Episodit
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This will be the last podcast I make for this channel.
So far, I've created 58 blogs, podcasts, and videos and written a book - Reframing Marketing.
So what's changing?
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Want to create content that truly resonates with your clients?
Think of content as a vehicle guiding your client from where they are now to where they want to be.
Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement.
The key? Experiment and listen to what your audience responds to best.
Discover more about creating content that speaks to your clients in our latest podcast.
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Puuttuva jakso?
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Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey.
By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth.
Learn more in our latest podcast on why making clients the heroes of their stories is key to success in marketing and beyond.
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This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision.
You can see our new Pallant website: https://pallant.studio
You can find more about Joel and In Your Corner: https://www.inyourcorner.co
You can find more of Tad here: https://marketingforhippies.com
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The best marketing strategy? Start seeing through your client’s eyes.
Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear.
Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only scratching the surface of their needs.
Learn the five pillars of client-focused communication that go beyond guesswork. This podcast episode explores actionable insights into truly seeing things from the client's eyes.
Align your message, build trust, and watch your results soar as clients feel seen and valued.
Tune in now for a client-centred approach to marketing that works!
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AI feels like it's thinking. It often seems to truly understand what we're asking it to do.
The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'.
What happens when we use these tools, believing they are thinking and understanding us? In this episode, I explore if it's a problem that they don't understand us and what happens when they do.
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To make a product irresistible, stop thinking like a seller and start thinking like a buyer.
Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic.
When there’s a disconnect between what customers truly want and what’s offered, even the best products struggle to gain traction. How much growth is being left on the table because your product isn’t hitting that sweet spot?
Discover the psychology behind aligning products with customer desires, bridging the gap between 'need' and 'want' to make your offer irresistible. Our latest podcast shares strategies to make sure your product resonates.
Tune in now and learn how to make your product not only essential but also deeply desirable to your customers!
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Are you tempted to get AI to write your LinkedIn posts?
As coaches, consultants, and small business owners, you're under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That's why plenty of people are using AI for their online marketing.
But is AI content any good? Won't it just make you sound the same as everyone else?
As with any tool, the results depend on how you use it. In this video, I explore how to make AI work for you without sacrificing the authenticity that makes your content unique.
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This week I am thinking about where I will go with my content creation and how the world of AI might change in the next few months.
If you want to get in touch, please connect with me on LinkedIn or become a subscriber and reply to one of my emails at my website simonbatchelar.co.uk
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This week I share the AI ideas I'm working on and how you can access a preview of the AI course I made.
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When you use AI, have you ever wondered if AI is also using you?
Your input is used as part of its training dataset. But it also controls your interaction with that tool.
Is that a bad thing? Well, that depends...
In this video, I explore the concept that AI-driven platforms might be manipulating your time and attention to serve the goals of the companies that own them. Is AI manipulating your patience and persistence to keep you 'playing the game' for the companies' gain?
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Artificial intelligence can feel like it gets things wrong – a lot.
As a coach, consultant, or small business owner, you may have had false or factually incorrect outputs from AI tools like ChatGPT. And inaccurate responses can take time to fix – which is frustrating if you’re using these tools to save time.
However, this is not a reason not to use AI – often, it’s a case of rubbish in, rubbish out. I believe we’re setting an unfairly high bar for AI tools to meet, especially when we consider the mistakes we scroll past when social media AI gets it wrong.
Let’s reframe the problem: can we help AI get things right more often?
In this video post, I’ll explain the three common reasons AI can produce errors, and why these kinds of output can seem more frequent with AI tools. I’ll also offer practical tips on how to help AI make less mistakes.
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In this episode, I explain why building your own website is a never-ending task and how Squadcast really screwed up a recording of a podcast (and how I turned that into a positive).
Ai course details: https://simonbatchelar.co.uk/how-to-use-ai-in-marketing-for-coaches-consultants-and-small-business-owners/
Become a subscriber: https://simonbatchelar.co.uk/email-signup/
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Writing engaging blog posts takes time and concentration. Something a lot of people don't have much of.
You might have tried using AI and found the results generic or even wrong.
Creating quality blog posts with AI is possible when you know how.
In this podcast, I explain how you can use AI tools like ChatGPT, Claude and Gemini to write better blog posts. AI can help you be more creative and make your marketing more enjoyable.
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As a coach or consultant, the key to improving your marketing is to ask the right questions.
You might think you know what's important to communicate, the talking points that will make you stand out in a crowded marketplace. But it's easy to get lost in the details (and your own perspective) and lose sight of what's really important to your ideal client.
If you want to shake up your marketing and get out of the rut of repeating yourself over and over when you talk about what you do, here are five questions to ask yourself…
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This week, I share how scaffolding work has turned my week upside down and how the long-awaited AI course is now very nearly ready to go live.
Try NotebookLM - https://notebooklm.google.com
Become a subscriber and find out about the AI course first https://simonbatchelar.co.uk/email-signup/
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This week, I share why I've been away from making regular content for a few weeks and what happened at Summercamp this year.
The storytelling workshop was hosted by Ellen De Vries: https://www.linkedin.com/in/ellendevries
The Money Mindest workshop was hosted by Charlie Davis: https://www.linkedin.com/in/mrcharlesdavies
You can become a subscriber at: https://simonbatchelar.co.uk/email-signup
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This week, I share what I've been working on and why the trademark system is so frustrating!
You can find out more about the AI course here: https://simonbatchelar.co.uk/marketing-courses
You can be the first to know when it's ready by becoming a subscriber here: https://simonbatchelar.co.uk/email-signup
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This week, I talk about taking a short break and my new AI course coming to subscribers first in September.
To become a subscriber go to: https://simonbatchelar.co.uk/email-signup/
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Do you need AI for your business?
The short answer is no.
Despite the AI hype machine, it's not essential for your business - yet.
That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool.
The challenge for any business is knowing where AI offers efficiencies and where it can waste time or be a real risk.
How can you decide which AI is right for your business?
This week, I'm rising above all the AI hype to examine whether you need AI in your business. I meet many people who are not using it and doing just fine. I also meet those who have gone all in. So how do you decide what's right for your business?
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