Episodit
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📢 Welcome to Marketing Chairside! 🦷 Dive into the dynamic world of dental marketing in our latest episode with industry pro Melissa Lowry, where we explore the challenges and opportunities of a post-digital era. With everyone online, how do you stand out? Jonathan and Melissa tackle this question with strategies that go beyond the screen to reach patients on a deeper level. Discover how blending digital and traditional marketing, like unique print materials with QR codes, builds lasting impressions and credibility. 🎯
In This Episode, We Cover:
Why digital alone isn’t enough and how traditional media is making a comebackThe power of personalized print with tracking tools like QR codes 📲Real tips for standing out in a crowded digital space by layering your approachFor dentists ready to amplify their practice’s visibility and impact, this conversation is packed with actionable insights to help your phone ring with new patient inquiries! 🌟
🚀 Tune in to learn how to set your practice apart in today’s digital and beyond-digital world, or visit us online at www.proimpressionsgroup.com
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Phone Mastery For Dentists: Proven Tips From Laura Nelson!
Welcome to the Marketing Chair Side podcast by Pro Impressions Marketing! In this episode, we dive into the world of dental office phone etiquette with the amazing Laura Nelson from Front Office Rocks. Discover the secrets to mastering phone calls in your dental practice and learn how to attract and retain more patients with expert tips and strategies.
In This Episode:
Learn the biggest mistakes dental offices make when answering the phone. Understand the importance of training your front office staff properly. Discover how to make every phone call a positive experience for potential patients. Gain insights into why respecting the phone is crucial for your practice's success. Find out how to keep your team motivated and energized to handle calls effectively.
About Our Guest:
Laura Nelson is a renowned expert in dental office management and the founder of Front Office Rocks. With years of experience and a passion for helping dental practices thrive, Laura shares her invaluable knowledge and actionable tips to ensure your phone skills are top-notch.
Don't Miss Out:
If you want to revolutionize your dental office calls and boost your practice's success, this episode is a must-watch! Make sure to like, comment, and subscribe for more insightful episodes of the Marketing Chair Side podcast.
Connect with Us:
🔗 Visit Pro Impressions Marketing: www.promarketinggroup.com
🔗 Visit AADOM: www.dentalmanagers.com
🔗 Visit Front Office Rocks: www.frontofficerocks.com
#DentalMarketing #PhoneEtiquette #LauraNelson #FrontOfficeRocks #ProImpressionsMarketing #DentalPractice #PatientRetention #MarketingChairSidePodcast #AADOMLearn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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🎙️ Welcome to Marketing Chairside: Dental Membership Plans with Dental HQ! 🦷
In this episode of the Marketing Chairside Podcast by Pro Impressions Marketing, we explore the world of dental membership plans. Are they an added overhead or a key to success in your office? Join us in exploring this with our special guest, Kristin Davis, Marketing Manager at Dental HQ.
📢 Key Takeaways:
Boost Patient Loyalty: Dental membership plans foster trust and loyalty, ensuring patients know exactly what they're paying for.Marketing Advantages: Happy and loyal patients are more likely to refer others and leave positive reviews.Customizable Plans: Tailor plans to fit your practice’s restorative or cosmetic needs.Automated Systems: Dental HQ offers full automation, from payments to patient communications.Business and Community Outreach: Partner with local businesses and community groups to grow your patient base significantly.Easy Onboarding: Get started in as little as 30 minutes with dedicated support from Dental HQ.🔗 Chapters:
00:00:00 - Introduction by Jonathan Fashbaugh00:00:08 - Welcome Message00:00:24 - Introducing Kristin Davis00:00:36 - Benefits of Dental Membership Plans00:01:10 - Transparency and Pricing00:01:19 - Patient Loyalty and Marketing Benefits00:01:52 - Preferred Appointment Times and Restorative Work00:03:25 - Customizable Plans and Office Benefits00:04:21 - Integration with Insurance and Fee-for-Service Practices00:05:21 - Automated Systems and Marketing Resources00:06:08 - Leveraging Data from Dental HQ00:07:11 - Onboarding New Patients Without Insurance00:09:02 - Training and Communication for Staff00:09:51 - Business and Community Connect00:11:01 - Addressing Overhead Concerns00:12:06 - Reducing No-Show Rates00:13:35 - Marketing Strategies and Community Involvement00:14:43 - Benefits for Younger Patients00:17:18 - Easy Onboarding Process with Dental HQ00:18:03 - Ensuring Success with Membership Plans🔗 Links:
Dental HQ: www.dentalhq.comPro Impressions Website: www.proimpressionsgroup.comSchedule a Consultation with Pro Impressions Marketing: www.proimpressionsgroup.com/m...About Pro Impressions Marketing: Pro Impressions Marketing helps dental practices attract more patients through innovative marketing strategies. Our Pro Membership package focuses on improving your online visibility and ad performance to drive ideal patient leads to your practice.
Stay tuned for more episodes of the Marketing Chairside Podcast, where we cover a variety of dental marketing ideas to help you grow your practice!
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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🎬 Join Jonathan Fashbaugh and Aaron Gravit in an insightful discussion on elevating dental marketing through authentic content creation! 🎬
Episode Highlights:
Tips for Elevating Your Video Testimonials 🌟Overcoming Technical Difficulties with Zero Investment 💻🔧Enhancing Sound Quality on a Budget 🎶💰Simple Editing Tricks for Polished Results ✂️🎬Navigating Privacy Concerns with a Patient-First Approach 🤐👩⚕️Discover the power of patient stories and learn how to seamlessly integrate video testimonials into your dental practice's marketing strategy. Whether you're a dentist, office manager, or dental consultant, this episode is your guide to leveraging the authenticity of real smiles.
👍 Like what you see? Give us a thumbs up and subscribe or follow us for more dental marketing content. Join the Marketing Chairside community today! 👍
Learn More:
Pro Impressions Marketing: https://www.proimpressionsgroup.comPro Impressions 2024 Social Calendar: https://www.proimpressionsgroup.com/12-month-social-media-content-calendar-for-dentists/?utm_source=mcs&utm_medium=smc/Pro Membership: https://www.proimpressionsgroup.com/membership/?utm_source=mcs&utm_medium=promembership/HIPAA Episode: https://www.youtube.com/watch?v=XQMZ-gkPsiI&list=PLF4JEucOxvGQvi-RGl0ZwZEAL9vF_x_zM&index=6Product 13: https://www.product13.com/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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🚀🦷 Ready to skyrocket your dental practice with physician referrals? 🦷🚀Dr. Jeff Haddad reveals expert strategies for unlocking untapped community resources and securing vital referrals. Build relationships with physicians, educate your community, and become the go-to dentist for TMJ disorders and sleep apnea! Don't miss this transformative episode of Marketing Chairside!
Episode Highlights:
Unlocking Collaboration: Dive into the power of referral tools, including pads and letters, to generate crucial referrals and educate physicians about dental treatments.Physician Education for Better Referrals: Dr. Haddad explores the importance of educating physicians on dental specialties and fostering better collaboration on TMJ disorders, sleep apnea, and more.Strategic Networking and Relationship Building: Explore practical strategies for intentional networking, team empowerment, and cultivating strong relationships with physicians and healthcare specialists.Crafting Compelling Letters and Reports: Learn the art of crafting impactful letters and progress reports, building trust with referring physicians through success stories and transparent communication.Maximizing Team Potential for Success: Understand the crucial role of your dental team in building successful referral relationships, empowering them to contribute significantly to patient care and practice growth.🌐 Learn More:
Pro Impressions Marketing Book Dr. Haddad to speak at your next event Rochester Advanced DentistryLearn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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✨🦷 Elevate Your Dental Practice with Dr. Rod Strober! 🦷✨
Ready to transform your dental practice? Tune in to the Marketing Chairside Podcast with host Jonathan Fashbaugh and special guest Dr. Rod Strober, a trailblazer in modern dentistry. 🚀
In this episode, Dr. Strober shares game-changing insights for office managers and dentists aiming to attract more patients and revolutionize their practices:
Digital Dentistry Unleashed: Discover the power of going all-digital, from photogrammetry to streamlining workflows and eliminating analog hassles.Restorative Brilliance: Dive into the restorative-driven implant process and its impact on outcomes, patient satisfaction, and the bottom line.Patient-Centric Approach: Explore strategies to enhance patient education, build trust, and create an exceptional patient experience that keeps them coming back.Visual Precision with Photogrammetry: Uncover the secrets of incorporating photogrammetry into your treatment planning, taking precision dentistry to the next level.🌐 Success Strategies Unveiled:
Step-by-Step Procedure Sheets for Seamless OperationsBalancing Restorative-Driven vs. Surgeon-Driven Implant PlanningThe MEAL PREP Mnemonic: Patient Accountability and UnderstandingProtocols for Emergency and New PatientsSubscribe to the Marketing Chairside Podcast for more expert interviews and actionable strategies to propel your dental practice into the future! 🌟🦷
Learn More:
Pro Impressions Marketing: https://www.proimpressionsgroup.com.
Teeth Camp: https://www.teethcamp.com/
Master's Arch https://www.mastersarch.com/
Dr. Rod Stober: https://www.countryclubdentistry.com/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Sleep is not my passion!
Dive back into dental sleep medicine for success, impact and income!
Calling all dentists who've explored dental sleep medicine but may have veered away—this podcast episode is your beacon. Learn what works, what doesn't, and seize the opportunity to revolutionize patient care while elevating your practice's success on Marketing Chair Side.
Join the Marketing Chair Side Podcast by Pro Impressions Marketing Group, offering expert insights to attract more patients and expand your practice. In our recent episode, Jason Tierney from Transform Dental Sleep shares a wealth of wisdom and actionable ideas.
Jason sheds light on sustaining focus in dental sleep medicine, stressing the importance of a clear vision and effective tactical processes for success.
Explore Jason's book, 'Transform Dental Sleep,' a powerhouse of distilled wisdom and actionable strategies for practitioners and sleep champions alike. Discover insights to propel your practice forward and join the upcoming Transform Dental Sleep Symposium.
For more tailored dental marketing strategies and expert guidance, connect with Pro Impressions Marketing Group at www.proimpressionsgroup.com. Unlock your practice's potential and take patient care to new heights!"
To learn more about our Jason and the TDS Symposium visit www.TransformDentalSleep.com and explore further details and register for the February 2-3 event in Scottsdale, AZ visit www.TDSsymposium.com. Additionally, delve into thought-provoking blogs and written content at www.JasonTierney.net to gain deeper insights into Jason’s perspectives and expertise.Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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🎄 Special Christmas Bonus Episode: "Small, Medium, or Large: Dental Social Media Marketing in 2024 and Beyond"'Tis the season for festive cheer and forward-thinking strategies! In this special Christmas bonus episode of Marketing Chairside (check out our series on YouTube), we unwrap the future of dental social media marketing as we look ahead to 2024. While the holiday tunes may set the mood, the conversation turns to the strategic sizing of social media efforts for dental practices. Are you a small, medium, or large? No, we're not talking turkeys – we're discussing the scale and scope of your online marketing presence!
See visuals mentioned in this episode in a related article here: https://www.proimpressionsgroup.com/blog/ai-marketing-solution/Episode Highlights:
AI and Marketing: We delve into the role of artificial intelligence in shaping the future of social media marketing. Inspired by the pros and cons of Google's AI-generated content, we discuss what works, what doesn't, and what the future holds.The Sizing Game: Find out why one size does not fit all in social media marketing for dental practices. We analyze the "small, medium, or large" approach and how it correlates with the varying levels of engagement and success.Engagement vs. Leads: Discover why a high-engagement social media strategy doesn't always translate into a flood of new patients – and why that's okay.What Does the Bot Say?: Learn about the types of content that Google believes will reign supreme on social in 2024, from educational pieces and patient stories to the power of humor in humanizing your practice.Platform Predictions: Get insights into which platforms will likely be worth your investment in 2024, and why Instagram, Facebook, and TikTok remain the triumvirate of social media giants for dental marketing.Future-Proofing Your Practice: Embrace the idea that while AI and new platforms may change the game, the heart of marketing – your willingness to be present and authentic – remains unchanged.As the bells jingle and lights twinkle, let's navigate the evolving landscape of dental marketing together. Whether you're taking baby steps in social media or are ready to leap into a large-scale campaign, this episode is packed with tips to ensure your practice shines bright like a Christmas star in the ever-competitive dental market.
Don't miss out on this merry and insightful discussion that might just be the perfect gift for your practice's future success!
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Join us for Season 2, Episode 9 of the Marketing Chair Side podcast by Pro Impressions Marketing as we dive into the world of lead conversion with Scott Hansen, founder and CEO of LeadSigma. Discover actionable insights on leveraging marketing strategies to drive patient growth and enhance your practice's operational efficiency.
Episode Highlights:
Lead Generation and Conversion: Learn how to increase new patient leads by up to 50% through improved marketing follow-ups and the impact of having a structured sales and marketing process within your dental practice.
The Power of Process: Scott shares his journey from managing a family orthodontic practice to developing a company that helps dental practices optimize their lead management, emphasizing the importance of a streamlined approach to sales and marketing in the dental industry.
Converting Website Traffic: Gain insights on the effectiveness of online chat services on dental websites to convert visitors into scheduled appointments, and how Scott's strategies have supported over a thousand orthodontic and dental practices.
The Sales Software Dilemma in Dentistry: Understand the unique challenges dental practices face in applying enterprise-level sales software and how LeadSigma was designed for the dental office.
Phone Handling and Scripting: Discover the critical role of phone interactions in patient conversion and how scripting can serve as training wheels for engaging potential patients.
Automation and Personal Touch: Scott discusses balancing automation with the human element in after-hours phone handling to build trust and capture high-value leads.
Efficient Patient Intake: Explore philosophies around patient intake processes and how to align them with your practice's growth objectives without pre-judging potential patients.
Long-Term Engagement and Follow-Up: Uncover the significance of nurturing leads over the long term and how consistent, multi-channel follow-up can boost appointed patients by approximately 33%.
The Ideal Client for LeadSigma: Learn whether LeadSigma is the right fit for your practice, focusing on the importance of a robust process and the value of understanding the sales cycle from inquiry to treatment. If you're interested in contacting LeadSigma, visit them at https://leadsigma.com/ (LeadSigma is not a sponsor, nor any sort of a corporate partner. They're just a friend of the Pro Impressions Marketing brand.)
This episode is a must-watch for dental practitioners seeking to enhance their marketing efforts and grow their practice. Don't miss out on the wealth of knowledge shared by Scott Hansen that could revolutionize your patient acquisition and retention strategies.
Remember, for any marketing needs specific to your dental practice, Pro Impressions Marketing is here to assist. Reach out for a consultation and take the first step towards a more prosperous practice today at https://www.proimpressionsgroup.com/.Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Welcome to another enlightening episode (S2-Ep 8) of Marketing Chairside where we sit down with Trey Lawrence, an attorney adept in unraveling the complex threads of legal issues within the dental industry—especially HIPAA compliance and marketing. This episode is a treasure trove for dentists seeking clarity on legal matters intertwined with marketing and practice management.
Episode Highlights:
Navigating Online Reviews: Learn the ins and outs of handling online reviews while staying compliant with HIPAA. Discover when to respond, how to respond, and the legal ramifications of engaging with patients publicly.
Defamation Dilemmas: Distinguish between hurt feelings and actual defamation, and find out what legal recourses you have against damaging online reviews.
Legal-Ease Your Marketing: Get practical advice on ensuring your promotional activities, like sweepstakes or referral programs, don't land you in legal hot water.
Cracking the HIPAA Code: We dig deep into the importance of encrypted communication channels, from emails to video conferencing, and how to maintain patient privacy without compromising on connectivity.
From Minors to Majors: Understand the legal shifts that occur when your minor patients come of age during treatment, and how to handle the transition smoothly and legally.
Intellectual Property Pitfalls: Uncover the complexities of copyright in the digital age and learn how to protect your practice from unintentional infringements.
Values & Takeaways: For any dentist who's ever felt more like a part-time lawyer trying to decipher legal jargon, this episode is radioactive-level-hot. With Trey's insights, you'll be equipped to:
🔍 Protect Your Practice: Avoid common legal missteps that could cost your practice time, money, and reputation.
🔍 Communicate Confidently: Engage with your patients and online community without crossing legal boundaries.
🔍 Market Smart: Promote your services with better confidence that you're following state and federal laws.
Tune in to ensure your practice isn't just thriving, but also legally compliant!
Disclaimer: This episode provides legal information, not legal advice. For inquiries specific to your practice, consult with a professional attorney.
For more information about Pro Impressions Marketing, visit: https://www.proimpressionsgroup.com/
For more information about HIPAA, you can check out the HHS FAQ: https://www.hhs.gov/hipaa/for-profess...Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Bonus Tip from Season 2 Episode 7
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Charlotte Stirk from Burst Oral Care joins us today.
What do patients value?Cultivating patient relationshipsImprove marketing success through listeningBurst partners with dentistsFree giveawaysBuild your giveaways into your marketingEasy wins in social mediaTake advantage of short form contentTurn daily office engagement into social media contentBe unique to youMarketing wisdom nuggetsAre you a good fit to become a Burst Ambassador?Visit www.burstoralcare.com/wholesaleVisit www.proimpressionsgroup.com
Topics:Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Today's podcast we talk with Dr. Stephanie Kinsey, Dr. Pamela Marzban and Shireen Firouzian.
Topics:
What does success look like for you?
DSO's and if they are right for you.
Fostering team longevity.
Moving away from insurance.
Fear of change.
Joy, Balance and Milestones.
Investing in Photography and Video.
The role of Marketing and how it affects your dental practice.
Marketing Vs Organic Reach.Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Join Dr. Curtis Westersund and Dr. Mac Lee as they help dentists from all over the country become experts in TMD.
Location: Calgary, CanadaStart Date: 10/5/2023End Date: 10/7/2023
To register for their course visit
https://iccmo.org/
Younger and Healthier Next Year-A Physiological ApproachCourse Description
Temporomandibular Dysfunction is a condition that affects over 85% of our population. It is a true pandemic that most dentists have little to no training on how to diagnose or manage. TMD pain in adults is due to a deficiency of craniofacial growth during the developmental stage.Dr. Pam Marzban will share her experience in diagnosis and treatment to establish the correct growth of the maxilla and mandible which creates beautiful faces, patent airways and a life free of TMD.
Dr. Mac Lee will discuss, in common sense terms, how to diagnose the three major culprits of TMD pain; deficient maxilla, torqued mandible, and posterior interferences.
Dr. Curtis Westersund will discuss the diagnosis and treatment of TMD pain. This course is for all dentists as well as their teams
Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Today's podcast will discuss how to get better results implementing what you learn at dental CE courses with Dr. Prabu Raman of the Raman Center for TMJ & Sleep in Kansas City, Missouri. If you would like to hear him speak in person and take one of his courses please visit the link below for more information and to register. Space is limited. Bring your whole team.
G.P.S. For Treating Complex TMD Cases
Register Today
https://www.midwestheadaches.com/course-registration/The human body is amazingly inter-connected. A complex Temporo Mandibular Dysfunction case is characterized by multiple, seemingly unrelated, disabling, chronic symptoms with multiple contributory factors. Jaw mal-alignment is often the root cause of even debilitating, whole-body symptoms with many medical diagnoses and unsuccessful medical management.
This next-level course will provide an algorithm for successfully treating such complex cases. It was developed from decades of clinical practice exclusively devoted to TMD / Cranio Cervical Mandibular Dysfunction. Just as Global Positioning Satellite navigation system guides one to their destination, this Goals – Process – Success algorithm is a framework for predictably treating Complex TMD / CCMD cases and reach Success.
Learning Objectives
UNDERSTAND the components of GPS algorithm for treating complex TMD casesDESCRIBE Raman CCMD protocol and rationale for its componentsPROVIDE Cranio Cervical Physical Therapy to optimize atlas – axis alignmentUNDERSTAND the nuances of recording PNM bite relation
Dates:July 14-15 2023
Location: Raman Center for TMJ & Sleep
8612 North Oak Trafficway
Kansas City, Missouri 64155
Register Today
https://www.midwestheadaches.com/course-registration/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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The rule of 20 is a common sense strategy that gives you a framework to be the NIKE of dentistry in your community. On today's podcast we're going to talk Producer Aaron Gravit of Product13.com about Branding and discuss how you can use the rule of 20 to build a better dental brand.
To learn more about The Rule Of 20 visit:
https://www.proimpressionsgroup.com/blog/the-rule-of-20-your-message-requires-more-frequency-to-be-effective/
My CTA for the branding episode: Get dental marketing tips sent to your inbox weekly. Go to https://www.proimpressionsgroup.com/blog/
To schedule a brand strategy assessment please email Aaron Gravit at [email protected].Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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In today's podcast, we'll share tips and tricks dentists can use to improve their Local SEO and Google Business Profile.
Host: Jonathan Fashbaugh
Guest: Director of Account Management, Jared Lowry.
Episode transcript excerpt:
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Jonathan Fashbaugh: At the top of our list is just, like I said, a foundational thing that still is an ever-evolving piece of criteria, and that's the dentist has his or her and offices Google business profile claimed. Jared, can you tell me what a Google business profile is?Jared Lowry: Yeah, so Google Business Profile, it used to be called Google My Business, but in the spirit of what you were just talking about, Google likes to change things on a regular basis. A Google business profile is the little profile of a business that will show up when you do Google search for a business or a category. Sometimes you'll see a little kind of business highlight there. That's called the Google Business Profile, and you have the ability to claim that, you have the ability to change the information on that if it's incorrect.
Jonathan Fashbaugh: Yep. Changing the information, not to skip past this key point here, because the first tip is claim your Google business profile for the doctor and for the practice, because Google says you should have a profile for the practice, and then a profile for the doctor. I believe one of the reasons they do that is because things change in the real world, too. Sometimes the doctor moves on to work at a different practice, but Google feels that reviews for that doctor should go on with the doctor, because the doctor is still the same person. The practice might change. You want to claim both of those. Then, this is the second point, complete that profile and keep it updated with new information. That is something that dentists struggle with a lot, because claiming the profile is critical because your name might even be incorrect, but your information will likely change over the years. There's all sorts of pieces of information that go in those profiles. Jared, can you give us some examples of some of the profile information that we've added to our profiles for our dentists?
Watch video on YouTube: https://youtu.be/ssqieb1Nq_8
To learn more visit www.proimpressionsgroup.comLearn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Dentists ask us, "Can I remove this negative review that I just got on Google?" Marketing expert, Jonathan Fashbaugh tackles this topic in this episode of Marketing Chairside.
SOURCE: https://www.mirror.co.uk/tech/positive-online-reviews-slumped-2022-28751615
Related Google Business Profile support article: https://support.google.com/business/answer/4596773?hl=en&co=GENIE.Platform%3DAndroid
Our blog post about removing negative reviews on Google: https://www.proimpressionsgroup.com/blog/can-i-remove-a-google-review/
More about Jonathan Fashbaugh and Pro Impressions Marketing: https://www.proimpressionsgroup.com/dental-marketing-agency/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
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