Episodit

  • In this episode of the Midjourney Fast Hours podcast, Drew Brucker and Rory Flynn sit down with Philip Maggs, Director of Generative AI at Superside, who has quietly revolutionized how enterprise teams adopt AI. Leading a transformation that trained over 500 designers in 18 months, Phil shares the unfiltered truth about scaling AI operations - from running shadow projects and credit card purchases to building elite "pirate teams" that push the boundaries of what's possible.

    The conversation reveals Superside's blueprint for training/operationalizing teams at scale, including their peer-to-peer coaching program and how they measure success across 3,000+ AI-powered projects.

    Phil breaks down their innovative Discord-based workflow that processed thousands of images, their approach to client communication, and why they completely banned Photoshop for certain projects to force innovation.

    Diving deep into Midjourney's latest features, the trio discusses the reality of enterprise AI adoption, the balance between regulation and innovation, and why following the money in AI investment matters more than chasing the latest tools.

    Phil caps the episode with candid advice for agencies looking to adopt AI, emphasizing why over-regulation kills innovation and how to create the psychological safety teams need to experiment and grow.

    This isn't just another AI discussion - it's a masterclass in scaling creative operations from someone who's done it at the highest level. Whether you're leading a creative team or building an AI-first workflow, this episode delivers the practical insights and battle-tested strategies you need to succeed.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Superside Story[09:00] Scaling Creative Teams[14:15] AI Client Projects[21:30] Building Frameworks[31:00] Discord Pipeline[42:15] Midjourney Editor Update[49:45] Automation Strategy[56:30] Real Results Using AI[01:02:00] New Tools[01:04:45] Future Vision

    ---

    Takeaways

    Generative AI is transforming creative services at SuperSide. The integration of AI requires a culture of experimentation. Client engagement is crucial for successful AI implementation. Building a diverse team enhances innovation in AI projects. Fear can drive motivation and action in adopting new technologies. AI tools are evolving rapidly, necessitating continuous learning. Scaling AI requires structured training and support for teams. Theoretical knowledge must be tested in real-world scenarios. Constraints can foster creativity and problem-solving. AI is not replacing jobs but creating new opportunities. Visibility over what's going on is crucial. Aggregation of prompts can reveal global trends. Using permutations can yield a higher quantity of quality images. Curation is essential but can lead to perfectionism. MidJourney is more akin to a photo shoot than stock imagery. Post-production is necessary for finalizing images. The creative process requires a balance between speed and quality. Photoshop remains a vital tool for detailed editing. API integration could enhance the functionality of MidJourney. The future of image generation tools is evolving rapidly. AI can bridge the gap between corporate and creative worlds. The goal is to reduce project timelines from days to minutes. Understanding AI's strengths is crucial for effective design. Clients expect faster turnaround times than ever before. Measuring the impact of AI on creative work is essential. Agencies should avoid overregulating AI adoption. Emerging tools like Flux and Comfy UI are game changers. Following investment trends can guide technology adoption. Creating a culture of experimentation is vital for success. AI should enhance, not replace, the human element in design.
  • Legendary Midjourney Tokens You're (Probably) Not Using (Part 1)

    In this episode, Drew and Rory discuss the growth of their podcast and the Midjourney community, emphasizing the importance of diverse perspectives and community engagement.

    They dive deep into the use of tokens in Midjourney, exploring how specific keywords can significantly impact the output of generated images.

    The conversation covers various photography styles and their effects on realism in prompts. They also get into various aspects of photography like perspectives, camera angles, composition techniques, focal lengths, and composition.

    They explore how different prompts can influence the storytelling aspect of images and the overall image quality, providing insights into creating visually compelling photographs.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Midjourney Fast Hours Podcast Updates[04:15] Photography Tokens[08:42] Photography Types and Their Impact[14:33] Amateur Photography[21:45] Camera Angles[29:18] Composition Theory [41:26] Focal Length [46:12] Line Techniques[52:30] Framing Styles[57:45] Emotional Photography[01:06:28] Closing Thoughts

    ---

    Takeaways

    The podcast has seen significant growth, crossing over 8,000 subscribers. Community engagement is crucial for inspiration and feedback. Using specific tokens can enhance the quality of generated images. Different photography styles yield different visual results. Realism can be achieved easily through simple prompt crafting. Amateur photography can create more relatable images. Testing permutations of prompts can lead to better outcomes. Understanding the impact of lighting and composition is essential. Using personal codes can enhance realism in outputs. Exploring various photography types can unlock creative potential. POV shots can add unique storytelling elements. Camera angles significantly impact the perception of images. Layered compositions enhance depth and interest. Focal lengths play a crucial role in image distortion. Wide angles are effective for capturing landscapes. Aspect ratio is essential for achieving desired compositions. Leading lines direct the viewer's attention effectively. The rule of thirds can improve photo composition. Negative space can create balance in images. Understanding focal lengths aids in storytelling through photography. Vertical lines create a strong focal point in photography. Framing can significantly enhance the composition of an image. Emotional storytelling is a key aspect of impactful photography. AI tools can serve as creative partners in the photography process. Understanding composition techniques can elevate one's photography skills. Photography allows for unique perspectives on everyday life. Experimenting with different styles can lead to innovative results. The emotional weight of a photograph can tell powerful stories. Inspiration can be drawn from various sources, including past experiences. Collaboration with AI can unlock new creative possibilities.
  • Puuttuva jakso?

    Paina tästä ja päivitä feedi.

  • Midjourney is the ultimate creative multiplier

    In this episode, Drew Brucker and Rory Flynn welcome Billy Boman, a Swedish creative pro with a diverse background in fashion design, UX/UI, and AI.

    Billy shares his gen AI journey from fashion to tech, highlighting the impact of AI tools like Midjourney on his creative process. The conversation delves into the collaborative nature of working with AI, the evolution of storyboarding in design, and the various tools that enhance creativity in the digital age.

    Billy emphasizes the importance of iteration and the surprises that AI can bring to the creative process. In this conversation, the trio explores the evolving landscape of AI in creative fields, discussing the significance of image quality in video creation, the emotional resonance of AI-generated art, and the democratization of creativity.

    They delve into the challenges of gatekeeping in the creative industry, the entrepreneurial mindset required to embrace AI tools, and the importance of curiosity in fostering innovation.

    The discussion also touches on the future implications of AI in terms of legal and copyright issues, emphasizing the need for creatives to adapt and explore new possibilities.

    They also touch on the complexities of AI in video generation, the transformative nature of AI in creative fields, and the implications for employment and copyright.

    They discuss the rapid evolution of AI technology, the need for regulation, and the exciting future of AI in production, emphasizing the importance of human involvement and creativity in leveraging AI tools effectively.

    Tools mentioned: Midjourney, Runway, Minimax, Krea, Luma, Pika, Flux, Stable Diffusion, ComfyUI, Magnific, and others.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Creative Journey

    [03:45] Career Shift

    [08:00] Midjourney Impact

    [19:00] AI Teamwork

    [24:30] Fluid Storyboarding

    [31:00] Achieving Emotion w/ AI

    [39:15] Innovative Thinking

    [44:45] AI Assets

    [51:30] Legal Landscape

    [57:45] Creative Amplifier

    [01:02:00] Rapid Advancements

    [01:04:45] Production Revolution

    ---

    #genai #midjourneyai #midjourney #midjourneyv7 #midjourneyvideo #midjourney3d #midjourneyforbeginners #midjourneytutorial #creativeprocess #aiart #aiimagegeneration #aivideogenerator #aivideogeneration #aitools #videocreation #aistorytelling #creativity #storytelling #aicreativity #creativedemocratization

  • In the return of Midjourney After Dark, Drew Brucker and Rory Flynn discuss the AI video wars, style code exploration, and more, sharing personal anecdotes and insights into the evolving landscape of AI content creation and storytelling.

    They explore the importance of artistic style, the role of content creation in career development, and the value of sharing knowledge openly.

    The discussion also touches on navigating LinkedIn for professional growth and the future of AI in creative fields.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Intro [05:45] AI Video Wars[12:08] Platform Comparisons[21:24] Style Code Exploration[26:44] Aspect Ratio Effects[32:37] Creative Process[35:28] Community Curation[39:28] Text Improvements[42:00] Old Prompt Revival[44:54] Future Possibilities

  • In this episode, Drew and Rory discuss various aspects of content creation using Midjourney, including updates on new features, the importance of personalization, and advanced techniques for achieving photorealism and cinematic images.

    They share insights on how to effectively use prompts and style codes to enhance the quality of generated images, as well as tips for creating dynamic motion in video outputs.

    In this conversation, Drew Brucker and Rory Flynn delve into the intricacies of image styles, brand development, and the use of Midjourney for creating mood boards and character consistency. They discuss the challenges of achieving full body shots and the potential of AI in filmmaking, particularly with the involvement of industry leaders like James Cameron.

    The dialogue emphasizes practical strategies for leveraging Midjourney's features to enhance visual storytelling and brand identity.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Intro[02:54] Photorealism Techniques[14:15] Character Consistency + --cref[21:15] Mood Boards[32:55] Brand Styling[43:41] Body Proportions[50:25] Upscaling Methods[53:55] Creative Upscaling[58:58] Industry Developments

    ---

    Takeaways

    Updates on Midjourney features include a new personalization tab for easier image ranking. Personalization can enhance user experience but may also lead to overthinking. Advanced prompting techniques can significantly improve photorealism in generated images. Using specific photography types in prompts helps achieve desired results. Incorporating motion into prompts can enhance the realism of video outputs. Style codes can unlock new creative possibilities and enhance image quality. Cinematic tokens like 'IMAX' can help achieve a more dramatic visual style. Engaging with the community and sharing insights can lead to better content creation. Exploring image styles can enhance brand identity. Understanding your target audience is crucial for effective branding. Midjourney can be used to create effective mood boards. Character consistency is essential for storytelling in visual media. Using character sheets can improve character reference accuracy. Aspect ratio plays a significant role in image composition. Creative upscaler can enhance image details effectively. AI tools are evolving to meet the needs of filmmakers. Collaboration with industry experts can drive innovation in AI. Experimentation with different tools can yield better results.
  • The Next Gen Creative Toolkit feat. Chris Branch

    In this captivating episode, Drew Brucker and Rory Flynn sit down with Chris Branch, the founder of creative agency Seedily, to unravel the fascinating journey of generative AI.

    The conversation kicks off with Chris sharing his experiences from the early days of Midjourney, painting a vivid picture of how far AI has come in such a short time.

    As the discussion unfolds, the trio dives into the rapid evolution of AI technology, particularly in image and video creation. They explore how community engagement has played a crucial role in shaping these tools and driving their development forward. The conversation transitions into the exciting world of AI-integrated music, opening up new possibilities for creators.

    The group doesn't shy away from the challenges either.

    They tackle the complexities of marketing and user onboarding in this fast-paced landscape, emphasizing the need for effective use cases and workflows to help newcomers navigate these powerful tools.

    Chris, Drew, and Rory bring the conversation to life with real-world examples, discussing how major brands like Coca-Cola are leveraging AI in their marketing strategies.

    They also delve into the unexpected ways AI is making waves in the fine art world, even finding its way into prestigious exhibitions.

    As the episode draws to a close, the focus shifts to the future.

    The trio explores the myriad opportunities AI presents for creators and brands alike, from innovative marketing approaches to novel ways of monetizing creativity. They leave listeners with a sense of excitement about the potential of AI, while also emphasizing the importance of adaptability in this rapidly changing landscape.

    It's a journey through the past, present, and future of AI creativity that you won't want to miss.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00] Guest Introduction[05:45] Early Midjourney Days[12:08] AI in Music[16:17] Video AI Evolution[21:24] Layers in Midjourney?[26:44] User Onboarding Challenges[32:37] Coca-Cola Partnership[38:44] AI Art Exhibition[42:42] Creative Ideation Process[47:47] Brands Embracing AI[52:30] AI in Hollywood[56:00] Monetizing AI Skills[59:15] Future AI Predictions[01:03:52] Community Building Importance[01:07:45] Closing Thoughts

  • We're back with a bang, answering your hottest Midjourney questions, AMA-style.

    First, we catch you up on all the key updates from Midjourney's Office Hours, including batch generation, personalization, the upcoming video and 3d models, and more.

    Then we'll dive head-first into listener questions in an AMA format, sharing insights on prompting techniques, juxtaposition, pattern matching, content moderation, community engagement, image transformation techniques, the importance of specificity in prompts, and the challenges of achieving exact matches in AI-generated images.

    ---

    ⏱️ Midjourney Fast Hour

    00:00 - Episode Introduction01:08 - Budapest Trip Recap05:55 - Office Hours Updates10:10 - Image Editor Features15:15 - Video Model Discussion19:15 - 3D Model Plans22:32 - VR and AR Future26:43 - Hardware Projects30:00 - AMA Time33:10 - Creative Techniques47:30 - Content Moderation Workaround52:45 - Subscription Plans54:00 - Explore Page & User Discovery59:24 - Style Transfer01:07:00 - Episode Wrap-up

  • What happens when two sleep-deprived dads talk AI after dark?

    In this episode, we'll chat about why we're filling out 181-question surveys (spoiler: we have no idea), debate whether Midjourney feels the heat from competitors (probably not), and why their upcoming video model might just break the internet.

    Plus, we'll share our hot takes on why Midjourney's community is ride-or-die.

    Late night? Check. Drinks? Check. Midjourney gossip? Double check!

    Fair warning: This episode contains equal parts insider info and sleep-deprived rambling. Listen at your own risk!

    ---

    ⏱️ Midjourney Fast Hour

    [00:00:00] Intro[00:08:15] Personalization Update[00:12:45] Editor[00:21:45] V7[00:33:30] Depth Control[00:38:30] Video[00:45:30] Larger Image Grids?[00:48:30] Personality Survey[00:52:30] Midjourney's Community [00:55:30] Branding[00:57:30] Nightcap

    ---

    *Don't forget to show us some love by leaving a follow and review. Your support matters!

  • Buckle up, because we're about to take a deep dive into the ocean of style references. Don't worry, we've packed snacks!

    We're covering it all today - the good, the bad, and the 'how did I even create that?' From basic how-tos to advanced 'wait, that's possible?' stuff, we're leaving it all on the table.

    Whether you're a newbie or a pro, there's something here for you. So let's get weird with some style references.

    ---

    ⏱️ Midjourney Fast Hour

    [00:00:00] Intro

    [00:04:45] Reference Basics

    [00:14:15] Style Weight

    [00:24:30] Blending Styles

    [00:31:30] Editor Integration

    [00:37:28] Style Codes

    [00:47:47] Brand Applications

    [00:54:30] Organization Tips

    [01:00:00] Future Possibilities

    [01:08:28] Wrap-Up

  • You've been playing Midjourney on 'easy' mode this whole time. Let's crack open that long-lost cheat code book and crank it up to 'legendary'.

    Midjourney without parameters is like trying to paint the Mona Lisa with a roller brush. Time to rediscover those long-lost fine-tipped brushes.

    By the end of this episode, you'll be wielding AI brushes so fine, da Vinci would be jealous.

    We're not just moving the needle here; we're painting a whole new canvas. Aspect ratios, chaos, weird, stylize - we're leaving no parameter (stone?) unturned.

    It's time to create images so stunning, your GPU might just bow in respect.

    ---

    ⏱️ Midjourney Fast Hour

    00:00 - Intro & Midjourney's New "Editor" Feature

    24:26 - Aspect Ratio (--ar)

    34:21 - Chaos (--c)

    40:50 - Weird (--w)

    47:19 - Stylize (--s)

    51:15 - Personalize (--p)

    58:46 - Quality (--q)

    1:04:15 - Repeat (--r)

    1:07:22 - Tile (--tile)

    1:10:09 - No (--no)

    1:15:50 - Stop (--stop)

    1:18:50 - Seed (--seed)

    1:23:26 - Wrap-Up

    ---

    Don't forget to drop us a follow and a review! We might even feature your comments in a future episode.

  • What if we told you that the difference between good and legendary Midjourney images isn't talent, but leverage?

    In other words, it's not all about the prompts. It's about the invisible toolkit that acts as a creative force multiplier.

    We're pulling back the curtain on five AI tools that act like cognitive steroids for your Midjourney creations. It's the equivalent of giving Michelangelo a power drill – suddenly, the Sistine Chapel doesn't seem so impossible.

    ---

    ⏱️ Midjourney Fast Hour

    13:31 - The ChatGPT Aperitif: Priming Your Creative Palate

    34:08 - Runway's Cinematic Cocktail: Shaking Up Still Images

    44:17 - Krea-tive Concoctions: Stirring Up the Perfect Mix

    51:37 - Magnific's Magic Potion: Supersizing Your Creations

    57:25 - Adobe's Top-Shelf Finish: The Perfect Nightcap

    ---

    Don't forget to drop us a follow and a review! We might even feature your comments in a future episode.

  • 🚨 Emergency Pod 🚨

    Midjourney v6.1 just dropped, and it's breaking the internet!

    Drew and Rory are back to dissect the v6.1 update.

    In this episode:

    Discover the subtle game-changing improvements Compare mind-blowing before-and-after images Debate the evolution of P-codes Dream up feature wishlists for v7

    Plus, hear their hot takes on what's still missing and their wild ideas for Midjourney's future.

    It's an AI art party, and you're invited!

    ---

    ⏱️ Midjourney Fast Hour

    0:00 - Midjourney v6.1: Emergency Podcast Activated!

    23:42 - Side-by-Side Showdown: v6 vs v6.1

    37:54 - P-Code Paradox: Unraveling Personalization Changes

    42:29 - Dreaming Up Midjourney's Future Features

    54:39 - Wrapping Up: From Skepticism to Excitement

    ---

    Don't forget to drop us a follow and a review! We might even feature your comments in a future episode.

  • Attention all Midjourney enthusiasts and curious entrepreneurs!

    This episode is your golden ticket to using your Midjourney skills and turning them into serious business advantages and lucrative side hustles.

    Drew and Rory dive deep into the world of Midjourney applications, sharing their ideas, practical use cases, monetization opportunities, and ROI potential.

    Get ready to transform your work, wow clients, and maybe even score a gig with the CIA (yes, really!).

    ---

    ⏱️ Midjourney Fast Hour

    0:00 Nostalgia Trip: 90s Movies and Podcast Intro

    3:00 Midjourney's Big Break: Solving the Asset Dilemma

    10:00 Leveraging Midjourney for Scroll-Stopping Content

    20:00 Creative Catalysts: Unique Midjourney Use Cases30:00 Scaling Success: From Individual Use to Company-Wide Adoption40:00 Market Mastery: Turning Midjourney Skills into Revenue

    50:00 The Numbers Game: Quantifying Midjourney's Business Value

    ---

    PS—We appreciate all the love and support we've received so far in this podcast journey. We'd love it if you could follow the show on your podcast provider of choice (Apple or Spotify and subscribe to us on YouTube. If you leave us a review as the 🍒cherry on top, let us know so we can thank you!

  • Prompt Theory

    What is it?

    How does it work?

    Why the hell does it matter?

    We're back with a power-packed episode full of practical tips on prompting.

    In this episode, we're sharing:

    Our top hacks for photo-realistic images Simple tweaks to dramatically improve your prompts Secret techniques for controlling facial expressions and poses How to think in 3D for better 2D compositions Photography basics that'll level up your Midjourney game Troubleshooting guide for when your prompts just aren't working

    We're cutting through the fluff and giving you actionable advice that you can use right away. Whether you're struggling with stubborn prompts or looking to add that extra oomph to your creations, we've got you covered.

    Stick around till the end for some mind-blowing advanced techniques that'll set your art apart.

    Ready to level up? Let's dive in!

    ---

    ⏱️ Episode 3 Teardown

    The Midjourney 6.5 Hype Train (0:00 - 3:00)The Realism Race: How Far Can AI Images Go? (3:00 - 6:00)Wishlist for Future Midjourney Updates (6:00 - 9:00)Glitch Hunt: The Gray Distortion Mystery (9:00 - 12:00)Prompt Theory: The Art of Structured Creativity (12:00 - 16:00)The Art of Specificity in Prompting (16:00 - 20:00)Eyes, Expressions, and Emotions: The Devil's in the Details (20:00 - 24:00)Composing in Layers & 3D (24:00 - 28:00)Camera Angles: Breaking the Symmetry Curse (28:00 - 32:00)Photography Crash Course for Midjourney Artists (32:00 - 36:00)Lens Logic: From Wide Angles to Telephoto Tricks (36:00 - 40:00)Camera Types and Their Unique Signatures (40:00 - 44:00)Photoshop to Prompts: Translating Editing Skills (44:00 - 48:00)Troubleshooting Techniques for Stubborn Prompts (48:00 - 52:00)Advanced Moves: Layering and Image Weighting Mastery (52:00 - 55:00)Closing Thoughts: The Road Ahead (55:00 - 56:00)

    👇 Share your biggest Midjourney challenge in the comments. We might feature it in our next episode!

  • 🚨 MIDJOURNEY HACK ALERT 🚨

    Ever wonder how the pros make those jaw-dropping images in Midjourney?

    We're exposing the tricks and techniques that'll take your AI images from meh to magnificent.

    We pull back the curtain on some of our favorite Midjourney tips that'll make your images EXPLODE with creativity and make you go, 'HOW DID I NOT KNOW THIS?!' 🤯

    From manipulating chaos to crafting the perfect prompt, we're dishing out all kinds of insider knowledge.

    Don't create another image until you've heard this!

    ---

    ⏱️ The Midjourney Fast Hour❑ The AI Explosion: What's Coming Next in Midjourney? (00:00–03:00)

    ❑ Hands-Gate: The Truth About AI-Generated Hands (3:00–7:00)

    ❑ Personalization: The Secret Sauce to Better AI Images in Midjourney (7:00–15:00)

    ❑ Stylization Secrets: Why Less is Often More (14:00–23:00)

    ❑ Chaos Theory: The Hidden Power of Random in Midjourney (23:00–35:00)

    ❑ Blend Masters: The Underrated Technique You're Not Using (35:00–44:00)

    ❑ Image Weight Wizardry: Unlocking Advanced Midjourney Control (44:00–52:00)

    ❑ Hidden Gems: Midjourney Features You Didn't Know Existed (52:00–58:00)

    ❑ Song Lyrics to Surreal Art: Unconventional Prompting Hacks (00:58:00—end)

    ---

    🔗 Drew's LinksMidjourney Resources: https://dcbruck.gumroad.comAI Portfolio: https://drewcbrucker.comLinkedIn: / drewbrucker X: https://x.com/dcbruckInstagram: / dcbruck 🔗 Rory's LinksMidjourney Mastery Video Course: https://roryflynn.podia.com/midjourne...Midjourney Resources: https://roryflynn.gumroad.comLinkedIn: / rory-flynn-ai X: https://x.com/Ror_Fly

  • Buckle up for a wild ride into the AI universe with Rory Flynn & Drew Brucker – two marketing bros who stumbled into Midjourney and never looked back.

    In this episode, you'll discover:✗ How we went from "WTF is prompt engineering?" to "I can't sleep without my nightly MidJourney fix"✗ Why Midjourney is the secret sauce in our creative cocktails (and why your boss needs to chill about AI)✗ The inside scoop on using AI without turning into a soulless robot (or leaving your couch)

    From late-night prompt battles to accidental viral moments, we're spilling the tea on the good, the bad, and the hilariously glitchy. We dish on how we're navigating this newly inhabited world of AI-powered creativity – and why you should too.

    Warning: Side effects may include uncontrollable urges to generate weird art at 3 AM, an addiction to style codes, and sudden desires to ditch your day job for full-time AI wizardry. Listen at your own risk!

    Whether you're a Midjourney newbie or a prompt prodigy, this pod is for you. Tune in for laughs, learning, and a glimpse into the future of creativity.

    Just make sure to blame us when you fall down the Midjourney rabbit hole.

    ---

    ⏱️ The Fast Hour

    ❑ Why We're Nerding Out Over AI Image Gen (0:00–3:00)❑ From Dad Life to Digital Artist: Drew's AI Awakening (3:00 - 7:30)❑ Rory's Late-Night Discovery That Changed Everything (7:30 - 12:00)❑ The Wild Ride of Midjourney's Glow-Up (12:00 - 18:00)❑ How Midjourney is Breaking All the Rules (18:00 - 25:00)❑ Unleashing Your Inner Child: The Joy of AI Creativity (25:00 - 32:00)❑ Battling the Haters: Our AI War Stories (32:00 - 38:00)❑ The Mind-Blowing Future of AI-Powered Imagination (38:00 - end)