Episodit
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Itâs no secret â AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.
But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.
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Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe.
In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in todayâs marketplace.Key Topics:
How to put the customer at the center of your marketing strategiesHow to leverage data-driven insights to optimize product-market fitTips on executing targeted campaigns to increase customer engagement -
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In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster.
Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing teamâs efficiency.Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video marketing strategy.
In this podcast, youâll learn how to:
Streamline the video editing process with SubmagicAutomatically insert b-roll footage, trim silences, and add emojisCreate a digital avatar version of yourself using SuperDupeUse AI to generate your video content in various languagesCustomize scripts and audio tones with ease -
The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.
Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.
In this podcast, youâll discover:
Key trends in American relocation and migration patternsFactors influencing moving trends and their impact on marketing strategiesThe importance of targeting new movers -
In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.
In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, improve your rankings, and achieve your SEO goals.
Key Topics
Best practices for on-page and off-page optimization in 2024Leveraging content marketing and link building to boost your SEO effortsMeasuring success and refining your SEO strategy for continuous improvementAI and the future of SEO -
The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.
This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.
Key Topics
Key challenges in the P&C insurance market today and their impact on profitability and competitivenessHow property data can provide valuable insights to insurers, enabling better risk assessment and improved claims management processesAn exclusive sneak peek at PGMâs upcoming property data product, Home Factors. Discover how our property data insights on the interior of homes can boost your underwriting decisions -
In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints.
In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.
Key Topics
Learn how to implement an âall-party dataâ strategyGet data quality tips to elevate campaign performanceExplore the competitive advantages of leveraging new mover marketingLearn about the benefits of adding CTV to your media mixDiscover how to modernize your direct mail marketing strategies -
The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.
What does this mean for marketers? Itâs time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing.
Key Topics
Strategies to ethically cultivate and leverage zero- and first-party dataBest alternatives to third-party cookies in 2024How to use predictive modeling to understand consumer intentThe importance of leveraging an all-party data strategy across channels -
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways.
In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, join us to explore the innovative and impactful ways in which direct mail can enhance your marketing campaigns. Tune in for valuable insights and actionable takeaways to help you achieve exceptional results in your 2024 marketing campaigns.
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Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base.
In this session, weâll explore the importance of re-engaging your audience and revitalizing your email database. Get up-to-date on best practices for crafting compelling re-engagement campaigns that not only capture attention but also drive meaningful conversions.
Key Topics
Why email re-engagement mattersHow to clean up your database to maintain a fresh audienceEmail segmentation tactics to rekindle interestContent and design tips to re-capture attentionTiming and frequency of re-engagement campaignsExamples of successful re-engagement campaigns& more! -
Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty.
In this podcast, Amy Klenke, Head of Client Services and Product Strategy, and Larisa Bedgood, Head of Marketing, will discuss five key audience segments to power your 2024 campaigns.
Key Topics
How to leverage the new mover segment for customer acquisitionThe value of marketing to homeownersHow to reach in-market shoppers to boost salesCustom blended audiences for advanced targetingTips to segment your customer database for improved engagement -
Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue.
In this podcast, Michelle Taves, GM of Porch Group Marketing, and Larisa Bedgood, Head of Marketing, will uncover the secrets to harnessing new mover marketing and exclusive property insights to acquire new customers. -
Gen Zâs buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
Gen Z myths and realitiesThe diversified needs of the Gen Z consumerHow to breakthrough into this âad adverseâ audienceMarketing investments to prepare for 2024 -
Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition?
Tune into this podcast with Michelle Taves, GM of Porch Marketing Group, and Larisa Bedgood, Head of Marketing, to learn about five strategies furniture retailers are using today to win new business. In this 30-minute information-packed session, we will share tips that you can implement in 2024 to sell more furniture, faster.
Key Topics
Strategies to identify and target new moversHow to leverage pre-move indicators to reach moving homeowners firstHow to reach moving consumers who are upsizing to a larger home, and most likely in need of new furnitureThe value of marketing to millennials â the fastest growing segment of homebuyersOffline and online tactics to convert in-market furniture shoppers into customersBest channels to maximize your ad spendAnd more! -
Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing.
Jay is also the brains behind the free Guru virtual conference, the worldâs largest conference on email marketing, and the host of the âDo this, NOT Thatâ podcast. Join this session for his best tips and tricks to leverage email marketing to end the year strong.
Key Topics
* Best practices: The doâs and donâts of email marketing
* Email copy and design trends for improved performance
* The importance of email segmentation and personalization
* Email metrics that matter
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In todayâs rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts.
In this podcast, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.Key Topics:
The cost of out-of-shape dataCauses of poor data qualityTypes of data hygiene to improve your data fitnessHow to leverage data appending to provide a holistic customer view -
Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.
In this podcast, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.
Key Topics:
Explore the latest trends that will shape the 2024 social media landscapeThreads vs. X: What does the future look like for these platforms?The rise of social commerceLearn how to harness the power of all-party audiences to optimize your ad spend and boost ROASDiscover the benefits of integrating social media advertising as part of a media network solution -
With Q4 approaching and media budgets getting trimmed, tune into this podcast to learn about 5 ways to maximize a shrinking media budget.
Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of these budget-saving methods.
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Technological advancements continue to reshape marketing and consumer. In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024.
Key Highlights:
Navigating the streaming revolution â the role of CTVThe power of first-party dataDonât just personalize â hyper-personalize!Data in the clean roomAudience planning vs platform planning -
In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. Tune into this podcast to explore the untapped potential of 1st party data and uncover why itâs your best friend in achieving marketing excellence.
During this engaging session, we will delve into the five key reasons why 1st party data should be at the heart of your marketing strategy. From enhancing personalization to maximizing ROI, weâll highlight the undeniable advantages that this valuable resource brings to your business.
Unrivaled Customer Insights: Discover how 1st party data provides a deep understanding of your customersâ preferences, behaviors, and needs. Data Ownership and Control: Explore the strategic advantages of having direct access to reliable and accurate data that can fuel long-term growth.Enhanced Campaign Performance: Explore how leveraging 1st party data can supercharge your marketing campaigns.
Key Takeaways: - Näytä enemmän
