Episodit
-
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.
Chapters
00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and RecommendationsLINKS AND RESOURCES:
Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with -
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!
Chapters
00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans00:01:22 - Kicking Off the Final Chapter on MPIs00:02:20 - In-App ROAS: When It Matters and When It Doesn’t00:03:49 - CPC Breakdown: What Are You Really Paying For?00:05:53 - Instant Forms and the Meta Metrics Mystery00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks00:13:35 - Deconstructing Click Metrics for Better Ad Performance00:17:59 - Unlocking the Power of Instant Experience Ads00:25:55 - Mastering Full Funnel Advertising Strategies00:31:52 - Wrapping Up with a Call to Action and What’s NextLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeClicks (all)Know the difference between "Clicks (all)" and "Link clicks"Troubleshoot the difference between link clicks and outbound clicksTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Puuttuva jakso?
-
Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!
Chapters:
00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We’re Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final ThoughtsLINKS AND RESOURCES:
Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube -
Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of staying committed while being open to pivoting when necessary, all while staying attuned to the evolving landscape of content creation. Whether you're a seasoned creator or just starting, you’ll walk away with great advice for building long-term success!
Chapters
00:00:00 – Kicking Off with Ralph and Lauren: Welcome to Perpetual Traffic00:00:26 – Frustration Friday: From 9 Hours of Sleep to Karaoke All-Nighters00:01:32 – VidSummit Takeaways: Free Swag, Smoothie Channels, and Elevator Rides00:02:48 – Creator Insights: How Consistency Builds YouTube Giants00:10:28 – The Hard Truth: You Need Grit and Resilience for Long-Term Success00:12:10 – Obsess Over the Data: How YouTubers Crack the Code00:16:45 – Real Talk: Why Consistency Alone Won’t Guarantee Success Without Market Insight00:20:08 – Is Your Market Shrinking? Knowing When to Pivot or Press On00:28:13 – Wrapping Up: Lessons, Links, and What Comes Next on Perpetual TrafficLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeFenitasFenitas on YouTubeMr. Beast on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.
Chapters:
00:00:00 - Introduction to the Perpetual Traffic Podcast00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads00:03:28 - Audience Engagement: Real-Time Insights and Interaction00:04:39 - Company Updates: Legal Matters and Growth Strategies00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm00:09:45 - Using TROAS for Targeted Retargeting00:12:15 - Broad Match vs. Exact Match Keywords00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained00:17:02 - The Challenge of Scaling Without Losing Profitability 00:21:15 - How Click Share Affects Ad Visibility and Spend00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success00:29:05 - Addressing Google’s Price Fixing in Ad Auctions00:31:05 - Decoding Google’s Bidding Strategies and Classifications00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns00:34:14 - How to Prioritize Campaigns for Maximum Impact00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices00:38:15 - Dealing with E-commerce Sites and Unstable Inventory00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns00:43:20 - Best Practices for Scaling Google Ads Campaigns00:46:10 - Excluding Existing Customers from Campaigns00:47:25 - Running Standard Shopping Campaigns with P-Max00:50:35 - Effectiveness of Micro Conversions in Google Ads00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues00:59:13 - Wrapping Up: Key Takeaways and Next StepsLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media -
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!
Chapters
00:00:00 - Welcome to the Black Friday Strategy Session00:01:00 - July is the New November: Early Prep Insights00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now00:06:15 - How to Win Q5: Lead Gen Strategies that Last00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes00:27:55 - Know Your Audience: Targeting and Content Roadmaps00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value00:38:15 - Brand Differentiation: Standing Out in a Crowded Market00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the YearLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTidio Black Friday Facts & Cyber Monday Stats [Report 2024]Leather UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.
Chapters:
00:00:00 - Welcome to Perpetual Traffic Podcast!00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path00:05:47 - Unveiling the Seven Principles of Persuasion00:07:26 - Why Reciprocation and Liking Drive Influence00:09:36 - Harnessing Authority and Social Proof for Better Marketing00:12:51 - The Role of Scarcity and Commitment in Decision Making00:17:26 - The Power of Unity in Ethical Influence00:24:15 - Learning from Past Mistakes: A Key to Credibility00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion00:26:53 - The Subtle Power of Language in Influence00:30:49 - Why Reviews Matter: The Psychology Behind Feedback00:34:05 - The Towel Study: A Real-World Example of Social Proof00:36:22 - Why Timeless Principles of Influence Still Work Today00:42:50 - How to Connect with Dr. Cialdini and Learn More00:44:24 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:
Cialdini WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!
Chapters:
00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything00:04:31 - Mastermind Insights: Tactics That Drive Real Results00:05:42 - Lead Generation Revolution: Implementing Conditional Logic00:12:52 - Real-World Applications: How the Pros Do It00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success00:20:24 - Delivering the Right Content: Tailoring to Your Audience00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm00:29:27 - Harnessing the Power of Algorithms: What You Need to Know00:32:46 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeHow to create a lead ad using Meta Ads ManagerDuct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing GuideEpisode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership development. Discover how investing in leadership skills can help you scale your business, improve team dynamics, and lead with greater impact. This episode is packed with actionable advice and real-world examples that will inspire you to elevate your leadership game.
Chapters:
00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:29 - Lauren's Mountain Biking Adventure and the Elite Leadership Summit00:02:22 - Mountain Biking Mishaps00:09:27 - Leadership Lessons from the Conference00:14:41 - Empathy and Team Motivation00:19:04 - Empathy in Leadership00:19:05 - Organizational Structure and Its Importance00:22:00 - Leadership and Idea Generation00:26:03 - Hiring and Task Management00:29:49 - Leadership Styles and Roles00:34:15 - Balancing Leadership and Innovation00:38:50 - Strategic Planning and Innovation00:42:34 - Final Thoughts and TakeawaysLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeVirtual Boss: A practical guide for masterfully leading and managing remote teamsThe 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow YouBrett GillilandTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how anyone can apply these strategies to not only increase their network but also create meaningful, lasting business relationships. Whether you're a seasoned executive or an emerging entrepreneur, this episode provides actionable insights into transforming your networking approach to achieve greater success and influence.
Chapters:
00:00:00 - Introduction to the Episode: Welcoming listeners to a special discussion on strategic networking00:01:15 - Meet Dr. Jeremy Weiss: Introduction to our guest expert in networking without feeling transactional00:03:04 - Unpacking the Non-Stalking Stalking Method: How to network effectively without the usual pressures00:04:21 - The Art of Genuine Relationships: Strategies to build authentic connections for business growth00:11:06 - Key Steps to Engage with VIPs: Jeremy's four-step strategy to connect with influential figures00:22:44 - Mastering Self-Made Introductions: Tips for initiating contact without waiting for an invite00:29:00 - Systemizing Outreach: How to automate and organize your networking efforts effectively00:32:57 - Enhancing Outreach for Better Engagement: Strategies to increase the impact of your networking00:33:20 - How to Network with Industry Leaders: Practical advice for connecting with top influencers00:34:54 - The Tony Horton Networking Challenge: A real-world example of connecting with high-profile individuals00:37:34 - Discovering Mutual Benefits: Finding the win-win in new professional relationships00:40:58 - The Power of Giving Referrals: How helping others can expand your own network00:47:17 - Efficient Networking: Managing your time and expectations to maximize results00:53:10 - The Value of Deep Connections: Why meaningful relationships trump sheer numbers01:00:40 - Wrapping Up: Summary of insights and where to connect with Dr. Jeremy WeissLINKS AND RESOURCES:
🎤 Dr. Jeremy Weisz on LinkedInRise 25INspired INsiderINspired INsider PodcastGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow -
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships.
Chapters:
00:00:00 - Kicking Off with Laughs and Penultimate Introductions00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back00:14:00 - Avoiding the Pitfalls of Discounting00:17:30 - Personalizing the Customer Experience00:19:15 - The Role of Email in Boosting Repeat Sales00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption00:29:06 - Retargeting Magic: How to Bring Customers Back for More00:34:07 - The Customer Experience: Little Touches That Make a Big Difference00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes00:39:27 - Wrapping Up: Final Thoughts and Key TakeawaysLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeThe Icelandic Phallological Museum[SWIPE] Download The Perfect Welcome Email TemplateEpisode 613: What Are Marketing Performance Metrics™ & Why Are They Important?Search John Moran on PT WebsiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect...
-
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.
Chapters
00:00:00 - Kickoff: Perpetual Traffic Unplugged00:00:30 - Scaling Wins & Losses: A Real-World Case Study00:01:10 - The MPI Playbook: Your Business’s Secret Weapon00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments00:05:00 - Stage Fright Confessions: From Time Square to Triumph00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio00:30:25 - Client Goals in Motion: When Strategies Pivot00:31:15 - NCAC Headaches: Navigating New Customer Costs00:34:00 - Performance Pulse Check: What February and March Reveal00:35:00 - Ad Spend Smarts: Making Every Dollar Count00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma00:48:00 - MER in Action: Realigning Strategy for Better Results00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward00:52:45 - The Listener’s Seat: Q&A with the Experts01:02:45 - The Final Word: Wrapping Up and Looking AheadLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Search John Moran on PTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.
Chapters:
00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:19 - Why Reputation Management Matters00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT00:03:00 - What Is Reputation Management and Why It’s Critical00:04:48 - How Customer Reviews Drive Trust and Sales00:06:02 - Amazon's Impact on Consumer Behavior and Expectations00:08:05 - Reputation Management Strategies for eCommerce Success00:09:28 - The Power of Social Proof in Boosting Conversion Rates00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility00:27:41 - Differentiating Seller and Product Reviews for Impact00:30:16 - Turning Negative Reviews into Conversion Opportunities00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation00:35:36 - Learning from Nike’s Reputation Management Missteps00:36:39 - The Essential Strategy of Triangulating Reviews00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques00:43:03 - Exclusive Offer for Perpetual Traffic Listeners00:47:48 - Episode Wrap-Up and Key TakeawaysLINKS AND RESOURCES:
Shopper ApprovedReputation KingGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeMPI GlossaryPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d
-
Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.
Chapters
00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren00:00:52 - Sneak Peek: Exciting Series Ahead00:01:29 - Comparing Skincare Routines to Marketing Strategies00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter00:03:21 - Must-Have: Free Downloadable Marketing Resources00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)00:16:40 - Political Spin: Applying NCAC to Campaigns00:20:00 - Seamless Integration: CRM and Third-Party Tools00:20:43 - Pop-Up Power: Gathering Customer Data Effectively00:21:07 - Mastering Customer Segmentation Techniques00:21:23 - Breaking Down Website Visitor Analytics00:21:44 - Optimizing Pop-Up Strategies for Better Engagement00:23:26 - Leveraging Wicked Reports for Precision Data00:24:39 - The Vital Role of Tracking Customer Acquisition Costs00:28:19 - Assessing New Customer Metrics for Growth00:34:59 - Turning Customers into Brand Evangelists00:41:30 - Wrapping Up: Final Thoughts and ResourcesLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeMPI GlossaryPT on TelegramWhat Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 -
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!
Chapters:
00:00:00 Welcome to the Perpetual Traffic Podcast00:00:43 Meet Your Hosts and Join Our Telegram Group00:01:10 Marketing Performance Educators: Today's Focus00:02:45 Why Financial Metrics Matter in Marketing00:03:31 Key Marketing Metrics You Need to Know00:06:34 How Blending Traffic Channels Can Boost Your Results00:10:23 Traditional Advertising: Is It Still Relevant?00:15:04 Breaking Down Customer Acquisition Cost (CAC)00:21:23 Why NCAC Is Crucial for Your Growth00:22:33 Maximizing Profits with Average Order Value (AOV)00:24:46 Real Client Stories: Overcoming Operational Challenges00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You00:37:09 Multilingual Marketing: Expanding Your Reach00:38:07 Wrapping Up: Conclusion and Call to ActionLINKS AND RESOURCES:
Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubePT on TelegramWhat Are Marketing Performance Metrics™ & Why Are They ImportantYouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic... -
Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!
Chapters:
00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective00:01:54 Meet John Moran - Mastering Marketing Performance Indicators00:02:43 Why Business Metrics Matter - Insights for Growth00:04:53 Our First YouTube Live with John Moran - Going Live!00:06:47 Digital Marketing Essentials - The Core Elements00:11:12 Traffic and Business Health - Key Understandings00:18:23 Meta and Google Performance Case Study - Real-World Applications00:25:14 The Role of Incrementality Testing - Measuring True Impact00:29:07 Attribution Challenges and Solutions - Navigating Complexity00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches00:40:13 Levels of Engagement - Comprehensive Explanations00:43:38 Remarketing and Sales Cycles - Advanced Techniques00:48:46 Interactive Q&A Session - Audience Insights and Questions00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge01:05:13 Final Thoughts and Announcements - Wrapping UpLINKS AND RESOURCES:
Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now!The MPI GlossaryPT on TelegramPrevious John Moran Episodes!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for...
-
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.
Chapters:
00:00:00 Welcome to the Perpetual Traffic Podcast00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story00:03:59 Introducing Our New Multi-Episode Series00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever00:08:11 The Real Deal on Marketing Metrics: What You Need to Know00:12:18 Bridging the Gap: How Marketing Connects to Business Health00:22:45 Case Studies and Real-World Wins: What You Can Learn00:25:08 Demystifying Marketing Efficiency Ratio (MER)00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels00:28:04 Apparel Brand Case Study: Beyond ROAS00:30:01 MPIs in Action: Driving Real Business Outcomes00:36:35 Integrating Finance and Marketing: A Strategic Approach00:42:51 Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:
MPI ChecklistEpisode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of ItPT on TelegramHURRICANE DEVASTATES CARIBBEANWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!
Chapters:
00:00:00 - Welcome to Perpetual Traffic Podcast00:01:00 - Telegram Tidbits: Join the Party00:02:00 - Metrics Mania: Today’s Hot Topic00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew00:05:30 - IT Apocalypse: The Largest Outage Ever00:08:00 - Newsjacking 101: Marketing Goldmine00:11:00 - Real-Time Relevance: Staying Ahead with News00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks00:19:00 - Tactical Tactics: Turning Ideas into Action00:25:31 - Memorable Moments: Creating Lasting Impressions00:29:59 - Wrap-Up: Final Thoughts and Future StepsLINKS AND RESOURCES:
First Thing: Microsoft outage takes out banks, airlines and businessesCompetitors and Alternatives to CrowdStrike Falcon Google AlertsNewsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoveragePT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.
Chapters
00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak00:01:12 - Essential Insights: The Power of Operational Excellence00:02:20 - Building Bridges: Trust through Consistency00:05:45 - The Value of Consistency: Why Customers Return00:10:48 - The Personal Touch: Showing You Care with Personalized Service00:17:17 - Magic Moments: Creating Memorable Experiences00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons00:21:27 - Fan Frenzy: Turning Customers into Raving Fans00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments00:25:48 - Victory Lap: Celebrating Business Wins00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients00:29:28 - Success Metrics: Tracking and Celebrating Milestones00:34:03 - Connect with Scott Wozniak: Insights and OpportunitiesLINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
-
In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.
Chapters
00:00:00 - Welcome to the Perpetual Traffic Podcast!00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding00:02:47 - Practical Application: The Key to Turning Ideas into Actions00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This00:22:18 - The Engine Metaphor: Fueling Your Brand's Success00:24:28 - The Backbone of Legendary Branding00:27:15 - Customer Insight: The Key to Understanding Why They Choose You00:33:41 - Tools for Gaining Customer Insight: Practical Resources00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott WozniakLINKS AND RESOURCES:
Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineCustomer Experience Engine swozWebstieLegendary Brand AcademyScott Wozniak - SpeakingPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on
- Näytä enemmän
