
(36:09) Conclusion -
Today, I’m joined by Jacob Peters, co-founder and CEO of Superpower.\
After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.
In this episode, we talk about the company’s all-in-one membership.
We also cover:
• Productizing healthcare
• Democratizing concierge medicine
• Building a consumer longevity brandSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Superpower’s Website: https://superpower.com/
Superpower’s Twitter: https://x.com/superpower
Reach out to Jacob: https://x.com/J__Cub
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Jacob’s background and experience with the healthcare industry
(07:11) Systemic failures in healthcare
(15:08) Productized healthcare and democratizing concierge medicine
(20:39) Vision for Superpower
(23:30) Current state of healthcare and gaps
(28:46) Onboarding process and personalized protocols
(33:06) Building a community and cultural revolution in healthcare
(36:44) Future roadmap
(38:03) Conclusion -
Today, I’m joined by James Li, co-founder & CEO of Mighty Health.
A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.
In this episode, we talk about the company’s digital platform for older adults.
We also cover:
• Selling to insurers
• Engaging and retaining members
• Untapped opportunities in age techSubscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Mighty Health’s Website: https://www.mightyhealth.com
James’ Email: [email protected]
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:06) Background on Mighty Health
(04:58) Engaging and retaining members
(06:53) Mighty Health's vision
(09:53) Selling to insurers
(13:02) Keeping members engaged
(15:00) Content development and branding
(20:56) Strategies to age well
(23:30) Digital friendliness of older adults
(29:58) Expansion plans
(31:27) Mission-driven approach
(34:32) Building a lean team
(37:17) Conclusion -
Today, I’m joined by Brad Olson, CEO of Sollis Health.
A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times.
In this episode, we discuss the company’s concierge urgent care experience.
We also cover:
• Current membership numbers and expansion plans
• Partnering with Prenuvo for preventative whole-body scans
• Applying experience from Starwood Hotels & Peloton to healthcareSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderSollis Health’s Website: https://sollishealth.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:27) Overview of Sollis Health
(05:21) Applying hospitality to healthcare
(10:08) Services and membership coverage
(13:26) Opportunity and expansion in the healthcare landscape
(17:06) Accessibility and affordability of memberships
(19:27) Current membership numbers and expansion plans
(21:36) Potential pursuit of preventative care and longevity services
(22:43) Partnership with Prenuvo
(24:00) Potential fitness industry partnerships
(25:51) The patient experience
(30:27) Measuring success and patient outcomes
(32:17) Future roadmap
(34:18) Conclusion -
Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter.
Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy.
In this episode, we discuss Little Otter’s pediatric mental health platform.
We also cover:
• Scaling direct-to-consumer and B2B channels
• Headwinds facing digital health companies
• Destigmatizing mental healthSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderLittle Otter’s Website: https://www.littleotterhealth.com/
Little Otter’s Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits
Little Otter’s IG: https://www.instagram.com/littleotterhealth/-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(01:36) Founding Little Otter
(05:21) Initial development of Little Otter's product and service
(08:13) Delivering care and building a community for providers
(10:33) Engaging with clinicians and navigating the labor aspect
(12:34) D2C approach and transitioning to pediatrician referrals
(15:23) Balancing DTC and insurance partnerships
(18:36) Quantifying outcomes
(20:40) Evidence-based treatment program
(23:15) Challenges in digital health
(27:40) Leveraging data and support systems
(29:44) Impact of technology on mental health
(32:06) Destigmatizing mental health
(34:25) Challenges in pediatric mental health
(35:42) Conclusion -
Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.
Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.
In this episode, we talk about unwinding the metabolic health crisis.
We also cover:
• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foodsSubscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsiderVirta Health’s Website: https://www.virtahealth.com/
Virta Health’s YouTube: https://www.youtube.com/virtahealth-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami’s journey to founding Virta Health
(12:47) Virta’s nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta’s business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion - Näytä enemmän