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Michelle provides a recap of the Marketing For The Culture Summit 2023.
The good, the bad, and the lessons learned.
For more information visit https://www.aa-ma.org.
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HP is one of the most innovative companies with its headquarters in Houston, TX. We are grateful to have them as a sponsor for MFTC Summit. It was a pleasure to sit down with two of their best marketing minds to discuss their career progression.
In this episode we discuss:
What it means to be a Black marketer Recognizing your transferrable skills for career growth The direction AI is headingTo check out HP's career opportunities and supplier diversity click the links below:
https://jobs.hp.com/ https://www.hp.com/us-en/hp-information/about-hp/diversity.htmlMFTC Summit:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473 -
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Jevon Wooden is a business coach strategist and author of Own Your Kingdom: How To Increase Your Confidence, Build Your Self-Esteem, And Control Your Destiny.
In this episode, we discuss:
Overcoming personal and business challenges Using OPP for your business Creating and leveraging opportunitiesJevon will be speaking on the PR & Marketing panel at the MFTC Summit.
Contact Jevon:
https://www.jevonspeaks.com
MFTC Summit:
Details - https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ Tickets - https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473
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Jha Allen is a digital marketing strategist and founder of Endless 8 Marketing. Her expertise is in networking, web design, content strategy, and social media management. Jha has a knack for staying on digital marketing trends and sharing them with her community.
In this episode we discuss:
Growth marketing strategies for clients Community building for business. Networking to build your businessJha will speak on the Growth Marketing Strategies panel at the MFTC Summit on Thursday, June 1, 2023.
Connect with Jha:
https://www.endless8marketing.com
MFTC Summit:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473
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Falayn Ferrell, the Managing Partner of Black Restaurant Week, LLC and Chairwoman of the Board of Directors for Feed the Soul Foundation is a native Houstonian.
In this episode, we discuss:
Finding the gap in the market to launch Black Restaurant Week. Growth marketing strategies used for scaling Black Restaurant Week to other cities. Solidifying relationships and strategic business partnersFalayn will contribute to the Growth Marketing Strategies panel at the Marketing For The Culture Summit. Make sure you get your tickets and join us from May 31-June 2nd.
Contact Falayn:
https://blackrestaurantweeks.com/ https://feedthesoulfou.org/ https://www.linkedin.com/in/falaynf/Contact AAMA:
https://www.aa-ma.org/black-marketers-to-watch/ https://www.aa-ma.org/marketing-for-the-culture-summit-2023/--
Falayn's full bio:
Falayn earned her Bachelor of Science degree in Business Administration from Florida A&M University. After graduation, she relocated to the New York tri-state area to work for a leading Fortune 500 company. She quickly realized that her true passion lay in helping small businesses with their brand management and she was most inspired by helping non-profit organizations achieve their vision.
She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding
She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding.
In 2016, Falayn Ferrell partnered with Warren Luckett and Derek Robinson to organize Black Restaurant Week in Houston, TX and now serves as a Managing Partner over Operations for the initiative. The annual national awareness campaign showcases over 1200 black-owned culinary businesses and professionals with 15 regional Black Restaurant Week campaigns across the United States and Canada. Black Restaurant Week garners over 400 million impressions for the black culinary industry annually. The campaign and its participants have been featured in local and national media outlets such as Good Morning America, New York Times, Essence, Bloomberg, and more. In 2021 Black Restaurant Week was awarded a Crystal Award by the American Marketing Association for its remarkable work in special events marketing.
In 2020, Black Restaurant Week established Feed the Soul Foundation to support sustainability and growth amongst minority culinary businesses. Since 2020, Feed the Soul Foundation has provided $500,000 in grants to Black-owned and Latin-owned businesses across the US. The foundation also established a National Emergency Relief Fund to aid culinary businesses across the nation and has provided $34,000 to assist businesses with unforeseen and natural disasters and restaurant equipment repair. The foundation has also awarded $75,000 in scholarships to minority hospitality and business students at Dr. Kirk Lewis Career & Technical High School, Careers through Culinary Arts Program, University of Houston, Texas Southern University, Florida A&M University, and Morehouse College.
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The Art of Messaging: 7 Principles to Remarkable Messages is Henry Adaso's third book. The Art of Messaging shows you how to create remarkable messages to boost brand awareness, captivate your audience, earn more attention, and grow your business.
In this episode, we discuss:
The seven principles of remarkable messaging Four attributes of all great messages The secret to finding the beauty hidden in your brand Creating cohesiveness with your marketing teamYou can purchase The Art of Messaging on Amazon.
https://www.amazon.com/Art-Messaging-Principles-Remarkable-Messages/dp/B0BZFRZQVG/Connect with Henry:
https://www.henryadaso.com/ https://www.linkedin.com/in/henryadaso/Attend MFTC Summit:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ MFTC Summit VIP attendees will receive a free copy! -
After a career in radio, in March 2002, Bridgett S. Holden decided it was time for a change and jumped into business as a full-time publicist. Formerly known as S. Charles PR, with the rebrand SHE Bridges PR she helps entrepreneurs enhance their brand visibility.
In this episode, we discuss:
The duo between marketing and public relations. Everything that makes up your personal brand. Understanding when you need a publicist. Tips on writing press releases and getting your message out there.You can find Bridgett on the PR & Marketing: Maximize Your Brand Visibility panel at the Marketing For The Culture Summit. Make sure you get your tickets and meet us in Houston on Thursday, June 1st.
Follow Bridgett:
https://www.shebridgespr.com/ https://www.instagram.com/shebridgesmediainc/AAMA - MFTC Summit:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ -
Stacy Reed is a Fractional CMO and a Facebook Ads expert with Stacy Zeal & Co.
In this episode, we discuss all things Facebook ads:
The three things small business owners need before running ads Steps to developing a marketing team Understanding your marketing budget and ad spendYou can check out Stacy's session, How to Exponentially Increase Your Sales with Facebook Ads at Marketing For The Culture Summit 2023.
Follow Stacy Reed:
https://www.linkedin.com/in/sreed2582/ https://stacyzeal.co/Marketing For The Culture Summit:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ -
Nakita Pope is the Chief Chick and Brand Strategist of Branding Chicks, a boutique branding agency based in Atlanta, Ga. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands.
Nakita's session Branding Is Like Dating will take place at Marketing For The Culture Summit 2023.
MFTC Summit 2023:
https://www.aa-ma.org/marketing-for-the-culture-summit-2023/Nakita Pope:
https://www.brandingchicks.com/ https://www.instagram.com/nakitaprocks/ -
Christoph Trappe is a content marketing strategist and the host of The Business Storytelling Podcast and live-stream has been downloaded over 200,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally ā out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.
In this episode we discuss:
The state of podcasting Finding the right revenue model for your content. Exploring and leveraging digital platforms.Follow Christoph on social media:
Website Twitter LinkedInAbout AAMA:
AAMAās mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
Website Donate LinkedIn Instagram Twitter YouTube Facebook Merchandise -
Oliver Banks is the owner of Art Monkey a 2D and motion animation production company. That means we have what it takes to make your cartoons from start to finish. We accommodate projects at our studio in Houston Tx. Art Monkey Animation believes that great stories inspire great possibilities. Striving for the best storytelling imaginable, We rewrite the rules of whatās been done by encouraging our team and fans alike to imagine something different. Art Monkey founder Oliver Banks started off touring Comic Cons with his art but always wanted to work in the animation industry so he opened the company and named it Art Monkey.
In this episode we discuss:
Taking the steps to turn your hobby into a full-time business. How Oliver leveraged his skills from illustrator to animator? The difference between an illustrator and an animator. How can marketers benefit from animation videos?Follow Oliver on social media
Website Instagram YouTubeAbout AAMA:
AAMAās mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
Website Donate LinkedIn Instagram Twitter YouTube Facebook Merchandise -
Dr. Mario McCoy launched NCMPRBL in 2019, with their first watch called the Hampton. The brand has grown to a complete lifestyle brand including watches, eyewear, and accessories.
In this episode we discuss:
The ins and outs of an eCommerce business. The importance of market research and product development to grow your business. Creating brand language to form a community.For more information visit https://ncmprblife.com.
About AAMA
AAMAās mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
Website Donate LinkedIn Instagram Twitter YouTube Facebook Merchandise -
Shimeka Williams is the author of The Confident Switch, Williams presents readers with a clear and insightful guide to finding their most fulfilling career. First, with an emphasis on mindset, she tackles the myths that keep people stuck in unfulfilling jobs and provides a step-by-step process for identifying and pursuing your ideal. Then, she answers 10 of the most commonly asked questions among career changers and offers valuable advice and tips to help navigate the process of making a career pivot.
In this episode we discuss:
Her career and entrepreneurial journey How to tap into your strengths, your purpose, and finding happiness in your career journey Tips on crafting your resume and acing your interviewAbout Shimeka Williams:
Shimeka Williams is a technical recruiter, career coach, and talent consultant passionate about working with career changers. After college, Shimeka realized that finding her dream job would be more challenging than anticipated. Faced with impending student loans, she accepted a steady position that allowed her to pay the bills and embarked on a journey of self-discovery. After twenty years in a successful, stable, unfulfilling career, she finally decided it was time to make a change. She took the leap, made the decision to pursue her passion, and succeeded in ultimately transforming her career. Now, she is on a mission to help others do the same.
Connect with Shimeka on LinkedIn. Grab her book The Confident SwitchAbout AAMA:
AAMAās mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs.
Website Donate LinkedIn Instagram Twitter YouTube Facebook Merchandise -
Courtney āCJā Cross-Johnson is a traveling social media manager, strategist, and content creator. After graduating from the University of Miami, she moved to Texas where she has spent the last decade+ of her life. A former teacher and middle-school leadership team member, she transitioned to working in the educational nonprofit sector prior to launching her company, 21Twelve Creative Co. on Halloween 2020.
When speaking with her peers, you will often hear that she adds āglitter & sparkleā to anything she touches which in her terms means, she makes your content pop. Her true passion in the land of marketing is copywriting, social media, and content creation. Throughout her tenure, she has had the opportunity to work with a variety of industries including real estate, mental health, construction, startups, business coaches, and more. Within two years of operation, she has already worked with over 25 brands. Most recently, she has been included in the African American Marketing Association's "50+ Black Marketers On The Rise" list.
While CJ loves being an entrepreneur, her ābig girl dreamā is to be a published author, professional philanthropist, owner of a Black womenās safe space that sells tea, candles, and books, and the manager of a scholarship foundation in honor of her late godfather, Jerome A. Johnson. She is mainly based on Texas but often travels to produce content in other cities and capture event footage.
In this episode we discuss the following:
The state of social media When should someone hire for social media strategy and management? Recommendations for third-party platforms? Go to productivity tools.
More information about CJ can be found at www.courtneycrossjohnson.com.Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted... LinkedIn: https://www.linkedin.com/company/afri... Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu... Facebook: https://www.facebook.com/AAMAHou -
First, thanks for being a supporter of AAMA and the MFTC podcast.
If you are new make sure you listen to past episodes with:
Michael Ramirez discussing SEO; Michael Thomas tips on running an agency; Marc Pitman on the qualities of being a good leader.Upcoming Event:
Join us Thursday, September 29th at 11 am cst/ 12 pm est for our webinar on Winning New Business with Persuasive Proposals.
Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3Oāzmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/ -
Nadia Sharis is a multi-talented, multi-cultural marketing powerhouse who's shifted her entire life and focus to promoting Black and Hispanic holistic brands. LOWKEY Communications is a communication, public relations, and strategic marketing agency in Atlanta, Georgia.
In this episode we discuss:
Transitioning from corporate America. The importance of Black marketers. Creating content around your life. What is the MBS formula?Contact Nadia:
Website Instagram LinkedInContact AAMA:
Website Donate LinkedIn Instagram Twitter YouTube Facebook Merchandise -
Michael Thomas is a partner in the Houston office of the national design consultancy Kreadiv & Koo, a founder of the Good Distrkt Portfolio School, and the creative multimedia manager at the University of Minnesota.
In this episode we discuss:
How are creatives able to level up their skills in design or video? As a creative is it important to select a niche. Tips on starting and operating an agency? The importance of hiring good talent and team building.Sponsor: Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.
Contact Michael:
Website: https://www.kreadivkoo.com/ LinkedIn: https://www.linkedin.com/in/michael-thomas-2744b845/ Instagram: https://www.instagram.com/mikedamotivator/Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3Oāzmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/ -
*Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.
Concord Leadership Group founder Marc A. Pitman, CSPĀ® has been leading organizations and teams for decades. His failures and successes have caused him to study leadership for over 30 years, including earning a Masters in Organizational Leadership and certification as a FranklinCovey Coach. Combining his ongoing education with his own experience, Marc helps leaders lead their teams with more effectiveness and less stress. His latest book is The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. Heās also the author of Ask Without Fear!Ā® ā which has been translated into Dutch, Polish, Spanish, and Mandarin. Heās also the executive director of TheNonprofitAcademy.com and a former Advisory Panel member of Rogare, a prestigious international fundraising think tank.
Marc Pitman is the creator of Quadrant 3 Leadership Coaching Certification led by Concord Leadership Group. Q3LC is an ICF-accredited coaching certification.
In this episode we discuss:
What makes leadership challenging? How do we become confident leaders? Tips on dealing with difficult clients. Share with us the Quadrant 3 Leadership ProgramContact Marc:
https://concordleadershipgroup.com/ [email protected] https://www.linkedin.com/in/marcapitman/Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube ā https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook ā https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/ -
*Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.
Michael Ramirez is the Founder of Evisio.co and a dedicated growth marketer with over 12 years of experience in digital marketing and search engine optimization. In addition, Michael has a Bachelor of Science degree in Advertising from The University of Texas at Austin School of Communication with a focus on digital media. Located in Austin, Texas, Evisio takes the guesswork out of SEO by giving you strategic insights into your websiteās SEO, telling you exactly what steps to take to improve your rankings and breaking those recommendations into tasks that you can assign to your team right inside of Evisio. Evisio makes SEO simple and easy and ensures nothing falls through the cracks ā so you can get results quickly, no matter your level of SEO knowledge.
When he's not working on SEO campaigns and products, Michael enjoys traveling, fitness, writing, and exploring Austin.
In this episode we discuss:
What is SEO? The power of Google and the reason for their updates. What is Google EAT? How does content (writing and video) and SEO work together? What are backlinks? Should I pay for them? How soon can I see the results? Does SEO apply to social media platforms?Contact Michael:
Website: https://www.evisio.co/ LinkedIn: https://www.linkedin.com/in/michaelaramirezjr/Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/ -
About Chantel George
Chantel George the founder of Sistas In Sales (SIS) - the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups and consulting businesses to help them attract, hire and retain women of color sales professionals. SIS also provides world class training, networking opportunities, and above all else, sisterhood for this underrepresented community.
Chantel is also an experienced Senior Enterprise Account Executive in AdTech, MarTech & SaaS. With her attention to detail, thoroughness and client-first mentality, she has exceeded quotas, trained and managed Account Executives, as well as on-boarded larger scale clients for her previous companies.
Her work experience spans from Public Relations for BonFun, an international cognac company to a 4-year tenure at Yelp as a Senior Account Executive for their National Business, Dataminr as an Enterprise Account Executive enabling Public Relations, Corporate Communications professionals with the same technology that over 400 newsrooms use to extract impactful events from Twitter, and LinkedIn where served as a Senior Account Executive for strategic tech B2B marketers from Alibaba, Sony, Lumen/CenturyLink, and Neilsen. Chantel is currently a Senior Client Partner for the Technology and Telco business at Twitter.About Sistas In Sales
Sistas In Sales (SIS) is the first national organization to serve women of color in professional sales careers with more than 5,000 members across the US. SISās membership represents a broad range of diverse women in media, software, finance, IT, education, and tech sales ā with a focus on sharing knowledge and resources to build community, sisterhood, and empowerment through mastering the sales craft. Founded by Chantel George in 2017, SIS has worked to empower women of color through distinct networking, training, and career opportunities alongside a range of longstanding corporate partners that include Google, Salesforce, and Workday. This year, SIS is celebrating itās 5-year anniversary with events highlighting itās now-global member base, and culminating with the 2022 SIS Summit.
In this episode we discuss:
Chantel's four observations by working in sales. Breaking into the tech industry. Obtaining $1 million in sponsorship. The creation of Sistas In Sales and their upcoming conference on Sept. 21-23.Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.
Contact Chantel:
https://sistasinsales.com/ https://sistasinsales.com/summit2022/ https://www.linkedin.com/in/chantelgeorge/Contact AAMA:
Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/ - Näytä enemmän
