Episodit

  • Bringing Great Design to WordPress with Mike McAllister

    Bringing Great Design to WordPress with Mike McAllister

    · Open Threads

    Mike McAllister is a designer of brands, websites, products, and WordPress goodness... Here in part 2 of our conversation, we dive into Mike's current work on OllieWP, a new product that brings great design to the WordPress ecosystem.

    We also talked about the balance of working on products with taking on selective design consulting partnerships with clients.

    This conversation was recorded on March 6th, 2024

    Brian's update was recorded on May 6th, 2024.



    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
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    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • From Designing Products to Acquihired with Mike McAllister

    From Designing Products to Acquihired with Mike McAllister

    · Open Threads

    Mike McAllister has an incredible track record as a designer of brands, websites, products, and WordPress goodness... In part 1, we talked about Mike's experience building a successful WordPress products business that was acquired by WPEngine, and what he learned from the transition between indie product founder to acquihired in a large organization.

    In part 2, we'll dive into Mike's current work on OllieWP, a new product for designing in blocks in WordPress.

    This conversation was recorded on March 6th, 2024

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  • From Products to Product Agency with Shawn Adrian of Input Logic

    From Products to Product Agency with Shawn Adrian of Input Logic

    · Open Threads

    Here's my conversation with Shawn Adrian, co-founder of Input Logic, a product design and development agency. They're also launching their own product in 2024 in the AI journaling space, called Stilo.ai.

    This conversation was recorded on March 5th, 2024.

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  • The 80/20 Software Consultancy Model with Daniel Coulbourne

    The 80/20 Software Consultancy Model with Daniel Coulbourne

    · Open Threads

    Brian's update was recorded on May 6th, 2024.


    Daniel Coulbourne is the cofounder of Thunk.dev and the co-host of the Talking Businessly podcast. We had a great conversation about the "80/20 model" in software development consulting, striking a balance between working with clients and building your own products and projects.

    This conversation was recorded on February 27th, 2024.

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    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Radical Design with Jack McDade

    Radical Design with Jack McDade

    · Open Threads

    Jack McDade is the creator of the new course, Radical Design. He's also the founder of Statamic CMS. In this contuation of our conversation, we talked about Jack's unique approach to designing things and how he strikes a balance between fun refreshing projects like this, and running a successful product company.

    Brian and Jack's conversation was recorded on February 20th, 2024.

    Brian's update was recorded on May 6th, 2024.



    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • The Story of Statamic CMS with Jack McDade

    The Story of Statamic CMS with Jack McDade

    · Open Threads

    Jack McDade is the founder of Statamic CMS and the creator of the new course, Radical Design. In this conversation, Jack shared his story of going from film maker to full stack designer and developer to building a website CMS product.

    Brian and Jack's conversation was recorded on February 20th, 2024.

    Brian's update was recorded on May 6th, 2024.



    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Software founder life in NYC with Sam Selikoff

    Software founder life in NYC with Sam Selikoff

    · Open Threads

    Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places.

    Brian and Sam’s conversation was recorded on December 15th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Software founder life in NYC with Sam Selikoff(04:47) - What is the crowd like?(06:56) - New York's downfall - sports teams(08:44) - Working remotely in NYC(13:18) - City life vs. Suburb life(15:10) - NY energy (crazy and all!)(16:58) - Cost of living

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Building a Courses Business with a YouTube audience with Kevin Powell

    Building a Courses Business with a YouTube audience with Kevin Powell

    · Open Threads

    Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS.

    Brian and Kevin’s conversation was recorded on December 7th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Building a Courses Business with a YouTube audience with Kevin Powell(03:22) - Kevin's ideal customer journey(05:06) - Using call-to-action cards on YouTube(07:23) - Kevin's channels of revenue(11:11) - Running a Discord community(14:15) - Pricing and course organization(19:24) - Once off vs Memberships(21:25) - Deciding what to create next(23:16) - Kevin's 2024 resolutions

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • How Lianna Patch Reinvented Her Copywriting Business

    How Lianna Patch Reinvented Her Copywriting Business

    · Open Threads

    Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

    Brian and Lianna’s conversation was recorded on December 13th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - How Lianna Patch Reinvented Her Copywriting Business(03:36) - The evolution of Pubchline copy(08:50) - Lianna's main client base(10:14) - How to be an ideal client(12:51) - How Lianna structures her business(17:32) - Offering productized services(21:33) - ..And larger projects?(22:37) - 2024's roadmap(26:36) - Moving from consulting to "passive" revenue

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Fractional Product Management to SaaS Cofounder with James Lewis

    Fractional Product Management to SaaS Cofounder with James Lewis

    · Open Threads

    I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space.

    Brian and James’ conversation was recorded on December 8th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Fractional Product Management to SaaS Cofounder with James Lewis(04:01) - James' current day to day(06:52) - Transitioning from dev to project management(09:58) - The first big move and early learnings (15:38) - Working as a fractional product manager for lemon(17:58) - How James landed the lemon role(20:33) - Dusting off the dev hat(23:36) - What is lemon?(25:26) - ...And how does it work?(28:46) - lemon's current roadmap

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • From Founder to Coaching Founders with Justin Ferriman

    From Founder to Coaching Founders with Justin Ferriman

    · Open Threads

    Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders.

    Brian and Justin’s conversation was recorded on November 10th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - From Founder to Coaching Founders with Justin Ferriman(03:14) - Justin's coaching story(04:57) - The Know/Like/Trust list(06:01) - Ideation to execution(07:26) - How Justin is structuring his coaching offerings(14:29) - Keeping room for growth(16:06) - Justin on marketing his coaching business(18:02) - Being active in a community > Hard sell(20:51) - Using quality content to build trust

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Teaching User Interface Development with Sam Selikoff (BuildUI)

    Teaching User Interface Development with Sam Selikoff (BuildUI)

    · Open Threads

    Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube.

    Brian and Sam’s conversation was recorded on December 15th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Teaching User Interface Development with Sam Selikoff (BuildUI)(06:35) - Sam's elevator pitch(08:04) - Marketing as front end only (at first)z(11:38) - BuildUI courses and staying up to date(20:05) - BuildUI's UI (...and UX)(23:24) - Sam's time at TED(28:08) - Transition from TED to BuildUI(31:33) - BuildUI origin story(34:43) - Pivoting moments for BuildUI

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • The Health Pendulum as Entrepreneurs with Jay Clouse

    The Health Pendulum as Entrepreneurs with Jay Clouse

    · Open Threads

    Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be).

    Brian and Jay’s conversation was recorded on November 8th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - The Health Pendulum as Entrepreneurs(03:27) - Physical health = mental health(05:30) - Jay's health and fitness "stack"(07:47) - Diet and portion control(10:41) - Morning person/Night troll?

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Geeking out on Comedy with Lianna Patch

    Geeking out on Comedy with Lianna Patch

    · Open Threads

    Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter.

    Brian and Lianna’s conversation was recorded on December 13th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Geeking out on Comedy with Lianna Patch(03:38) - Lianna's introduction to comedy(06:56) - Niching down in comedy(12:27) - Building a comedy set(15:29) - Dealing with stage fright (and monkey brain "anxiety" )(18:29) - Lianna's comedic inspiration(20:14) - Combining comedy with copy(22:21) - Lianna's journey to "punchline copy"

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Teaching CSS to 800k YouTube Subscribers with Kevin Powell

    Teaching CSS to 800k YouTube Subscribers with Kevin Powell

    · Open Threads

    I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers.

    Brian and Kevin’s conversation was recorded on December 7th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell(06:58) - A week in the life of Kevin Powell(09:37) - Kevin's YouTube origin story(10:37) - Who is your target audience?(14:50) - Staying on the cutting edge (17:00) - Content ideation and maintaining a calendar(19:42) - Crafting the perfect video title(22:52) - The YouTube analytics rabbit hole(25:43) - Scripting and planning a video(28:37) - Outsourcing editing and post-production(30:40) - Long form vs short form content(33:20) - YouTube algorithms (or what we know about them)(35:01) - Subcribers to customers!(36:27) - Engaging with the YouTube community(39:19) - Separating content avenues

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • YouTube as a Business with Aaron Francis

    YouTube as a Business with Aaron Francis

    · Open Threads

    Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube.

    Brian and Aaron's conversation was recorded on November 16th, 2023.

    Brian's update was recorded on May 6th, 2024.


    (00:00) - YouTube as a business with Aaron Francis(02:54) - Talking video and screencasting.com(04:34) - Growing multiple YouTube channels(08:10) - How many YouTube subscribers is "enough"?(13:17) - YouTube Monetization(19:16) - Imposter Syndrome as a Teacher(22:19) - Hours & commitment in a YouTube business(27:14) - Staying authentic on YouTube

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • From Selling a WordPress Business to SaaS with Justin Ferriman

    From Selling a WordPress Business to SaaS with Justin Ferriman

    · Open Threads

    Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space.

    Brian and Justin’s conversation was recorded on November 10th, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman(03:10) - Justin's business transition to coaching(05:58) - Highlights of building a business(07:46) - Taking advantage of untapped markets (11:52) - Using your audience to promote your products(13:59) - Know where your audience hangs out(15:42) - Pricing *gasp* before subscriptions(16:58) - Growing the LearnDash team(18:21) - Biggest challenges growing LearnDash(21:51) - Justin's LearnDash exit(26:49) - After the exit: What next?(32:22) - AI and it's implications on software dev

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • The Science Behind a Creator Business with Jay Clouse

    The Science Behind a Creator Business with Jay Clouse

    · Open Threads

    Jay Clouse, who runs Creator Science, joins me to talk all things creator businesses.

    Brian and Jay’s conversation was recorded on November 8th, 2023

    Brian's update was recorded on May 6th, 2024.

    (00:00) - The Science Behind a Creator Business(05:23) - Content as a product(11:51) - Seperating personal and creator brands(18:23) - Creator Science breakdown(28:42) - Creative energy and prioritization(31:51) - Content ideation, production and output(33:56) - Side hustle to full time creator(39:11) - Where to focus your creative energy

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • Scaling a Fitness Coaching Business with Adam Gilbert

    Scaling a Fitness Coaching Business with Adam Gilbert

    · Open Threads

    Adam Gilbert, founder of My Body Tutor, joins me to talk about how he scaled a personal fitness coaching business.

    Brian and Adam’s conversation was recorded on November 3rd, 2023.

    Brian's update was recorded on May 6th, 2024.

    (00:00) - Scaling a Fitness Coaching Business with Adam Gilbert(03:18) - What is My Body Tutor?(04:22) - The evolution of Adam's business(07:03) - Adam's background in health and fitness(10:03) - Taking the leap and getting those first customers(14:20) - Good businesses solve a problem(15:46) - My Body Tutor today(17:28) - Maintaining core principles in a coaching business(19:16) - My Body Tutor milestones(21:19) - From solo coach to coaching business(24:04) - Practicing routines to turn them into habits(25:33) - Business growing pains (27:28) - Adam's routines(29:29) - My Body Tutor's new plan(31:01) - Catering to a wide range of customers

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  • 3+ Years of Nomad Life with Dru Riley

    3+ Years of Nomad Life with Dru Riley

    · Open Threads

    Dru Riley, founder of Trends.vc, returns to the show to talk about his life as a digital nomad for 3+ years.

    Brian and Dru's conversation was recorded on November 20th, 2023.

    Brian's update was recorded on May 6th, 2024.


    (00:00) - 3+ Years of Nomad Life w/ Dru Riley(02:58) - Where in the world is Dru?(05:06) - Why choose the digital nomad lifestyle?(08:36) - Favorite places (so far)?(09:43) - Working across timezones(13:31) - Processes for life as a nomad(15:04) - Researching upcoming destinations(16:36) - Finding places to stay(18:25) - Social scenes as a digital nomad(20:06) - Challenges of living and working as a nomad

    Brian's Product Studio
    My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

    Brian's YouTube channel
    Subscribe to my YouTube channel where I'm building products and showing the process.

    Brian's Newsletter
    Subscribe to my newsletter where I send my best ideas and stories from working on products.

    This Podcast on YouTube
    This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

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