Episodit
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Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a creator.
Website: https://philgrahamdigital.com
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Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd!
Website: https://philgrahamdigital.com
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In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these emotional triggers in your ads.
Website: https://philgrahamdigital.com
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Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.
Website: https://philgrahamdigital.com
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In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game!
Website: https://philgrahamdigital.com
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In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad placement, from creating ideal 9x16 vertical videos to using engaging hooks, music, and captions. Phil also shares practical advice on leveraging manual placements for Reels and Stories to test and optimize your ad performance. Tune in to discover how to enhance your Reels ads and potentially maximize their impact without boosting posts. Don't miss out on these valuable insights and actionable strategies to elevate your ad game!
Website: https://philgrahamdigital.com
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In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting data-driven decisions, we'll discuss how to navigate these challenges and optimize your ad strategies.
Website: https://philgrahamdigital.com
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In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From optimizing your lead forms to leveraging best practices straight from Facebook, these tips could be a game-changer for your business. Whether you're in e-commerce, local business, selling courses, or any other type of business, these techniques are designed to potentially boost your lead quality and conversion rates. Plus, I'll share insights on A/B testing, mobile optimization, and more to help you fine-tune your approach. Join me as we explore these powerful methods that could potentially transform your ad performance.
Website: https://philgrahamdigital.com
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In this special quarterly episode recorded on Wednesday, July 31, 2024, I dive into Meta's latest earnings report and what it means for advertisers. I'll break down the impressive numbers, including a remarkable rise in advertising revenue and a mind blowing daily active people/users number. Learn why Facebook and Instagram continue to be the top platforms for digital advertising.
Website: https://philgrahamdigital.com
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Today, I'm excited to dive deep into the power of the Facebook pixel. I will share why simply having your pixel installed isn't enough. It's crucial to optimize it for better results, especially with recent technology changes. Many advertisers miss out on potential by not fully utilizing their pixels, so I will be sharing my top three optimization steps that you can implement right away. Whether you're a seasoned pro or new to Facebook ads, this episode should provide actionable insights so get ready to take your pixel optimization to the next level!
Website: https://philgrahamdigital.com
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In this episode, I dive into why your Facebook ads might be failing even when the ad metrics look promising and I'll be sharing six key areas beyond the ads themselves that can impact your campaign's success. This episode is packed with insights on conversion optimization, offer strategies, and more to help you troubleshoot and improve your ad performance.
Website: https://philgrahamdigital.com
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Today, I'm talking about how to leverage and get more out of a small Facebook ad spend with four essential steps. Learn practical strategies to optimize your campaigns, reach your target audience, and potentially improve results without breaking the bank. Perfect for small businesses and budget-conscious marketers!
Website: https://philgrahamdigital.com
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In this episode, I'll share 8 common reasons why so many Facebook and Instagram advertisers fail. There's a ton of value in this one, make sure you avoid these mistakes!
Website: https://philgrahamdigital.com
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Today, I'm sharing 3 of my favorite types of Facebook and Instagram ads that you should be running right now. These can be very impactful, powerful, and could also help you rise above the noise and stand out. Don't miss this one!
Website: https://philgrahamdigital.com
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There are so many different tools and software options for running a business and running ads and I don't want you to waste money on tools that don't work and/or tools you don't need. I've tried just about everything out there and today, I'm recommending my top picks for Facebook and Instagram ad tools and software!
Website: https://philgrahamdigital.com
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Today, I'm pulling back the curtain on my top five favorite Facebook and Instagram Retargeting Ads and I'll be sharing some actionable insights you can test and use today. Tune in to transform your Retargeting approach!
Website: https://philgrahamdigital.com
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