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Welcome to Social Southern Creative. In this episode we will be your ultimate guide to finding the perfect marketing company for your business needs. In this episode, we explore how to navigate the dynamic world of marketing to find the ideal company who can handle your social media, email creation, and flyer designs with expertise and flair.
In this episode, we focus on the steps to take when hiring a marketing company, including:
Identifying your specific marketing needs and goalsEvaluating potential companies' portfolios and past workUnderstanding the importance of clear communication and cultural fitEnsuring they have the skills to create engaging social media contentFinding experts in crafting compelling email campaignsSelecting designers who can produce eye-catching flyersJoin us as we share insider tips and real-life success stories to help you make informed decisions and choose a marketing company that aligns with your brand vision and objectives.
Tune in to Social Southern Creative and discover how to elevate your marketing efforts with the perfect partner by your side.
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Welcome to Real Estate Marketing Insights, the podcast where we dive deep into the latest strategies and best practices for marketing in the real estate industry. In this episode, we tackle a challenge that every business professional faces at some point: handling bad Google reviews.
Join us as we explore effective techniques to respond to negative feedback with grace and professionalism, turning potential setbacks into opportunities for growth. We'll discuss:
The importance of addressing bad reviews promptly and constructivelyCrafting thoughtful and empathetic responsesLeveraging negative feedback to improve your servicesStrategies for encouraging satisfied clients to leave positive reviewsWhether you're a seasoned business owner or just starting out, our insights will equip you with the tools you need to protect and enhance your online reputation. Tune in to Real Estate Marketing Insights and learn how to transform negative reviews into a powerful marketing asset
Check out our website for more information on Social Southern Creative
We are a full-service marketing agency helping small businesses grow and scale. Through our in-person marketing classes, comprehensive Content and creative services, and strategic marketing solutions, we empower companies to reach their full potential.Follow us @socialsoutherncreative on
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Welcome to Real Estate Marketing Insights, the podcast dedicated to helping real estate professionals navigate the ever-evolving world of marketing. In this episode, we address a critical yet often overlooked aspect of social media marketing: its mental toll on business owners.
Social media is a powerful tool for growing your business, but the constant demands and pressure to stay active can lead to burnout and stress. Join us as we explore:
The psychological impact of social media on business ownersStrategies to maintain a healthy work-life balance while managing your online presenceTips for creating a sustainable social media plan that promotes your business without overwhelming youPositive ways to engage with your audience and build a supportive online communityTune in to Real Estate Marketing Insights and learn how to utilize the power of social media in a way that benefits both your business and your well-being. Discover how to stay motivated, inspired, and mentally resilient while leveraging social media to its fullest potential.
Visit us at Social Southern Creative for more information on our services and how we can best serve you!
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Welcome to Real Estate Marketing Insights, this episode is your quick and practical guide to staying on top of your social media game. In this short and impactful episode, we share actionable techniques and tips to keep you accountable and ensure you consistently post engaging content, even during the bustling summer months. Whether you're juggling summer travels, managing the kids at home, or just trying to keep up with the season's pace, we've got you covered.
Tune in for tips that help you maintain your online presence and keep your business thriving all summer long.
Don't let the summer heat slow you down—stay connected, stay active, and stay ahead with Real Estate Marketing Insights!
Here is a link to Atomic Habits by James Clear. I highly recommend this book for anyone looking to create great habits fo r their business and personal life. Find the book here .Follow us @socialsoutherncreative on
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In today's podcast we dive into the real stories behind ordinary people who became internet sensations simply by being themselves. We explore the journeys of these unlikely influencers, uncovering the raw and relatable moments that propelled them to stardom. From heartfelt posts to viral videos, we dissect what it takes to captivate an audience in today’s digital landscape. Whether you’re a budding content creator or just curious about the phenomenon, "Authentic Influence" offers practical tips, inspiring stories, and the secrets to success in the ever-evolving world of social media. Tune in to learn how authenticity can not only build a following but also create a lasting impact. Join us and discover how you too can turn your everyday into the extraordinary.
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You've been told to follow the latest marketing trends and hop on every platform out there to see results, right? But the truth is, it's left you feeling overwhelmed and unsure of where to start. You're not alone in feeling this way. Many small business owners and solopreneurs have experienced the same frustration. It's time to break free from the noise and confusion of traditional marketing advice. Let's uncover a simpler and more effective approach to in-house marketing strategies that will work for your unique business. Let's dive in and discover a strategy that's tailored to your needs and goals. Get ready to take the first step towards a more streamlined and successful marketing plan.
xoxo
Stephanie and Nina
The key moments in this episode are:
00:00:02 - Introduction to Real Estate Marketing Insights
00:01:26 - Overcoming Marketing Challenges
00:07:40 - The Power of Authenticity in Branding
00:09:47 - Getting Started with In-House Marketing
00:12:22 - Authenticity and Comfort on Social Media Platforms
00:13:18 - Expanding Social Media Reach
00:15:07 - Intentional Research Time
00:20:28 - Running Marketing Like a Department
00:23:50 - Establishing Pillars for Your Business
00:24:15 - Capturing Content and Content Calendar
00:26:24 - Developing Content Creation Skills
00:27:43 - Scheduling Posts for Efficiency
00:30:05 - Essential Tips for Video Content
00:35:12 - Embracing Automation
00:35:28 - Authenticity and Consistency
00:36:50 - Leveraging Trends
00:37:11 - Piggybacking on Viral Content
00:41:11 - Avoiding Information Overload
00:46:31 - Finding Your Creative Outlet
00:47:12 - Personal Inspiration and Encouragement
00:48:09 - Teaching Henry PI
00:47:00 - Seeking Guidance and Support
00:49:15 - Conclusion and FarewellFollow us @socialsoutherncreative on
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Have you heard these 3 myths about influencer marketing for businesses? Many believe it's only for big brands, requires a huge budget, and guarantees instant success. But I'm about to reveal the truth that will revolutionize your marketing strategy. Stay tuned for the game-changing insights.
In this episode, you will be able to:
Cultivate authenticity and engagement for a loyal customer base.Amplify your brand exposure with savvy marketing strategies.Gain insights from real case studies and impactful data.Drive urgency and trust with compelling proof of purchase.The key moments in this episode are:
00:00:02 - Introduction to ASMR and Influencer Marketing
00:02:41 - The Effectiveness of Influencer Marketing
00:05:19 - Social Proof and Visibility
00:07:31 - The Rise of Micro-Influencers
00:11:08 - Pricing and Authenticity in Influencer Marketing
00:12:39 - Importance of Authenticity and Engagement in Influencer Marketing
00:14:23 - Creating Influence through Authenticity
00:19:45 - Consistency and Collaboration in Influencer Marketing
00:23:33 - Embracing Video in Influencer Marketing
00:24:31 - The Rise of Silent Influencers
00:25:27 - Authenticity and Brand Loyalty
00:26:13 - Utilizing Influencer Marketing
00:29:29 - The Power of Influence
00:34:24 - Shameless Plugs and Future PlansFollow us @socialsoutherncreative on
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Stand Out & Secure the Listing: Essential Strategies for New Real Estate Agents
Are you a new real estate agent struggling to secure listing appointments? Join me as we share key strategies for success in this competitive industry. From building rapport with clients to providing valuable market analysis, these tips will help you stand out and secure more listings. But what happens when a seemingly perfect listing appointment takes an unexpected turn? And the seller wants to list at a crazy high price? We have a solution for that too!
In this episode, you will be able to:
Gain real estate marketing insights to outperform competitors.Master successful listing appointment strategies for more listings.Build rapport with clients to win their trust and loyalty.Provide a compelling CMA report for impactful client presentations.Confidently walk clients through the selling process with ease.The key moments in this episode are:
00:00:02 - Introduction to Real Estate Marketing Insights
00:03:46 - Conducting a Home Tour and Gathering Information
00:08:53 - Presenting the Comparative Market Analysis
00:10:53 - Pricing the Home and Red Line Triggers
00:11:20 - Setting Expectations and Conclusion
00:11:27 - Importance of Getting Listings
00:11:37 - The Net Sheet
00:12:34 - Walkthrough of Selling Process
00:13:17 - Building Rapport and Trust
00:14:03 - Additional ResourcesFollow us @socialsoutherncreative on
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Does it sound familiar that you're struggling to generate leads and create an engaging community for your real estate business on Facebook? You may have been told to simply post listings and wait for leads to come in, but this ineffective action can leave you feeling frustrated and stuck with minimal engagement and leads. The pain of not seeing results can hinder your ability to grow your business and connect with potential clients in a meaningful way.
In this episode, you will be able to:
Unlock the benefits of starting a thriving Facebook group for your real estate business.Learn effective strategies for creating and growing successful Facebook groups.Master the art of nurturing leads within your Facebook group community.Explore proven techniques for efficiently managing and engaging your Facebook group.Follow us @socialsoutherncreative on
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Welcome to this week's episode of the Real Estate Marketing Insights podcast with your hosts, Stephanie and Nina! Today, we dive deep into the topic of creating an effective marketing strategy to help you achieve all of your goals in 2024.
Marketing is a vital aspect of any business, whether you're an entrepreneur, a small business owner, or a marketer for a larger company. In this episode, we lay out a step-by-step guide on how to develop a marketing strategy that brings you closer to your objectives.
We begin by discussing the importance of setting clear goals. Without defined targets, it becomes challenging to track progress and make informed decisions. Stephanie and Nina provide valuable insights on how to identify and prioritize your goals to ensure you're on the right track.
Next, we delve into analyzing your target audience and creating buyer personas. Understanding your ideal customers is essential for tailoring your marketing efforts effectively. Our hosts share practical tips on conducting market research, collecting data, and crafting buyer personas that resonate with your audience.
Once your goals and target audience are defined, we move on to crafting the right messages and selecting appropriate marketing channels. This includes identifying the best platforms to reach your audience, whether it be through social media, email marketing, content creation, or traditional advertising.
To further assist you in creating your marketing strategy, we have included a link in the show notes for a free 15-page downloadable guide. This guide offers additional tips, templates, and examples to help you get started and make the most of your marketing efforts in 2024.
Tune in to this episode of Real Estate Marketing Insights, hosted by Stephanie and Nina, as they guide you through the essential steps of creating a n effective marketing strategy. Get ready to unlock your business's full potential and achieve all your goals in the new year!
Free Marketing Strategy WorkbookFollow us @socialsoutherncreative on
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Stephanie and Nina dive headfirst into the world of TikTok, hoping to expand their Marketing Agency business.
Are you a real estate professional looking to tap into the potential of TikTok??
In this episode, we debunk these myths and reveal the truth behind starting a brand new TikTok Account. We will discuss what we have learned in our first 10 days as brand new Tiktokers.
The key moments in this episode are:
00:00:02 - Introduction and Overview
00:01:11 - Why They Joined TikTok
00:02:43 - Strategy and Approach
00:05:43 - Developing a Strategy
00:06:36 - Goal of TikTok
00:11:27 - TikTok as an SEO Driven Platform
00:12:41 - Utilizing Hidden Keywords
00:14:11 - Different Types of TikToks
00:15:41 - Favorite TikTok Content
00:16:57 - Dealing with CommentsFollow us @socialsoutherncreative on
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Discover the secret to marketing success in 2024.
Stephanie & Nina , the host of Real Estate Marketing Insights, discuss the trends you will see in digital marketing in 2024.
Does this sound familiar? You've been told to constantly adapt your marketing strategies to stay relevant in 2024. But despite your efforts, you're not seeing the results you expected. The frustration of investing time and resources into ineffective actions without seeing any significant improvement can be discouraging. But there's a better way to navigate the ever-changing marketing landscape and achieve the desired outcome. Let's talk about it in this episode of Real Estate Marketing InsightsFollow us @socialsoutherncreative on
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Do you want to enhance your communication skills as a real estate agent and achieve successful resolutions with clients? Are you looking for a solution that will help you navigate difficult conversations with ease? Look no further, as we will be sharing powerful techniques that will enable you to attain the outcome you desire. By implementing our communication strategies, you will be able to effectively handle challenging discussions and build stronger relationships with your clients, ultimately leading to favorable outcomes.
In this episode, you will be able to:
Master real estate marketing insights to boost your success.Navigate and ace difficult conversations with clients like a pro.Build lasting trust with clients for long-term relationships and referrals.Uncover the secrets to creating value in the real estate market.Learn effective communication strategies to win over clients and close more deals.Follow us @socialsoutherncreative on
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Stephanie and Nina believe Halloween presents a unique opportunity for real estate professionals to connect with people in their neighborhood and build relationships. By taking advantage of the excitement around Halloween, Stephanie & Nina encourages their listeners to create situations that allow for more meaningful connections, rather than being pushy salespeople. With her laid-back and personable approach, Stephanie & Nina aim to inspire their audience to embrace the Halloween spirit and use it as a tool for establishing authentic connections and memorable experiences in their real estate marketing efforts.
Discover creative Halloween marketing strategies that will set you apart from your competitors and attract attention from your community.Learn effective ways to build authentic connections with your community, fostering trust and loyalty among potential clients.Explore how to create memorable experiences for engagement, leaving a lasting impression on your audience and increasing word-of-mouth referrals.Uncover unique offerings that will make you stand out in the real estate industry, ensuring you are top of mind when it comes to buying or selling homes.Find out how to utilize photo ops as a powerful tool for community engagement, enhancing your online pr
In this episode, you will be able to:Follow us @socialsoutherncreative on
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Stephanie and Nina, the hosts of Real Estate Marketing Insights, have always been passionate about finding effective strategies to help real estate agents succeed. As a seasoned marketing expert, Stephanie understands the challenges that agents face when it comes to allocating their marketing dollars wisely. It was through her own experiences and struggles with Shiny Object Syndrome that Stephanie realized the importance of having a clear marketing strategy. She discovered that without a solid plan in place, it's easy to get sidetracked by the latest trends and lose focus on what truly matters. Stephanie and Nina's mission is to guide real estate agents in their first three to five years of business, providing them with insights on where to spend their marketing dollars to gain maximum exposure. Through the podcast, Stephanie and Nina shares their expertise and highlights success stories of clients who have benefited from their advice.
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Join us as we guide you through the essential steps to start your real estate career on the right foot. Learn the secrets to treating real estate as YOUR business, selecting the perfect farming area, and acquiring the knowledge needed to succeed. But be warned, only 15% of agents make it past the first two years... Will you be one of them?
Discover why real estate isn't a hobby, but a serious business that demands a strategic approach.Learn why zeroing in on a specific area enhances your prospects and provides invaluable networking opportunities.Shatter the illusion of immediate wealth in real estate, setting realistic expectations for success.Build a solid foundation in real estate that ensures lasting success, branching out your prospects for the future.Follow us @socialsoutherncreative on
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Elevate Your Business: The Power of Adopting a Full-Time Mindset in Real Estate
Does this sound familiar? You've been told that dabbling in real estate on the side is enough to achieve success. But the reality is, sporadic efforts and a part-time mindset are holding you back. And the pain of not seeing the results you desire is becoming increasingly frustrating. It's time to break free from the ineffective action of treating real estate as a hobby and embrace the full-time mentality that will elevate your business to consistent success.
In this episode, you will be able to:
Explore the crucial switch from part-time enthusiast to professional business operator.Grasp the essential role of regular lead generation in marking your real estate victories.Learn the art of choosing the most fitting brokerage and mentors to push your business forward.Master the skills needed for efficient time management to increase your work output.Appreciate the value of outstanding customer service and intelligent networking in the growth of your venture.The key moments in this episode are:
00:00:02 - Introduction,
00:01:40 - The Side Hustle Mindset,
00:03:16 - The Possibility of Part-Time Real Estate,
00:04:11 - Side Hustle vs. Passive Income,
00:05:34 - The Power of Mindset and Language,
00:07:23 - Full-Time Mentality in Part-Time Hours,
00:12:14 - Lead Generation Efforts,
00:13:50 - Choosing the Right Brokerage and Mentor,
00:15:48 - Effective Time Management,
00:16:46 - Providing Excellent Customer Service,
00:17:37 - Networking Effectively,
00:19:04 - Continuous Education,Follow us @socialsoutherncreative on
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Does this sound familiar? You've been tirelessly posting on Instagram and trying to land more clients, but your engagement and growth aren't improving. You've been told to simply post consistently and use popular hashtags, but it's not giving you the results you desire. The frustration and disappointment of putting in effort without seeing the desired outcome can leave you questioning if Instagram marketing is worth it. But don't lose hope, there are proven strategies that can revolutionize your approach and finally bring you the engagement and growth you've been longing for.
In this episode, you will be able to:
Improve your real estate marketing techniques by leveraging Instagram's influence.Create a compelling personal brand on Instagram that sparks interest and pulls in potential leads.Grasp essential Instagram marketing stratagems to catapult your brand projection.Discover how AI tools can double up your Instagram marketing efficiency.Dive into the necessity of humor and adaptability in navigating one's way through the world of Instagram.The key moments in this episode are:
00:00:02 - Introduction to Real Estate Marketing Insights,
00:00:33 - The Power of Instagram in Real Estate Marketing,
00:03:40 - The Importance of Personal Branding on Instagram,
00:05:00 - Instagram for Lead Generation,
00:06:29 - Instagram Statistics and Insights,
00:08:15 - Social Media Success in Real Estate,
00:12:15 - New Features and Trends in Social Media,
00:13:36 - The Benefits of Using Inbox for Links,
00:15:24 - Drawbacks of the Recipe/Link Comment Trend,
00:17:31 - Importance of Clear and Bold Fonts,
00:18:36 - Personal vs. Work Instagram Accounts,
00:24:46 - AI Tools for Marketing,
00:25:59 - AI Insights and Optimization,
00:26:58 - Best Time to Post,
00:29:46 - Dead Strategies,
00:32:25 - Instagram's Continued Relevance,
00:36:43 - Sharing Yard Responsibilities,
00:36:49 - Funny Lawn Mower Story,
00:37:11 - Weed Removal,
00:37:26 - Wrapping up and Call for Questions,
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https://www.linkedin.com/in/stephanie-davis-a74b80205/
https://socialsoutherncreative.com/
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Are you a real estate professional looking to boost your marketing game? Well, get ready to debunk some common myths about finding and addressing niche topics in real estate.
Myth #1: Niche marketing is only for large real estate companies.
Myth #2: Niche topics are too restrictive and limit your client pool.
Myth #3: Niche marketing is time-consuming and ineffective. Stay tuned as I reveal the truth behind these myths and share strategies that will attract more potential clients in your niche.
Timestamped summary of this episode:
00:00:02 - Introduction,
Stephanie introduces the podcast and discusses the importance of standing out in the real estate industry.
00:01:09 - The Power of Niche Content,
Stephanie explains the concept of niche content and why it's essential in today's oversaturated market. She highlights the two main reasons agents don't post niche content: not knowing what to post and the required research.
00:02:24 - Finding Niche Content on Facebook Groups,
Stephanie and Nina discuss Facebook Groups as a valuable source for finding niche content. They explain how real estate professionals can join relevant groups and use the questions asked by group members to create targeted content.
00:04:38 - Answering Questions from Facebook Groups,
The hosts share a question from a real estate agent living in a new construction neighborhood. They provide advice on capturing potential buyers before they visit the sales office, debunking a wild suggestion and offering practical strategies like leveraging local businesses and enlisting the help of neighbors.
00:08:33 - Leveraging Social Media for Lead Generation,
Stephanie and Nina discuss the power of social media for lead generation. They emphasize the importance of creating engaging content and leveraging platforms like Instagram Reels and Canva to reach a wider audience. They provide tips on using niche content to create conversation starters and spark interest in potential clients.
00:12:28 - Don't be Spooked by Low Follower Count,
The hosts discuss the importance of not being discouraged by a low follower count when hiring a content creator.
00:12:40 - Communicating Price Adjustments to Sellers,
The hosts share their advice on how to communicate with sellers about reducing the price of a listing, suggesting the use of trigger points and evidence-based conversations.
00:14:30 - Creative Ways to Promote a Listing,
The hosts jokingly mention a Facebook suggestion to target sellers with ads to make them think their house is being promoted. They then offer more practical advice, such as hosting a broker's party and obtaining feedback from other agents.
00:16:10 - Managing Time and Resources for Video Production,
The hosts emphasize the importance of time blocking and planning ahead for video production. They also suggest hiring a video editor if necessary and leveraging existing written content to create reels.
00:19:00 - Wrapping Up and Future Plans,
The hosts conclude the episode by discussing their upcoming plans, including Stephanie's trip to Colorado and the start of Henry's school. They reflect on the challenges and lessons learned from their summer break.
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Driven real estate agent Kiara DuBose strives to achieve work-life balance by implementing the powerful strategy of time blocking, as she juggles the demands of her career and the needs of her family.
Thrust into an unexpected situation, Kiara DuBose's life took an unforeseen turn that when her full-time job was furloughed while 8 months pregnant due to the pandemic Little did she know, this twist of fate would lead her on a successful journey into the world of real estate. With no prior knowledge or connections, Kiara's leap of faith led her to finding her passion for helping others facilitate the dream of home ownership. But what challenges did she encounter? And how did she navigate the uncharted territories of this new career especially with 3 small children? Take a listen to the exciting and inspirational story of Kiara DuBose.
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