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Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦
Our chat covers:
How Amy combined her love of food + feminism to start the companyThe importance of following your curiosityHow to know it’s time to go from side-hustle to all-inThe value of showing up + embracing failureHow to hire support + delegateThe E-Myth RevisitedThe process of opening a brick + mortar storeSurrendering to the chaos of small businessRadical Optimism
Find Amy on Instagram @overseasoned_amy + shop Overseasoned online or at their flagship store Matriarch in Newport, RI.
🪐 Join The Here & Now
🕸 feelgoodretail.com
📱 @feelgoodretail
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings! -
Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”?
Me too. But also … I really love strategy at the same time. 🥸
So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear:
Why every business needs a unique strategyA few recent strategies I’ve helped retailers implementHow to diagnose the real problem in your businessMy four-step process for creating your own strategyReady for support building your unique retail strategy? 🪐 Join The Here & Now 🧭
🕸 feelgoodretail.com
📱 @feelgoodretail
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Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP.
Tune in to hear:
Why rituals are better than tasksThe three dates we want you to get on your GCalHow to prioritize data, strategy, AND self-care
Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.
🪐 Join The Here & Now 🧭
Get our free 2023 low-key holiday planner here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
An incomplete guide to running your shop as an emotional being.
Get our free 2023 low-key holiday planner here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties!
Get our free 2023 low-key holiday planner here
Download the Holiday Review Template here
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Smooth sailing for your season with these simple tactics.
Plan your finish line celebrationSet an intentionFormalize a goalUse the past as your planner Spill the beansWrite a permission slipCreate a place for "not now" ideas + observationsSet an end of day ritual
Get our low-key holiday planner
Join our Holiday Planning Power Hour on October 16th
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Because you can't do everything all at once, despite the urge.
Balancing our priorities and mono-taskingWhat "sustainable growth" means in your own wordsRedefining business planning Finding inspiration in natural cycles
In this episode, we cover:✨ Get our free 2023 Holiday Planner here ✨
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.
Our chat covers:
Tips for your first market or pop-upWhat it looks like to run an omnichannel businessHow to explore diverse revenue streams in your product based businessManaging your time and task list in an empowered way
WEBSITE | INSTAGRAM
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Can Retail Leave Social Media?
Whether or not social media currently provides meaningful trafficWhere social media for retail can actually shine (and where it definitely doesn’t)My favorite non-social media marketing methodsKnowing your numbers
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—💎 Use the code RETAIL for 10% off your ticket to The Refresh!
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
aka "ideas to grow your biz without hating it" ;) a mid-season interlude
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.
Our chat covers:
The importance of operations as you expand - and why you need to zhuzh your processes over timeCrafting an in-person experience centered around your brand valuesFlowing instead of forcing when it comes to growthWhy deriving your fulfillment from your business may not be *~ the vibe ~*
In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices.Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder.
Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart.
Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry: custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items. They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.
The emotional impact Instagram has on small biz ownersHow to think strategically (and realistically) about Instagram's purpose in your businessFinding what kind of content "feels good" for you and your bottom lineHow to recognize when it's time to pivot
We cover:If you want to dive deeper, here are a few episodes you might enjoy:
Outta My Way Algorithm: Growing Your Audience Off IGSocial Media Sanity For RetailersCan Retail Leave Social Media? Advice For Product-Makers And Shop-OwnersHave a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨ -
What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, starting with Etsy.
the Etsy Strike in April 2022 and the early days of the Indie Sellers Guildhow the Amazonification of Etsy - higher fees, mandatory programs and a rise of dropshippers and fake “handmade” accounts - is eroding the trust ofthe Indie Sellers Guild’s objectives and some exciting 2023 developmentsplus Mattie’s personal experience launching their shop and how they’ve diversified channels beyond Etsy
In this episode, I'm joined by Mattie Boyd, interim member of the ISG board to discuss:The Indie Sellers Guild is a grassroots, non-profit organization to promote equitable and fair treatment in online marketplaces. They are independent artists, vintage curators, and small businesses working in solidarity to fight exploitative fee structures and policies that harm their livelihood and creativity. ISG seeks to speak with one unified voice for the interests of indie sellers to the media, legislators, and the general public.
Mattie Boyd is an interim member of the Board of Directors of the ISG, and their role within the Guild pertains to public and media relations and outreach. Mattie is also a founding member of the Guild, a full-time Etsy seller, and one of the original Etsy Strike 2022 strikers.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected] -
Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?"
How to take inspiration from how your vision (and customers experience) and apply it to your siteWhy function > innovation when it comes to ecommerceWhere you to infuse your site with personality AND boost conversionIdeas on how to spice up your product photography without spending a ton of $$$Plus 5 ecommerce best practices if you want to perform your own site audit and find opportunities to improve
Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dull by comparison. Others may rely solely on an online experience to convey your brands personality, and never feel *totally* satisfied . Well never fear, the advice column is here ;).
This episode is packed with practical advice to turn your website into a killer representation of your brand without sacrificing ease and functionality. We cover:Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]
✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨ -
Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business.
Our chat covers:
how her traditional art background led her to open a retail businesswhat it looks like to accept help and delegate in order to get to the next stage of businessreconnecting to your original vision and re-centering post-pandemichow Jennie’s word of the year - ‘focus’ - has helped her accelerate the shop’s growth. You won’t believe the results!Jennie Lennick is the founder and creative force behind Jenny Lemons, a vibrant accessory and colorful lifestyle brand. Jennie founded her business in 2015 as an extension of her art practice, in which she created collections of clothing, accessories, and art kits featuring her playful illustrations of food. A couple of years later, she opened her first retail store in the Mission District of San Francisco. Her shop is a community space where she designs and sells her products and showcases them alongside a curated selection of other handmade goods, craft kits, and art supplies. Jennie is passionate about encouraging her community to create things by hand and live a colorful, creative life.
🕸 feelgoodretail.com📱 @feelgoodretail
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Happy almost-Summer, retail besties! 🌞
We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds.
In this episode, I share the big question I’ve been grappling with lately — what is enough?
And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podcast might not be for everyone currently listening. 🤷♀️
Join me in getting super clear on what we believe about business and retail. Then let’s have some fun this season!
🕸 feelgoodretail.com
📱 @feelgoodretail
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Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function.
Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence.
🛍 Get the free Indie Retail Resource Guide
🕸 feelgoodretail.com
📱 @feelgoodretail
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings! -
Alright, bestie. After a few weeks of strategy, today we’re talking about feelings.
Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it.
And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!🛍 Get the free Indie Retail Resource Guide
🕸 feelgoodretail.com
📱 @feelgoodretail
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings! -
This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy?
Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better.
And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!
🛍 Get the free Indie Retail Resource Guide🕸 feelgoodretail.com
📱 @feelgoodretail
✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings! - Näytä enemmän
