Episodit
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpotâs platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtableâs extension marketplace and service partner program. At Jasper, Al leads the affiliate marketing and solutions partner program strategies.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the development of Lead Docket's newest AI tool, LeadsAI, which provides lead summaries and predictive analysis to simplify the way legal intake and lead management are handled within law firms.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best LawyersÂź since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the companyâs first content management system to take the company and its products â as he says â âfrom analog to digital.â Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.
This year Phillip has led the team through launching the rebranded Best Law FirmsÂź rankings independently for the first time in 13 years and through the acquisition of Good2bSocial.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firmâs global business development, marketing, and media relations functions. Additionally, he serves on the firmâs management and advisory committees.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal strategy, potentially dispositive motions, jury charges, and other activities necessary to preserve error and prepare cases for appeal.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and litigation communications, and social influencer and stakeholder relations. He helps the worldâs most elite professionals and their firms build and protect their most lucrative relationships.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to high-growth legal tech vendors HighQ and Kira Systems. In 2018, she co-founded litigation fund, Validity Finance, and served as COO before joining Sente in 2022. Kate is active on the boards of the leading legal edtech company AltaClaro, and immigration non-profit Immigration Law & Justice NY.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firmâs unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills and for leading successful collaborations between the marketing team, executive committee, and practice leaders. Her responsibilities include designing and implementing marketing, communications, public relations, practice growth, strategic development, and leadership succession programs.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for services, enhance the visibility of lawyers, and provide actionable insights that help generate profitable growth.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40 year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn has offices in St. Louis, Chicago, Dallas, Los Angeles, New York and Washington, DC.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Patrick Hayes. Patrick Hayes is a partner and chair of the Investment Management practice at Calfee, Halter & Griswold LLP where he supports investment advisers and broker-dealers in the development and administration of their compliance programs, including the creation and implementation of policies and procedures governing all activities of the firm. His clients include wealth managers, private fund advisers, family offices, ERISA investment fiduciaries, dual registrants, broker-dealers, crypto-traders, mutual fund trusts, and institutional asset managers. In 2020, Hayes launched The Securities Compliance Podcast: Compliance in Contextâą to serve as a personal master class for the securities industryâs legal and compliance professionals, and heâs a proud graduate of the University of Notre Dame and the University of Cincinnati College of Law.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch investors on funding startup/emerging growth companies. She left the world of high finance for marketing & BD where she developed and led enterprise-wide, sector-based programming and spearheaded a client relationship-building framework for an Am Law 100 firm. She and two colleagues recently launched Stage LLC, a women-owned business development & marketing venture focused on relationships, revenue, and growth for legal services.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over the course of her career, she has learned the many nuances that it takes to make websites rank in the top positions in Google.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullinâs Chicago office and the head of Chicagoâs complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years, and is the host of Sheppard Mullin's Restructure This! podcast series, which explores the latest trends and controversies in Chapter 11 bankruptcy, commercial insolvency and distressed investing. Prior to Sheppard Mullin, Justin was a partner at Kirkland & Ellis in Chicago. Before his legal career, Justin served with distinction in the United States Navy.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzieâs digital strategy aligns with its overall business objectives. He also leads the company's channels, digital marketing, web development, social media, and martech initiatives.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina spent 15 years as a professional services marketer. She started her own law firm right out of law school and grew it successfully. As the founder of Wealthy Woman LawyerÂź, she's spent more than a decade coaching women law firm owners on the business principles they must master to effectively scale their practices. She's also somehow found time to write two books on law firm marketing and management.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content, communications, and digital technology platforms. As a former global CMO, Paula has held leadership positions at professional services firms including K2 Integrity, a preeminent global risk advisory firm, and law firms including Morgan Lewis, Morvillo Abramowitz, Fried Frank, and Cadwalader Wickersham & Taft.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firmâs PR and digital marketing efforts. Stephen is based in New York and joined the firm in 2021 after managing digital communications at Hubbard & Read for 10 years. Before joining the legal industry, Stephen was an award-winning journalist who served as a staff writer for the Los Angeles Times and as a politics editor for the Washington, D.C, Bureau of FoxNews.com.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison has helped transform the firmâs digital presence across channels and establish a robust content and social media marketing strategy. Prior to V&E, Alison came from the publishing industry, having worked in New York City and Houston in magazine, newspaper, and online publishing. Her love of storytelling inspires her to create compelling online experiences for the firmâs audiences.
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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firmâs digital marketing strategy including the firmâs website, SEO, analytics, and social media channels. Prior to her role as a digital marketer, Jenny worked with the firmâs attorney recruiting and development team for nearly a decade.
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