Episodit
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PlatformE Podcast brings to the stage the first-ever cyber-physical brand VALACLAVA, which is disrupting fashion by bringing gaming world narratives to real life through limited premium clothing. In this episode, we are going to talk to Lui Iaroscheki, Lead Architect at VALACLAVA about how the brand is redefining the meaning of ownership and community by connecting NFT tags to physical clothing.
About VALACLAVA
VALACLAVA is a cyber-physical, stockless gamewear brand, bringing the narrattives of the gaming world to real life via premium limited clothing.Established through a process of blockchain technology and made-to-order study, Valaclava examines the codes and language of modern, luxury gamewear through the lens of innovation, community, globalization, and modernity.VALACLAVA uses cyber-physical technology to link NFT to tags on the physical garments that work as proof-of-ownership and protect authenticity of goods across markets.Garment owners will be the NFT holders of that garment, owning not only the physical garment but also its digital data, ID, and visual assets plus access to the VLCLV CLVN - granting early access to drops, virtual and IRL events, and other perks.
Guest in This Episode
Lui Iarocheski is Lead Architect at VALACLAVA
Lui is a Fashion problem-solver with 10+ years of experience within every aspect of the fashion industry. He is committed to the Digital Transformation of the apparel industry working as a Tech and 3D Apparel Ambassador.Lui is engaged in creating solutions and relevant innovations that help companies to make a positive impact, find a creative vision, or conceive products and strategies in sync with future trends. He is working to accelerate the convergence of Fashion, Gaming, and Technology to help retailers, brands, and designers to solve complex design challenges while making a better future happen for businesses, for people, and the planet.
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In this episode of PlatformE Podcast, Hugo Martins, CEO at Salsa, talks about how how the brand is creating personalized jeans with a personal touch, combining tradition and cutting-edge textile technology.
In light of the personalization trend, brands face several challenges to ensure that they are able to scale the creation, selling and manufacturing of personalized products. The use of technologies such as 3D, AR, and AI is crucial for brands who want to succeed in selling and manufacturing personalized products. Learn how Salsa, a Portuguese jeanswear brand, is selling personalized jeans with a handmade touch in this PlatformE Podcast Episode 02.
About Salsa
Salsa was founded in 1994 in a small town in northern Portugal, right in the heart of the local textile industry. With a creative nature and a sense of innovation, the company is dedicated to creating the best jeans in the world. To fulfil its mission and guarantee the quality of each pair of jeans, the brand counts on its own industrial facilities (including laundry) that combine the best of technology and innovation: from laser machines to ozone washing technologies, always complemented by the expertise of its technicians and suppliers.
Guest on This Episode
Hugo Martins is CEO at Salsa
Born and raised in Porto (Portugal), Hugo Martins is leading Salsa on the journey to become the leading women jeanswear brand in the world by delivering unparalleled fit & feel.
A retail mind in a creative world, he has been in the sector for over a decade in functions ranging from strategic planning, business development, M&A and operational & digital transformation at both Salsa and Sonae (Salsa's parent group). Previous to Sonae, Hugo has had experiences in strategic consulting and private equity.
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Puuttuva jakso?
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From made-to-order to made-to-measure, fashion is reinventing its artisanal touch with a helping hand from technology and robots. In this debut episode of PlatformE Podcast, Brooke McEver, Director of Product Innovation at unspun, talks about how unspun, a robotics and digital apparel company, is building custom jeans for each consumer, on demand.
About unspun
unspun is a robotics and digital apparel company building custom jeans for each consumer, on demand, with the mission to reduce global carbon emissions by 1% through automated, localized, and intentional manufacturing. Listed as one of the Best Inventions of 2021 by Times magazine, the fashion tech start-up built a machine that weaves yarn into customized jeans tailored to perfectly fit each individual customers. The company has partnered with other brands such as H&M and Pangaia and plans to expand its co-branded operations.
Guest on This Episode
Brooke McEver is Director of Product Innovation at unspun
Brooke is the Director of Product Innovation at unspun, working to reduce global carbon emissions through newly developed products and processes in the fashion industry. Projects include custom fit algorithms, 3D looms, and digital retail experiences. Previous to unspun she started and grew a sustainability department in Bangladesh's largest export factory BEXIMCO, creating a mass production up-cycling on site for brands, and co-founded a social business dedicated to creating networks of suppliers for small to mid size brands. She received her master's at Stanford University in Design Impact.
