Episodit
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Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.
Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.
Key moments in this episode -
00:00 Playing It Safe on LinkedIn
00:36 The State of LinkedIn Content
01:45 The Problem with Most LinkedIn Content
03:50 Creating Engaging LinkedIn Content: The Hook
06:43 Be Authentic
09:10 Practical Tips to Improve Your LinkedIn Content
11:12 Stand Out by Being Contrarian
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2
#LinkedIn #B2BMarketing #ContentMarketing
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Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.
Key moments in this episode -
00:00 The guilt of going quiet on LinkedIn
03:40 Fear vs reality: Will the LinkedIn algorithm punish you?
06:15 What happened to reach and engagement after the break
08:22 LinkedIn relationships matter more than the algorithm
10:10 Advice for LinkedIn creators worried about stepping back
11:35 Reframing LinkedIn consistency: quality over quantity
13:20 Permission to pause
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250617_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2
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Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.
Key moments in this episode -
00:00 Intro Guest - Scott Aaron
01:47 The Problem with LinkedIn Engagement Pods
05:06 Spotting Fake Engagement on LinkedIn
12:28 The Temptation and Pitfalls of Buying LinkedIn Followers
20:14 The Dangers of Rented Accounts and Data Scraping
25:39 Risks of Automation Tools on LinkedIn
31:22 Final Thoughts
Scott Aaron on LinkedIn
The Power of LinkedIn Company Pages - Networking and Marketing Made Simple
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250610_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2
#LinkedIn #LinkedInScams #B2BMarketing
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Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.
Key moments in this episode -
00:00 Why Your LinkedIn Company Page is Invisible
02:17 Unoptimised LinkedIn Page Setup
04:10 Boring LinkedIn Company Page Content
06:23 LinkedIn Unoriginal Content
08:40 Broadcasting Instead of Engaging
10:08 Don't Hide Your Employees
12:06 Take Action on LinkedIn
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2
#LinkedIn #CompanyPage #B2BMarketing
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Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.
Key moments in this episode -
00:00 Introduction
01:06 RecipeGate: The Controversy Unfolds
03:16 The Cost of Copying in Marketing
05:13 Importance of Original Content on LinkedIn
09:33 Personal Branding Journey
13:54 Tips for Staying Original on LinkedIn
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
#B2BMarketing #LinkedIn
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Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.
Key moments in this episode -
00:00 Guest - Ashley Faus
00:55 Defining Thought Leadership
01:51 Challenges with Founder-Led Brands
02:46 Misconceptions in B2B Thought Leadership
04:28 The Role of Executives in Thought Leadership
12:00 Identifying New Thought Leaders Within the Company
21:01 Practical Tips for Supporting Thought Leaders
25:16 Ashley's Book Promotion
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
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Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.
Key moments in this episode -
00:00 Tackling Company Page Frustrations
03:30 LinkedIn Company Page Strategy
07:08 Keeping Up with LinkedIn Changes
10:46 Consistency in Content Creation on LinkedIn
15:28 Evaluating Team Capacity
17:21 LinkedIn Company Page Management
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2
#LinkedIn #LinkedInForBusiness
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Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.
Key moments in this episode -
00:00 - Why being different matters on LinkedIn
01:30 - The mistake most brands make
03:00 – Why blending in costs you opportunities
05:00 – 5 questions to find your different
13:30 – Updating your LinkedIn profile
16:00 – Final tips to own your difference
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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LinkedIn short form video is it a trend or game-changer for B2B brands?
Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.
Key moments in this episode -
00:00 – Is LinkedIn video worth it?
01:00 – LinkedIn video feed
03:00 – Why this isn’t just another TikTok copy
04:50 – LinkedIn’s official video stats (2025)
06:45 – Pros of LinkedIn video for B2B
09:50 – Real talk: video confidence, branding, and buy-in
12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)
14:00 – What B2B brands should actually be doing
16:30 – Final verdict: Is it worth it?
Tools Mentioned in this Episode
Descript
OpusClip
Metricool
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.
Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.
Key moments in this episode -
00:00 Tough Love Truth
03:29 Common LinkedIn Content Issues
08:00 The Power of Empathy
11:01 The R.A.T.E Framework
15:11 Self-Audit Challenge
17:24 Empathy for the Win
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success
Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.
From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.
Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.
Key moments in this episode -
00:00 Introduction and Overview
00:30 Travel Adventures and Initial Challenges
03:34 Highlights from Uplift Live
05:41 Insights from Social Media Marketing World
07:49 Key Takeaways and Comparisons
16:17 P.A.G.E Advocacy Framework
19:34 Tim Tam Moments
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter - subscribe today to get your LinkedIn news first.Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1
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Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.
Key moments in this episode -
00:00 Being Salesy on LinkedIn
00:32 Global Page Advocacy Tour
01:35 The Real Problem: Bad Selling Practices
02:49 Three-Step Framework for Effective LinkedIn Selling
07:29 Soft vs. Hard Selling Techniques
09:56 Final Thoughts and Encouragement
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.
Key moments in this episode -
00:00 Standing Out in B2B Marketing
00:47 9 Essential Characteristics of B2B Marketing Leaders
03:43 Curiosity
06:19 Consistency
07:28 Connection Driven
10:31 Conclusion: The Three C's for B2B Marketing Success
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
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Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.
Key moments in this episode -
00:00 Becoming a Speaker
03:14 From LinkedIn Lives to International Stages
03:57 Owning Your Niche
06:36 Beyond Expertise: Crafting Memorable Talks
08:51 Leveraging LinkedIn for Speaking Opportunities
10:37 Promoting and Networking at Events
13:50 Conclusion
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
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Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.
Key moments in this episode -
00:00 The Power of LinkedIn Comments
00:54 From Comment to International Speaker
01:58 Commenting on LinkedIn
02:33 How Often Should You Comment?
06:46 Avoiding Spammy Comments
11:04 Advanced Commenting Strategies
15:06 Strategic Commenting for Business Growth
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterMake sure to register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
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Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.
Key moments in this episode -
00:00 Introduction to LinkedIn Changes
00:44 Six Key LinkedIn Changes Overview
02:41 LinkedIn Profile Banner Update
04:19 Enhanced Newsletter Analytics
05:23 LinkedIn Video Feed on Desktop
07:07 Premium Duo Subscription
08:26 Profile Appearances Analytics
10:21 Comment Impressions Analytics
12:07 Conclusion and Upcoming Events
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
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We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.
Key moments in this episode -
00:00 LinkedIn Company Page Engagement
01:18 Understanding LinkedIn's Algorithm Challenges
02:59 Common Mistakes in LinkedIn Page Content Strategy
05:53 The Power of Demand Generation Content on LinkedIn
12:01 How to fix your Company Page content strategy
17:57 Audit your LinkedIn Company Page content
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.
She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.
Key moments in this episode -
0:00 Overcoming LinkedIn Anxiety
01:22 Step 1: Mastering Your Mindset
06:31 Step 2: Optimizing Your LinkedIn Profile
08:40 Step 3: Building Confidence
11:49 Step 4: Crafting Your First LinkedIn Post
14:32 Recap and Encouragement
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.
Key moments in this episode -
00:00 The LinkedIn Posting Dilemma
02:17 Understanding the LinkedIn Algorithm
05:56 Setting Your LinkedIn Game Plan
07:29 Consistency Over Frequency
12:14 Scheduling Posts on LinkedIn
17:26 Upcoming Speaking Events
CONNECT WITH MICHELLE J RAYMOND
Michelle J Raymond on LinkedIn - Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.
Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/
Key moments in this episode -
00:00 LinkedIn vs. Off-Platform Newsletters
00:31 My Journey Starting a Newsletter
02:55 Pros of LinkedIn Newsletters
05:44 Cons of LinkedIn Newsletters
08:33 Exploring Email Newsletters
14:18 The Hybrid Approach
18:22 Conclusion and Linked Summit
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
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