Episodit
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Our hero today is Ruby George, co-founder of Grid League, an exciting sport that grew out of the CrossFit community in Florida. In this episode, she reveals how she structures partnership relationships and big events to grow the GridLeague's business -- and how you can use these same principles to grow your gym.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Find Ruby...
Website: https://unitedgridleague.com/
Instagram: https://www.instagram.com/unitedgridleague/
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Our hero today is Paul Neal, owner of Vantage Point Commercial Capital and a trailblazer in empowering business owners to create wealth, autonomy, and control by owning their commercial space. In this episode, he unpacks how to do this by purchasing the building your business operates in -- or buying your own commercial property.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Paul...
Website: https://paulneal.net/
Website: ownyourbuildingnow.com
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Our hero today is Cory Sterling, a licensed attorney specializing in fitness businesses, especially yoga studios. In this episode, Cory unpacks the biggest legal pitfalls that fitness businesses find themselves in. He then counterpoints these with 3 easy ways every yoga and fitness business can protect itself legally. Finally, Cory reveals how your generic liability waivers might not help you in court.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Cory...
Website: https://www.consciouscounsel.ca/
Instagram: https://www.instagram.com/consciouscounsel/
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Our hero today is Nikki Rausch, CEO and founder of Sales Maven, an organization dedicated to helping individuals improve their sales processes and results. With over 25 years of sales experience and a deep understanding of neurolinguistic programming (NLP), Nikki specializes in teaching others how to engage in sales conversations that are both effective and comfortable.
In this episode, Nikki shares valuable insights on 'top-down selling,' where she explains why presenting the highest offer first significantly impacts a client's decision-making process. Nikki also details her unique 'selling staircase' consisting of five steps - introduction, creating curiosity, discovery, proposal, and close.
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05:40 Signature selling staircase framework for effective sales.
08:05 Discovery, smart questions, tailored to individual, proposal.
10:42 Answer with curiosity to engage audience effectively.
15:50 Maximize customer value with elite membership options.
18:56 Enhancing website layout to improve user experience.
22:04 Initiating conversations based on customer needs and interests.
24:42 Invite, empower, include, don't fear rejection.
27:55 Informative, easy-to-read book on NLP recommended.
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Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Nikki...
Website: https://yoursalesmaven.com/
LinkedIn: https://www.linkedin.com/in/nicolerausch/
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Our hero today is Donna McGeorge, world-renowned productivity expert and proponent of ChatGPT as a productivity tool for fitness professionals. In this episode, Donna dives into the best ways to get the most out of ChatGPT to make your life as a gym operator way, way easier. She also delves into the possible downsides and what ChatGPT is NOT good for.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Get the Cheat Sheet Here
Find Donna...
Website: https://donnamcgeorge.com/
LinkedIn: https://www.linkedin.com/in/donnamcgeorge/
Instagram: https://www.instagram.com/dmcgeorge/
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Our hero today is Debbie Oster, owner of Entrepreneur's Edge and a fractional Chief Marketing Officer for more than one fitness business. Today, Debbie helps us cut through all the chaos and stop committing what she calls "random acts" of marketing. If you've ever wondered what you should focus on in marketing, or why what you've been trying might not be working, this is the episode for you.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Debbie...
Instagram: https://www.instagram.com/entrepreneurs.edge.biz/
Website: https://www.linkedin.com/in/deborah-oster/
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Our hero today is Hank Ebeling, a long time gym owner and a service expert. In this episode, he reveals to us his 4 step process for dealing with any customer complaint. Communication can sometimes get heated between staff and members, and both you and your employees need to know how to manage that productively. Hank's process does just that, diffusing conflict and creating a path to positive resolution. Without further ado, Hank Ebeling.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Hank's book
Hank's online course
Where to find Hank...
Instagram: https://www.instagram.com/hankebeling/
LinkedIn: https://www.linkedin.com/in/hank-ebeling-9b603655/
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Our hero today is Cameron Haines, founder of Mobile Body Scans. Understanding your body fat to muscle ration is really important to know if your workout programs are successful. DEXA scans are too expensive and too infrequent, and the stuff you can buy off Amazon is too inaccurate. In this episode, Cameron unpacks how gyms can serve their most serious members with monthly body scans with the much more accurate Mobile Body Scan machines.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Cameron...
Website: https://www.mobilebodyscans.com.au/
Facebook: https://www.facebook.com/mobilebodyscansau/
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Our hero today is Richard Hadden, author of "Contented Cows Give Better Milk" -- a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive.
Today, Richard tells us how to create a great employer brand. Why it's important, how to build it, and how it can help you both find the right people and keep them.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Richard...
Website: https://contentedcows.com/
LinkedIn: https://www.linkedin.com/in/richardhadden/
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Get Lauren George's retreat planning list: https://laurengfitness.myflodesk.com/retreat
Our hero today is Lauren George, trainer of thousands of instructors and launcher of the Clemson Fitness Company, The Fit Biz Club, Pulse Pointe Barre, and LG Fitness Virtual Studio. She's the program creator of Pumped Up Strength & The Musicality Method, Co-Creator of Barre Above, and adjunct faculty for Kinesiology at Mississippi State University.
In this episode, Lauren reveals how to create successful events and host great retreats. She covers everything from what to use them for, how to put them together, and even how to market them.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Lauren...
Website: https://laurengfitness.com/
Instagram: https://www.instagram.com/laurengeorgefitness/
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Our hero to day is Matt Kafora, a serial entrepreneur and fitness industry veteran.
Matt started as a trainer, moved into gym ownership, and now runs a chain of Orange Theory gyms. He's created success on every side of the fitness business so he knows what to do -- but perhaps more importantly, what NOT to do.
Today, Matt unpacks the marketing systems that reliably build fitness business empires. Specifically, he breaks down how any gym of any size can leverage referrals and event marketing. Overall, Matt believes that ideally you are engaging in 5 marketing channels and explains the most important ones for growing his collection of gyms.
Once you've got the attention of prospective members, Matt walks you through how to sell your programs and get new members to sign the dotted line predictably.
Also, we explore the differences between marketing and selling as an independent gym and a franchised gym concept, including pros & cons.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Matt...
Website: https://loudrumor.com/
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Our hero today is Sara Frenza, an online fitness coach and owner of Sara Frenza Fitness and Nutrition.
In this episode, Sara talks us through how she does lead generation for her fitness business, most notably how she uses her Facebook group to develop leads into new clients. She walks us through how to run an active group and how to consistently transform those members into paying customers.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Sara...
Website: https://www.sarafrenzafitness.com/
Instagram: https://www.instagram.com/sara_frenza
Facebook: https://www.facebook.com/groups/961611717726248
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Our hero today is Evina Del Pizzo, a personal trainer and co-founder of Built Strong Strength Club. In this episode, Evina walks us through her journey of creating a fantastic brand, then losing it, and having to rebuild that brand again from scratch. She unpacks the importance of the brand experience, not just the sound or look, things that transcend specific logos and color schemes. Evina also delves into the differences between marketing gyms and marketing as a personal trainer.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Evina...
Website: https://www.builtstrongstrength.com/
Instagram: https://www.instagram.com/builtstrongstrength/
Personal Instagram: https://www.instagram.com/evinadelpizzo/
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Our hero today is Chris Cooper, a fitness business expert, multi-gym owner, and author of the massively successful book and consulting company, Two-Brain Business.
In this episode, Chris reveals 3 business models that can sustain profitable gyms. If you're a Personal Trainer, he also unpacks business models that help you work less while living the lifestyle you want. With the fundamentals of business down, Chris then show how you go from 6 figures a year to building a multi-million dollar business. In other words, a business that doesn't just bring in a million gross, but makes enough to pay its owners over a million dollars a year, too.
You don't want to miss this episode.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Chris...
Website: https://twobrainbusiness.com/
LinkedIn: https://www.linkedin.com/in/twobrain/
YouTube: https://www.youtube.com/channel/UC8cAagGO6nMgrsn6Xp81wmA
Instagram: https://www.instagram.com/twobrainbusiness/
Facebook: https://www.facebook.com/twobrainbusiness/
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Our hero today is Tyler Webb, a social media marketing specialist and the other half of the Uncle Charlie Agency with Jake Kranz from episode 34.
In this episode, Tyler reveals how to conceptualize your audience on social media and how to speak to them. Then he breaks down the social network platforms that work best for certain types of audiences and formats. And finally, he unpacks the formats that work best for generating interest and forwarding your business goals.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Tyler...
Website: https://www.unclecharlie.co/
LinkedIn: https://www.linkedin.com/in/tylermwebb/
Instagram: https://www.instagram.com/tyler.m.webb/
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Our hero today is Aadam Lodhi, founder if DojoLaunch and a lifelong martial artist himself. DojoLaunch has really strong case studies. One is how Oh's Martial Arts was able to add an additional $229,548 in yearly revenue. He helped bring another school from $6,000 to $40,000 in monthly recurring revenue. In this episode, Aadam Lodhi unpacks his methodology for consistently and reliably growing your martial arts programs through Facebook ads, simple offers, quick inquiry response, and high quality content. Secondly, he drives home why you should spend money to make money and grow using tools and scalable marketing channels like social ads. Finally, Aadam reveals some interesting secrets behind his effective cold emailing campaign techniques.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Find Aadam:
Website: https://www.dojolaunch.ca/
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Our hero today is Jake Kranz, a marketer, and cofounder of the Uncle Charlie agency, who works with sports clubs to grow their memberships. In this episode, Jake reveals how to use sports marketing techniques and content creation to market small, local sports academies effectively. Most importantly, he shares his framework and roadmaps for moving from step 1 to success with marketing.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to Find Jake...
Website: https://www.unclecharlie.co/
LinkedIn: https://www.linkedin.com/company/uncle-charlie-marketing/
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Our hero today is Andrea Hovel, co-owner of Healthier Bookkeeping and an expert in accounting for fitness businesses. In this episode, she demystifies concepts like cashflow, profit and loss, and reveals to us what financial metrics we should all be looking at to understand our fitness business's financial health. If you've ever felt like you're drowning in all the accounting jargon and numbers, you don't want to miss this interview. And if you're an investor looking to partner with or acquire a fitness business, we even discuss what you should watch out for there.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Andrea Hovel...
LinkedIn: https://www.linkedin.com/in/andreahovel/
Website: healthierbookkeeping.com
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Our hero today is Corey Hiben, an email marketing specialist and host of the Health Hustle Podcast out of Austin, Texas. In this episode, he demonstrates why you should 100% still be building an email list for your local fitness business even today. He then reveals how to grow that email list by offering fantastic value through the newsletter itself rather than relying on juicy lead magnets, which have become so popular these days. Overall, building a social presence is important for growing your gym, but owned media like an email list is how you really build a business.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Where to find Corey...
Website: https://www.coreyhi.com/
Instagram: https://www.instagram.com/p/CdtNeOeugXk/
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Our hero today is Ben Ludwig, head of growth at CrosspointNow Network and Subject Matter Expert in Sales for Fitness Revolution. He also sits on Advisory Board for the International Strength Training Organization and consults for the F45 Training franchise. In this episode, Ben reveals the management secrets that help you adapt your business to hard times and properly lead your employees through any trials. This includes how to put together effective training cadences so that your workers are always learning and always deepening their skills.
Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.
Find Ben...
Website: https://frnation.com/
Facebook: https://www.facebook.com/ben.ludwig8
LinkedIn: https://www.linkedin.com/in/ben-ludwig-a57ab169/
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