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The Unapologetic Truth About Relationship Marketing...
Welcome back, my fabulous listeners! I'm Gill Moakes, your voice of reason, breaking through the chaos of growing your business.
This week, we're diving deep into relationship marketing and why it's the only kind that truly works. I share insights from my experience as a business coach, the founder of The Coaching Business Academy, and co-founder of Unapologetic Retreats.
Weâre talking about the art of building genuine, trust-based relationships, debunking the myth of quick-fix marketing hacks, and strategising how to infuse authenticity into your business.
Whether youâre an aspiring entrepreneur or a seasoned coach, this episode is an eye-opener.
So, are you ready to put our heads together and make it happen? Let's go!
LINKS MENTIONED IN THE SHOW:
Website: https://www.gillmoakes.com/
The Coaching Business Academy: https://www.gillmoakes.com/academy
FREE Money Mindset Guide: https://www.gillmoakes.com/money-mindset-tcba
FREE 'Claim It' Reflective Journal: https://www.gillmoakes.com/claim-it
Unapologetic Retreats: https://www.unapologeticretreats.com/
Brand By Boudica: https://brandbyboudica.com/
TIMESTAMPS
00:00 Introduction and Host Background
01:28 The Coaching Business Academy
02:52 Unapologetic Retreats
03:59 Podcasting and Listener Engagement
05:00 The Importance of Relationship Marketing
06:44 Predictions for 2025 and Online Business
09:07 Building Authentic Relationships
16:56 Effective Email Marketing
19:12 Conclusion and Final Thoughts -
Today weâre talking about how youâre censoring yourself when creating content and what happens when you stop playing small.
If your content feels safe, watered down, or like youâre hiding behind a generic front, itâs time to change that. Playing it safe doesnât build a connection; it makes you invisible.
Today, weâre unpacking why we hold back, why being generic is a fast track to irrelevance, and what being unapologetically authentic can do for your business. Stick around, because Iâm sharing some bold, actionable advice to help you step up and show up.
Watch this episode on YouTube HERE
Check out The Coaching Business Academy
Book a call with me HERE
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Puuttuva jakso?
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Welcome back to the Heads Together podcast! This week, Iâm taking about a topic thatâs so important for growing a thriving coaching business: niching down. I know it can feel intimidating, even risky, to narrow your focus, especially when youâve been holding onto the idea that you can help everyone. But the truth is, getting specific about who you serve and how you serve them is what creates the clarity and confidence that takes your business to the next level.
When you have a clear niche, everything starts to click. You stop second guessing your offers and start connecting with the right people, the ones who feel like your work was made just for them. This isnât about limiting yourself; itâs about creating space to build a business that reflects who you are and what youâre amazing at. Clarity isnât just helpful, itâs powerful. Itâs what allows you to stand out in a crowded market and build the kind of reputation that attracts incredible opportunities.
If youâve been struggling with this or feeling unsure about your niche, this episode will give you the encouragement and tools to figure it out. Iâll walk you through some actionable steps to help you uncover your unique edge and build your business around it.
When you know exactly who youâre meant to help and how youâre meant to help them, everything feels more aligned and the results speak for themselves. Letâs get started!
Links mentioned in this episode:
Check out The Coaching Business Academy:https://gillmoakes.com/academy
The Institute of Coaching Studies guide to coaching niches: https://coachingstudies.org/resources/guides/coaching-niches/
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Playing Bigger in 2025: Bold Moves and Self-Belief for Coaches
In this New Year's episode of the Heads Together podcast, I'm on a rant about playing bigger!
Your playing small serves no one - not you, not your bank balance, and certainly not your coaching clients!
To help you explore what playing big could mean for you this year, download your FREE reflective workbook, Claim It, https://www.gillmoakes.com/claim-it
00:00 Introduction and New Year Greetings
00:21 Reflecting on Last Week's Episode
01:07 Playing Bigger: The Theme of the Episode
02:45 Understanding Why We Play Small
05:24 The Importance of Bold Decisions
06:29 Taking Aligned Action
08:08 Overcoming Self-Doubt
10:41 Challenge Yourself to Take Bold Action
11:51 The Coaching Business Academy
14:41 Final Thoughts and Call to Action
17:32 Conclusion and Listener Engagement -
In this special end-of-year episode of the Heads Together Podcast, Gill shares a candid, unscripted reflection on risk, discomfort, and the hard work it takes to achieve the life and business you truly desire. Recorded on December 30th, amidst the hustle and bustle of the holidays, Gill's raw and heartfelt message is the perfect way to close out 2024 and step boldly into 2025.
What Youâll Learn in This Episode:Gillâs Corporate Escape Story: From a âsafeâ corporate job in insurance to building a thriving coaching business, Gill reveals the pivotal moments that shaped her journey.
The Power of Risk: Why the life and business you dream of are often on the other side of bold decisions.
Overcoming Doubt: How Gill navigated fears, naysayers, and the challenge of starting over to find her true calling.
The Reality of Building a Dream Business: A frank discussion on why hard work, risk, and discomfort are necessary stepping stones to success.
The Importance of Coaching: Why Gill believes coaching is the best job in the world and how coaches can change livesâincluding their own.
Highlights:
Gillâs early inspirations from OG online entrepreneurs like Amy Porterfield and Marie Forleoâand how their stories sparked her belief in new possibilities.The transformational moment after losing her husband that reshaped her priorities and pushed her to take her first big leap.How shifting from a virtual assistant to a coach felt like stepping into her true purpose.A powerful reminder: âEverything is available for youâit might just be on the other side of risk.âResources Mentioned:The Coaching Business Academy: Ready to turn your coaching dreams into a thriving reality? Learn how The Coaching Business Academy can help you build a phenomenal business in 2025.
gillmoakes.com/academy
Book a Call with Gill: Want to explore private coaching or learn more about joining the next cohort of The Coaching Business Academy? Schedule a call today!
Closing Thoughts:As we bid farewell to 2024, Gill challenges you to step into 2025 with conviction and courage. Whatever your dreams for your life and business, now is the time to claim them. It may require risk, discomfort, and hard work, but as Gill reminds us, âThereâs nothing Iâd rather be doing.â
Happy New Year from the Heads Together Podcast!
Enjoyed this episode? Donât forget to leave a âââââ rating on Apple Podcasts to help more listeners join the conversation.
Hereâs to a bold and brilliant 2025! đ
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In this episode of the Heads Together podcast, I'm talking about the importance of ending this year and starting next year, with intention.
I share powerful journaling prompts and practices for reflecting on the past year, letting go of what no longer serves us, and inviting in new possibilities.
Tune in for practical tips on how to acknowledge your journey, recognise growth, and set a clear vision for the year ahead. Join me in creating an abundant, fulfilling FULL FAT version of your dream business.
I'm actually going to take a couple of weeks off now and practice what I preach, so I'll be back in your ears on the 6th January.
If you're taking some time to reflect and plan, why not download my FREE Goal Setting workbook:
https://www.gillmoakes.com/goal-setting-2024
Merry Christmas everyone!
G x
00:00 Welcome to the Heads Together Podcast
00:22 Setting Intentions for the New Year
01:46 Reflecting on the Past Year
06:54 Letting Go of What No Longer Serves You
09:50 Inviting in Your Vision for the New Year
12:24 Practical Tips for the New Year
13:45 A Simple but Powerful End-of-Year Practice
14:53 Closing Thoughts and Farewell
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Episode Summary:
In this empowering episode of the Heads Together Podcast, host Gill Moakes dives into the often-daunting topic of raising your coaching prices. Building on last weekâs discussion about cultivating a strong money mindset (Episode 136), Gill shares actionable strategies to help coaches confidently increase their rates without losing clients. This episode is packed with practical advice on aligning your pricing with the value of your transformation, preparing for a price increase, and communicating it effectively to clients.
If youâve been holding back on adjusting your rates, this episode will inspire and equip you to step boldly into 2025 with pricing that honors your worth.
What Youâll Learn in This Episode:Why Raising Prices is Necessary:
Reflect the growth in your expertise and the increasing value you provide.Understand that raising prices is about honoring your worth, not just earning more.Overcoming Common Fears:
How to address concerns about losing clients.Why higher prices can attract more committed, high-quality clients.Steps to Communicate Your Price Increase with Confidence:
Prepare your messaging and provide clear, advance notice.Frame your price increase as an upgrade in value.Options for handling pricing changes for loyal, long-term clients.The Role of Mindset:
How to align your energy and confidence to communicate your worth.Practical tips to strengthen your belief in the value you deliver.Resources Mentioned:Money Mindset Guide: A practical resource to support your financial goals and confidence. Get your copy HERE.The Coaching Business Academy: Learn more about Gillâs signature program for coaches at gillmoakes.com/academy.Take Action:Reflect on your value as a coach and list the transformations you help clients achieve.Plan how and when youâll announce your price increases, including crafting clear and confident messaging.If youâre ready to grow your coaching business in 2025, explore The Coaching Business Academy and join the upcoming cohort.Connect with Gill:Email: info@gillmoakes.comWebsite: gillmoakes.comInstagram: @gillmoakesLove the show?
Please leave a 5-star review on Apple Podcasts to help more listeners discover Heads Together and expand their possibilities. Thank you for your support!Tune in next week for another insightful episode to help you grow your coaching business with intention. Until then, have a wonderful week!
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In this episode of the Heads Together podcast, Iâm talking about something that can have a profound impact on your business, your money mindset. As we approach a new year, this is the perfect time to reflect on the beliefs and attitudes you hold around money and how they may be shaping your decisions without you even realising it.
I explore how your money mindset influences everything from pricing your offers to how confidently you talk about your services. This isnât about spreadsheets or budgets, itâs about the stories youâve been telling yourself and how you can reframe them to explore new opportunities and abundance in your business.
Weâll talk about what might be holding you back and how to start shifting your mindset in a way that feels empowering and achievable. If youâre ready to embrace bold financial goals, take aligned action, and start seeing the results you deserve, this episode is for you.
Tune in, and letâs get you set up for a fresh, abundant start to 2025!
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In this week's episode, I sit down with the incredibly talented Georgina Little, a personal brand photographer whose passion for empowering women in business shines through every aspect of her work. We have a lively, fun, and heartfelt conversation about her journey, from being a professional dancer to a gallery producer for live television, to finding her passion for photography while living in Kenya. Georgina shares how her zigzag path has shaped her resilience and creativity, which now form the foundation of her thriving business.
Georgina talks about the art of personal branding and how itâs so much more than just polished photos. Itâs about authenticity and showing up as your true self in a way that connects with clients and tells your unique story. She explains her process, from understanding what her clients love (and donât love) about themselves, to creating a safe and empowering environment where they can truly shine. She shares how her own experiences, both as a dancer and as someone who knows the struggles of being visible, enable her to bring out the best in her clients during every shoot.
We laugh a lot in this conversation, recalling hilarious moments from our own shoots, like my infamous "tits on the table" moment and my "donât be a dick" sign that Georgina insists makes it into every session. We also get into the deeper side of what makes brand photography transformative. Itâs not just about creating beautiful images; itâs about helping women feel strong, confident, and aligned with how they show up in their businesses. Georgina shares touching moments when clients see themselves through her lens and recognize their own power for the first time.
If youâre considering booking a brand photography session, Georgina offers invaluable advice on choosing the right photographer. Itâs not just about liking their work; itâs about finding someone you connect with, someone who makes you feel comfortable and gets your vision. Whether youâre just starting out or looking to elevate your personal brand, this episode is packed with inspiration and practical tips.
Find out more about Georgina:
Instagram: www.instagram.com/georginalittlebrandphotography
LinkedIn: www.linkedin.com/in/georgina-little-photography/
Website: www.georginalittlephotography.co.uk
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Welcome to the Heads Together podcast! Iâm so glad you're tuning in. In todayâs episode, Iâm excited to introduce you to the Coaching Business Academy and share who itâs designed for. Tomorrow, we kick off our first cohort, and Iâm thrilled to support 10 incredible coaches ready to take their businesses to the next level. The Academy is all about helping coaches build a thriving business while staying true to their values and vision.
In this episode, I discuss what the Coaching Business Academy offers and how it helps coaches grow their businesses. This isnât about teaching coaching skills, itâs about building the business side of things. We dive into strategic planning, marketing, and client connections, with a focus on long term growth. Itâs a program for coaches who understand that building a sustainable business takes time, effort, and dedication.
If youâre passionate about growing your business in an ethical, sustainable way, this might be just what youâre looking for. But if you're searching for a quick-fix solution or overnight success, the Academy may not be the right fit. This program is for coaches committed to doing the work and creating real, lasting relationships with their clients.
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Welcome back to this weekâs episode of the Heads Together Podcast! Today, Iâve got a powerful, deeply inspiring conversation with Kaitlin, the founder of A Tour of Her Own - a unique business right at the intersection of tourism, history, and feminism. Kaitlinâs journey as an entrepreneur isnât just about creating a successful business; itâs about amplifying women's voices, embracing authenticity, and bringing awareness to the stories of women throughout history.
We talk about what it takes to step out, launch something bold, and make a real impact. Kaitlin opens up about her experience writing a book, the courage and vulnerability that it takes, and what it meant for her to become a published author. She also shares the bigger vision driving her work, using education and storytelling as vehicles for social justice and positive change.
One of the big takeaways from our chat is the value of a supportive community. Kaitlin talks about the role of relationships in her work, the impact of having allies, and how a strong network can make all the difference for women in entrepreneurship. And of course, we didnât shy away from the real stuff, like the challenges of time management and finding room for innovation in a constantly evolving business landscape.
If youâre a woman on a mission to grow a business thatâs true to who you are, this episode will leave you inspired to go all in.
Find out more about Kaitlin:
Kaitlin Calogera is a licensed tour guide, author, and entrepreneur who holds a Bachelor of Arts degree in History. After recognizing a lack of womenâs representation in public spaces, she founded the first tourism company in Washington, DC to focus exclusively on women's history. A Tour Of Her Own (TOHO) was established in 2018 to offer historical tours and special events that reframe the narrative by elevating womenâs stories.
Kaitlin became a professional tour guide because she believes in education beyond the classroom and that tourism has the power to ignite social change. Her book "111 Places in Women's History That You Must Not Miss" is a travel guidebook that encourages readers to explore sites and stories about women, many who are overlooked in traditional textbooks.
With an extensive background in coaching female student-athletes, Kaitlinâs philosophies center around teamwork, empowerment, and education. As an avid traveler and researcher, she believes in the idea that we all belong but sometimes have to search deeper for the people, places, and stories we connect with most.
Website: www.atourofherown.com
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On this weekâs episode of the Heads Together podcast, Iâve got something so exciting to share with you! After months of planning and refining, Iâm officially launching The Coaching Business Academy. This has been a real labour of love, created especially for coaches who are serious about building a thriving, client first business. If youâre tired of the noisy marketing world and want a straightforward, sustainable path to growing your coaching practice, this is for you.
I dive into why I created the Academy, who itâs for (and who itâs not for), and how itâs different from anything else out there. This isnât just another business course - itâs a 12-week journey to get you laser-focused on attracting your perfect clients, defining your unique voice, and building a signature framework that truly stands out.
Weâll also talk about what you can expect inside the Academy, weekly group coaching, a community of like minded coaches, and a step-by-step approach that takes the guesswork out of building a profitable business. This is for those of you ready to go all in, with clarity and confidence, to create a business that genuinely reflects who you are as a coach. So, if youâve been feeling stuck or overwhelmed by all the noise out there, this episode is for you. Listen in, and letâs see if The Coaching Business Academy is your next big step!
Find out more here.
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Welcome back to the Heads Together podcast! Iâm so happy to have you here because todayâs episode tackles something that I know so many of you are avoiding. Itâs that one thing we all know we should be doing in our businesses but somehow keep putting off. And no, itâs not sales, itâs simpler, yet more powerful than that! Having real conversations with your ideal clients. That one thing we all know we should be doing but somehow, we keep resisting it. Why? It can feel awkward, uncomfortable, or maybe you just tell yourself you already know what your clients need. Sound familiar?
In this episode, I talk about why so many of us resist doing it and, more importantly, how it can completely transform your business once you get over that hurdle. I share my own experiences, the common excuses I hear from coaches, and why embracing this simple action has been an absolute game changer for me and my clients.
If youâre serious about making real connections with your ideal clients and want to unlock the next level of clarity in your business, this episode is a must listen. Iâve even got a little challenge for you at the end, so be sure to stick around!
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In this week's episode, Iâm talking about what makes a guest pitch stand out and why so many miss the mark. If guest podcasting is part of your visibility strategy (and it should be!), this oneâs for you. Iâm sharing what podcast hosts are really looking for, how to position your pitch for success, and why aligning your expertise with the showâs themes is essential.
I also talk about common mistakes that get pitches ignored, the value of doing a bit of homework before you hit send, and how PR agencies can help or hurt your chances. And if you land that guest spot? Iâve got tips on how to be a stellar guest and promote the episode in a way that benefits both you and the host.
If youâve been thinking about pitching yourself for podcasts but werenât quite sure how to get started or how to avoid getting it wrong this episode will set you straight!
If you would like to be a guest on this podcast then please email me: [email protected]
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This weekâs Heads Together episode is all about the three essential marketing strategies every business owner needs to grow: visibility, lead generation, and sales. I talk about why showing up consistently where your ideal clients are (and not just relying on referrals) is a game changer, plus how collaborating and focusing on the right platforms makes all the difference.
I also share why building an engaged email list is more powerful than just chasing followers, with some insights from my own experience of filling a beta cohort with just a couple of emails. Itâs all about creating trust and connection, without feeling pushy or overwhelming.
If youâve ever felt stuck on how to attract, nurture, and convert the right clients, this episode will give you the clarity you need. Tune in to hear more, and if youâre ready to take things to the next level, thereâs a link in the show notes to book a call or join my email list to see how it all works in practice!
Contact Me
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Welcome back to the Heads Together podcast! Iâm thrilled to have you here for another episode. It feels like ages since my last solo recording, and Iâve got so much to share, from my lazy holiday in Lanzarote to preparing for an exciting retreat in Tobago. This week, I'm talking about the five things I would focus on if I were a newly qualified coach, and if you're a freedom seeking, risk taking woman ready to go ALL IN, this episode is for you!
We explore the importance of vision and finding your unique edge in a crowded market. Plus, I share how to prioritise building authentic relationships and effective lead generation strategies, and letâs not forget about delivering an exceptional coaching experience that keeps clients coming back!
So tune in for these key insights that can help you navigate your coaching journey. Iâd love to hear your thoughts after listening! If you enjoyed this episode, please consider leaving a review on Apple Podcasts. Your support means everything! Join me next week for more insights, and until then, keep dreaming big and going ALL IN!
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Welcome back to the Heads Together podcast! This weekâs episode is a rewind episode to episode #114 and it is a quick one, but it's filled with insights that struck me while I was driving â yes, I had to pull over to make a note!
I'm exploring the challenge of earning business because t's not as easy as it used to be. Consumers are more discerning, and earning their business means truly connecting with them. It's all about the know, like, and trust factor â that timeless trio we can't ignore.
I also share my thoughts on balancing automation with genuine connection. While automation has its benefits, there's something special about real time engagement. Posting live, reacting to current events, and sharing authentic stories can make a big difference.
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Something a bit different this week! I staged a friendly takeover of my dear friend Sandra Westein's podcast - Ferragudo Dreaming. I turned the tables and asked Sandra all about her multi-passionate journey through entrepreneurship. She shares how the Algarveâs unique charm fuels her business, from her Ferragudo Dreams Workations to her new Location Finder service.
Sandra also talks about how the Personal Power Method and colour play a crucial role in branding. Sheâs transformed her business by embracing new power colours and blending them into her services. Her journey as a multi-passionate entrepreneur highlights the importance of staying true to yourself and integrating your passions into your business.
We chat about potential future collaborations and the exciting prospects they hold. If youâre looking for inspiration to elevate your business and harness the power of place and colour, this episode is a must-listen.
Tune in now and get inspired!
Find out more about Sandra:
Ferragudo Dreams: https://www.facebook.com/dromeninferragudo/
Sandra Westein: https://www.facebook.com/sandra.westein65
LinkedIn: www.linkedin.com/in/sandrawestein
Ferragudo Dreams: https://www.linkedin.com/showcase/ferragudo-dreams/?viewAsMember=true
Podcast Ferragudo Dreaming: https://www.instagram.com/podcastferragudodreaming/
Ferragudo Dreams: https://www.instagram.com/ferragudodreams/
Sandra Westein.support: https://www.instagram.com/sandra.westein_support/
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In this week's episode, I'm joined by the brilliant Helen Munshi, and weâre diving into the power of quizzes for lead generation and building real relationships with potential clients. We chat about how quizzes can inject your personality into the lead generation process, help you segment potential clients, and even qualify your leads. Itâs all about personalising your marketing and creating a positive experience from the start.
Helen shares her expert tips on crafting quizzes that balance the needs of both your business and the quiz taker. We both agree that quizzes are a brilliant way to speed up relationship building and attract clients who are genuinely excited to work with you.
We talk about the importance of starting with a solid strategy and making sure the customer journey flows seamlessly. Your quiz needs to be built around what your audience really wants to know. And donât forget the design! The order of questions and the use of images all play a big part in creating a great user experience.
Tune in to learn how to harness the power of quizzes for your business!
Takeaways
1. Quizzes are a powerful tool for lead generation and building relationships with potential clients.
2. Quizzes allow you to inject personality into the lead generation process and create a positive experience for potential clients.
3. Quizzes can segment potential clients and qualify leads, making your marketing more targeted and effective.
4. Personalised marketing is more effective and cuts through the noise of generic marketing messages.Find out more about Helen:
Instagram: https://www.instagram.com/helenmunshi/
LinkedIn: https://www.linkedin.com/in/helenmunshi/
Blog: https://helenmunshi.com/blog/
Chapters
00:00 Introduction and Queen of Quizzes
02:09 The Power of Quizzes for Lead Generation
03:22 Segmenting and Qualifying Leads with Quizzes
05:20 Injecting Personality and Creating a Positive Experience
08:02 The Importance of Personalized Marketing
09:05 Creating a Good Quiz Requires Strategy
16:58 Quizzes for Different Types of Business Owners
18:48 Providing Personalized Shopping Recommendations for Product Businesses
19:33 Starting with a Strong Strategy and Smooth Customer Journey
21:55 Designing a Quiz for a Positive User Experience -
BOOK YOUR COACHING SESSION: https://www.microloanfoundation.org.uk/coachathon-2024/
OR
To book with Gill: https://www.eventbrite.co.uk/e/gill-moakes-coachathon-2024-tickets-952485940087?aff=oddtdtcreator
To book with Michelle: https://www.eventbrite.co.uk/e/michelle-kelly-coachathon-2024-tickets-950018098707?aff=oddtdtcreator
Coachathon is an event organised by the Microloan Foundation to raise funds for women living in extreme poverty in Malawi, Zambia, and Zimbabwe. The Coachathon allows coaches to offer their services at a reduced rate, providing an opportunity for people to access coaching at a fraction of the normal cost. The funds raised through the Coachathon support the Microloan Foundation's efforts to provide small loans and training to women to start and grow their businesses.
https://twitter.com/MicroLoan
https://www.linkedin.com/company/microloan-foundation
https://www.facebook.com/MicroloanFoundation/
https://www.instagram.com/microloanfoundation/
https://www.youtube.com/user/MicroLoan
- Näytä enemmän
