Episodit
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In this episode, Anantharaman Pattabiraman, CEO of the payment intelligence platform Inai, discuss the intricacies of payment performance metrics.
We chat about metrics for different business models such as e-commerce and subscription services, the challenges merchants face in tracking and interpreting payment data, and the opportunities for leveraging AI in payments.
Anta provides actionable insights on optimizing authorization rates, reducing costs, and minimizing involuntary churn. He also explores the future of payment technologies and the importance of viewing payments as a revenue driver rather than just a cost center.
00:00 Introduction to Payment Success Rates
00:20 Actionable Insights from Payment Data
00:52 Guest Introduction: CEO of InEye
01:56 Key Payment Metrics for Merchants
04:32 Metrics for Different Business Models
08:55 Challenges in Payment Performance Tracking
11:20 The Role of Data in Payment Optimization
18:32 A/B Testing and Orchestration in Payments
25:15 Future of Payments: AI and Account-to-Account
33:19 Common Advice for Merchants
37:31 Conclusion and Contact Information
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In this episode, Jenna Wire, a seasoned expert in the FinTech industry and a founding member of Venmo and Braintree, discusses the latest global trends in payments, challenges facing subscription businesses, and the new era of cross-border payments.
Jenna shares her insights on the high costs of credit card processing for merchants, the importance of payment orchestration, and the strategies for reducing payment processing costs.
She also explores the potential of generative AI in the payment sector, the rising role of payment consultants, and practical advice for subscription merchants looking to retain and grow their customer base.
The conversation touches on various aspects of the industry, including the adoption of alternative payment methods and the future of payment optimization.
Contacts:
Jenna’s website: https://www.jennawyer.com/ Subscribe to Payments Strategist: https://paymentsstrategist.com/LinkedIn:
Nikita Skitev: https://www.linkedin.com/in/nikitaskitev/ Jenna Wyer: https://www.linkedin.com/in/jennawyer/ Payments Strategist: https://www.linkedin.com/company/paymentsstrategist/Timestamps:
00:38 Meet Jenna Wire: FinTech Veteran and Innovator01:56 Trends and Observations from Money 202003:01 The Challenge of Credit Card Fees03:39 Account-to-Account Payments: The Future?06:46 The State of Subscription Businesses08:33 The Impact of COVID on Subscriptions12:50 Usage-Based Billing: Pros and Cons14:15 Cross-Border Payments: Challenges and Strategies20:43 The Importance of Payment Orchestration25:59 Stripe's Forward API and Enterprise Focus28:15 Generative AI in Payments32:55 Strategies to Reduce Payment Processing Costs36:11 The Rise of Payment Consultants43:10 Challenges in the Payments Industry46:13 How to contact Jenna Wyer
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