Episodit
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01:26:47 Finale (The Last Waltz)
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addThe final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.
It's been an amazing ride. Thank you for making it possible.
#ThisOldMarketing
- 01:11:06
PNR 210: Why Won't CMO's Consider Buying Media Companies?
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.
This week's story links:
QUICK HITS
Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/
Something Is Wrong On The Internet
https://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2
IN DEPTH
Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding
https://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/
SHOW SPONSOR - STORYBLOCKSGo to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing -
Puuttuva jakso?
- 01:01:24
PNR 209: Latest Content Marketing Spending Stats Hard to Believe
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.
This week's story links:
QUICK HITS
Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt
http://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?
2018 Marketing Predictions From The C-Suite
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91
IN DEPTH
Mattress Company Shutters Web Publication Pivots To Print
https://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802
Ryan Skinner From LinkedIn’s Post
https://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/
SHOW SPONSOR - STORYBLOCKSGo to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/
https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/ https://techcrunch.com/2017/11/09/time-to-snap-into-action/
TOM - Maxwell House
http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/
https://en.wikipedia.org/wiki/Maxwell_House_Haggadah - 01:05:09
PNR 208: Is there a Crisis in Content Marketing?
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.
This week's story links:
CNN Plans Commerce and New Subscription Based Service
http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/
Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribers
http://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/
Ad Blocker’s Successful Siege on Facebook Enters the Second Month
http://adage.com/article/digital/blockrace-adblock/311103/
IN DEPTH
Content Marketing In Crisis
http://effworks.co.uk/content-marketing-crisis-effweek-2017/
SHOW SPONSOR - STORYBLOCKSGo to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/
https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1
TOM
John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."
- 01:09:44
PNR 207: Blogging Research - Longer and Less Frequent for the Win
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.
QUICK HITS Content Marketing Love Letter
http://contentmarketinginstitute.com/2017/10/content-marketing-letter/
Michael Wolf. - The Future Of Advertising
https://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806
LinkedIn Considering Push Into Original Content
http://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10
IN DEPTH
Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/
Facebook Testing Subscriptions In Support of Instant Articles
https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/
SHOW SPONSOR - STORYBLOCKSGo to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
RANTS AND RAVES
http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/
http://www.marketingcharts.com/industries/business-to-business-80816
https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047
TOM
Lloyd's coffee shop. London. 1686.
https://lloydslist.maritimeintelligence.informa.com/ - 01:05:59
PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.
This week's story links:
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
QUICK HITS
Who are 2017’s Top Brands Ranked by Customer Loyalty
http://www.marketingcharts.com/brand-related/top-brands-80670
Publishers May Have To Volunteer To Fight Against Annoying Ads
http://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/
IN DEPTH
Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher
http://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/
Content Marketing Is Dead! Long Live Marketing!
https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206
RANTS AND RAVES
https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/
http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/ https://jamesaltucher.com/ TOM - Polyface Farms
https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/ - 01:15:26
PNR 205: Mercedes Launches Revenue-Based Content Model
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
QUICK HITS
Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/
Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers
Key Trends In Social and Digital News Media
http://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/
IN DEPTH
Content marketing: Mercedes is marketing
iQ media's looping content
https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten
The Simple Article Format That Draws A Bigger Audiences
http://contentmarketinginstitute.com/2017/10/content-creators-article-format/
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205
RANTS AND RAVES
https://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications
TOM - Alcoa’s One Step Beyond
https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond - 01:04:16
PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
NEWS Google Tells Publishers We Come In Peace
https://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361
Amazon Is Readying Its Blitz On The Ad Industry
https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/
IN DEPTH
Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat
SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203
RANTS AND RAVES
http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html
TOM - The Points Guy
http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel - 01:06:42
PNR 203: Google and Amazon Prepare for Internet War
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.
This week's story links:
Content Marketing World videos at http://cmi.media/video17
Content Marketing Master Classes at https://www.contentmarketingconf.com/
Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.
QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened
https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095
Google Pulls Amazon Echo Show Off of YouTube
https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show Twitter Testing 280 Character Limit
https://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html DEEP COVERAGE
Research Reveals The Habits of Content Marketers
http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203
RANTS AND RAVES
https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.htmlTHIS OLD MARKETING - Chagrin Falls Film Festival
http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
- 01:02:47
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.
This week's story links:
SPONSOR: AHrefs
Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.
Google sets its sights on the iPhone with HTC deal
https://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war
ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
http://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/
DEEP COVERAGE
Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR
http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html
EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202
RANTS AND RAVES
http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97
https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7
TOM - FLUFF
https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/ - 01:07:20
PNR 201: Advertising Groups Loathe Apple's New Browser Policy
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b
QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data
https://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574
Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites
https://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211 Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html
DEEP COVERAGE
WPP Invests In Podcaster Gimlet Media
https://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html
Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads
http://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a
RANTS AND RAVES
http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047
https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/ https://www.ohiolottery.com/InspiredOH#UserStories
TOM Example
Fearless Girl
http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/ - 01:34:37
PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addA very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b
This week's story links:
DEEP COVERAGE
The CMO Survey Is Out
https://cmosurvey.org/results/august-2017/
Facebook Is Willing To Spend Big In Video Push
https://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a RANTS AND RAVES
https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/
6. TOM - The Rock Island Line
https://www.youtube.com/watch?v=wI4nRD-DRpkThank you to all our listeners for making #200 so special!
- 00:59:43
PNR 199: Optimizing Ad Tech Is a Waste of Time
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b
QUICK HITS
Is Google Getting Ready To Buy Marketo
http://marketingland.com/google-getting-ready-buy-marketo-222663
Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/
IN DEPTH NEWS
Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/
SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a
RANTS AND RAVES
https://www.youtube.com/user/robs70986987
https://digiday.com/media/german-publishers-joining-forces-duopoly/
https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html
THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/ - 01:04:45
PNR 198: Advertising Industry Prepares for Plummet
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.
This week's story links:
Opening Sponsor
WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b
QUICK HITS
WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230
Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard
https://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395
Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/ IN DEPTH NEWS
The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
https://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES
http://www.mumbrella.asia/2017/08/apac-marketers-value-content-marketing-roi-accountability
https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR https://www.thectoadvisor.com/
- 01:02:34
PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addThis week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.
This week's links:
QUICK HITS
Apple To Spend $1Billion On original TV Shows For Its Streaming Platform
https://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/
The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad
https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1
Brands Will Not Be Eclipsed
http://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/
IN DEPTH NEWS
Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality
http://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/
Facebook’s Advertising Fallacy - That It Works
https://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e
SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197
RANTS AND RAVES
http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/
https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740
TOM - AAHA
https://www.aaha.org/professional/resources/trends_magazine.aspx
https://www.aaha.org/professional/resources/trends_archive.aspx - 01:07:25
PNR 196: Facebook, Google, Netflix & Disney Begin War over Content
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.
This week's story links:
QUICK HIT NEWS
Facebook Launches Watch
https://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601
Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/
Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Service
https://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html
Google Reportedly Offered 30 Billion To Acquire Snapchat
https://techcrunch.com/2017/08/03/google-buy-snap/
IN DEPTH NEWS
How Quartz Achieved a 90% Renewal Rate On Branded Content
https://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/
Turning Audience Development Into A Profit Machine
http://www.pubexec.com/post/turn-audience-development-profit-machine/
SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196
RANTS AND RAVES
https://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807
http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/
http://bosacks.com
TOM
J WALTER THOMPSON AGENCY…
https://archive.org/details/thompsonredbook00thomgoog - 01:05:30
PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer.
Story links:
QUICK HITS
Apple Soars After Resilient iPhone Demand
http://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/
Google Is Developing Tech for SnapChat Like Media Content
https://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688
Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142
IN DEPTH NEWS
Long Form Content Boosts Engagement But Can Publishers Do it Right
http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/
Hasbro Ends Talks To Buy Lions Gate
https://www.theglobeandmail.com/report-on-business/international-business/us-business/hasbro-ends-talks-to-buy-entertainment-company-lionsgate-sources/article35861893/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links SPONSOR - SMARTLING
Download the ebook: Translation: A Reliable Recipe for Business Growth RANTS AND RAVES http://www.licensingexpo.com/license-global/streaming-now-original-content-licensing-potential TOM - TheStreet.com https://www.thestreet.com/ - 01:04:00
PNR 194: Brands & Billionaires Continue to Buy Up Media
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addIn this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric.
This week's story links:
Lauren Powell Jobs Buys Majority Stake In The Atlantic
http://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/
Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings
https://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733
P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.
http://adage.com/article/cmo-strategy/p-g-slashe/309936/
IN-DEPTH NEWS
Hearst Is Experimenting In Commerce And Content
https://digiday.com/media/hearst-experimenting-commerce-content/
Why Is Buzzfeed Selling A Hot Plate?
http://mashable.com/2017/07/27/buzzfeed-tasty-cook-top/?utm_cid=mash-com-Tw-main-link#y8AoE1.RAaqH
SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194
RANTS AND RAVES
http://www.thedrum.com/opinion/2017/07/25/the-great-content-marketing-swindle http://www.minonline.com/distrust-and-business-models-journalist/ https://www.wsj.com/articles/gawker-media-advisers-to-put-flagship-website-up-for-sale-1501018991 THIS OLD MARKETING
General Electric and Comic books in the 50’s
http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D
U - 01:04:32
PNR 193: Amazon, Facebook and Google All Launch New Content Plays
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addThe boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards.
This week's story links:
Amazon Lures Publishers to New Social Network by Paying Them to Post
https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday
Google Aims to Reinvent How We Discover the News
https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/
Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/ SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193
RANTS AND RAVES
https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/
https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html
THIS OLD MARKETING - EMILY MCDOWELL
- 01:00:10
PNR 192: No, Not Everyone Should Do Content Marketing
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose addJoe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.
This week's story links:
Online Publishers Try Reducing Ads to Boost Revenue
https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061
Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/
The Hack: Having a Media Company Mentality
https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207
SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com
RANTS AND RAVES
https://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html?
http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/THIS OLD MARKETING - UBS
https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/ - Näytä enemmän