Episodit
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What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner?
Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger!
Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women’s Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe.
She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.
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Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive breakthroughs for his brand so far, and some of the psychology behind the idea of building in public.
I think a lot of us fear that if we put information out into the world, our competitors will steal it, that they'll invite competition, that ultimately it might be a negative thing. We don't necessarily think of all the positives that can happen. I can't wait to share this conversation with you!
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Puuttuva jakso?
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Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! What has he learned about people? What do they respond to? How does it matter for your brand? Tune in as he shares what his journey from zero to five million followers has taught him about people, what they're looking for, and what they're looking for from brands.
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Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising.
Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence.
Learn why embracing outside inspiration is key to breaking free from creative stagnation and unlocking fresh perspectives. Whether you're a seasoned marketer or an aspiring creative, this episode is packed with actionable tips to unleash your brainstorming potential and fuel your next big idea. Don't miss out!
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Welcome to Marketing People Love. My name is Jacques Spitzer and if you have ever wondered, how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve?
In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have propelled their campaigns to national acclaim.
Learn the magic of cultivating relationships that continue to bear fruit year after year, and why sustained success isn't just about initial brilliance — it's about the evolution of ideas over the long haul! Tune in to unlock the keys to lasting achievement and discover how to move the needle, not just in month one, but well into year ten and beyond.
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Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.
We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content.
Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!
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"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love.
Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage.
Sean delves into the art of leveraging branding to drive the adoption of a new category, offering valuable insights on transcending mere product status to establish a genuine brand identity. Throughout this series, we focus on individuals who have not just mastered marketing but have successfully crafted beloved brands. Tune in and discover why every GREAT brand needs a HATER.
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Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston. This is a entirely new series where we're going to talk to people who have built brands that really have made a difference. He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.
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Welcome to Marketing People Love, and today I have a literal treat for you.
We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com.
Jonathan Packer is with me.
He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy something, absolutely unlocked crazy insights for the brand and how they have decided that television is working for them as they continue to lean into marketing that works and marketing that people love for the brand.
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Welcome to Marketing People Love, I'm your host Jacques Spitzer, and today I have the cat's meow.... Or in this case, I guess you'd say the dog's woof, I'm not sure if that's a saying, but I have Terri, the co -founder and CEO of Jinx. She's so talented and so smart, you'll be hearing how they took this pet food brand that started as direct -to -consumer and has moved into nationwide retail at over 5 ,500 locations.
Terri shares with us how her and her co -founders took some of their learnings and insights being part of the early days of Casper Mattress as it exploded and the success that they had there and started this pet food brand that has pivoted over and over and taken those learnings to achieve now its best consumer scores to date.
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If you care about mission driven brands, his story will inspire you.
Soapbox has an incredible mission. They've been around for 13 years now and they are actively not only selling incredible products to people, but have this mission behind them where they are distributing soap and hygiene products around the world and have incredible partners that are creating a real difference every single day.
He will share his learning lessons every step of the way, whether it was developing his first packaging or getting into some of his first locations... to creating a Guinness Book of World Record size campaign. -
“HOLY SH&%!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.
Transformation is the common thread that runs throughout Suzy’s life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people’s lives with her growing personal brand. Suzy is a revolutionary explorer of infinite potential in the playground of life who loves to inspire others and bring them along for the ride. -
Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on YouTube.
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Shady Rays has been killing it.
And it's future is so bright, you might need sunglasses for this episode...
The good news is, Shady Rays has all the sunglasses and snow goggles you might need.
Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales.
He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and Television.
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Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today.
Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on UGC.
We're talking about LVMH, which is one of the most valuable brands or companies in the entire world and what we can learn about marketing from them. We're going to dive into YouTube and television and math thoughts on how they can use them and track them in their marketing funnel. And we're going to explore the idea of if you don't write, then you don't think deeply.
So let's start by thinking deeply with Matt and Lomi.
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There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad?
I am coming to learn that it’s not good for us when others fail. It hurts the entire perception of the category.
This is me exploring what it looks like to be focused on winning more than seeing others lose, because you are either spending energy copying or innovating.
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Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce for part 2 of our chat.
He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.
And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts and see this early success and something that took them two years to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode, you will literally walk away with nuggets that could change the course of your life.
That's a big statement. But let's get into it. Let's get saucy. Ian, welcome to the show.
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Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce. He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.
And we're gonna talk a little bit about what he's done along the way to build it with people that he trusts and see this early success and something that took them two years to create. I'm also going to share one of my favorite stories about my friend who worked for Elon Musk and what he learned there. And I'm promising you if you listen to today's episode, you will literally walk away with nuggets that could change the course of your life.
That's a big statement. But let's get into it. Let's get saucy. Ian, welcome to the show.
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What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.
I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.
Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL. -
What does real success look like?
What does it feel like?
Well –We are about to find out on this episode of Marketing People Love.
I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern;
Who is making moves with their drinkware company- doing over $100M in sales,
surfing the wave of interest in having a product that expresses who you are.
I loved his perspective on the second purchase being
the most important for any brand, how his unique company culture drives their success –
and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world.
Grab your drink container, and sip something you enjoy while you listen,
Mike, welcome to MPL. - Näytä enemmän
