Episodit
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The Anti-Woke Job Board Revolution: How Red Balloon Recruiter is Fighting Back
– The Sharkpreneur podcast with Seth Greene Episode 1097 Andrew Crapuchettes
Andrew Crapuchettes is a pioneer in the labor market data and analytics industry, and he is the visionary behind RedBalloon.
Mr. Crapuchettes began his career as a young Silicon Valley entrepreneur, building business process automation and selling 3D modeling software.
In 2001, Mr. Crapuchettes became a founding member and later CEO of Emsi (now Lightcast), which he transformed from a little-known consulting company of three employees to an international economic data firm with over 250 employees worldwide.
Mr. Crapuchettes not only pioneered the operational tenets that rocketed Emsi to success, but led the company through four successful transitions to two private equity firms, a strategic buyer, and a national non-profit, with each transition producing significant returns for the investors.
Mr. Crapuchettes has also contributed his talents to numerous other companies, some of which have led to additional strategic and MBO exits. He has taught graduate-level classes on 3D modeling and software architecture, and has served on the board of multiple non-profit organizations. He and his wife live in Idaho with their five children.
Listen to this informative Sharkpreneur episode with Andrew Crapuchettes about how RedBalloon Recruiter is leading the anti-woke job board revolution.
Here are some of the beneficial topics covered on this week’s show:
- How RedBalloon was created in response to cancel culture and corporate environments that penalize personal beliefs
- How RedBalloon helps create workplaces where employees can align their work with their values without fear of retribution
-Why the recruitment process includes an extensive onboarding call to understand their values and the culture they seek
- How using these insights ensures job postings and candidate outreach align with the client’s mission and culture
- How the business model and success of RedBalloon challenge the prevailing norms in the recruitment industry by offering a values-driven approach
Connect with Andrew:
Guest Contact Info
X: @RedBalloonWork
Instagram: @redballoonwork
Facebook: Facebook.com/RedBalloonWork
LinkedIn: linkedin.com/company/redballoonwork
Links Mentioned: https://www.redballoon.work/
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Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect.
Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day.
In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.”
Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing.
Here are some of the beneficial topics covered on this week’s show:
- How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand.
- Why marketing should be led by strategic, actionable insights instead of only focusing on data.
- How a company can increase its value through marketing strategies such as podcasts and partnerships.
- Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste.
- How starting employees as interns allows them to nurture critical thinking and problem-solving skills.
Connect with Peter:
Guest Contact Info
LinkedIn: https://www.linkedin.com/in/petermurphylewis/
Links Mentioned: https://strategicpete.com/
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Katherine Miller is an attorney on a mission to change how people divorce and help them divorce with dignity. She is the founder of the Miller Law Group and a Director and Trainer with the Center for Understanding in Conflict. She has been working in the field of family law for more than 35 years as a mediator as well as an advocate.
Listen to this informative Sharkpreneur episode with Katherine Eisold Miller about transforming the divorce process.
Here are some of the beneficial topics covered on this week’s show:
- How negotiation skills in divorce proceedings are crucial to creating win-win outcomes.
- Why mediation can be a more productive way to handle family law cases.
- How it’s a misconception that divorce has to be an "Armageddon" style event.
- What makes divorce an opportunity for personal growth and reflection.
- Why empathy plays a role in resolving disputes in a divorce.
Connect with Katherine:
Website: https://miller-law.com/
X: @millerlaw_ny
Instagram: @millerlaw_ny
Facebook: https://www.facebook.com/MillerLawGroupNY
LinkedIn: https://www.linkedin.com/company/2945754
Links Mentioned:
https://www.miller-law.com/
https://understandinginconflict.org/
https://www.amazon.com/New-Yorkers-Guide-Collaborative-Divorce/dp/0692496246
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Brewing Success: Energizing the World with Bizzy Coffee
– The Sharkpreneur podcast with Seth Greene Episode 1094 Alex French
Alex French is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenge and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries.
Listen to this informative Sharkpreneur episode with Alex French about creating a fast-growing cold brew brand.
Here are some of the beneficial topics covered on this week’s show:
- How identifying a personal pain point led to Bizzy Cold Brew and its product market fit.
- Why understanding and engaging with your customers is crucial for your business.
- What strategies a company can use to differentiate itself in a competitive market.
- How to overcome the challenges of a consumer-packaged goods (CPG) brand.
- What marketing campaigns helped Bizzy Cold Brew increase brand awareness.
Connect with Alex:
Instagram: @bizzycoldbrew
Facebook: https://www.facebook.com/bizzycoldbrew
LinkedIn: https://www.linkedin.com/in/alexjfrench/
Links Mentioned:
https://www.bizzycoldbrew.com/
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Wilson Zehr is the founder of Zairmail, a company revolutionizing direct mail services by making mailing campaigns as easy as sending emails.
Wilson is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.
Listen to this informative Sharkpreneur episode with Wilson Zehr about the evolution of direct mail marketing and how Zairmail makes it more accessible for businesses of all sizes.
Here are some of the beneficial topics covered on this week’s show:
- Why integrating traditional mail with modern technology helps marketing campaigns
- What types of businesses benefit from using direct mail as a tool for businesses
- How Zairmail can help your business save time and money with software leveraging
- Why using first-class stamps and color in direct mail can increase engagement rates
- How Zairmail’s Speedy app simplifies the mailing process for even single letters
Connect with Wilson:
Website: https://www.zairmail.com/
LinkedIn: https://www.linkedin.com/in/wilsonzehr/
Links Mentioned:
https://www.zairmail.com/speedy
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Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales.
Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success.
Here are some of the beneficial topics covered on this week’s show:
- How valuable a marketing department can be when growing a business
- Why it is critical to move from transaction-focused to brand-focused marketing
- What goes into brand building and defining a corporate purpose
- How Chick-fil-A developed its unique operator model that impacts service quality
- What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition
Connect with Steve:
Guest Contact Info
LinkedIn: https://www.linkedin.com/in/srobinsonconsulting
Links Mentioned:
https://srobinsonconsulting.com/
https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull
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Brian Preston is the founder and host of The Money Guy Show and Managing Partner and co-founder of Abound Wealth Management. He started podcasting as a passion project in 2006 out of pure excitement to share the good news of financial strategy with the masses. Fast forward to today, and The Money Guy Show is its own enterprise, helping millions of individuals build wealth and own their time. When he’s not busy making the wonderful world of finance accessible to the public, you can find him spending time with his wife and two daughters, watching the latest movies, traveling with family and friends, and cheering for the University of Georgia Bulldogs.
Listen to this informative Sharkpreneur episode with Brian Preston about the secrets to financial planning success.
Here are some of the beneficial topics covered on this week’s show:
- How crucial it is to work with a financial advisor who has successfully applied their methods
- Why giving away valuable information for free builds trust and creates an abundance cycle
- How everyone should have access to financial education
- How forced financial scarcity is a strategy to automate saving and investing to avoid lifestyle inflation
- How there is a psychological aspect to spending and saving and why clients should find joy in their expenditures
Connect with Brian:
Guest Contact Info
X: @moneyguyshow
Instagram: @moneyguyshow
Facebook: facebook.com/themoneyguyshow
Links Mentioned: aboundwealth.com
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Kelly Resendez is an executive at Good Leap, a leading solar financing company, and a co-owner of Go Abundance Women, a mastermind community for ambitious female business owners and leaders.
Listen to this informative Sharkpreneur episode where Kelly Resendez discusses the origins and mission of Go Abundance Women, the importance of mindset in personal and professional growth, and the challenges faced by female entrepreneurs. She shares insights on maintaining work-life balance and overcoming self-sabotage
Here are some of the beneficial topics covered on this week’s show:
- Why vulnerability, accountability, and support are vital for female entrepreneurs
- What type of value you can gain from joining a Mastermind community
- How much mindset impacts growth and abundance in your life
- Why you need to practice having a positive mindset in order to see results
- Why having a vision can help you accomplish everything you want in life
Connect with Kelly:
Website: https://kellyresendez.com/
Instagram: https://www.instagram.com/kelly_resendez/
Facebook: https://www.facebook.com/kellyresendezofficial/
LinkedIn: https://www.linkedin.com/in/kellyresendez
Links Mentioned:
https://gobundancewomen.com/
https://www.downloadthepod.com/
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Live Abundantly: The Path to Spiritual and Financial Success
The Sharkpreneur Podcast with Seth Greene Episode 1089 Guest: Preston Smiles
Preston Smiles is an abundance coach and spiritual coach who helps people step into their most abundant life and heal their trauma. He is a best-selling author, podcaster, and has hundreds of thousands of followers on social media with millions of views on his life-changing content.
Listen to this informative Sharkpreneur episode with Preston Smiles about achieving abundance and healing trauma.
Here are some of the beneficial topics covered on this week’s show:
- Why deciding change is possible is the first step toward transformation and alignment
- Why failure stems from bodies holding onto fear, scarcity, and trauma
- How to upgrade your infrastructure to handle and sustain abundance
- What practical steps you can take to build a somatic body to sustain abundance
- How Preston's approach helps overcome limitations and achieve true abundance
Connect with Preston:
Website: https://prestonsmiles.com/
Instagram: https://www.instagram.com/prestonsmiles/
Facebook: https://www.facebook.com/PrestonSmilesSpeaks
LinkedIn: https://www.linkedin.com/in/prestonsmiles/
Links Mentioned:
https://bridgemethod.org/
https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878
https://prestonsmiles.com/book
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Matt DiMaio is an expert in learning strategies and memory techniques, known for his engaging presentations that empower individuals to master their learning process and retain information effectively.
Listen to this informative Sharkpreneur episode with Matt DiMaio about enhancing your learning skills and utilizing memory techniques to achieve your personal and professional goals.
Here are some of the beneficial topics covered on this week’s show:
-How to learn things quickly and effectively and understand how you learn best
-Why you should break down learning practices into digestible steps to improve absorption at any age
-What one of the biggest misconceptions about memory improvement is
-Why overcoming common obstacles leads to effective learning
-How DiMaio's methods have made a profound impact on individuals across various professions, enhancing their learning and memory capabilities
Connect with Matt:
Website: http://www.BeSmarterFaster.com
YouTube: https://www.youtube.com/BeSmarterFaster
Instagram: @besmarterfaster
LinkedIn: https://www.linkedin.com/in/mattdimaio/
Links Mentioned:
http://AnIncredibleMemory.com
http://amazon.com/author/mattdimaio
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Joseph Frost is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work. As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients.
Listen to this informative Sharkpreneur episode with Joseph Frost about how fractional CMOs are changing the business landscape.
Here are some of the beneficial topics covered on this week’s show:
- How many businesses hit a growth ceiling because they lack strategic marketing skills.
- Why business owners should avoid relying on tactical marketers or biased agency strategies.
- How the fractional model offers an affordable solution for businesses needing high-level strategic guidance.
- Why word-of-mouth and referral-based marketing is important for professional services.
- How yorCMO acts as the first strategic marketing leader for its clients, setting the foundation for future growth.
Connect with Joseph:
Guest Contact Info
X
@yorCMO
Instagram
@yor.cmo
Facebook
facebook.com/yorcmo
LinkedIn
linkedin.com/company/yorcmo
Links Mentioned:
yorCMO.com
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Kurt Luidhardt is an entrepreneur, investor and business leader. Together with his wife Kristen, he's founded a dozen companies and profitably exited three of them. Kurt is currently the CEO and co-founder of The Prosper Group, a leading digital agency in Republican politics that he started with his wife in 2006. His midwestern values of hard work and service have helped him establish relationships with a diverse range of clients, including dozens of Governors and US Senators, as well as the last three Republican presidential candidates. The Prosper Group has also worked with international brands, including car manufacturers, pharmaceutical companies, and in professional sports.
Under Kurt's leadership, The Prosper Group has earned several accolades, including being named one of Inc Magazine's 500 Fastest Growing companies in 2019. The Prosper Group has won over three dozen advertising awards from the American Association of Political Consultants and Campaigns and Elections Magazine. Over the last 5 years, his company has also worked internationally on political campaigns or in advocacy in Mexico, Brazil, Ireland, and Brussels.
In addition to his work with The Prosper Group, Kurt and Kristen founded Mustard Seed Interactive, a data company supporting direct marketing campaigns in the financial services, non-profit, and consumer product sectors. They also provide venture capital to political technology firms and invest in multi-family real estate.
Listen to this informative Sharkpreneur episode with Kurt Luidhardt about reaching conservative consumers.
Here are some of the beneficial topics covered on this week’s show:
- How people can leverage digital marketing to engage politically motivated donors and consumers.
- Why customers want to support businesses that align with their values.
- How strategic targeting to a specific audience can help boost your sales.
- Why it’s important for politicians of all ages to use the internet for their campaigns.
- How rigorous process optimization allows large-scale operations to act more efficiently.
Connect with Kurt:
Guest Contact Info
X
@theprospergroup
Facebook
facebook.com/ProsperGroup
LinkedIn
linkedin.com/company/prosper-group-corp
Links Mentioned:
prospergroupcorp.com
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Athena Severi possesses an extraordinary talent for fostering communities fueled by success, collaboration, and innovation. With over 15 years of experience, she excels in curating high-level networks of industry leaders and orchestrating transformative events worldwide. As a sought-after speaker and relationship-building expert, her work with Titan Network, China Magic, and Seller Events has earned her acclaim as an inspirational entrepreneur figure, delivering the blueprint to help others build multi-million Amazon brands. Athena's ability to nurture connections that catalyze explosive business growth sets her apart as a visionary in the field.
Listen to this informative Sharkpreneur episode with Athena Severi about building communities and brands on Amazon.
Here are some of the beneficial topics covered on this week’s show:
- How networking can bring significant sellers and industry experts to events, enhancing their value.
- Why people benefit from real-time advice and networking with successful Amazon sellers.
- How beginner and advanced sellers have different needs.
- Why new Amazon sellers must understand their customers and create products that stand out.
- How it’s important for entrepreneurs to constantly reinvent themselves and continue learning regardless of a business’s current scale through masterminds and community support.
Connect with Athena:
Guest Contact Info
Instagram
@athenaseveri
Facebook
facebook.com/titannetworkofficial
Links Mentioned:
titannetwork.com
Chinamagictrip.com
Amzsellingsecrets.com
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Terry Caney Sr.’s documentary, "Put the Guns Down: A World Epidemic," produced by Ice-T, delves into the relationship between mental health and gun violence, bringing together insights from a broad spectrum of individuals, including celebrities, city officials, and victims of violent crimes, to spark discussions on mental health services and gun control legislation.
Founder of Platinum City Golden West Entertainment, Carney has earned the prestigious award “Fathers in Hip Hop Fatherhood Acknowledgement Award” which celebrates his positive influence as a father figure within the hip-hop community, and the TAF Dignitary Award of Supreme Excellence in 2024, presented to dignitaries, educators, and support staff, highlighting significant contributions to the community.
Born in Denver, Colorado, Carney's early years were riddled with challenges as his parents found strength in adversity by creating a stable home life for him and his siblings. After the family relocated to outside Oklahoma City, where survival was key, the realities of drug-related crime were ever-present. This environment, coupled with the harsh reality of two of his brothers' incarceration for murder, shaped Carney's understanding of the complexities of life on the fringes of society. By age 15, the family once again relocated, this time to Los Angeles. This was a turning point.
Embracing his passion for storytelling, Carney authored his first book and his latest film project. Carney's experiences as a father and grandfather significantly shape his narrative style, reflecting themes of redemption, resilience, and the human spirit. His dedication to addressing gun violence was galvanized by the tragic loss of Nipsey Hussle, a friend and collaborator, driving Carney to advocate for change through his art.
His collaboration with Cornell Ward and affiliation with the office of Karen Bass, the esteemed Mayor of Los Angeles known for her dedication to social causes, underscore his dedication to amplifying diverse voices and addressing critical issues. A film screening tour is in the works which includes venues like the White House and the United Nations to facilitate dialogue and advocate for critical social issues on a global scale. Terry Christopher Carney Sr. 's story is one of triumph over adversity, and his dedication to inspire makes him a pivotal figure in contemporary storytelling and social advocacy.
Listen to this informative Sharkpreneur episode with Terry Carney Sr. about making “Put the Guns Down.”
Here are some of the beneficial topics covered on this week’s show:
- How gun violence isn’t confined to South Central Los Angeles.
- How there is a lack of mental health awareness and resources in urban communities.
- Why convincing real gang leaders and members to share their stories on camera was a challenge.
- How solving gun violence and mental health issues starts within in the household.
- Why having an open dialogue in the community can help address gun violence and mental health issues.
Connect with Terry:
Guest Contact Info
Instagram
@officialterryccarney
LinkedIn
linkedin.com/in/terry-carney-sr-59baa42b8
Links Mentioned:
terryccarneysr.com
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Dr. Jaime Hope is an Attending Physician specializing in Emergency Medicine at Beaumont Hospital, Royal Oak, and an Assistant Professor at Oakland University William Beaumont School of Medicine. Passionate about preventative medicine and healthy living, Dr. Hope authored "Habit That!", a guide to creating sustainable health habits amidst the chaos of modern life. In her book, she offers practical advice to combat the overwhelming nature of trendy health fads, supporting readers in establishing lasting habits that enhance well-being. Renowned for transforming her own lifestyle and teaching others to do the same, Dr. Hope speaks nationally on topics such as resilience, healthy habits, and overcoming imposter syndrome, inspiring audiences across all stages of life to cultivate a balanced and healthy lifestyle.
Listen to this informative Sharkpreneur episode with Dr. Jaime Hope about empowering family caregivers.
Here are some of the beneficial topics covered on this week’s show:
- How it’s important to leave behind your bad habits and create healthy habits to achieve long-term health goals.
- Why many caregivers often face unexpected financial burdens and how to prevent financial strain during caregiving.
- How caregiving courses should aim to educate caregivers on leveraging insurance, grants, and local resources to ease financial strain.
- Why drawing from your personal experiences can be really helpful to guide you in your work.
- How it’s important to empower caregivers with knowledge and community so they can support and enhance their loved ones’ care.
Connect with Jaime:
Guest Contact Info
X
@DrHopeHealth
Instagram
@surviver_doc
Facebook
facebook.com/jaime.mckennon
LinkedIn
Linkedin.com/in/jaime-hope-md-a1190163
Links Mentioned:
FamilyCaregiverHope.com
DrHopeHealth.com
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Haafiz Dossa loves playing at the intersection of technology, marketing, and business. As a self-taught developer and systems architect, he has led the innovation of technology at all the mar-tech startups he’s founded, and has designed high-performance systems that have processed billions of transactions per day.
Collectively, the businesses he has founded have contributed to generating nearly a billion dollars in digital commerce.
His journey started at the age of 13 when he embraced the ‘dot com boom,’ assisting small businesses in their digital transitions. Since then, his decades of experience in the digital and technology industries spans from being a publisher, building an ad network, generating millions of daily SEO traffic, to running a marketing agency that grows to 7 to 9-figure businesses.
With his latest company, Inflektion, he’s now focused on leveraging AI personalization marketing funnels in real-time, and boost conversion rates for the affiliate and influencer channels.
Listen to this informative Sharkpreneur episode with Haafiz Dossa about revolutionizing marketing with Inflektion AI.
Here are some of the beneficial topics covered on this week’s show:
- How traditional affiliate marketing needed improvement because of the shift in focus from scaling at all costs to driving efficient and measurable bottom-line impact.
- Why the shift from cheap money and scaling to driving bottom-line impact has necessitated smarter marketing strategies.
- How Inflektion differentiates itself from other platforms by offering full-blown personalization, not just co-branded pages.
- Why full personalization of landing pages, including headlines and content, is crucial for aligning with the affiliate’s audience.
- How Inflektion’s AI technology is platform agnostic, working seamlessly across various eCommerce stacks like Shopify and ClickFunnels.
Connect with Haafiz:
Guest Contact Info
LinkedIn
linkedin.com/company/inflektion
Links Mentioned:
Inflection.ai
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Fernan Chacon was born in Venezuela during one of the country's worst financial crises. At the age of 15, his father, who was the sole financial provider for the family, abandoned them, cutting off almost all financial support. This challenging situation pushed Fernan to take matters into his own hands. Without his mother's knowledge, he sold the only valuable item he owned, a gold necklace, and used the proceeds to buy a computer and start an online business. Remarkably, this venture generated over $100,000 in profit within its first year.
At 16, with the help of his stepfather, a U.S. citizen, Fernan moved his family, including his mother and younger brother, to the United States. Shortly after, he purchased a Tesla Model 3 but was scammed out of $15,000 by an older man. Determined to rectify the situation, Fernan took the man to court, representing himself despite having no legal experience, and successfully recovered both his money and the car.
Fernan enrolled in high school in the U.S., where he quickly made friends and launched another business in the logistics industry. This venture also achieved significant success, generating around $100,000 in its first year. However, his high school experience took a turn when he was arrested over a misunderstanding related to a kid's game. This incident led to rumors and the alienation of some of his friends, with even his best friend turning against him. The experience prompted Fernan to drop out of high school during his junior year, just after spending a night in jail, allowing him to focus entirely on his business.
In the year following his decision to leave school, Fernan's business flourished, earning $700,000, driven in part by his determination to prove his doubters wrong. His company continued to grow, and just last year, it surpassed $10 million in revenue, with a 409A audited valuation of $17.6 million by Carta.
Listen to this illuminating Sharkpreneur episode with Fernan Chacon about becoming a successful entrepreneur as a teenager.
Here are some of the beneficial topics covered on this week’s show:
- How having a tumultuous background doesn’t prevent people from starting successful businesses.
- How companies need help managing the complex process of moving goods globally.
- Why using an app to manage shipments provides visibility and optimization.
- How it’s important to leverage data to optimize supply chains because it ensures timely delivery and reliable service.
- How Kevin Harrington and Fernan wrote a book together which is coming out on September 17th!
Connect with Fernon:
Guest Contact Info
LinkedIn
linkedin.com/in/fernan-chacon-37879520b
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Relational leadership and management authority Cheryl L. Mason, J.D. is a TEDx speaker, author and CEO and Chief Catalyst of Catalyst Leadership Management—a firm helping CEOs, senior leaders, companies, and teams develop the skills and tools to lead with authenticity and empathy while leveraging strategy, analytics, vision, and change management to improve morale and trust to realize record-breaking results. As the fourth Presidentially-appointed, Senate-confirmed—and first woman and military spouse—to serve as the CEO/Chairman of the VA Board of Veterans' Appeals, The Honorable Cheryl L. Mason has a proven track record of leading with an impactful morale-boosting, people-centric approach.
Listen to this informative Sharkpreneur episode with Cheryl Mason about her book, Dare to Relate.
Here are some of the beneficial topics covered on this week’s show:
- How people can use life’s challenges as opportunities for personal and professional growth.
- Why leaders need to adapt to post-pandemic changes and different generational expectations.
- How engaging with and listening to your employees can strengthen your business.
- Why it’s important for business owners to make their employees valued.
- How walking around and interacting with your employees can lead to significant organizational improvements.
Connect with Cheryl:
Guest Contact Info
Facebook
facebook.com/catalystleadershipmgmt
LinkedIn
linkedin.com/in/cheri-cheryl-mason-b231838
Links Mentioned:
catalystleadershipmgmt.com
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Robert L. Day is the passion behind weAudit.com. He firmly believes that saving companies is saving jobs and ultimately saving families. As Managing Partner of weAudit.com, Robert is highly focused on driving all aspects of the firm’s growth and strategic vision. Since its inception in 2009, under Robert’s leadership, weAudit.com has evolved from a modest start-up to America’s #1 Credit Card Processing Auditing Firm.
Published in 2023, Robert's newest book, The Great American Heist - How Credit Card Processors Steal Businesses' Profits (foreword written by Kevin Harrington from the hit TV show Shark Tank), gives a behind-the-scenes look into the world of deceptive overbilling showing just how it’s done, further cementing his authority in the field of credit card processing. (Available at major retailers such as Amazon, Barnes & Noble, and other book outlets.)
Listen to this illuminating Sharkpreneur episode with Robert Day about uncovering hidden credit card fees.
Here are some of the beneficial topics covered on this week’s show:
- How WeAudit.com was born out a desire to help businesses avoid unnecessary fees and reclaim lost profits.
- How WeAudit.com focuses on saving companies’ money by identifying and eliminating hidden fees in credit card processing.
- How saving companies in turn saves jobs and supports families.
- How credit card processing lacks sufficient oversight, allowing processors to add unauthorized fees.
- How it’s important for successful businesses to focus on customer satisfaction and ethical business practices.
Connect with Robert:
Guest Contact Info
Twitter
@Robert_L_Day
Facebook
facebook.com/weaudit
LinkedIn
linkedin.com/company/weauditcom
Links Mentioned:
WeAudit.com
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John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store. John is not only a business owner, but he has Down syndrome. Every day, John and Mark show what people with differing abilities can do – more than half their colleagues have a differing ability. And they show their gratitude through their Giving Back program that has raised nearly $700,000 for their charity partners. Most of all, they are spreading happiness one pair of socks at a time.
Listen to this informative Sharkpreneur episode with John and Mark Cronin about creating a crazy successful sock company.
Here are some of the beneficial topics covered on this week’s show:
- How directly engaging with your clients turns them into repeat customers who promote their product by word-of-mouth.
- Why it’s important to create opportunities for people with different abilities.
- How John’s Crazy Socks blends a social mission with commercial goals, while focusing on creating opportunities with different abilities.
- Why it’s important to create a positive customer experience for clients and a great work environment for employees.
- How integrating social goals with business objectives and promoting inclusivity and community engagement has led to the success of John’s Crazy Socks.
Connect with John and Mark:
Guest Contact Info
X
@JohnsCrazySocks
Instagram
@johnscrazysocks
Facebook
facebook.com/johnscrazysocks
LinkedIn
linkedin.com/company-john-s-crazy-socks
Links Mentioned:
johnscrazysocks.com
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