Episodit
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Introducing a Future Commerce Radio Theater production: The Wrong Part, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.
The Wrong Part can be found in the Muses journal, available for purchase at shop.futurecommerce.com.
Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz.
Timecodes:[00:00:19] Act 1[00:11:35] Act 2Associated Links:Enjoy The Wrong Part in print: Order the Muses journalGet your copy of the Archetypes journalCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Introducing a Future Commerce Radio Theater production: Dissociating at Costco, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.
Dissociating at Costco can be found in the Archetypes journal, available for purchase at shop.futurecommerce.com.
Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz, and The Hardest Part by Brian Lange.
Timecodes:[00:00:20] Chapter 1[00:08:19] Chapter 2[00:17:45] Chapter 3[00:26:43] EpilogueAssociated Links:Enjoy Dissociating at Costco in print: Order the Archetypes journalGet your copy of the Muses journalCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Yancey Strickler on Metalabel, Digital Scarcity, and the Coming Creative Revolution
Kickstarter co-founder Yancey Strickler unveils his vision of a radical economic future where artists become society's power brokers. Through Metalabel, he's building the infrastructure for collective commerce and creative ownership that could transform how we value and exchange culture.
“In 50 years, artists won't just influence culture—they'll control capital”Key takeaways:{00:13:10} - “The concept of art and creativity that we think of today that we take as givens that we're like, “Oh my God, I have to promote my drop again today,” are incredibly modern inventions.” - Yancey{00:24;51] - “I believe {this project} will produce a world where 50 or 60 years from now, artists and creative people are the most powerful members of society. They will have the greatest influence. They will have the greatest access to wealth. They will be the most powerful people in society, and this is a structure by which that will occur. And that's a project we'll announce next year.” - Yancey{00:26:20} - “We all want to be able to homestead and have our own spaces that are ours, but we also want to be part of spaces where we can be discovered. And so how can our catalogs exist in a world like that? Artists right now are excluded from capitalism. Let's change that.” - Yancey{00:28:53} - “People are still just looking in the dead channel, the dying channels…where we've been trained to look for what is new and what matters. And the answer is that that's not where those things are happening now.” - Yancey{00:38:09} - “Anyone who's 20 years old today, born and raised on the Internet, there's just like a mentality, a metamodern, just flat openness, super well-curated sort of vibe that I just think lends itself quite well to operating very specific, but I think very successful, small to medium-sized creative businesses.” - YanceyAssociated Links:Pre-order the LORE Journal by Future Commerce on MetalabelConnect with Yancey Strickler and learn more about MetalabelThe Dark Forest CollectiveKirby Ferguson’s New York Times piece, Is Creativity Dead?Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Retail and customer experience expert Kate Fannin brings brands down to earth for a living, driven by her consulting mantra, “People buy things; they pay for experiences.” Drawing from her career journey across iconic brands like Gap, Nordstrom, and Estée Lauder, Kate offers insightful strategies for curating meaningful customer connections that make even online shopping feel like window shopping in your favorite small town.
“The Invitation to Come and Stay Awhile”Key takeaways:
Human connection never went out of style, even as digital capabilities flourish.If a brand’s technology isn’t solving a pain point, they should ask: is that technology enhancing customer experience or force-following a trend?[00:11:00] "What we’ve lost in digital is the invitation to come and stay awhile." – Phillip Jackson[00:14:00] "There’s no such thing as drive-through luxury." – Brian Lange[00:17:00] "Every brand needs to ask: What does it take to bring the customer back?" – Kate Fannin[00:40:00] "Can you have human engagement at scale? Not the same as me shopping with Jackie in Cold Spring…So AI has its place, but you can’t just peanut butter it across everything." – Kate Fannin[00:42:00] "People buy things, but they pay for experiences." – Kate FanninAssociated Links:
Connect with Kate at Kate Fannin ConsultingConnect with Kate on LinkedInCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Kate is a "consummate consumer" and channel-agnostic "Retail Realist" -For over two decades, she has worked in marketing, retail, and IT, including 15+ years in luxury fashion, and beauty. She has held various leadership roles at Estee Lauder Companies, Nordstrom, Neiman Marcus, and Gap, Inc.
Her passion is evaluating the consumer experience, from product and packaging to elevated, immersive "phygital" engagement programs to ensure that the customer is the top priority!
Kate has an MBA from the University of Illinois, and a BBA from St. Mary's University in San Antonio, TX, both in Marketing.
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We are joined by the brilliant Jacob Matson, Developer Advocate at Mother Duck, to discuss the new frontier of data application, the evolution of computing, and Brian’s taste in wine. Get nerdy with us and learn about the unlimited potential for customized consumer experiences powered by advanced databases and more tech forecasts – brought to you by a frontline data expert.
Augmenting Aesthetics, from Fine Wine to Interior DesignKey takeaways:[00:25:46] “Our hardware is scaling faster than we can create data, and that’s changing how we think about software.” –Jacob[00:23:54] “If everyone’s buying the same canned software, we’ll converge on the same experiences—and that sounds terrible.” –Jacob[00:29:00] “It's not that we were necessarily doing things the wrong way in the past…we came up against the limitations of the technology that was available to us, whether it be cost or speed.” –Brian[00:37:19] “SQL might just be the lingua franca that bridges the gap between business users, developers, and AI.” –Phillip[00:50:27] “Imagine encoding all your knowledge and taste into a bot—your brand's experience could truly feel unique.” –Jacob[00:52:21] “People are gonna have to get used to technology having a perspective on what things might look like, and some level of confidence around that perspective.” –Brian[00:55:52] “Things are getting easier, and software is finally starting to work for us instead of against us.” –JacobAssociated Links:Learn more about Mother DuckFollow Jacob Matson on TwitterCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.
Don’t Miss the Forest for the TreesKey takeaways:Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.[05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack[13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack"[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian[34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That’s where advertising is now." – JackAssociated Links:Learn more about Sonar, Triple Whale’s Meta integrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets.
From Kitchen Table to Global BrandKey takeaways:Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to optimize ad performance in international markets.Localized strategies, like creating region-specific products such as language-adapted designs, can help deepen market engagement.[00:06:32] “Building a business is about innovating, even when you feel like you have it figured out.” — Brandon[00:17:54] Once Sonar was set up, our data accuracy went from tracking almost none of our conversions to tracking just about every conversion." — Brandon[00:20:30] “Sonar has been the missing link, reopening markets we thought had closed down.” — Brandon[00:25:18] “Even if an ad flops in the U.S., it can still perform well in other regions. Nothing is wasted.” — Brandon[00:28:30] “This level of visibility is enabling full-on product pivots to better address new markets.” — Brian Associated Links:Learn more about Sonar, Triple Whale’s Meta Integration.Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data.
In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionize eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.
Garbage In, Garbage OutKey takeaways:Triple Whale evolved from summary pages to cutting-edge tools like their Sonar integration with Meta Conversions API.Your data quality is key. Understanding where your marketing dollars are most effectively spent will unlock better RoAS.Feeding Meta better data through server-side connections transforms ad spend into ad gains.AI’s Promise and Paradox: Can we teach machines context? We debate whether AI can replicate the intuitive decision-making of a savvy e-commerce operator.Simplifying complex workflows might mean less visibility, but greater efficiency and creative freedom.[00:09:17] "Garbage in, garbage out. Clean data is the alpha and omega of decision-making." – Brian[00:19:39] "The internet used to be the Wild West—now it’s a privacy-conscious frontier." – Kellet[00:31:42] "If AI were a junior resource, it’s the one you’d micromanage." – PhillipAssociated Links:Learn more about Sonar, Triple Whale’s Meta IntegrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze.
The Tried and True, Yet Hackable, Email CampaignKey takeaways:[00:01:41] “Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” – Greg[00:05:46] “Honing in on your unique value, especially if you’re a small brand competing with giants, is more critical than ever.” – Greg [00:08:23] “Strategic timing, like sending a campaign around a product’s peak usage time, can make a huge difference in engagement.” – Phillip[00:25:23] “People want creative, engaging content even if it’s transactional; small touches can make emails stand out in crowded inboxes.” – Greg [00:30:08] “Just because everyone’s doing 25% off doesn’t mean it’s the only thing that works; there’s room for creativity in how you present offers.” – Greg Associated Links:Learn more about OmnisendCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Phoebe Yu loves jumping down rabbit holes with the audience of her curiosity-driven channel on YouTube that focuses on research, human psychology, and culture, specifically within the tech sector. But if something interesting finds its way into the comment section, she’ll deep dive into that too. Listen now to Phoebe Yu’s conversation with Phillip and Brian!
Looking Back to Look ForwardKey Takeaways:
[00:10:39] “Research is always iterating just like design. So I really want to keep that active research going, including participation from the audience.” - Phoebe[00:13:06] “Japan has been living in the year 2000 since 1980.” - Phoebe[00:29:09] “In a low context culture, people tend to communicate more directly, more explicitly, and in a high context culture, people would communicate in a more nuanced, more implicit kind of way.” - Phoebe[00:32:24] “It is always good to reduce user friction no matter what. We have to look at things contextually and see how that friction serves how that user feels about a certain service, a certain platform.” - Phoebe[00:42:47] “There is an inherent sense of curiosity when it comes to how different cultures operate because we, us, personally, we grew up in a specific culture, and it's easy to think that that is just how things are done across the board. But then when you realize there are different people doing things in a different way, that it might shatter your existing notions about certain things, and that raises a lot of questions of how things can be done.” - PhoebeAssociated Links:Subscribe on YouTube to Phoebe YuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Spooky Commerce finishes with an epic finale as we explore the mysterious history of Seattle's iconic Pike Place Market. Phillip, Brian, and Sarah share tales of ghost sightings, haunted (coffee) grounds, and the rich lore behind one of the oldest continuously operating markets in the U.S. PLUS: Phillip and Brian debrief a tragedy involving AI-to-human relationships and discuss the challenges parents face as children gain unrestricted access to AI tools.
The Roast With the GhostTW: This week’s episode discusses sensitive subject matter, including suicide.
Key Takeaways:
AI taking on a life of its own: Children have unrestricted access to increasingly lifelike AI tools. Pike Place Market is home to more than just vendors: It's rumored to house spirits from Seattle’s early days.Kells yeah: Kells Irish Pub sits on a former mortuary and a former indigenous burial site – and is one of Seattle’s most haunted locations. [00:09:30] “The thing is, the difference between what you were doing and what an AI is doing is you are interacting with real people. Message boards were human-to-human communication. It was just instantaneous. This is like, getting sucked into a video game that has no end.” – Brian[00:18:00] "This thing (AI) has escaped containment." – Phillip[00:25:22] “Brian’s developed a palate that's sophisticated enough to taste the ghost in Pike Place roast.” – Phillip[00:03:35] "The building that Kells Pub exists in is the Butterworth and Sons building, which was not only a former mortuary, but it was also built on top of tribal burial grounds.” – Sarah[00:40:00] “There's just there's so many elements here that would actually enable this sort of storytelling around the place.” – BrianAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future Commerce -
This week we unpack multisensory commerce, the economical ebb and flow of re-commerce, and reflect on Phillip’s keynote at the Motion Creative Strategy Summit. PLUS: Spooky Commerce is back. Phillip, Brian, and Sarah journey to a haunted 1980’s Bay Area Toys R Us.
The Duality of RecommerceKey takeaways:Tactile interactions produce profound experiences – something digital media cannot replicate. Phillip’s keynote presentation at the Motion Creative Strategy Summit highlighted the polymathic inspiration of tactile creativity.[00:09:30] “Things that you consider to be highly immersive aren't as immersive as you think they are. The sphere is very immersive, but it is not as tactile as Meow Wolf's Omega mart.” – Phillip[00:21:15 ] “I step into that Waymo and I get, you know, a technology rush. It feels like, finally. Oh, finally. It's here. All the things that we've all dreamed of. And I think it's because the imagination has already moved on.” – Brian[00:33:30 ] "Sylvia Brown herself came in, so this brought a lot of coverage to the story…they did this whole televised seance moment, and she discovered that the ghost's name is Johnny Johnson." – Sarah[00:34:15] "What a weird fate for him. You know? First of all, tragic death. Second of all, like, a toy store gets built over, like, this beautiful ranch where he was supposed to live this life, and then he gets to haunt toys." – BrianAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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From dead-and-undead-again crypto cycles to eBay’s paranormal side, we explore the range of the paranormal in this week’s installment of Spooky Commerce. Listen now!
Crypt-O-Currency, Panic Buying and Paranormal DucksKey takeaways:eCommerce giants like Pinduoduo (Temu’s parent company) are contributing to deflation in China by flooding the market with cheap goods.Disaster alerts compete with the attention economy. In our daily flurry of push notifications, we might also be alerted of an impending natural disaster.Despite repeated crashes, the cryptocurrency market continues to revive itself.{00:03:55} "The visual language of a hurricane is lines at retail or empty shelves having been bought out. It’s part of the cultural act of a disaster... commerce is so disrupted in a moment of disaster." – Phillip{00:19:10} "I don't know which is worse, this horrific porcelain doll I'm looking at called the 'Haunted Effanbee Doll' from the 1930s, or the fact that it's listed at $12,000." – Phillip{00:27:20} “I am not clicking that link. Oh, it’s a duck? Okay, link me that one.” – Brian{00:31:00} “There's a lot of stuff that's sold on the Internet that's actually really hard to validate whether it can do what it says that it does. And I bet there are reviews of this duck that make it sound like people had paranormal experiences with it… Individual experiences are what we use to validate whether something is trustworthy to purchase.” – Brian{00:33:00} "Do the delivery drivers know they’re transporting haunted relics?" – SarahAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!”
Seattle Suits and LawsuitsMore from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.”
Key takeaways:The lines separating brands’ identities are blurrier and blurrier as markets become more trend-saturated. Enter: Muddy Bites suing The Best Part, and Smuckers suing Chubby.Our latest report found that 77% of retailers trust their agency, but only 1 in 5 brands or retailers actually end up using their agency account manager to help them make a decision about what software they pick. {00:14:39} “Identity is actually going to be a necessity, not just for keeping your identity unique, but also to keep yourself from being copied, or to also make sure that you're not copying anybody else…The only way to protect yourself is to be extremely different.” - Brian{00:15:40} “It could help to be more creative. I do think that if copyright lawsuits were this prevalent during the early age of the Internet, we wouldn't have the Internet we have today.” - Phillip{00: 34:00} “We take the bull by the horns on that one. We want to drive that process because oftentimes, the people that are developing these products, they're not in the trenches doing the implementation, so they're not always fully aligned.” - Jeremy Noonan{00:39:52} “Speed equals money, how fast do you want to go? Leadership doesn't understand the intricacies of the actual work itself. They're not getting that unvarnished truth about how to fill the gaps properly.” - Mike WattierAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth."
Lies, Damned Lies, and RFPsKey takeaways:“The Honest Truth” report reveals that 81% of merchants expect software implementation to differ from their original RFP expectations.Companies value both speed to market and customization, but these priorities are often at odds. Integrating AI into software selection processes can free up time to develop more tailored solutions.{00:26:56} “[The RFP process] is flawed to the bone. You're reduced to feature lists. And you just tick off boxes; ‘Can we do that? Can we do that?’ ” - Philipp Krueger{00:29:17} “I think AI is going to completely revolutionize the way that we capture requirements, the way that we qualify what's being said in an RFP, and how we do agency and software selection.” - Phillip Jackson{00: 30:19} “RFP processes, I think they started in the late 19th century if I remember correctly. So today, we're still running this antiquated process of trying to figure out what vendors can we work with, which is 100 years old…maybe this is the moment that AI changes it.” - Jason Nhuys{00:52:10} “I don’t think you should rely on a classic RFP process because all vendors will give you their, quote, unquote, ‘honest truth.’” - Jason NhuysAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact.
PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA!
Stealthily Building an InstitutionKey takeaways:
VISIONS Summit LA is October 10, and your first look at our speaker lineup is finally here.This year’s All-In Summit explored AI’s expanding role in commerce – and our day-to-day lives.{00:22:21} - “Once the hype cycle leaves a conversation, that's when the quiet building begins.” - Phillip{00:36:36} - “Digital security is probably the biggest concern, and all of the benefits of a lot of the tech that's being released right now could just be completely washed out until there's a way through with security.” - Brian{00:45:57} - “Marc Benioff, Salesforce CEO, says their AI models are going to be at PhD level reasoning eventually…meaning the model can now pretend to be a human. And my response to that was, will my AI agents also incorrectly tag deals, fake follow ups, forget to set their out of office, argue over deal attribution, and insist that a deal is "close," and "We will definitely close by end of quarter," only to kick it out to fiscal '25 on the last day of Q3? …Because that's how they've been trained, and that's the data they've been trained on.” - Phillip{01:18:16} - “[When] we're building abstraction…the intelligence layer of the world that we're building currently, an agent for Phillip would understand all of that stuff and imbue all of my interactions with every system as being purpose-built for me. I bring my personhood to it. It's not being personalized to me. It's the other way around.” - Phillip{01:22:53} - “The whole craze around NFTs was a thirst for a connection to a verified world where digital and physical are tied together through something that is easily authenticatable. That's going to extend to all aspects of our lives, including our bodies.” - BrianAssociated Links:Join us at VISIONS LA on October 10!Video of Marc Benioff interview at All-InCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!
The New Consumer JourneyKey takeaways:
{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange{00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John AffourtitAssociated Links:Read our latest report, New Modes: Redefining Personalization in the Age of AI.Learn more about our partners BigCommerce at bigcommerce.com. Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now!
Dishing on Commerce and ConnectionKey takeaways:
As automation increases, businesses will need to focus on offering unique, human-centric experiences that machines can’t replicateLeaders need to manage immediate operational tasks while also allocating time for strategic long-term planning to ensure future successLeaders today need to be adaptable and ready to handle change, balancing immediate business needs with long-term strategic thinking.{00:02:46} "To be a really good marketer, you have to want to understand people and why we do what we do." – Kristin Perret {00:06:17} "AI can help shortcut research, but it’s still the responsibility of humans to understand the why behind the data." – Kristin Perret {00:07:04} "We cannot replace humans with technology, and we cannot replace technology with humans." – Kristin PerretAssociated Links:Learn more about Kristin Perret, Saucy, and Sur La TableCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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