Episodit
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Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO.
Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes?
In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on:
What proper affiliate marketing looks like.How to weed out fraudsters & shady attribution affiliates.How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business.If you've set up an affiliate program and don't know what to do next, or you're looking for tips on how to tame your existing affiliate program, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies.
Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, too much time is spent implementing copy-and-paste versions of existing marketing playbooks, and not enough time is spent on creating new playbooks that are unique to your company and fueled by research that makes you stand out.
Analytics and attribution are becoming harder and harder.It’s easy to look at competition and do the same thing they’ve done, but then you’re always playing catchup.Large companies are eating up the majority of the consideration data set, with high intent, in traditional channels.The landscape is getting more and more crowded, and great marketing is really hard and takes time.Plus, while many marketing leaders have the career stability and influencer clout to try risky things without risking their jobs, the people at the bottom who are actually doing the work don’t have that advantage — and they’re the ones who are often held responsible for metrics and success numbers. So how do marketers break out of the cycle of always sticking to the safest playbooks when if they aren’t working as well as they used to?
In this episode of Growth Stage, Fred Linfjärd interviews Podia Senior Growth Marketer Marc Thomas about:
Why not enough marketers are talking about the failure of the same old playbooks.Why it’s become so hard to market (and measure marketing efforts) for software and SaaS products.Marc’s RINse and Repeat framework that helps marketers Relate to customers, Ideate novel and innovative marketing strategies, and Narrate the impact of their marketing to leadership.Examples of innovative, unique marketing strategies that Marc and his team have had success with. And so much more!Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.
If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to counteract a reduction in one-time sales? How do you even roll this out?
In this episode of Growth Stage, we interview Fred Linfjärd of Planday about his experiences switching from a one-time billing model to subscriptions. Fred shares his thoughts on:
Why digital product companies should embrace subscriptions.How to justify the switch to your customer base.Avoiding the worst of community blowback.Must-do tactics for your rollout plan.As a bonus, our host David Vogelpohl also has experience moving massively popular digital products from one-time fees to subscriptions, so this interview is full of hard-learned insights you can use to find success in your own rollout of subscriptions.
Whether you're considering switching to subscriptions or are in the middle of switching, don't miss this chance to learn insider tips on how to make this transition successful for your business. Listen or watch now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But can Product and Sales motions work together effectively?
In this episode of Growth Stage, we interview John Eitel of Demandbase about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. John shares his thoughts on:
The financial benefit of focusing on both.The common struggles organizations face when pursuing both PLG and sales led growth.What success looks like for using both together.Specific tactics you can use to drive value out of both sides of your growth funnel.If you're struggling with how to use PLG and sales led growth together, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”
In this episode of Growth Stage, we interview Todd Harris of Skillshot and Ghost Gaming fame about his thoughts on:
Why marketplaces can be a difficult way to attract new players.How to cost effectively leverage video game influencers in order to get access to existing player audiences.Clever ways to approach digital advertising in your game marketing.How to use live events and live-streaming to attract huge audiences of new players.If you're wondering how you'll reach a critical mass of new players for your game, or if you're looking to grow your existing community in new and creative ways, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if you could use those observations to help you drive even more meaningful revenue growth and success for your customers?
In this episode of Growth Stage, host David Vogelpohl interviews Jake Dipple, Head of Customer Success at Sideways6, about his thoughts on:
What Customer Success is at a high level.How CS impacts your ARR, product value, and marketing.And much more!Jake also shares unconventional tips for driving customer success that can boost the LOVE your customers have for your product and your company.
If your CS strategy starts and stops with good support, it's time to think about how full funnel Customer Success can help you move your business forward faster. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves.
As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potential exit is that your company is acquired by a competitor or brand with complimentary technology in your space — but what do brands look for with these types of acquisitions, and how might that affect how you operate, grow, and set the direction of innovation within your business?
In this episode of Growth Stage, co-host David Vogelpohl interviews Carl Hargreaves of WP Engine’s corporate development and strategic partnerships team about his experience running acquisitions of SMB software businesses, including:
His thoughts on what makes a software company a good target for an acquisition by a brand.What factors beyond financials makes a target even more valuable.Common operational pitfalls founders should avoid that can make acquisitions more difficult.How you should think about building a sellable business.If you're looking for insights on how to get the most of your eventual exit, don't miss this episode of Growth Stage. Listen now!
Transcript available on the FastSpring blog.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with Browser to Buyer founder and director of conversion Dave Gowans about how CRO is even more powerful when we move beyond just top-of-funnel website visits and sign-ups.
Listen for the full insights into:
Why SaaS and subscription businesses especially need to consider the entire customer relationship when optimizing the sales funnel.Two key research and testing techniques that can capture valuable info quickly.Why it’s worth taking some of the harder steps to optimize your sales funnel, because it can get the biggest results.Transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with Dopple founder and CEO Justin Scott about building a business that is not just growing with its market — it's helping define it. Listen to the full interview for insights into:
Why partnerships are key for building out your positioning.Why launching with a robust offering won out over launching early with only a few features.Why it's important to prioritize some users' feedback over others.Transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.
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Conversation with Narrator Cofounder Cedric Dussud about building WeWork's billing platform and how it led to Narrator. Listen to the full interview for insights into:
Why metrics often don’t add up.What happens when there’s not a single source of truth.Why you should be skeptical about internal data.When you need a data scientist to help you (and when you don’t).Transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.
EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020.
Stream their conversation below for insights into:
How to successfully roll out a localized version of a gameRunning “micro-campaigns” for better ROI on your global marketing effortsCultivating brand ambassadors and future employees from your user base.Full transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives.
Ryan and his team noticed so many inefficiencies across the L&D workflows. “It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they're managing massive budgets, but they can’t track things like ROI?”
Ryan called it a light bulb moment out of which the idea for Cognota was born. Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. There are now over 150 enterprise companies using the platform.
EJ spoke to Ryan about how Ryan and his team created a new enterprise ops category: LearnOps. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market.
Full transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” Andrew Levy explained.
Andrew is the founder and CEO of AdPipe, a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel.
EJ spoke to Andrew about what he calls the “great underutilization of content” and how it’s connected to his company. Listen for Andrew’s advice on portraying a company’s value and culture through video, reusing pre-existing content, and what trends he’s seeing in the world of video marketing.
Transcript for this episode is available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Most CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued.
This perspective is why at least four employees have been with the company since the beginning.
In 2006, founded iOSXpert — now the largest partner of the Mac-based CRM and project management software Daylite. And for the past 17 years, Alf has grown the company without any external funding and maintained a strong employee retention rate.
Our former Director of Content and Community spoke to Alf about managing a happy team, how he’s grown his company without external funding, the history of developing in the Mac ecosystem, and running a consulting and software business.
Transcript for this episode is available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Before Rachel Harding became the global tax director at FastSpring, she spent two years on a mergers and acquisitions tax team.
And she often saw deals fall apart.
“I kid you not, nine times out of 10, when a SaaS acquisition fell apart, it was a sales tax issue,” she told me.
Tax non-compliance can unravel an acquisition or result in million-dollar price adjustments.
Another time tax non-compliance can cause major issues? When you’re preparing an IPO. “That stuff will get picked up 100% on due diligence, so you want to clean it up now.”
This episode contains insights into VAT, GST, and sales tax compliance for SaaS companies, including:
Five countries that recently passed tax regulations that impact SaaS companies.How tax liabilities can vary for B2B and B2C purchases in different areas of the world.How the statute of limitations works differently in each state in the US — and how that could affect your business financially.This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.
Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. EJ interviewed Michael about successful global marketing strategies.
Full transcript for this episode. -
As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. EJ interviewed him for insights into how to build a global marketing strategy, especially when it comes to localization.
They covered:
An iterative approach to localizing marketing effortsA step-by-step guide to looking for regional growth opportunitiesHow to use insights from our 2022 Emerging Customer Markets reportFinding regional marketing and localization partnersTranscript for this episode.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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Trailer introducing the Growth Stage by FastSpring podcast.
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Stagflation occurs when heavy inflation is paired with an economic slowdown. Economists fear we're entering into a period of global stagflation. FastSpring sales lead Tony Markov interviewed former Chief Product Officer and pricing expert Kurt Smith about pricing strategies for SaaS and software companies that work well in volatile markets.
Transcript of this episode.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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In our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS.
We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.He discusses the difference between voluntary and involuntary churn, how to build and scale an automated churn reduction engine, and more.
Transcript for this episode.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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