Episodit
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In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design.
What you will learn in this episode:
How to apply behavioral science to enhance user engagement and retention in digital products. Understand the significance of cognitive psychology in informing digital design decisions. Communicate the value of generative research to stakeholders by showcasing its role in uncovering user needs, preferences, and insights, ultimately driving innovation and enhancing products and digital experiences. -
In this episode, we explore the impact of AI on research practices with Andrew Gordon, a Senior Research Consultant at Prolific, renowned for his expertise in cognitive neuroscience and misinformation reliance.
Through our conversation with Andrew, we uncover the nuances of utilizing AI in research, from enhancing data collection efficiency to addressing biases inherent in online methodologies.
What you can learn from Andrew on this episode?
The role of AI in gathering and analyzing large volumes of online data for research purposes. The challenges and opportunities presented by AI in cross-referencing and verifying information from various online sources. The implications of AI integration on traditional online research methodologies, and how it can affect research outcomes and results. -
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On this episode of IF U SEEK, we have the opportunity to talk with Sergei Golubev, a UX designer with over 15 years of experience. Sergei has left his design mark on giants like Microsoft, Heathrow, and British Gas. In this episode, we discuss some of the misconceptions about the value of user experience design in business. Communication is key. Sergei elaborates on how UX designers can effectively communicate the business impact of their decisions to non-design stakeholders, emphasizing the role of storytelling in conveying the rationale behind UX design choices.
What you will learn from this interview:
The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field. We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts. Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives. -
Welcome to "If U Seek," the podcast where curiosity meets the world of user experience!