Episodit

  • šŸŽ§ BONUS EPISODE – Inclusive Marketing with Zoe Simmons: What You Might Be Missing

    In this bonus episode of the Small Business Made Simple Podcast, I’m sharing a powerful conversation I had live on LinkedIn with one of the speakers at my upcoming Social Media and Marketing Conference, the brilliant Zoe Simmons.

    Zoe is an award-winning journalist, disability advocate, and all-round powerhouse, and she’s here to challenge the way we think about marketing. Spoiler alert – 20% of the population lives with a disability, and yet, most marketing leaves them out.

    We chat about:

    Why inclusive marketing matters now more than ever

    Simple things you can do to make your business more accessible

    The lightbulb moments you’ll experience when you just start thinking differently

    Zoe will be taking the stage on 29 August in Melbourne at the Social Media and Marketing Conference to deliver even more practical, empowering, and mindset-shifting insights.

    šŸŽŸļø Haven’t grabbed your ticket yet? Head to
    https://www.socialmediaandmarketing.com.au/conference
    before the next price rise.

    Whether you're already booked in and can’t wait to meet Zoe in person, or this conversation is the nudge you needed – this episode is a must-listen.

  • ** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 **

    Episode 351 – How to Do ā€œThe People Stuffā€ Better in Your Business with Amy Christopherson

    Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you.

    This week on the Small Business Made Simple Podcast, I’m joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy’s on a mission to make the ā€œpeople partā€ of business less daunting and more empowering—for you and your team. Whether you’ve got a handful of contractors or a fast-growing squad, we’re diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay.

    Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

    šŸŽ§ Ready to lead better and grow with confidence? Hit play now.

    šŸ‘‰ Listen to the full episode at socialmediaandmarketing.com.au/351

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  • BONUS EPISODE – Visibility, Awards & Why It’s Time You Made Some Noise (with Jemimah Ashleigh)

    Surprise! I’m popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August.

    In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it’s not about trophies, it’s about credibility, visibility, and opportunity.)

    We talk about:

    Why being ā€œquietly brilliantā€ isn’t a strategy anymore

    How awards give you a massive ROI (even if you don’t win!)

    The mindset shift that’ll help you finally back yourself and get seen

    This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me šŸ™ˆ).

    šŸŽŸļø If you haven’t grabbed your ticket to the conference yet, do it! Head to socialmediaandmarketing.com.au/conference.

  • ** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference

    The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349

    Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I’m diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing.

    Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren’t loved, but because they didn’t innovate.

    So, let me ask you this, when was the last time you did something innovative in your business?

    In this honest and action-packed episode, I explore:

    What innovation really means for small business owners (and no, it’s not just shiny tech)

    Why marketing and innovation are the only two things that truly matter in business

    How I’m walking the innovation talk by launching the 2025 Social Media & Marketing Conference

    Whether you’re stuck in the ā€œthis is how we’ve always done itā€ cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating.

    Tune in now, because doing what you’ve always done may not get you where you want to go next.

    šŸŽ§ Listen to the episode: https://www.socialmediaandmarketing.com.au/podcast

  • EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable

    PR – it’s the free marketing strategy that small business owners often overlook… but not today!

    In this week’s episode of the Small Business Made Simple Podcast, I’m joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we’re diving into the world of getting your business into the media for FREE.

    We chat all things public relations (spoiler: it doesn’t stand for press release!), how to find media angles in your business, how AI can actually help if writing’s not your thing, and why pitching your story doesn’t need to be scary – just smart.

    Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you’ve ever thought, ā€œPR isn’t for me,ā€ this episode might just change your mind (and your visibility).

    šŸŽ§ Tune in now and find out how to build your brand, your authority, and your audience – without spending a cent.

    🟠 WANT TO JOIN ME FOR THE 2025 SOCIAL MEDIA AND MARKETING CONFERENCE IN MELBOURNE, 29 AUGUST? https://socialmediaandmarketing.com.au/conference

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/348

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

  • ** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference

    Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger!

    Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you.

    If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love.

    Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!

  • Episode 346 – Hashtags in 2025: Should You Still Bother?

    Let’s talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight?

    In this episode of the Small Business Made Simple Podcast, I’m cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether.

    If you’re still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you.

    You’ll learn: āœ… The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025
    āœ… How many hashtags to use (and which ones to skip completely)
    āœ… The rise of keyword-rich captions and why they’re now more powerful than your tag strategy
    āœ… 5 things to focus on instead of obsessing over hashtags
    āœ… A fresh, simplified approach to social media that prioritises connection over confusion

    Hashtags aren’t dead—but they’re no longer your growth engine. They’re the seasoning, not the main meal.

    šŸŽ§ Tune in now to learn what actually moves the needle in 2025 social media marketing. Or read the full show notes at: www.socialmediaandmarketing.com.au/346

  • Episode 345 – How to Build a Micro Funnel in 24 Hours

    Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely.

    In this episode of the Small Business Made Simple Podcast, I’m showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence.

    Whether you’re launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing.

    You’ll learn: āœ… What a micro funnel is (and why it works so well for small business)
    āœ… The 3 essentials you need to get started today
    āœ… The simple steps: from freebie to follow-up email to next action
    āœ… How to promote your funnel without ads or a big list
    āœ… My favourite tools and a secret AI shortcut to make it even easier!

    ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.

    šŸŽ§ Press play now or head to the full show notes at: www.socialmediaandmarketing.com.au/345
    Let’s build you a lead machine that works while you sleep—without needing a tech degree.

  • Episode 344 – The Lie of ā€œJust Be Consistentā€: Marketing Advice I Wish I’d Questioned Sooner

    We’ve all heard it: ā€œJust be consistent.ā€
    It sounds helpful. Harmless. Even wise.

    But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results?

    In this episode of the Small Business Made Simple Podcast, I’m busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it’s not.)

    If you’re posting daily, showing up in stories, emailing your list religiously—and still wondering ā€œWhy isn’t this working?ā€ā€”this one’s for you.

    Inside this episode: āœ… Why consistency without clarity leads to chaos
    āœ… The difference between strategy and survival posting
    āœ… What I wish I’d been told about content, messaging, and momentum
    āœ… How to reset your marketing to be consistent with purpose
    āœ… Three practical ways to make your marketing work harder (and feel lighter)

    ✨This is your permission slip to pause, rework what isn’t landing, and stop creating just for the sake of showing up.

    You’ll walk away with a refreshed view on consistency—one that’s aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

    šŸŽ§ Tune in now or catch the full show notes at: www.socialmediaandmarketing.com.au/344

  • Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who’s cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you’ve got. You’ll learn why old-school Facebook and Google Ads just aren’t cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one’s practical, insightful, and peppered with Michael’s signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.

    🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

    šŸ”“ā­• Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

  • Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something)

    After more than 6 years, 340+ episodes, and a truckload of cuppas... I’ve learned a thing or two about showing up. Especially when no one’s clapping yet.

    In this reflective, real-talk episode of the Small Business Made Simple Podcast, I’m sharing the truth about consistency—what it actually looks like, what it costs, and when it’s okay to quit (or at least press pause).

    Whether you’re podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn’t know you needed.

    We’re chatting: āœ… How consistency builds trust—and why that matters more than fancy funnels
    āœ… The sneaky difference between quitting and pivoting
    āœ… Why Episode 1 nearly didn’t happen (and what made me hit publish anyway)
    āœ… Five lessons from six years behind the mic—warts, wins, and all
    āœ… When to reflect, when to rest, and when to just keep going

    This episode is for the small business owner who’s ever thought:
    ā€œIs anyone even watching?ā€
    ā€œDoes this even matter?ā€
    ā€œShould I just quit?ā€

    šŸ’” Spoiler: Showing up is the strategy. Especially when it’s hard. Especially when no one’s clapping (yet).

    šŸŽ§ Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/342

  • Episode 341 – Are You Ready for Zero-Click Content? Let’s Talk Algorithms

    Still obsessing over click-throughs and link clicks? You’re not alone—but in 2025, it might be time to shift your strategy.

    In this episode of the Small Business Made Simple Podcast, we’re diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one’s clicking your links.

    If you’re pouring time into content and wondering why people aren’t ā€œtaking action,ā€ it might be because they already got what they needed… right there in the scroll.

    ✨ The scroll economy is here, and it’s changing the way we create, connect, and convert.

    In this value-packed chat, you’ll learn: āœ… What zero-click content is (and why it’s not as scary as it sounds)
    āœ… How algorithms are rewarding in-feed, stay-put content more than ever
    āœ… Why giving the goods up front builds trust, visibility and long-term connection
    āœ… My four go-to strategies for creating high-performing, scroll-stopping content
    āœ… How to measure success when traditional clicks are dropping

    Spoiler alert: just because they’re not clicking doesn’t mean they’re not converting.

    šŸŽ§ Hit play now and find out how to make your content work with the algorithm—not against it.

    Or read the full show notes at: www.socialmediaandmarketing.com.au/341

  • Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled

    What if your next customer never Googles you?

    Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords.

    In this episode of the Small Business Made Simple Podcast, I’m diving into the 2025 trend that’s turning traditional search strategies on their head—being discovered without being looked for.

    If you’ve been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there).

    We’ll unpack: āœ… What ā€œsearchless marketingā€ means and why it’s growing fast
    āœ… The scroll economy vs. the search economy (and how to win in both)
    āœ… 6 ways to boost visibility without relying on Google
    āœ… Why shareability, memorability and collaboration are your new best friends
    āœ… Tools to help you show up in feed, in inboxes and in conversations

    ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one’s for you.

    šŸ’” You’ll walk away with fresh ideas for content, promotion and visibility—even if SEO makes your head spin!

    šŸŽ§ Tune in now or head to the show notes at: www.socialmediaandmarketing.com.au/340

  • Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know

    AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we?

    In this episode of the Small Business Made Simple Podcast, I’m diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process.

    If you’ve ever: āœ… Copied and pasted an AI-generated caption that didn’t sound quite like you
    āœ… Wondered whether you should credit AI when it helps you write content
    āœ… Set up auto-DMs that feel a bit... soulless
    āœ… Or worried about accidentally plagiarising from AI-sourced content...

    Then this is your must-listen episode.

    We’ll unpack:

    What ethical AI use actually means for small business owners in 2025

    Real-life pitfalls (like made-up facts and ā€œLove this!ā€ bot replies šŸ™ˆ)

    Best practice tips to keep your marketing human, honest, and on-brand

    My favourite AI tools (and how I use them without letting them take the reins)

    A 3-step checklist to keep your content authentic and audience-friendly

    šŸ‘€ Spoiler alert: AI isn’t going anywhere, but your voice still matters most.

    šŸŽ§ So, if you're using AI (or thinking about it) in your content creation, make sure you’re doing it in a way that builds connection, not confusion. Hit play on this episode for a real, grounded take on where ethics meets automation.

    šŸ‘‰ Read the show notes or catch up on past episodes at: www.socialmediaandmarketing.com.au/339

  • Episode 338 – Is Your Expertise Your Marketing Problem?

    Are you accidentally getting in your own way when it comes to your marketing?

    In this episode of the Small Business Made Simple Podcast, I’m asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging?

    If your marketing looks good on paper — you know your audience, your platforms, your niche — but it’s still not converting into leads or sales, this episode is for you.

    Together, we’ll unpack: āœ… Why ā€œexpert languageā€ can disconnect you from your ideal customer
    āœ… What’s keeping your customer up at 3 a.m. (hint: it’s not ā€œclinically proven formulasā€)
    āœ… Real examples of how to shift your copy from product features to emotional resonance
    āœ… A proven, four-step customer-centric copy formula you can use right away
    āœ… A dead-simple AI tip to check whether your copy is actually customer-first

    From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.

    šŸ’¬ If you’ve ever been told ā€œjust share your expertiseā€ and found yourself hearing crickets, tune in now. It’s time to make your message land — in the hearts (and inboxes!) of your dream clients.

    šŸŽ§ Ready for the shift? Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/338

  • šŸ’„šŸ’„ In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whether it could democratise content production or pose challenges to traditional podcasting. Listeners are invited to reflect on the future of šŸ’„AI in media and its impact on authentic human connection.

    Tune in to discover how AI is reshaping the podcasting landscape and what it means for content creators and consumers alike.

    🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

    šŸ”“ā­• Purchase a copy of my book Small Town Big Impact here: www.socialmediaandmarketing.com.au

  • 5 Big Myths Holding Your Business Back – Are You Falling for Them? šŸŽ™ļøāœØ Episode 336 of the Small Business Made Simple Podcast

    Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I’m busting five of the biggest myths small business owners STILL believe—myths that could be slowing down your growth, draining your time, and holding you back from real success.

    From the ā€œIf I build it, they will comeā€ illusion to the ā€œI need to go viralā€ trap, I’m breaking them down and giving you practical, fluff-free marketing strategies to move past them. šŸš€

    āœ… Think more followers mean more sales? Think again.
    āœ… Feeling pressured to be on ALL the platforms? Let’s fix that.
    āœ… Struggling to ā€˜find time’ for marketing? I’ll call BS on that one!

    If you’ve ever second-guessed your marketing efforts, this is an episode you won’t want to miss. Tune in now, subscribe so you never miss a future ep, and if you love what you hear, leave me a review—it’s like gold for podcasters like me! šŸ’›āœØ

    šŸŽ§ Listen now: www.socialmediaandmarketing.com.au/336

    And hey, let’s keep the conversation going! Jump into the Like Minded Business Owners Facebook group and share the biggest myth you’ve busted in business! šŸ’¬šŸ”„

  • šŸ’” AI for Small Business: How to Use It Without Losing Your Human Edge šŸ’”

    AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand’s unique voice?

    In this episode of Small Business Made Simple, I sit down with Leanne Shelton, AI coach and marketing expert, to talk all things artificial intelligence—but not in the way you’re used to! We’re diving into:

    āœ… Practical ways to use AI to save time (without sounding robotic!)
    āœ… The biggest AI mistakes business owners make—and how to avoid them
    āœ… How to train AI to understand your brand voice and write like you
    āœ… The truth about AI security, paid vs free tools, and what’s worth your investment

    This isn’t just another AI hype session—this is real talk for business owners who want to stay ahead, work smarter, and grow a more profitable business in 2025.

    šŸŽ§ Hit play now to listen, and if you love this episode, don’t forget to subscribe and leave a review! Your support helps more small business owners get the insights they need to thrive. šŸš€

    šŸ”— Listen now: https://www.socialmediaandmarketing.com.au/335

    🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

    šŸ”“ā­• Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

  • šŸŽ§ 10-Minute Marketing: What to Do When You Have No Time – Episode 334

    Time-poor but still want to grow your business? You’re not alone! In this episode of Small Business Made Simple, I’m sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day.

    From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and pitching yourself for a podcast—these bite-sized strategies are designed for busy business owners who want to see real results.

    Marketing doesn’t have to be overwhelming—it just needs to be consistent. And guess what? Just 10 minutes a day adds up to over 60 hours of marketing a year! Imagine the impact that could have on your business in 2025.

    šŸŽ™ Tune in now, grab your list of 10-minute marketing tasks, and let’s take action together. Don’t forget to subscribe so you never miss an episode, and if you find this helpful, I’d love for you to leave a review—it helps more business owners like you discover the show! šŸš€

    šŸ‘‰ Listen now: www.socialmediaandmarketing.com.au/334

    🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

    šŸ”“ā­• Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

  • šŸš€ What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey

    The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter.

    šŸ”Ž What’s keeping business owners up at night?
    šŸ’° Rising costs – and why only 15% have a pricing strategy in place
    šŸ¤– AI adoption – 63% say it’s a game-changer, but 20% are still hesitant
    šŸ“¢ Marketing overwhelm – it’s decreasing (finally!), but consistency is still a challenge
    šŸ’” How small businesses are fighting back with innovation, community, and new income streams
    šŸ“Š The burden of high taxes and red tape – the conversation that needs to be louder!

    The numbers don’t lie – small businesses make up 98% of all businesses in Australia and contribute $506 billion to the economy. Yet, many feel unsupported. With an election looming, now is the time to take action, speak up, and push for real change.

    If you want to future-proof your business, embrace AI, and fine-tune your pricing and marketing strategies, this is an episode you can’t afford to miss.

    šŸŽ§ Hit play now, subscribe to the podcast, and don’t forget to leave a review – it helps more business owners like you!

    šŸ‘‰ Download the full survey results at www.thebigsmallbusinesssurvey.com

    🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

    🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

    🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

    šŸ”µ SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322

    🟔DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

    šŸ”“ā­• Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au