Episodit
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We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands.
In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential. -
META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:
- What's different about META Ads in 2024
- What strategies are working now
- Testing and scaling campaigns
- Measuring the success of creative
- The importance of the actual ads now vs in years past
- How to think through attribution
- The correlative effect of META on other platforms
- Using Google as a part of your META campaign
And a whole lot more!
To watch the entire episode on YouTube click here:
https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J -
Puuttuva jakso?
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If your marketing strategy isn't working, you may be going to broad.
There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one.
This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach. -
Are you struggling with generating revenue?
Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits.
It'll also help you learn whether a campaign is doomed from the beginning.
The CAC to LTV ratio changes based on the industry. We'll break down 3 examples.
1. Businesses with a good chance of repeat purchases.
2. Business with a high chance of repeat purchases.
3. Business with a low or no chance of repeat businesses.
Understanding which category you fall into, will help you understand how the CAC vs LTV ratio applies to you, and how that impacts your strategy.
If you want to watch this episode on YouTube so you see the charts and visuals you can do so here:
https://youtu.be/M8NYyPxkx7c?si=zHDEVfyF2MxQ88yr -
Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority.
In this episode we run through the three stages of growing a business in 2024.
If you want to get the visuals to this episode, check it out on YouTube:
https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s -
SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so.
I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you. -
Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
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Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.
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Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.
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Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.
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Brand positioning is one of the places many businesses fail. Most of the time because they don't actually take the steps to properly identify all the different characteristics of a brand, and what they mean to the customer. In this episode, I'll walk you step by step through the process of positioning your brand successfully.
If you want to download the Brand Essence Chart and fill it out yourself for your company, you can get it here: https://linktr.ee/adamcbenjamin -
Most businesses only focus on customers that are going to convert quickly. If you ask them, they would say they focus on everyone but if you evaluate their strategies you'll see that the vast majority of those efforts target early conversions.
This leaves massive amounts of revenue on the table and will stifle growth. We'll go through how to implement strategies that capture immediate conversions while grooming the next wave of buyers.
