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In this episode, hosts of The Liberty Spenders Podcast, Kurt and Kristen Luidhardt, unveil insights from their groundbreaking book, Liberty Spenders — your guide to business success in 2025.
Discover the game-changing 5P Framework, designed to identify Liberty Spenders—high-value, faith-driven consumers—and position your business as their top choice. Drawing from decades of political marketing experience, including raising $500M and electing presidents, Kurt and Kristen share actionable strategies to build trust, ignite loyalty, and achieve exponential growth. Whether growing a business or a legacy, this episode is your next step to success.
Liberty Spenders will teach you how to:
Align your brand with the right consumers.
Leverage exclusive networks for rapid growth.
Transform your business into a values-driven powerhouse
Watch the episode, grab your copy of the book, and make this the year you outpace the competition and achieve unprecedented growth. Turn resolutions into results.
Takeaways
⭐ Leverage Conviction-Driven Marketing™: Connect deeply with the buyers who WANT to be YOUR customers.
⭐ Master the 5P System: Don’t skip a “P”! The 5P framework is your proven framework for success.
⭐ Learn From Proven Success: Gain insights from real-world case studies that demonstrate the power of Conviction-Driven Marketing™.
⭐ Stand Out From the Crowd: Break free from generic and costly marketing strategies and connect with the right people.
⭐ Build Loyal Advocates: Align your business with customer values to cultivate lasting loyalty.
🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!
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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In this powerhouse episode of Liberty Spenders, Kurt and Kristen sit down with Bob Elder and Brian Lange of Collide Media Group to reveal the hard-hitting strategies redefining marketing in the faith-based entertainment industry. They expose the game-changing approach of zeroing in on your core audience—the people who don’t just see your brand, but believe in it—and reaching them through trusted voices and influencers who can turn interest into action.
Bob and Brian don’t just share ideas—they deliver field-tested insights on how aligning your message with influencers who passionately support your audience’s values can skyrocket your brand’s visibility and influence. Backed by real-world success stories, they underscore the power of authenticity, trust, and relentless focus on strategic targeting to deliver results you can’t afford to ignore.
This episode ties it all back to the Liberty Spenders 5P System, showing you how to identify the right people, craft a story that sells, and prove your value through connections that matter and convert. If you’re a business leader, marketer, or entrepreneur ready to stop guessing and start dominating, this episode is your ultimate guide to leaving a lasting impact.
Takeaways
⭐️ Christian movies are poised for explosive growth.
⭐️ COVID-19 reshaped how we watch movies—and how they’re marketed.
⭐️ Influencers are a powerful part of successfully marketing faith-based entertainment.
⭐️ A dedicated hub for faith films will make discovery easier for viewers.
⭐️ Learn to create the experience that your “first in line” customer wants.
⭐️ Why knowing your core audience is critical to your success
⭐️ How to align your marketing with causes your audience already supports
⭐️ Audience behavior shifts are reshaping how films are marketed.
⭐️ Reaching younger audiences is vital for sustaining faith-based media.
⭐️ Faith films are powerful tools for ministry and outreach.
⭐️ Relatable storytelling brings biblical narratives to life.
⭐️ The power of trusted voices and value-aligned influencers
⭐️ Personal stories that illustrate how focused marketing drives results
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First Episode of The Promised Land
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Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In this episode of the Liberty Spenders podcast, we explore the remarkable journey of Elie de Laforcade, co-founder of HeWo, along with his wife Viviana, and their calling to create an innovative audio device that transforms how kids engage with technology in a faith-aligned way. Elie reveals their personal story that led them to recognizing a critical market gap — parents seeking a way to provide engaging, kid-friendly access to safe, values-driven content without a smartphone. After seeing a young child spontaneous play with a proto-type of their HeWo Player, they have never stopped pursuing their mission. This enlightening conversation serves as a powerful blueprint for harnessing shared beliefs, taking big risks and building a business that provides more than just a product.
Elie provides an inspiring story for those who are looking to build a business by crafting a product that boldly challenges mainstream cultural norms. His story exemplifies how success starts with an unquestioning belief in your mission and a commitment to solving your customer’s problem beyond the physical product but by solving a deeper problem. The foundation of HeWo is rooted in a story that resonates with their target consumer, establishes trust, and leads the founders to keep the promises made to their customers. Whether you’re looking to make the leap into a new business or grow your business through the loyalty of faith-driven consumers, this episode offers the inspiration to transform values into lasting market success.
Key Takeaways
⭐️ Dominate Your Niche: Laser-focus on your audience's core values to claim their loyalty and neutralize competitors.
⭐️ Turn Fear into Trust: Address your audience’s biggest pain points and consistently deliver on the promise of a solution.
⭐️ Sell Your Mission, Not Just Your Product: Own your market by offering undeniable value that sets your brand apart.
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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In this compelling episode of Liberty Spenders, Kurt Luidhardt sits down with Gary Marx, president of Defenders of Faith and Religious Freedom in Ukraine. Together, they unpack the intersection of faith, politics, and the fight for freedom amidst the Russia-Ukraine conflict.
Gary shares gripping stories from his trips to Ukraine, offering a raw look at the realities on the ground and the theological stakes of the war. The conversation dives into the impact of the conflict on religious freedom, potential paths to peace, and the power of amplifying Ukrainian voices.
It doesn’t stop there. Gary reflects on his role in social conservatism, reveals lessons from Trump’s evangelical outreach, and explores strategies for presidential candidates to engage values voters. From media tactics to building authentic relationships in politics, this episode delivers unique insights into leadership, faith, and advocacy.
Plus, Gary shares personal reflections on family, football, and the legacy he hopes to leave in public policy. It’s a wide-ranging, thought-provoking discussion you won’t want to miss!
Takeaways
⭐️ Religious persecution in Russian-occupied Ukrainian regions
⭐️ Ukraine’s Christian heritage and connection to the evangelical community.
⭐️ Trump’s engagement with values voters is rooted in listening and respect.
⭐️ Authenticity is critical in building trust in political relationships.
⭐️ Christian media remains a powerful tool for reaching conservative audiences.
⭐️ Legacy is built by being at the forefront of important issues.
⭐️ Putin’s ideology seeks to reclaim former Soviet territories under a single vision.
🎧 Tune in now to hear the full conversation and discover how to make your business align with your values!
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Madison Strategies Website
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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In this electrifying episode of the Liberty Spenders podcast, Kurt and Kristen Luidhardt talk with Dr. Rob McKenna about why trust is the foundation of successful leadership and team performance. They explore how leaders can measure trust, build trust-rich environments, and navigate challenges under pressure. Dr. McKenna shares insights from his book and introduces the State of Trust Benchmark Study, offering actionable strategies to transform your leadership approach.
Takeaways
⭐️ Trust starts with self-awareness and understanding others.
⭐️ Integrity, ability, reliability, and strength form the foundation of trust.
⭐️ Measuring trust reveals the health of your organization.
⭐️ Building trust demands deliberate action, not just talk.
⭐️ High trust leads to better performance and happier employees.
⭐️ Leaders who balance clarity with empathy build stronger teams.
⭐️ Clear roles and consistent communication are essential for trust.
🎧 Listen now to uncover actionable strategies for building trust and transforming your organization!
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Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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Stop spinning your wheels—start building a business that works. In this Liberty Spenders episode, Kurt and Kristen Luidhardt sit down with Janelle Bruland and Graham Youtsey of Legacy Leader to expose the lies holding you back and deliver a blueprint for true success. The Liberty Spenders 5Ps aren’t just for marketing—they’re the secret weapon for creating a resilient, purpose-driven company culture that dominates.
Tired of burnout and empty wins? Janelle and Graham take aim at the “success lie” dragging leaders down, showing why People are the bedrock of thriving businesses. They share strategies to build trust, foster accountability, and create a team culture driving unstoppable growth. Plus, learn how aligning your Position and Passion with your company’s values doesn’t just attract customers—it inspires loyalty and builds a powerhouse team.
This is your wake-up call. Graham’s story of leaving a high-powered banking career for coaching will make you rethink everything. Janelle and Graham’s raw look at balancing business, family, and faith delivers lessons that can transform your life and company. Stop wasting time on surface-level success. This episode gives tools to lead with purpose, scale with impact, and build a lasting legacy.
Tune in for a roadmap to resilience and see how the Liberty Spenders 5Ps can transform your company culture—and life.
Takeaways
⭐ Exposing the Success Lie: Stop chasing misguided goals that lead to burnout and dissatisfaction.
⭐ Build on Faith & Family: Create a purpose-driven business that reflects your core values.
⭐ Empower by Letting Go: Strengthen your leadership and well-being through effective delegation.
⭐ Setting Work-Life Boundaries: Master balance with the transformative “8 p.m. rule.”
⭐ Leverage the Power of Community: Tap into faith-based accountability for sustained success.
⭐ From Hustle to Holistic Living: Align your life and business for genuine fulfillment.
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Liberty Spenders Podcast
Join Kurt and Kristen Luidhardt, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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Join Kurt and Kristen Luidhardt as they sit down with Don Aman, the founder of Minutemen Coffee to explore how American values and entrepreneurship intersect. In this episode of Liberty Spenders, Don shares how his company goes beyond the cup—supporting first responders, veterans, and community initiatives while staying true to its mission.
This episode is packed with insights on creating a legacy, fostering team culture, and using word-of-mouth marketing to drive organic growth. Whether you’re a business owner, coffee lover, or seeking inspiration, this conversation offers actionable takeaways for building a values-driven business.
Takeaways
⭐️ Stay True to Your Mission
Minutemen Coffee’s success is rooted in honoring American values and prioritizing first responders and veterans.
⭐️ The Power of Word-of-Mouth Marketing
Quality products and meaningful customer experiences naturally inspire loyal advocates.
⭐️ Team Culture Matters
Building a value-driven team culture ensures consistency and long-term success.
⭐️ Veterans and Community First
Supporting veterans and engaging in community initiatives strengthens brand identity.
⭐️ Impact Over Profit
Focusing on values that resonate deeply with customers creates lasting impact and loyalty.
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Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In this hard-hitting episode, Kurt and Kristen Luidhardt sit down with pollster Chris Wilson, founder and CEO of WPA Intelligence, to break down the latest election results and what they mean for America’s political future. From surprising shifts in Hispanic and working-class voter trends to the evolving challenges facing the Democratic Party, they unpack it all. This is the election breakdown that you do not want to miss!
The trio dives deep into the art and science of modern political campaigns, exploring how traditional polling struggles to keep up in a digital-first world. They reveal how influencer marketing is reshaping elections, the rise of the 'Patriot economy' as a tool for advancing conservative values, and the game-changing role AI could play in voter engagement and campaign strategies.
This episode is your backstage pass to the strategies, insights, and tech-driven tactics that are shaping the future of politics.
Takeaways
⭐️ Hispanic and Working-Class Voter Shifts:
The latest election results show significant movement among Hispanic and working-class voters, signaling a shift in voter outreach strategies.
⭐️ The Power of Influencer Marketing:
Influencer-driven campaigns are proving to be a game-changer in modern elections, offering a fresh way to engage younger, tech-savvy voters.
⭐️ Building the Patriot Economy:
The concept of a 'Patriot Economy'—where businesses and campaigns align with conservative values—is gaining traction as a strategic tool for voter alignment.
⭐️ AI's Role in Voter Engagement:
Artificial intelligence is revolutionizing the way campaigns target and connect with voters, offering personalized approaches at scale.
⭐️ Adapting to the Changing Political Landscape:
Both parties face challenges in addressing demographic and cultural shifts, and success will depend on their ability to modernize their strategies and messaging.
⭐️ The Future of Campaign Strategies in a Patriot Economy:
Winning in today’s political environment means embracing Patriot Economy principles, leveraging AI, and addressing digital challenges to connect with modern voters authentically and effectively.
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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
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In one of the most meaningful episodes of Liberty Spenders yet, Kurt and Kristen Luidhardt dive deep into the world of Christian business and marketing with Eddie Lutz, the director of sales for the renowned Ark Encounter and Creation Museum. Eddie shares powerful insights on how these groundbreaking attractions have become pillars of the patriot economy, while driving local tourism and creating a lasting spiritual impact. He breaks down the marketing strategies that fuel these massive destinations, revealing how relationship-building with tour operators and a focus on exceptional visitor experiences keep people coming back. From the emotional reactions of first-time visitors to the unmatched excellence of the exhibits, Eddie details the intentionality behind every aspect of the Ark Encounter and Creation Museum.
You’ll discover how aligning business with Christian values creates powerful Christian ministry opportunities, and why focusing on brand awareness and social media is essential to reaching a patriot audience. This episode is packed with actionable takeaways on how to tap into the growing demand for faith-based experiences that blend education, inspiration, and entertainment.
Takeaways
⭐️ Christian business is thriving—Eddie explains how Liberty Spenders represent a powerful, growing audience in today’s market.
⭐️ The Ark Encounter, a $102 million masterpiece, is the largest timber frame structure in the world, designed to captivate visitors for five to six hours per visit.
⭐️ The Creation Museum, in operation since 2007, and the Ark Encounter have revolutionized local tourism, attracting visitors from around the globe.
⭐️ Marketing strategies focus on building long-term relationships with tour operators, leveraging brand awareness, and maximizing the emotional and spiritual experience of each visitor.
⭐️ New developments are coming—The Creation Museum is opening a conservatory, and a new welcome center at the Ark Encounter is set to open in 2025.
⭐️ Excellence in exhibits is a cornerstone of both the Ark Encounter and Creation Museum, leaving visitors with answers to spiritual questions they didn’t even know they had.
⭐️ Spiritual legacy is at the heart of their mission—Eddie emphasizes the ministry's commitment to making the Bible come to life, inspiring both believers and non-believers alike.
Learn more about the Ark Encounter: https://arkencounter.com/
Learn more about the Creation Museum: https://creationmuseum.org/
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Liberty Spenders Podcast
Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. www.libertyspenders.com
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In this powerful episode of the Liberty Spenders podcast, hosts Kurt and Kristen Luidhardt welcome Dana Dunmyer, President and CEO of TQI Solutions, who shares one of the most remarkable success stories in business today. As an hourly temp worker, Dana boldly walked into the President's office of a $2 billion GE subsidiary… and walked out as the CEO of a GE-backed IT firm. His journey is a testament to unwavering faith, perseverance, and the power of the patriot economy.
Dana opens up about overcoming challenges, including homelessness, and how his deep Christian faith and love of country led him through each step of his entrepreneurial rise. He discusses how bold prayers shaped his career decisions, emphasizing the importance of trusting God’s plan in business. This episode also introduces Convene, a game-changing tool for businesses looking to streamline operations and maximize their impact.
Takeaways
⭐ Faith-driven business strategy: Dana’s transformation from spiritual leadership to entrepreneurship shows how faith is a crucial element in making sound business decisions.
⭐ Bold Prayers for Bold Growth: Dana emphasizes the power of prayer in guiding business choices and fueling growth in the Christian businesssector.
⭐ The illusion of control: Success comes from letting go of control and trusting God’s plan, especially in uncertain times.
⭐ Giving back through The Beracha Foundation: Dana discusses the role of philanthropy in Christian business, highlighting how the foundation empowers communities and encourages patriotism.
⭐ Streamlining with Convene: Discover Convene, a revolutionary tool designed to help businesses optimize their operations and expand their impact in the patriot economy.
⭐ Supporting faith-based businesses: Dana stresses the importance of Christian businesses supporting each other to build a thriving economy centered on faith and country.
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In one of the hardest-hitting episodes yet of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Bob Lambert, founder of Samurai Business Group, to challenge traditional sales models in the patriot economy. Bob reveals why your sales team shouldn’t be making cold calls and explains the benefits of outsourcing prospecting. His Buying Decision Model shifts the focus from selling to truly helping customers buy, empowering your team to build trust and long-term relationships.
Bob highlights the game-changing strategy of outsourcing prospecting to increase efficiency, boost results, and allow your sales team to focus on closing deals and nurturing existing client relationships. This episode is a must-listen for any Christian business or patriot entrepreneur looking to optimize their sales process, boost productivity, and align business with patriot values.
Takeaways
⭐ Buying Decision Model: The Buying Decision Model puts the client’s needs first, ensuring long-term success, and how a key to this model is actually OUTSOURCING your prospecting!
⭐ Listening And Soft Skills Are Key: Listening and asking the right questions are critical for building trust with your clients, while soft skills are the new hard skills in sales and business development—invest in them! Networking, built on genuine relationships, can outperform traditional prospecting methods.
⭐ Developing Loyal Patriot Economy Consumers: Building a patriot economy starts with a strong company culture and valuing your community. Selling to loyal customers is often more fruitful than constantly chasing new ones.
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In this powerful episode of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Joe Knoetgen, the visionary patriot and veteran behind Love of Country Clothing, a brand born out of passion for the patriot economy and love for America. Joe shares his remarkable story of transitioning from a gym teacher to enlisting in the military at 39 and launching his veteran-owned business to inspire fellow Americans.
Love of Country, a business built around his deep-rooted love for his country, offers American-made products that support veterans and their families. Joe opens up about the challenges of growing a business in tough economic times and how conservative media appearances and staying true to his brand’s roots have boosted his brand’s visibility and buy-in from patriot economy consumers. He dives into the powerful mission behind his company—giving back to veterans, raising mental health awareness, and empowering communities to stand united.
Takeaways
⭐ Joe Knoetgen’s inspirational journey: From gym teacher to military service at age 39, proving it is never too late to answer the call of duty.
⭐ Patriot-driven business: Love of Country Clothing offers high-quality, 100% American-made apparel, supporting local economies and veterans.
⭐ Patriot economy growth: Strategic media appearances and staying true to love of Country’s values helped propel the business forward, showcasing the power of visibility.
⭐ Giving back to veterans: Love of Country Clothing is committed to making a difference by supporting veterans and military families in need.
⭐ Vision for the future: Focused on online sales and community outreach, Joe’s mission is to leave a legacy that inspires the next generation of patriots.
⭐ Core values: Rooted in faith, patriotism, and service, Joe Knoetgen’s business is more than clothing—it’s a movement to unite Americans with pride and purpose.
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Kurt and Kristen Luidhardt sit down with Bob Willbanks, CEO of G7 Networking, to uncover the transformational power of faith in the business world. If you're a Christian business owner, entrepreneur, or professional, this conversation is packed with insights on how to build purpose-driven success through strategic partnerships and community.
Bob shares how G7 Networking empowers Christian businesses by fostering trusted relationships that grow your business, keeping it aligned with absolute truth. He explains the profound difference between being busy under Satan's yoke and thriving under the Savior's yoke, where being others-centered and focusing on giving becomes the key to unlocking both spiritual and professional fulfillment.
What You’ll Discover:
⭐Prioritizing Community: Christian business thrives when we prioritize community, recirculating dollars within the faith-based economy, supporting one another in both business and purpose.
⭐Embracing Absolute Truth: Being others-centered and embracing absolute truth in business can lead to unprecedented growth and fulfillment.
⭐G7 Learning Management System: The new G7 Learning Management System provides essential mentorship and resources for Christian entrepreneurs, ensuring their journey is aligned with God's purpose. Building strategic partnerships and connecting with fellow Christian professionals through G7 Networking strengthens business impact and community bonds.
⭐The Meaning of Success: Success isn't just about professional achievement—it's about pouring into the next generation, offering them support, and helping them avoid the pitfalls we’ve experienced.
In today’s digital world, reputation management isn’t just about keeping a clean image—it’s about owning your narrative, being willing to step into controversy, and aligning with an audience that will stand by your side. Vito’s comedy journey reflects the importance of clean content that upholds conservative values, and his strategies for viral success are key for any content creator looking to break through the noise.
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In this power-packed episode of Liberty Spenders, Kurt and Kristen Luidhardt sit down with the one and only Vito Glazers, a trailblazer in reputation management, celebrity marketing, and the mastermind behind viral campaigns that are shaking up the industry. Together, they dive deep into content creation strategies that resonate with conservative audiences and discuss the evolution of the Red Pill Comedy Hour, a comedy tour that redefines clean comedy with a focus on conservative values.
What You’ll Discover:
⭐Connect With Your Audience: Vito breaks down the importance of understanding your audience to create content that sticks. You must meet your audience where they are—not where you think they should be.
⭐Clean Comedy for Conservative Audiences: The Red Pill Comedy Hour taps into an underserved market—those looking for clean, value-centric humor that aligns with their conservative values. Vito explains why this niche is ripe for disruption.
⭐Viral Strategy and Reputation Management: Want to go viral? Vito shares his playbook on embracing controversy, handling haters, and creating a loyal, engaged audience by amplifying polarizing messages that resonate deeply with the right people.
⭐Tailor Your Message: Vito’s success in PR and viral campaigns shows that the key to making waves is not what you think is cool but what your audience craves. If you want to make your mark, you need to focus on their needs.
⭐Fame Doesn’t Last—But Impact Does: Vito emphasizes that fame is fleeting, but delivering real value and embracing your authentic voice will have a lasting impact.
⭐Evolving Platforms: Whether it’s through viral campaigns, reputation management, or reaching conservative audiences, Vito highlights the need to continually adapt to evolving platforms while staying true to your message.
In today’s digital world, reputation management isn’t just about keeping a clean image—it’s about owning your narrative, being willing to step into controversy, and aligning with an audience that will stand by your side. Vito’s comedy journey reflects the importance of clean content that upholds conservative values, and his strategies for viral success are key for any content creator looking to break through the noise.
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Kurt and Kristen Luidhardt are joined by Andrew Crapuchettes, founder and CEO of RedBalloon. Andrew shares his insights on building a positive workplace culture in today's challenging environment, where cancel culture and divisive mandates have become increasingly prevalent. Andrew provides valuable insights into creating a positive workplace culture and navigating the challenges of cancel culture in 2024 and beyond. His entrepreneurial journey and the founding of Red Balloon offer inspiration for those looking to make a difference in the world of work.
Key Highlights:
⭐ The Impact of Cancel Culture on the Workplace: Andrew discusses the negative impact of cancel culture on workplace morale and productivity. He highlights the importance of creating a culture that fosters open dialogue and respect for diverse viewpoints.
⭐ The Parallel Economy and RedBalloon's Value Proposition: Andrew discusses the opportunity presented by the parallel economy for conservative businesses and job seekers. He shares how Red Balloon's unique value proposition, offering a fee-for-service recruiting model, aligns the interests of employers and job seekers.
⭐ Addressing People-Based Problems: Andrew highlights the importance of addressing people-based problems through open and honest conversations. He believes that these awkward conversations are essential for personal and professional growth.
⭐ The Importance of Seeking Advice and Making Quick Decisions: Andrew stresses the importance of seeking advice from mentors and advisors. He also discusses the need for making quick decisions, especially when it comes to hiring and firing employees. He emphasizes the importance of letting go of employees who are not the right fit for the organization.
⭐ Entrepreneurship and the Customer-Focused Approach: As an entrepreneur, Andrew emphasizes the importance of stamina and a customer-focused approach in building a successful business. He shares his journey in founding Red Balloon as a solution to the problems caused by cancel culture in the workplace.
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Ready to take control of your financial future while staying true to your values? In this episode, we sit down with Scott Pyle, founder of Pyle Financial Services, who has over 30 years of experience in financial planning and wealth management. Scott’s approach goes far beyond just managing wealth—he’s on a mission to align investments with conservative, faith-based values.
What You’ll Discover:
⭐ Align Your Money with Your Values: Learn how Scott helps clients invest without compromising their faith, avoiding industries like pornography, abortion, and child labor, all while maintaining excellent returns. Find out how to shield your wealth from companies that work against the values of God, family, and country.
⭐ Building a Multigenerational Legacy: Scott shares the importance of not just passing down wealth, but ensuring that your family’s values are upheld for generations to come. He helps families craft a vision that will impact their children, grandchildren, and beyond.
⭐ Fight Back Against Corporate Wokeness: Discover how large corporations and investment firms like BlackRock and Vanguard are weaponizing your money against you—and what you can do about it. Scott reveals how his firm uses cutting-edge AI technology to ensure your investments are in line with your beliefs.
⭐ A Parallel Economy for Conservatives: Learn about the growing movement toward a parallel economy, where Christians and conservatives can invest in companies that reflect their values. Scott explains how this emerging “kingdom economy” can build a stronger future for your business and your family.
Key Takeaways:
✅ Protect Your Investments: Scott shows how you can make great financial returns without supporting companies that violate biblical principles.
✅Empower Your Business with Values-Driven Investing: Find out how to leverage the trillions of dollars controlled by conservatives and Christians to create positive change in corporate America.
✅Think Long-Term: Scott emphasizes the importance of thinking multigenerationally—planning your financial strategy not just for your own retirement, but for the legacy you want to leave behind.
Why Listen?If you’re a business owner looking to align your financial strategy with your conservative and faith-based values, this episode is a must-listen. Scott’s approach offers a clear path to financial success while standing firm on biblical principles. Don’t let your money be used against your beliefs—find out how to take control.
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Arturo Del Rio Jr., a powerhouse entrepreneur and sales professional turned minister, joins Kurt and Kristen Luidhardt to reveal his incredible journey from the boardroom to the pulpit as Chief Mission Outreach Officer of ProLife Payments. Arturo doesn’t just talk business; he talks values—how aligning them with your mission is key to delivering excellence. He breaks down how ProLife Payments is revolutionizing tech and payment solutions for faith-driven businesses and nonprofits, staying true to conservative values. Arturo shares game-changing personal stories about leaders who lead with heart, showing the power of kindness and empathy in business. He gets real about the challenges of entrepreneurship—lawsuits, theft, you name it—and drives home the point: integrity is non-negotiable.
When it comes to building elite sales teams, Arturo is a master, breaking down the secret to killer compensation plans that reward team success and the art of using tie-down questions to close the deal. He shares gold on identifying customer needs and mapping out precise next steps in follow-ups. Finally, Arturo talks about ProLife Payments’ unwavering commitment to customer service and their cutting-edge approach to compliance surcharging. He’s on a mission—not just to grow a business, but to support nonprofits and drive lasting change.
Key Highlights:
⭐ Aligning Values with Business: Arturo discusses how aligning values with business, particularly in ProLife Payments, ensures the delivery of excellence while meeting customer needs with integrity.
⭐ Kindness and Empathy in Leadership: He reflects on the importance of kindness, empathy, and vulnerability, sharing personal stories about leaders who exemplified these traits and positively impacted their teams.
⭐ Entrepreneurship and Leadership Challenges: Arturo opens up about the real-life challenges of entrepreneurship, such as lawsuits and theft, and how these hardships led to personal growth and strengthened his leadership approach.
⭐ Building Elite Sales Teams: With a deep understanding of sales teams and compensation plans, Arturo shares strategies for building elite teams that are driven by success and meaningful customer follow-up.
⭐ Compliance Surcharging and Nonprofit Support: Arturo explains how ProLife Payments offers innovative solutions like compliance surcharging while maintaining a strong commitment to customer service and support for nonprofit organizations.
Resources: https://prolifepayments.com/life/libertyspenders
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Kurt and Kristen Luidhardt sit down with Brad Parscale, the digital strategist behind former President Donald Trump’s 2016 and 2020 campaign and the founder of Campaign Nucleus. Brad shares his expertise on achieving business mastery in today's ever-evolving landscape, where the specter of cancel culture looms large. Learn how to protect your business from being cancelled while staying aligned with your values, and discover the power of harnessing AI and influencer marketing to propel your brand forward.
Key Highlights:
⭐ Mastering Cancel Culture: Hear a firsthand accounting of Brad Parscale’s personal battle with cancel culture, and uncover his innovative approach to overcoming it with Campaign Nucleus.
⭐ Revolutionize Your Campaigns: Discover how Campaign Nucleus uses AI and sentiment analysis to offer real-time quantitative predictions and cutting-edge campaign strategies, giving you a competitive edge in political and business arenas.
⭐ Equity vs. Equality: Understand why shifting from equality to equity might be hurting your business and how to implement strategies that promote genuine fairness.
⭐ Defending Free Speech: Explore Parscale’s views on free speech, the importance of the right to be wrong, and how historical mistakes in the judicial system have shaped today's legal landscape. Understand the vital role of competing opinions in fostering a healthy democracy.
⭐ Power of Influencer Marketing: Learn how to harness the power of influencer marketing to increase engagement and drive exceptional return on ad spend in your campaigns.
Takeaways:
Establishing a culture of creativity can empower your team to outpace competitors, emphasizing the value of innovation over perfection.
Get practical tips to protect your business from the far-reaching effects of cancel culture and maintain your brand’s integrity.
Grasp the balance between exercising free speech and adhering to legal and ethical boundaries to ensure your voice remains powerful and protected.
Unlock the secrets to leveraging influencer marketing to boost engagement, enhance market impact, and achieve exceptional returns on ad spend.
Learn from Brad’s personal insights on leadership, including the importance of understanding reality, controlling one's emotions, and the power of faith in guiding decisions.
Resources:
Campaign Nucleus
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Join Kurt and Kristen Luidhardt as they sit down with Felix Lin, the CEO of Konfidently and the brilliant mind behind the Konfident Fit methodology. With over 20 years of experience working with industry giants like Google, Tony Robbins, and Goldman Sachs, Felix reveals the game-changing strategies that can help your business build a cohesive, high-performing team. From avoiding the common pitfalls of traditional hiring to aligning leadership styles with your company’s mission, Felix provides actionable insights that every business owner needs to hear.
Felix also uncovers the hidden dangers of cultural misalignment and the alarming trends of quiet quitting and the Great Resignation. He explains how these issues are symptoms of deeper organizational problems and offers practical solutions to address them head-on. If you’re seeking to create a more engaged and loyal workforce, this episode is packed with the tools and knowledge you need to lead your business to new heights.
Key Highlights
⭐ Achieve Success Through Alignment: Discover why aligning employee values with company culture is crucial, and how achieving this alignment can lead to increased employee satisfaction, better performance, and a stronger, more successful business.
⭐ Go Beyond First Impressions in Hiring: Find out why traditional interviews fall short and discover methods that can help you see beyond first impressions to find candidates aligned with your company’s goals and culture.
⭐ Leverage Leadership Styles for Success: Understanding and leveraging different leadership styles can significantly impact employee satisfaction and business outcomes. Aligning leadership with company goals ensures that your team is motivated and driven to contribute to your success.
⭐ Preserve the Dream with Strategic Business: Learn how businesses can succeed by focusing on strategic alignment in hiring and leadership. Explore how these practices can ensure your business thrives and continues to contribute to the strength and resilience of the American economy.
Takeaways:
Learn how aligning leadership styles with employee values can prevent cultural misalignment and ensure long-term success.
Discover innovative methods that go beyond traditional interviews to uncover the truth and make better hiring decisions.
Learn how leaders who align their vision with employees’ values can inspire better performance and loyalty.
Uncover how flexibility in leadership and hiring can help your company adapt to changing market conditions and employee needs.
Discover why ongoing leadership training is vital for maintaining a strong company culture and achieving elite results.
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In this captivating episode, hosts Kurt and Kristen Luidhardt delve into the extraordinary life of Dr. Jerry Pattengale, a true renaissance man in Christian education and media. From his humble beginnings in Buck Creek, Indiana, to becoming a visionary behind the Museum of the Bible, Dr. Pattengale's story is a masterclass in resilience, creativity, and the relentless pursuit of greatness. His journey is filled with invaluable lessons that can transform the way you approach your business and personal life.
Dr. Pattengale shares how his challenging childhood instilled in him a task-oriented mindset and a relentless work ethic. He discusses the importance of creativity and resilience in overcoming adversity, and how strategic networking has opened doors to unprecedented opportunities. Additionally, Dr. Pattengale introduces the powerful concept of "Borrowed Intelligence," demonstrating how learning from the best can accelerate your growth. His insights on creating a lasting legacy and making a long-term impact are sure to inspire and motivate you.
Key Highlights
⭐ From Local Roots to Global Leadership: Discover how Dr. Pattengale's journey from a small-town upbringing to international acclaim can inspire you to reach new heights in your business. Learn how humble beginnings can serve as a powerful foundation for achieving extraordinary success.
⭐ Achieving Success with Task-Oriented Strategies: Learn the secrets of a task-oriented mindset to achieve monumental success. Business owners will gain valuable techniques for breaking down complex projects into manageable tasks, staying organized, and maximizing efficiency to drive their business forward.
⭐ Turning Adversity into Business Advantage: Uncover how to view challenges as opportunities for innovation and growth, turning setbacks into strategic advantages that can propel their business to new heights.
⭐ Mastering Networking for Business Growth: Get insider tips on building meaningful connections and leveraging your network to open doors to unprecedented opportunities.
⭐ Building a Lasting Business Legacy: Explore how to build a lasting impact in their industry, inspire future generations, and create work that stands the test of time, ensuring their business leaves a positive and enduring mark.
Takeaways:
Learn how to embrace a vision that drives through the toughest challenges by setting clear, ambitious goals and staying committed to long-term objectives.
Discover strategies to master the art of prioritizing tasks by implementing a system that helps you identify high-impact activities.
Learn more about focusing on work that aligns with your values by regularly reassessing your business goals and ensuring they contribute to your overarching mission.
Learn ways to achieve harmony between your professional and personal life by practicing effective time management techniques.
Discover how to lead with a clear sense of purpose by defining your core values and communicating them consistently.
Subscribe now to join the Revolution in Business Mastery and Market Innovation—Only on the Liberty Spenders Podcast!
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