Episodit
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Creating your personal brand can sound daunting! You first have to figure out who you are... then figure out who you should be online. But guess what, it's actually pretty easy. Just be Yourself!
Mandy McEwen, founder of Mod Girl Marketing, joins the show to share insights around your personal brand building:
- What to share and why
- How to relate it to your company's brand, if needed
- How brand building is different from social selling and how they work together
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Remember in the early days of 2020 when webinars were just one-way Zoom calls with crappy audio and that one attendee whose mute button turned invisible suddenly? Yeah… glad we’re over that.
@Roberto Ortiz is here to make sure that never happens again. He chats with host Scott Logan to talk about how much better webinars can be, especially in a time when we all pretty much know the drill in these virtual conferences.
Roberto is the Co-Founder and CEO of Welcome, a video engagement platform with a mission to unlock the power of digital storytelling and webinars.
Key Points
Webinars don’t always have to be one way streets. Interacting with your audience is one of the best ways to make it more memorable and exciting. As a marketer, you’ve got a gold mine of opportunities with webinars, from pre-event to post-event. Leverage it wisely and you’ll get more leads and registrants than you realize. The thumbs up emoji is definitely bad.Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoortizux/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Sales and marketing have been at odds with each since the dawn of business. But it’s 2023, for goodness sake! Wouldn’t you think it’s enough already?
@James Buckley joins host Scott Logan to make a great point: With a few changes and a little more humanity, we might just alleviate the tension between the two—an unprecedented moment in history.
James is the host and Sales Content Creator at Sell Better, the go-to sales training for top sales forces to become the best sellers in the room.
Key Points
“Dear, Marketing, Please clean your data. We’re tired of looking through 30 ‘leads’ with [email protected].” —Love, Sales“Dear, Sales, You missed an opportunity to plug the product in your cold call I was listening in on.” —Love, MarketingSales and marketing don’t have to like each other, but they do have to be human and understand each other if they want the company to succeed.Connect with James on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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You’d think sales and marketers across the industry speak the same language, but if you ask two marketers to define what in the world an MQL is, get ready to receive two definitions.
@Chris Walker sits down with host Scott Logan and asks the questions no one in the industry is asking: Why aren’t there standards for managing revenue data? Why are pipelines so different? And why isn’t anyone doing anything about it?
Chris is the CEO and Founder of Refine Labs, an account-based marketing and demand generation firm for high-growth B2B SaaS companies.
Key Points
The definition of MQLs has gotten so broad that there’s almost no point in making the distinction anymore. Really. It’s worth taking another look at the data your attribution tools gather because, more often than not, they aren’t giving you the whole picture.You can’t expect exponential growth with incremental tactics.Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswalker171/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Your content is like Mystique from the X-Men or a clown’s balloon: It can change appearances to fit your multiple needs.
That one podcast you recorded? Now it’s a blog. Look again; now it’s a Tweetstorm. Come back tomorrow and you might just scroll past it as a 15-second, attention-grabbing, close-captioned Reel. That’s just the tip of it.
It’s amazing what you can do with just a single piece of content today, and @Amy Woods knows all about it. She joins host Scott Logan to talk all about repurposing your content… and using artificial intelligence, perhaps?
Amy Woods is the CEO and Founder of Content 10x, a creative agency specializing in content repurposing.
Key Points
Open the gates. Unlock your content. Audiences will be more likely to give you their information once they’ve received a ton of yours.Make content that fits the platform. That means leaving the white paper out of TikTok.AI is like your dream intern: You can delegate the mundane and hard tasks to it and scrap the first drafts it provides you—without the emotional repercussions.Connect with Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/?originalSubdomain=uk
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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You don’t have to be Spielberg crossed with Ogilvy to do strong video prospecting. All you need is 15 seconds and a genuine message. Even having a guitar you’ve never played (or know how to) behind you while you make a video reminder can make you far more memorable to prospects than yet another sales call.
But why aren't there more B2B marketers on this yet? That’s what confuses Chris Bogue.
He joins host Scott Logan on this episode of Making Fun of Marketing to talk more about why you need to do video prospecting and how to get your team to join in on the limelight.
Chris Bogue is a Strategic Advisor at Sendspark and creator of the Complete Guide to Selling on Video - a course teaching marketers how to harness the power of video to elevate their process with video.
Key Points
Who says LinkedIn has to be a serious place all the time? As it turns out, humorous, interactive, and engaging video content can be one of your most powerful lead magnets on the platform.A 15-clip of you reminding your client of your upcoming meeting and showing that you genuinely look forward to it can be far more impactful than making a regular, forgettable sales call. When you’re making video content about your brand, it’s often the videos that you don’t expect that blows up. Double down on those since it tells you what your audience actually wants to see from you.Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Don Keane, CMO and part of the LGBTQIA+ community joins Scott Logan to delve into the complex world of social cause marketing.
Discover the surprising challenges brands like Bud Light, Target, and Disney faced as they took bold stances on LGBTQIA+ issues. Gain valuable insights into navigating the ever-evolving landscape of supporting social causes and learn how to make a meaningful impact while managing the risks.
Key Points
When issues about your social cause marketing come up, respond as fast as you can.Before you post about any cause, know. your. audience. So many companies make that mistake. It’s the best way to avoid saying things that could get you in hot water.You don’t have to be political in your marketing, but you shouldn’t be tone deaf either. Always consider your surroundings before posting your next promotion.Connect with Don on LinkedIn: https://www.linkedin.com/in/donaldkeane/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Two of the biggest questions you’ll encounter in the modern age are: “What is the meaning of life?” and “Should I start a podcast?” Lucky for you, @Rachel Downey has an answer to one of those questions (spoiler: it isn’t the first one).
Rachel joins host Scott Logan to talk all about the thought processes and strategies behind podcasts—and yes, there’s more to it than speaking into a cool microphone.
Rachel Downey is the Founder of Share Your Genius, an award-winning production company working with the largest B2B brands in the world (and helps run this podcast).
Key Points
The marketing and strategic thought process behind whether or not you should have a podcast.You can think of your podcast as a pillar piece of content that can branch out into social media posts, blog articles, shareable graphics, and more.If you’re looking for people to invest in your podcast, always consider this formula: Impact + Outcome = Buy inConnect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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It’s almost impossible for sales and marketing to get along.
Almost.
But why is that?
Well, just like any healthy relationship, both sides just need to take the time and listen to each other. A “How do you feel about it?” or “What do you know that I don’t that you think I should?” never hurt anybody. But it’s never as wholesome as that, is it?
Fortunately, Richard Harris joins Scott to sort out the relationship between the two with the hopes that both sides get to work much better together—or at least be less of a pain to each other.
Richard is the Founder of The Harris Consulting Group, providing sales training and coaching that teaches sales reps how to earn the right to ask questions, which to ask, and when.
Key Points
Marketing team: Learn about Sales.Sales team: Learn about Marketing.When both departments are able to speak each other’s language, it makes the work way better for everyone.Connect with Richard on LinkedIn: https://www.linkedin.com/in/rharris415
Harris Consulting Group: https://theharrisconsultinggroup.com
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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If someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa.
From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!
Leslie Barrett is the Sr. Director of Customer Marketing and Evangelism at Sendoso, an agency focused on providing excellent direct mail marketing campaigns. She joins host @Scott Logan on this episode of the Making Fun of Marketing podcast to talk all about direct mail marketing, their experiences, complete fails, and more.
Key Points
Sometimes, what you think is going to be a great direct mail marketing campaign idea isn’t. It’s important to work with the people who are closest with your customers to find success.Your messaging matters. Don’t say that what you’re sending is “old and unsent.” Instead, say it’s “vintage and in limited supply.” Don’t underestimate direct mail marketing. Even with digital the world is, direct mail marketing can still be effective.Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliebarrett0821/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Looks like we're doing events and trade shows again.
But why are we all approaching converting event pipeline the same way, causing all the same pains, delays, and misses?
There IS a better way and Don Otvos of LeanData joins us to explore new, post-covid (we are right?) ways to actually drive the pipeline you pitched when your events budget was secured.
Key Points
Business cards are out. If you want to make a memorable impression and drive leads, connect with people online once you meet them offline. Pre-plan the menu on your company lunches to keep your budget within a reasonable range. If you’re selling software in-person, find a way to get people to engage with it right then and there.Connect with Don on LinkedIn: https://www.linkedin.com/in/donnyo/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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“Pics or it didn’t happen” pretty much sums up Mike Rizzo’s mantra for documenting EVERYTHING in marketing operations.
Mike, CEO and founder of MarketingOps.com, talks about how to use data to find ideas and improve lead tracking, and most importantly to avoid the he-said-she-said debates between sales and marketing.
Key Points
Marketing gives you a bird’s eye view of what goes on in the organization. Ask questions and bring up interesting data points to the higher ups. And who knows? You might even be given a seat at the table for your insight.Sales and marketing need to define what “success” means and to identify what contributes the most to it. Most importantly, all these discussions need to be on record!By examining the conversion rates and duration at each stage of your funnel, you can figure out how to increase the speed of your velocity.Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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In this episode, Scott Logan sits down with VP of Revenue Marketing at Drift, Justin Keller, and Keynote Speaker and Emcee on Business Growth, Jay Baer, to bring to light ways to differentiate by blending messaging and speed and Justin explains how Drift has built one of the biggest marketing tech brands in the industry using this approach.
Listen in as Scott, Justin, and Jay discuss where and when marketing starts for a B2B company, where B2B businesses fall short in their marketing, the speed component of differentiation, AI and ChatGPT, and more.
Key Points
Marketing that makes people feel, will outperform marketing that doesn’t. When people feel, they interact. When they don’t, it becomes a very expensive proposition.Branding, for B2B, doesn’t start at purchase. It starts the first time customers even hear of you! This has everything to do with top of funnel marketing… which more than likely has nothing to do with your product or service at all.Attention all marketers! Use generative AI to save you time so that you can take the time you've saved and invest it into doing things that a bot can't do. The main problem isn’t that bots are taking over marketers, but marketers are acting like bots.Connect with Jay on LinkedIn: https://www.linkedin.com/in/jaybaer/
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justindkeller/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Is your SDR team going through the motions or actually making an impact on pipeline and revenue? How do you know the difference? One thing is for sure, Sam Nelson knows the difference.
Sam (widely known for his blue hair) shares stories about how he went WAY outside the limits of what an SDR is "supposed" to do to drive revenue. Thankfully many of those gambles were instant hits!
Sam Nelson is the founder at SDRLeader.com, a community exclusively for SDR leaders who help each other through forums, virtual meetups, in-person meetups, and shared resources.
Key Points
Fun fact: some of the highest performing SDR’s are introverted. You don’t need to be a talker, you need to be calculated in your strategy.AI can make Sales Development pretty damn efficient through prioritization, automating things that used to be manual, and increasing productivity through chat GPT.Getting people to show up to meetings is one hell of a task. Here’s a cheat guide on getting people there: emailing them with bridge info 2 minutes before the meeting and the virtual coffee strategy (everybody loves coffee, right?).Connect with Sam on LinkedIn: https://www.linkedin.com/in/realsamnelson/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Wait...is James making fun of marketing? Or is he calling us on our bullsh!t?
Eh, it's a little of both. James Gilbert, CMO of Flip, joins Scott to spill all of marketing's dirty secrets—from why the rest of the go-to-market team kind of hates us sometimes to where marketers almost always get customer experience wrong. James is lovingly calling us all out, and guess what? We kind of need to hear it.
Key Points:
Oftentimes the customer experience is the thing that is thought about last when marketing, but in order to be successful, it needs to be the thing that is thought about first!The real goal is for companies to bring the human side of marketing back! Everyone we are marketing to are humans and we often forget that.The key to empowering your teams: focus on the product and then everything else will naturally flow together.Connect with James on LinkedIn: https://www.linkedin.com/in/jrgilbert1/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
Book Suggestions from James:
The Marketing Rebellion: The Most Human Company Wins by Mark Schaffer
Empowered: Ordinary People, Extraordinary Products by Marty Cagan and Chris Jones
More fun here: kronologic.com/podcast
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Who drives the success of your company, product, and overall pipeline? Customers, customers, customers.
And how do we focus on them? Through community.
Thankfully, Nisha Baxi is here to spill all of her community-building knowledge.
Nisha Baxi is the Head of Visioneer Community at Gong, a revenue intelligence platform. Nisha and Scott break down the power of creating a strong community (both internally and externally), seamless customer lifecycle, gamification, and how communities can take your company to new heights.
Key Points
Use gamification to boost your community impact! Customers love competition. Use this tactic to connect them with your brand and make sure that they are having the best experience.If you want communities to work, you need to listen to the customers’ needs and deliver what makes them happiest. Engage people through content, through discussions, through incentives, through programming…variety is key to community-building.Connect with Nisha on LinkedIn: https://www.linkedin.com/in/nishabaxi/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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Is there anything Tim Davidson wouldn’t do for a Yeti?
Eh, OK maybe a few things. In this episode, Tim and host Scott Logan break down Tim’s biggest B2B buying pet peeve, solve the world’s scheduling problems, and answer the ever important question on most peoples’ minds: bots…creepy or not creepy?
Tim is the Sr. Director of Digital Marketing at Directive, a customer generation agency for software companies.
Key Points
B2B software companies: stop making buying your products so damn hard. There’s a lot of room for improvement when it comes to meeting scheduling in the buying cycle. Marketers: focus on ease and put yourself in your buyers’ shoes. Tim Davidson would do almost anything for a Yeti (do with this information what you will).Connect with Tim on LinkedIn: https://www.linkedin.com/in/tadavidson41/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: kronologic.com/podcast
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The most fun and actionable marketing show you’ll listen to all week.
Making Fun of Marketing, hosted by Scott Logan of Kronologic, invites the brightest, boldest, and most boundary-pushing revenue leaders onto the mic to share their outrageous stories—and hottest tips to make their campaigns less cringey.
As marketers, we need to be proficient at pipeline building, demand generation, customer marketing, forecasting…oh! And don’t forget brand awareness! And, the list goes on…
This bi-monthly show is every revenue, sales, and marketing leader’s refuge from the never-ending to-do’s, guaranteed to make you laugh and give you your next great idea.
Listen in for new episodes every other Friday
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
More fun here: http://www.kronologic.com/podcast
