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Social Media Lab Instagram Marketing Survey 2021
Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired?
The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.”
The following information will give you insight into how the average Instagram user utilizes Instagram daily.
Instagram Marketing Survey 2021 Results
Highlights from the Instagram Marketing Survey:
Instagram marketing was very important or extremely important to 64.77% of survey respondents.
66.27% spend between 1-3 hours on Instagram daily.90.75% view Instagram Stories.Instagram Reels are viewed by 68.96% of those surveyed.94.93% post at least once per week to the Instagram feed.Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/
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The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts
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Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.
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Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.
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Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.
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Welcome to the Social Media Lab podcast, powered by Agorapulse. In this episode, we go over updates to the Social Media Lab podcast!!!
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In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads.
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Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse.
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Let's find out what Jennifer Watson predicts for social media marketing for 2021! Will Tik Tok still be a thing? What about live video? And does anyone even care about Clubhouse??? Social Media Lab is powered by Agorapulse
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Should your business focus on Facebook groups? Jennifer Watson from Agorapulse has done some amazing and unique things in Facebook groups recently. Listen to find out more. Social Media Lab is powered by Agorapulse.
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Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't. Social Media Lab is powered by Agorapulse.
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The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered. We found out it does!! Listen to find out the details!!!
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We're asking agency owner Yvonne Heimann if our agency sucks.. In this episode we discuss what processes and workflows are needed to run a successful agency. The Social Media Lab is powered by Agorapulse.
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2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA. In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing. I ask you to listen to this in full and soak it up!
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The Social Media Lab wanted to find out if Instagram Ads using human faces outperformed Instagram ads with animated characters. The results are quite revealing!
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Facebook Premiere allows you to upload a video to your Facebook Page to watch and comment "Live" together. Is it as good as Facebook Live?
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The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not. Or does excluding the button cost less per click? Find out in this episode of the Social Media Lab powered by Agorapulse.
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Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad. Just boost the post and—BOOM—done. But is it a bad idea? Find out in this episode of the Social Media Lab!
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