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Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming to renew its image and showcase the positive aspects of the sport. Today, Emily discusses why influencers are becoming racehorse owners. Show Notes
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Emily Lyman: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show Notes
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Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segments, Carhartt needed an agency to consolidate its efforts. Today, Nick discusses Carhartt's snap-led brand lift. Show Notes
Connect With:
Nick Drabicky: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes
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April Augustine: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes
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April Augustine: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show Notes
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Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers. Show Notes
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Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not without its pitfalls. Today, Scott discusses common personal branding mistakes. Show Notes
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Scott Turman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. Our brains are hardwired for efficiency, developed over thousands of years for quick decisions, whether it's avoiding danger or seeking the right opportunities. In the business world, this translates to people rapidly evaluating you when they consider doing business with you. Today, Scott discusses whether founder branding may be holding startups back. Show Notes
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Scott Turman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent backlash. Today, Jeremy discusses using research to avoid brand disaster. Show Notes
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Jeremy King: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses making brand guesswork illegal. Show Notes
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Jeremy King: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes
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Nigel Thomas: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively. Show Notes
Connect With:
Nigel Thomas: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of diversity varies, prompting the question of what constitutes a diversified workforce. Consider those who lack educational opportunities or connections, how can they break into an industry that often seems overwhelmingly exclusive? Today, Natalie discusses DEI for the survival of the agency business. Show Notes
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Natalie Alberta Dusey: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. Holding companies have a reputation for upselling services to clients regardless of their actual needs. However, in today's client-centric landscape, a new vision for holding companies is emerging that is people-centric, and client-focused. Today, Natalie discusses reimagining the holding company. Show Notes
Connect With:
Natalie Alberta Dusey: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within brand communities. Join Jon as he explores the importance of trust, authenticity, and active participation in nurturing strong customer relationships.
Connect With:
Jon Davids: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation.
Connect With:
Jon Davids: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers and enthusiasts alike. Leveraging this excitement, Bad Birdie introduced its exclusive Amateurs Collection, a limited-edition line of golf apparel. Today, Jason discusses branding Bad Birdie’s Amateur Collection. Show Notes
Connect With:
Jason Richardson: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its vibrant prints and creatively designed golf polo shirts. Today, Jason discusses marketing golf to a younger demographic. Show Notes
Connect With:
Jason Richardson: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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