Episodit
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In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership.
RELATED RESOURCES
Discover RevRx - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/
Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/
How to Build A Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/
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Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you!
RELATED RESOURCESFull-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/
Navigating the Healthcare Landscape: Mapping the Patient Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/navigating-the-healthcare-landscape-mapping-patient-journey/
7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/
Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience/ -
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The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.
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Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results.
RELATED RESOURCES
Discover RevRx - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
How to Build A Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/
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This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.
RELATED RESOURCES
Connect with Nancy - https://www.linkedin.com/in/nancyryerson/
The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
B2B2C Strategies in Healthcare: Winning Employer Clients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/
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This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success.
RELATED RESOURCES
Connect with Hasan - https://www.linkedin.com/in/hasan-ramusevic/
How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/
How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/
Is Your Digital Marketing Agency Underperforming? 5 Things to Look At - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/evaluating-digital-marketing-agency-performance/
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In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape.
RELATED RESOURCES
Connect with Sentari - https://www.linkedin.com/in/sentariminor/
Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/
Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/
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Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with performance marketing to create a powerful and comprehensive strategy. This episode will help you align your marketing efforts with business goals, track the right metrics, and ultimately drive meaningful growth for your healthcare brand.
RELATED RESOURCES
Connect with Seth - https://www.linkedin.com/in/seth-m-goldberg/
How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/
The Secrets to Building a Successful Healthcare Brand - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/secrets-successful-healthcare-brands-kelly-meigs/
Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/
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Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders. This episode is packed with insights to help you navigate market dynamics and enhance your campaign effectiveness for better returns and improved patient care.
RELATED RESOURCES
Reporting Digital Marketing Performance to the C-Suite - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-reporting-executive-board/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/
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This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market.
RELATED RESOURCES
Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/
6 Strategies to Improve Patient Retention - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/
The Secret to Patient Retention: How to Engage and Reactivate Your Patients -
https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/
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Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating marketing data with patient outcomes to make objective business decisions, ensuring every advertising dollar is maximized.
RELATED RESOURCES
2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/
The Secret to Patient Retention: How to Engage and Reactivate Your Patients -
https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/
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In this episode, Cardinal’s Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how they have evolved, and how to maximize their effectiveness. Tune in to discover actionable strategies to enhance your local advertising efforts and stay ahead in the healthcare marketing game.
RELATED RESOURCES
Healthcare Local Services Ads: Everything You Need to Know About LSAs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-google-local-services-ads-lsas-guide/
Dominate the SERP: How LSAs Are Transforming Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-lsas-are-transforming-healthcare-marketing/
Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/
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In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marketing attribution, and best practices for adopting new tech and managing change.
RELATED RESOURCES
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/
HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024
Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint - https://www.cardinaldigitalmarketing.
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In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts.
RELATED RESOURCES
Beyond Efficiency: AI’s Role in Maximizing Marketing Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-maximizing-marketing-performance/
Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/
Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/
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In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” strategies, with real-world examples from Spark Health Advisors. This episode is packed with actionable advice on building robust pipelines, crafting targeted messaging, and driving engagement to ultimately deliver better outcomes for your healthcare marketing efforts.
RELATED RESOURCES
Building a Foundation for Better ROI Measurement - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/building-a-foundation-for-better-roi-measurement/
How to Use Marketing Personalization While Protecting Patient Privacy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-personalization-protecting-patient-privacy/
Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience
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This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes.
RELATED RESOURCES
Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/
7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/
2024 Hospital & Health System Marketing Trends - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hospital-health-system-marketing-trends-2024/
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In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and understanding the nonlinear patient journey. Overall, this episode provides valuable strategies to help healthcare marketers enhance patient care, optimize their efforts, and navigate the complexities of the modern healthcare landscape effectively.
RELATED RESOURCES
What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/
2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/
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In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past year. You’ll also hear actionable advice on how to leverage PMAX as a stepping stone towards full-funnel advertising, ensuring your campaigns are audience-focused and not just keyword-driven. Don’t miss this opportunity to elevate your digital marketing strategy!
RELATED RESOURCES
How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/
Enhancing Lead Quality in Healthcare: A 5-Step Process - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/
How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/
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Cardinal’s CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling patient success stories, and understand the competitive landscape between non-profit and for-profit healthcare services. Tune in to learn how to navigate these challenges and make a meaningful impact in connecting patients with the care they need
RELATED RESOURCES
Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/convert-leads-patients-patient-centric-marketing-with-cailean-contini/
How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/
Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/
Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/ -
Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group!
RELATED RESOURCES
5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/
How to Define Your USP and Improve Your Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/define-usp-improve-healthcare-marketing/
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/
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