Episodit
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Innovation Process Facilitator Cynthia Ryan joins Adam Hansen on The Outsmart Your Instincts Podcast to discuss the Confirmation Bias. Take this for example: According to an MIT study, false information is 70% more likely to be shared on Twitter than true stories. One of the reasons? Confirmation Bias. Tune in to hear how to best surmount this Bias and become a better innovator.
Confirmation Bias definition: Confirmation Bias causes us to seek out and then interpret information based on our preexisting beliefs.
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Innovation Process Facilitator, Dina Pancoast, joins Adam Hansen on the Outsmart Your Instincts Podcast as they discuss Confabulation. Confabulation impedes on innovation in many ways, as it is the mindâs way of filling in our blind spots. In other words, we create reasoning where there otherwise might not be, but that is detrimental in market research. Tune in to hear how to best overcome Confabulation and generate better ideas with the Behavioral Innovationâą approach.
Confabulation definition: Confabulation is when we make decisions intuitively and nonconsciously, and rationalize the decisions after the fact. Jimmy Kimmelâs Lie Witness News is a great example of Confabulationâpeople go along with scenarios that arenât true and rationalize statements to back their opinions and âknowledgeâ of the matter. It might be an extreme case of Confabulation, but we all have it.
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Ideas To Go Principal and Innovation Process Facilitator Christine Haskins joins colleague Adam Hansen on the Outsmart Your Instincts Podcast. Listen in as they discuss the Status Quo Bias and how it gets in the way of innovative thinking. This Bias shows up in many places during innovation, but the most apparent area is when companies set parameters for their innovation projects. Often there are too many parameters that limit the scope of innovation, and ultimately the realm of possibilities. Tune in to hear how to best overcome the Status Quo Bias and generate better ideas with the Behavioral Innovationâą approach.
Status Quo Bias definition: this Bias makes us default to keeping things the same. When new opportunities arise, we would rather stay with what we have than switch to something new. In other words, we think, âthe old ideas have always worked, so why change them?â
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Innovation Process Facilitator Greg Cobb joins host Adam Hansen on the Outsmart Your Instincts podcast as they discuss the Curse of Knowledge. This Bias is so ingrained in our minds that we even have to double check for it while recording the podcast!
Curse of Knowledge definition: we assume people know more about a topic than they actually do. We are especially susceptible to the Curse once we gain expert level knowledge of a subject. It makes it difficult to take someone elseâs perspective and to think like a novice.
And here is the New York Times article about Crazy Ants that we reference: http://www.nytimes.com/2013/12/08/magazine/crazy-ants.html
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Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples ofâand defineâAvailability Bias and provide techniques to overcoming it during innovation.
Availability Bias: how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also easily retrieved. In other words, whatâs available is whatâs easy to recall.
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Ed Harrington, CEO of Ideas To Go, talks with his colleague and co-author, Adam Hansen, about how to spot, deal with, and even combat Negativity Bias. Itâs not just about being kind when you hear a far-out idea. Itâs also about being mindful.
Negativity Bias refers to the brain giving more weight to negative events, even in the presence of equally important positive events. In this sense, bad is stronger than good.
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Beth Storz, Ed Harrington, and Adam Hansenâco-authors of the book Outsmart Your Instincts: How the Behavioral Innovationâą Approach Drives Your Company Forwardâdiscuss the evolution of Cognitive Biases and identify the 8 that impede innovation.
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