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In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.
This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.
Show Highlights:
The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences. The importance of delivering seamless, hyper-personalized experiences across various touchpoints. Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings. The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities. Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!
Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.
Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!
Show Highlights:
Kentâs vision for the future of online automotive purchasing and customer experience. The three crucial checkpoints for customer experience in car buying. Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. How technology, such as connected cars and services, can improve the customer experience in the automotive industry. The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Puuttuva jakso?
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Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.
Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.
Show Highlights:
Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/ Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions.
Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce.
Show Highlights:
Evolution of e-commerce and the impact of cloud solutions on IT department perceptions. Role of social media platforms like TikTok in transforming shopping behaviors. Benefits and challenges of composable commerce and API-first, headless architecture. Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment. Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.
Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.
Beyond tech, heâs the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.
To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.
Show Highlights:
Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud.
Explore the innovative shift to Commerce Cloud and Builderio CMS, which allowed Black Rifle Coffee's marketing and e-commerce teams to gain unprecedented independence. Colin dives into the benefits of a headless CMS setup, explaining how it offers an elegant, maintainable, and scalable solution compared to traditional templatized approaches.
Maximizing the capabilities of a fully headless, composable solution, Colin shares the advantages of adaptable deployments across web and mobile platforms. This episode is packed with insights into the flexibility of headless commerce, the power of Salesforce's ecosystem, and the future of technology in crafting personalized user experiences. Tune in to hear how a strong mission combined with cutting-edge tech can drive unprecedented success in the e-commerce landscape.
Show Highlights:
Insights into the unique founding of Black Rifle Coffee by a former Green Beret and its mission to serve veterans. Exploration of how moving to Commerce Cloud and Builderio CMS has reduced developer dependency, allowing marketing teams more autonomy. Discussion on the agility and scalability provided by a headless, composable solution, enhancing web and mobile application management. The role of AI in coding, testing, and the future potential of AI-driven development in e-commerce. The importance of accessibility and personalized experiences in e-commerce, facilitated by Commerce Cloud's capabilities.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ Register for the B2C Commerce Roadmap Webinar on August 21 at 1 pm ET: http://sfdc.co/B2Croadmap***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the companyâs evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well as the impact of GPT on search behaviors.
Discover how vector search and AI, including ChatGPT, are revolutionizing consumer experiences and retailer efficiencies. Learn how the interaction with search has shifted from simplistic keyword queries to more conversational and context-rich interactions. We also discuss the implications of these advancements for e-commerce and how retailers can better compete and cater to evolving customer expectations. Lastly, we delve into the ethical implications of AI and GPT in retail.
Listen in as we envision a future where AI makes travel planning and e-commerce a seamless, conversational experience.
Show Highlights:
How vector search and GPT are transforming search behaviors and improving product discovery. The impact of AI on consumer experiences, retailer efficiencies, and the future of e-commerce. Addressing bias, inclusivity, and the ethical implications of AI in the fashion and retail industries. Strategies like managing synonyms and blending vector and keyword search methodologies to enhance search effectiveness. Envisioning a seamless, conversational experience in travel planning and online shopping using AI tools like ChatGPT.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ Holiday Preparedness Guide co-authored with Paige and Nat: https://www.prefixbox.com/blog/boost-holiday-sales-smart-merchandising-analytics/ B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA).
The episode explores the potential of composable commerce and generative AI, offering insights on whether long-standing Site Genesis users should transition to more modern platforms. Kyle also highlights the significance of accessible sandboxes for developers and the role of open-source projects in fostering community collaboration and innovation.
Tune in to learn how generative AI and tools like Salesforce's PWA kit are setting new standards for the future of retail.
Show Highlights:
Astound Digital's 20-year partnership with Salesforce and pioneering efforts in Storefront Reference Architecture (SFRA).
Insights into the Unofficial SFCC community and the OpenSFCC initiative.
Discussion on composable commerce benefits.
Examination of generative AI's role in modern commerce.
Practical advice on the costs and benefits of migrating to composable solutions.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalaraâs sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particularly focusing on Salesforce and its compatibility with headless architecture. Learn about the advantages of using APIs over traditional SDKs and how KPIs drive executive buy-in for cutting-edge technologies.
We discuss the benefits of hybrid composable architecture and its competitive edge in hiring developers. Additionally, Adrian shares insights on AI-powered note-taking tools and their impact on enhancing user experiences. Tune in to gain a comprehensive understanding of Avalaraâs role in ensuring tax compliance and supporting the infrastructure of an effective e-commerce storefront.
Show Highlights:
Future trends in composable architecture and the advantages of using APIs over SDKs
Simplifying taxability complexities in industries like manufacturing with Avalara's sophisticated tax engine
Competitive edge of hybrid composable architecture and hiring Node.js developers
The role of KPIs in driving executive buy-in for new technologies
The potential of AI-powered note-taking tools to revolutionize user experiences and streamline tasks
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations here: https://www.salesforce.com/commerce/innovations/
Avalara AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMiPDUA1
B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap
B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers.
With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships.
We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future.
Show Highlights:
Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies.
The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches.
Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers.
The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations.
Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety retailers often feel around data collection and underscore the importance of having a solid data strategy.
Listen in as we discuss the importance of connected data in maximizing the potential of Salesforce Commerce Cloud. Discover how Data Cloud for Commerce provides valuable insights by contextualizing data, enabling businesses to avoid costly inventory mistakes and deliver personalized experiences. We also stress the necessity of breaking down data silos to unlock the full potential of integrated data, leading to smarter decision-making and innovative solutions.
Show Highlights:
Importance of actionable, high-quality data in driving business growth and enhancing customer experiences.
Strategies for effective data utilization to make informed decisions and boost customer loyalty.
Innovative solutions to address retailer anxieties around data collection and management.
Benefits of seamless integration between inventory systems and marketing efforts to prevent customer frustration.
The power of Salesforce Commerce Cloud and Data Cloud for Commerce in breaking down data silos.
Role of AI in enhancing data insights, optimizing supply chains, and personalizing customer experiences.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce.
Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners.
From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry.
Show Highlights:
The transformative impact of mobile technology on e-commerce and retail. Statistics on smartphone usage and the projected growth of the mobile app industry. Enhancing retail apps with Salesforce integration for personalized customer experiences. Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners. The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud. Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial.
Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy.
Show Highlights:
Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit.
Examination of Cyber Week's renewed importance and the growing preference for online shopping.
Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs.
Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts.
Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/
Checkout Caila's full report here: https://www.salesforce.com/blog/holiday-shopping-predictions/
Learn more about how you can prepare your ecommerce site for holiday shopping here: https://www.salesforce.com/form/commerce/ecommerce-holiday-preparation/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the significant impact of subscription management systems and automation for business efficiency.
Dr. Myers offers invaluable insights from her research on digital strategies, emphasizing the necessity of proactive innovation and customer-centric approaches. Tune in for a blend of humor, heartfelt stories, and profound business insights.
If you would like a deeper dive into certain features from this show, message Nat with your top requests, and if you are a Salesforce Commerce Cloud customer, partner, or expert interested in being a guest on the show, include this in your message.
Show Highlights:
The supportive Salesforce community, known as Ohana, and its impact on Dr. Myers' professional journey.
Importance of maintaining and innovating e-commerce and self-service portals to stay competitive.
The critical role of subscription management systems and automation in enhancing business efficiency.
Real-world examples of cost savings and strategic benefits from leveraging Salesforceâs B2B Commerce licenses.
Customer-centric strategies and the importance of continuous improvement and proactive innovation in digital channels.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semiconductor shortage but also enhanced the customer experience through self-service options.
We also explore Rochester's strategic shift from dealing exclusively in obsolete parts to including active products, a move that bolstered its resilience against supply chain disruptions. Additionally, we discuss the integration of AI and automation, which has revolutionized customer service and hints at the vast potential of AI in both professional and personal contexts.
Show Highlights:
Digital transformation with Sales Cloud enhancing customer engagement and service.
Managing real-time inventory and overcoming semiconductor shortages with Salesforce and MuleSoft.
Transitioning from obsolete parts to active products to diversify and stabilize customer supply.
Downsizing the customer service team through AI and automation, reallocating staff to more strategic roles.
Upcoming integration of Salesforce marketing technologies for better customer insights and engagement.
Potential future applications of AI in various business processes like RMA and guided selling.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.
Show Highlights:
The role of personal interests and "superpowers" in Mark's professional success.
Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud.
The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication.
Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce.
The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnerships between marketing and IT departments, the nuanced KPI alignment across various teams, and the challenges of adopting new technologies. Listeners will gain valuable perspectives on fostering a culture of collaboration and innovation to achieve remarkable commerce experiences and substantial business growth.
Show Highlights:
The evolving role of the Chief Marketing Officer (CMO) in digital commerce and their partnership with IT for successful brand growth.
The importance of CMOs mastering technology to meet heightened customer expectations and drive organizational success.
The impact of generative AI on marketing, consumer expectations, and the necessity for future-ready marketers.
The distinct dynamics of B2C vs. B2B marketing and the importance of CMOs in direct customer engagement and market influence.
The significance of aligning KPIs across marketing and merchandising teams to reduce friction and enhance collaboration for business growth.
Practical advice for CMOs on investing in customer understanding and preparing their teams for an AI-forward future in commerce.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
064: A CMOâs Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski
Jacobi Zakrzewski LinkedIn: https://www.linkedin.com/in/jacobi-zakrzewski/
Amanda Cole LinkedIn: https://www.linkedin.com/in/aelam/
Join the Commerce Trailblazer Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode also shines a light on Joseph's insights into the integration of AI in commerce, featuring discussions from his co-authored book, "ChatGPT for Accelerating Salesforce Development," and how this technology is revolutionizing development, enhancing customer service, and fostering inclusivity within the tech industry. Don't miss this invigorating exploration of innovation and success.
Show Highlights:
The role of mentorship, community engagement, and embracing Salesforce innovations in professional growth.
Utilization of agile methodologies to tackle complex business challenges and Joseph's latest work with generative AI and analytics.
The integration of AI in commerce to improve web services, manage customer interactions, and bolster customer loyalty.
The benefits of combining AI, CRM, and trust through the Einstein platform for a unified customer experience within Salesforce.
Joseph's emphasis on a "human at the helm" approach to AI.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Twitter: https://twitter.com/sforceROCKER
Linkedin: https://www.linkedin.com/in/sforcerocker/
Trailblazer Profile: https://www.salesforce.com/trailblazer/sforceROCKER
AI for Accelerating Value Blog: https://www.linkedin.com/newsletters/7150307940892037120/
ChatGPT for Accelerating Salesforce Development: https://www.amazon.com/ChatGPT-Accelerating-Salesforce-Development-cost-effective/dp/1835084079/
Join the Commerce Trailblazer Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with Salesforce, delving into how they leverage Salesforce's CRM to enhance their e-commerce solutions.
We then explore the world of e-commerce implementation, from the rising trend of headless and composable commerce to ensuring brands deliver a seamless online presence that mirrors their opulent in-store experiences. We dissect the nuances of crafting a digital strategy that resonates with a brand's identity, and how even in the post-pandemic landscape, the imperative for differentiation remains the key to cultivating lasting brand loyalty and profitability. Tune in for an episode packed with expert guidance, strategic foresight, and an inspiring story of innovation in the bustling digital marketplace.
Show Highlights:
Noibu's growth acceleration during COVID-19 and the company's integration with Salesforce CRM to enhance e-commerce solutions.
Exploration of headless and composable commerce platforms.
The importance of unique digital identities for brands post-pandemic to foster customer loyalty and remain competitive.
Advice on staggered digital transformation strategies, prioritizing product specialization, and creating custom digital experiences.
Insights on automated error detection and prioritization with Noibu's platform to improve e-commerce website performance and reduce tech debt.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Kailin Noivo LinkedIn: https://www.linkedin.com/in/kailinnoivo/
Noibu Website Audit: https://info.noibu.com/free-checkout-audit?__hstc=138242479.e264ebe25243bd1c86c727a9a26d449a.1701885995694.1706730851306.1706819145850.54&__hssc=138242479.23.1706819145850&__hsfp=3540976753
The eCommerce Toolbox: Expert Perspectives Podcast: https://podcasts.apple.com/us/podcast/the-e-commerce-toolbox-expert-perspectives/id1695871656
Join the Commerce Trailblazer Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fintech, we uncover how the mobile e-commerce explosion during the pandemic has transformed the payment landscape. We also dive into the Adyen formula, revealing the company's dedication to innovation and customer satisfaction and how they're constructing scalable payment solutions that can adapt to the ever-shifting desires of shoppers.
Transitioning from the big picture to actionable tactics, we lay out the revolutionary payment integration solutions Adyen offers for merchants on Salesforce, simplifying global payment acceptance. Hear firsthand about the unprecedented flexibility Adyenâs Composable Storefront solution provides for brands to customize their payment experiences and how e-commerce accelerators are slashing the timeline for brands to make their mark online.
Show Highlights:
The shift to mobile e-commerce and Adyen's approach to innovation and customer care.
Adyen's pre-built payment integration solutions for global expansion on Salesforce platforms.
Exploration of e-commerce accelerators and cost-saving strategies for brands adopting Composable Commerce.
Details on Adyen's unique offerings for Composable Storefronts, including flexibility and control over payment experiences.
How brands can integrate Adyen payments, with options for tech-savvy brands and those preferring third-party service providers.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
- Näytä enemmän
