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Today I'm I’m diving into a topic that helped my own show take off back in 2016—creating a great website for your podcast.
I didn’t realize it at the time, but my well-built podcast website played a massive role in growing my audience. Why? Because discoverability in podcasting is tough, and having a central hub—your own website—can give you a big edge.
I’ll cover exactly what every podcast website needs, from episode embeds and subscribe buttons to mailing list signups and easy navigation. And, I’ll tell you about an incredible tool called Podcastpage.io that makes building your podcast’s website a breeze, without needing to be a developer.
Don’t miss this episode if you’re ready to level up your podcast’s online presence. Hit subscribe, and if you want to try Podcastpage.io, use my code JOECASEBONA for 10% off!
Watch my walkthrough here: https://youtu.be/q-SZnavCNww
Demo site: https://podcast-workflows.podcastpage.io/?v=w524
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Are you leaving valuable listener feedback on the table? I've been thinking about that a lot lately, so today we'll talk about how to engage your audience, gather crucial feedback, and build a thriving podcast community — while making it as easy as possible.
You can send your feedback to https://podcastworkflows.com/feedback
Here are the main takeaways:
Ask for Feedback Early, Regularly, and Everywhere – The importance of actively seeking listener input through multiple channels like your mailing list, social media, and during your episodes. I shared tips on making it easy for listeners to give feedback, such as incorporating listener feedback segments.
Build a Community Around Your Podcast – Creating a community is crucial for getting feedback, generating content ideas, and building trust. I discussed how podcasting doesn’t have to be a lonely experience and why fostering a community can lead to better audience engagement and even monetization.
Use Engagement Tools – I reviewed several tools to help facilitate listener feedback and community building, such as YouTube, Spotify, Ripple.fm, Circle, and Fan List. Each offers different features for community engagement, feedback collection, and potential monetization.
(00:00) - Intro(01:28) - How to get more engagement from listeners(07:28) - Why you should build a community(13:32) - Tools for Engagement(23:32) - Wrapping Up ★ Support this podcast ★ -
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Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.
I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively — making it better for your workflows. Plus, I'll share different segment ideas that work for both interview and solo episodes, ensuring you never run out of compelling content.
Want more insights like this? Join my mailing list at https://podcastworkflows.com
And check out my other podcast, https://streamlined.fm/
Top Takeaways
Implement Segments in Your Podcast: To create a more engaging show, think about incorporating segments. Just like how late-night shows have defined parts, segmenting your podcast can make it more consumable and structured. You can dedicate parts of your episode to different topics or formats, such as opening monologues, interviews, and specific segments tailored to your audience's interests.Structure for Solo Episodes: If you're worried that solo episodes might become stale, develop a clear structure. For instance, discuss a main topic, then showcase an interesting tool related to that topic, and finish with an automation tip. This keeps the solo content engaging and valuable.Balancing Personal and Professional Content: For busy solopreneur parents, combining personal experiences with actionable business advice can create a relatable and impactful podcast. Consider dedicating a segment to how you manage parenting alongside your entrepreneurial duties. ★ Support this podcast ★ -
Do YOU feel like like you're spending too much time editing your podcast episodes? If you're anything like the people on my email list and and people I met at Podcast Movement, you do.
So today, let's talk about 3 things you can do to save time in the edit (one of these shouldn't surprise you).
Check out Descript: https://go.podlift.me/descript
Send feedback to https://podcastworkflows.com/feedback
(00:00) - Intro(01:24) - Hire an Editor! (06:26) - Take Good Notes(10:45) - Use Descript(17:33) - Wrapping up ★ Support this podcast ★ -
I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event.
I’m still processing all the great sessions and conversations I had, but there are a few topics that have floated to the top.
Here’s what I’m thinking about most after the conference.
Read the article and discuss here: https://podcastworkflows.com/what-im-thinking-about-after-podcast-movement/
Join the mailing list: https://podcastworkflows.com/join
(00:00) - Intro(00:20) - New Podcast Workflows Home Page!(01:45) - Segments for Shows(06:04) - More Avenues for Monetizing Streamlined Solopreneur(11:28) - Podcast Communities are a Must(16:13) - Wrapping Up ★ Support this podcast ★ -
As I get ready for Podcast Movement, I've been thinking about this podcast and how it's been somewhat of a hodgepodge of content. I want it to be a great resource for podcasters who are looking to save time — or spend it the right way. And while it's always been an experimenting ground for me, I fear I've turned it into Frankenstein's Monster.
So today, I'm talking about 3 things I'm struggling with for this podcast — and how I plan to fix that Here are the quick hits:
1. Redefining My Podcast's Mission Statement
I realize my podcast has lacked a clear, cohesive mission statement. I want to better define who my podcast helps (solopreneur podcasters), what problem it solves for them (spending too much time on their podcast), and how it helps solve that problem (providing process improvements and tools to save 12+ hours per week).
2. Resurrecting and Updating My Old Episode TopicsI am considering revisiting some of my older episode topics from the podcast's early days and refreshing them to better align with my current focus on podcast workflows and processes. However, I want to be selective to ensure the topics fit with my updated mission.
3. Consolidating and Optimizing My YouTube PresenceI have multiple YouTube channels that I have used inconsistently for my WordPress and podcasting content over the years. I want to consolidate my podcast content onto my main, monetized "Joe Casabona" channel to simplify things and better train YouTube to recommend my videos.
Show Notes
3 Things to Get the Most Out of Podcast Movement 2024Ripple.fmPodcast Workflows on Ripple.fm(00:00) - Intro(02:19) - Rediscovering my Mission Statement(10:20) - Resurrecting older topics(15:59) - Fixing my Terrible YouTube Situation(20:39) - Join me on Ripple.fm! ★ Support this podcast ★ -
Artie, host of The History Buff podcast, came to me looking for strategies to monetize and grow his show.
Check out The History Buff here: here: https://www.thehistorybuff.co/
Here are the main takeaways:
Artie should leverage his experience as a tour guide to build credibility, but focus the podcast on his passion for discussing a wide range of historical topics rather than just his tour guiding.Start an email newsletter using a platform like Substack to capture interested listeners and potentially offer paid subscriptions for exclusive content like behind-the-scenes material or local tour "extras".Continue uploading to YouTube, but optimize the content for the platform
Want your own live coaching call? Book here: https://joec.pro/public-coachingWant a podcast audit? Grab one here: https://podcastgrowthaudit.com
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Want to know how to create killer podcast content without spending all your time writing scripts? In this live coaching call, I sit down with Alex Standiford, host of the Partnership podcast and founder of Siren Affiliates, to tackle this common podcasting challenge head-on.
We dive deep into strategies for generating fresh content ideas, from repurposing blog posts, to, getting feedback, and targeting specific niches. I also share my [not so] secret weapon for conducting captivating interviews using a three-act story structure that keeps listeners hooked.
Whether you're a seasoned podcaster or just starting out, this coaching call is packed with actionable tips and insights to help you create engaging content more efficiently. Don't miss out on this value-packed discussion!
Do you want some one-on-one time with me like this? You can book a Public Coaching Call here: https://joec.pro/public-coaching
Takeaways
Consider using a fat outline for podcast episodes, combining scripted elements with ad-libbing for a more natural delivery.Repurpose blog posts as podcast episodes to save time on content generation.Incorporate case studies and interviews to provide valuable insights and engage with listeners.Create niche-focused episodes to cater to specific audiencesLeverage LinkedIn for audience engagementStructure interviews with a setup, conflict, and resolutionKeep interviews focused and actionable ★ Support this podcast ★ -
In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence.
Today, I want to share with you how I churned out 9+ pieces of content over the course of 4.5 hours.
For more content like this, join my mailing list: https://podcastworkflows.com/join
Here’s the output:
3 YouTube videos3 podcast episodes from those videos1 blog posts1 live stream1 short form videoAudio of live stream republished to a podcast feedAnd here are the tools I used:
Ecamm LiveElgato PrompterLogic ProScreenflowiZotope RXCapsho / CastmagicTransistor / RSS.com ★ Support this podcast ★ -
Podcast Movement is the biggest industry podcast (at least in the USA), and nearly every recognizable name in podcasting will be there.
It's also a great place to meet fellow podcasters — it's one of the best networking opportunities. If you're going, or thinking about going, there are a few ways to make the most of your experience.
And that's what today's "3 Things in Podcasting" covers!
If you're going to be there, let me know!
(00:00) - - Intro(03:38) - - Find Podcasters to Collaborate With(06:26) - - Find brands and companies to partner with(11:28) - - Find ONE way to improve your podcast ★ Support this podcast ★ -
If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode.This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them.
To learn more, and save 12+ hours per week on your podcast, join my FREE mailing list at https://podcastworkflows.com/join
Main Takeaways:
The main function of show notes is twofold: get people to listen to your episodes, and make it easy for listeners to find the resources you mention during the showYour format matters! You should provide a great description, a primary CTA, takeaways, and resources, in that order. That way you hook listeners and keep them reading. You must create a frictionless experience. It's hard enough to get listeners to take action. Any additional steps make it that much harder, so meet them where they are: in the app they're listening.Show Notes!
What Are Show Notes (and do you need them)?More Thoughts on Why You Need Detailed Show Notes(00:00) - - Intro(01:45) - - What are show notes?(04:03) - - Why you should have show notes(07:12) - - How You Can Do Show Notes(09:34) - - Formatting Show Notes(11:20) - - Do you need show notes?(13:00) - - Answering Feedback(15:19) - - You must create a frictionless experience ★ Support this podcast ★ -
In a shift in focus for 3 Things in Podcasting, I'm going to look at industry news and try to align it with a trend so that you can better improve (and optimize) your podcast processes.
There's been a lot in the news lately about stats and YouTube, and video podcasting in general — so that's what we'll look at today: how you should approach video for your podcast.
Links
I’m seeing YouTube Music appear in my podcast host stats. Why?How do YouTube stats work for podcasters?Podcast hosting company changes(00:00) - - Intro(02:28) - - Switching Podcast Hosts(08:37) - - Podcasters who use Video(13:21) - - How You Should Approach YouTube for Your Podcast ★ Support this podcast ★ -
As I was watching the movie Se7en, I had a very strange thought: are your bad podcasting habits leading you down a path of (podcast) destruction? The movie is about the Seven Deadly Sins of the soul...but it got me thinking about how they might apply to podcasting. What “podcasting sins” are so great that they’ll lead to podfade (the unceremonious death of a podcast).
How do the Seven Deadly Sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride) translate to the world of podcasting. Let's take a look.
Want to read the entire article, and join the free mailing list? Head over to https://podcastworkflows.com/sins
(00:00) - Intro(02:25) - Lust: Chasing Fads(08:37) - Gluttony: A Show for Everyone(12:45) - Greed: Revenue Above Audience(17:12) - Sloth: Not Editing Your Podcast(24:26) - Wrath: Controversy for Clicks(29:11) - Envy: Chasing Downloads(33:45) - Pride: Doing Everything Yourself(39:08) - You got this! ★ Support this podcast ★ -
Top story for me this week is schools in NYC replacing the bell with 60 second podcast episodes!
"ABF Creative, the award-winning producer of Kids & Family podcasts, is proud to announce its innovative 'Mini Pods’ initiative in partnership with education technology company SonarCloud. This initiative replaces traditional school bells with 60-second educational podcasts, currently in over 120 New York City public schools, with plans to expand to Chicago and Los Angeles in the upcoming school year."
Plus, how to do an interview podcast while also establishing your authority, and the Seven Deadly Sins of podcasting.
Want to save 12+ per week with your podcast? Sign up for my free newsletter: https://podcastworkflows.com/join
Mini Pods educational podcasts drive funding for classroomsHow to Showcase Expert Guests Without Sacrificing Your AuthorityThe Seven Deadly Sins of Podcasting(00:00) - Intro(01:24) - NYC School Replace bells with podcasts(06:24) - How to do interviews and establish authority(12:34) - The Seven Deadly Sins of Podcasting ★ Support this podcast ★
Show Notes -
Have you ever been in a situation where someone wants something from you, but they won't come out and ask for it? They'll hint at it, tip toe around the issue, or just hope you figure it out based on the look they give you. My kids do that all the time.
A common problem I hear among podcasters is “no one shares the show/leaves reviews/sends in feedback.” I always ask the same follow up: “Are you asking for it?” It’s the same lesson I give my kids. Don’t ask don’t get.That's why today, we're going to look at the best way to ask (and enable) your audience for feedback.
Want more content like this? The best way to do it is to subscribe to my free newsletter over at https://podcastworkflows.com/join
Top Takeaways:
Ask early. That's early in the episode, and earlier than you need the feedback. You want to maximize the amount of times your audience hears the ask so they take action. Ask often. Repeat your ask multiple times throughout an episode. It might feel like too much, but trust me, it's not. Ask everywhere. Don't just ask on your podcast. Ask you mailing list, your social media following, and any other place you have an audience. Make it easy. Set up an easy to remember URL, and check everywhere you ask!Read the article here
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Feeling overwhelmed by the constant changes in the podcasting world? You're not alone. With new tools and trends emerging every day, it can be challenging to keep your workflow streamlined and your audience engaged. That's why I do 3 Things in Podcasting — and this week was uncharacteristically busy following a holiday.
Here are the links:
YouTube’s Growth As A Podcast Power Player Revealed What Gear, Software & Setups Do (500+) Podcasters Use in 2024? Announcing The 2024 Ear Worthy Indie Podcast AwardsComments on Podcasts Gives Creators and Listeners More Ways To EngageFirst, we'll take a look at a survey of podcasting gear and software.
Then we'll shine a spotlight on the inaugural Ear Worthy Indie Podcast Awards, a celebration of the unsung heroes of the podcasting world.
Finally, we'll look at Spotify's game-changing move to introduce comments on podcast episodes. Imagine the possibilities of fostering a deeper connection with your audience and receiving invaluable feedback in real-time. Explore the potential implications of this newfound interactivity and discover how you can leverage it to take your podcast to new heights.
(00:00) - Intro(00:35) - Youtube #1 Listening App?(03:17) - The Blue Yeti is the Most Popular Podcast Mic(12:26) - First Annual Ear Worthy Independent Podcast Awards(15:16) - Spotify added Comments to Podcasts(19:41) - That's It! ★ Support this podcast ★ -
Does it feel like your podcast isn’t growing no matter what you do? You’re busting your butt trying to grow your podcast. You’re creating good content, promoting it on social media, asking your guests to share, and telling anyone who will listen about it. But nothing seems to be working.
What if you could make a few small changes and see an increase in your listenership? I’m not talking a huge shift in your content, hiring a team, or putting tons of time and money into ads. Those things CAN help — but only if you already have a good foundation to attract the right listeners to your podcast.
What I’m talking about is the fundamentals. That's what we'll talk about today.
Get your own podcast audit at podcastgrowthaudit.com
Links
Your Podcast Needs a Mission StatementWant to Increase Podcast Downloads? Change Your Tagline!The most and least crowded podcast categories ★ Support this podcast ★ -
Should my podcast have seasons? It's a common question, and honestly, I think there's a lot more nuance than people realize. That's certain true of me...at least until the last time I was asked.
My answer was “yes, probably.” There are a lot of reasons to have seasons. However, a friend of mine, Doc Rock, has a more tempered answer. He said that seasons should serve a purpose.
That’s when I realized he and I were using the term “Season” differently. While Doc was differentiating between seasons and breaks, I was not.
Let’s take a look at when seasons make sense, the difference between seasons and breaks, and the importance of planning for the long-term success of your podcast.Read the full article here
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We're diving into the art of repurposing content with the "sawdust" approach, exploring the New York Times' bold move to put many of its podcasts behind a paywall, and dissecting the key reasons why podcasts fail. Whether you're looking to maximize your content's potential, understand industry shifts, or avoid common pitfalls, this episode has got you covered. Let's get started!
Shadow Clock Zoomed-In Moment | "For the Love of Baseball"New York Times to Move Podcasts Behind PaywallWhy Podcasts Fail(00:00) - Intro(00:21) - Creating Sawdust from Your Content(04:24) - NYTimes to Paywall Podcasts(09:19) - Why Podcasts Fail(14:44) - That's It! ★ Support this podcast ★ -
It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:
Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per episode can help maintain focus and provide valuable content.Frequency: For new podcasters, weekly episodes are ideal, but bi-weekly can also work. Monthly episodes are not recommended unless the podcaster already has a large audience.Branding: A branded podcast should be hosted on the brand's website to leverage SEO benefits. However, the podcast name should be something people are searching for, rather than the brand name itself.Sponsorship: For branded podcasts, it's advisable to avoid competitor sponsorships. Initially, focus on driving traffic to the brand rather than seeking sponsors.Want to submit a question? Fill out the Feedback Form
(00:00) - Welcome! (01:42) - Finding enough to talk about(05:28) - Integrating the podcast with your brand(11:36) - How often should you publish episodes?(14:09) - How long should episodes be?(15:29) - Wrapping up ★ Support this podcast ★ - Näytä enemmän
